Start date
February
July

Campus
Magill

Duration
3 year(s) full-time

Program Code
MBPB

Prerequisites
None

Assumed Knowledge
None

Fees
AUD$ 21,500 per annum (per 1.0 EFTSL) for students enrolled in 2014

English Language Requirements
  • IELTS total [6.0]
  • IELTS reading [6.0]
  • IELTS writing [6.0]
Equivalent English qualifications (PDF)

International Admission by Country
See full entry requirements

CRICOS Code
058638E

Aim

The Bachelor of Public Relations degree qualifies individuals who apply a broad and coherent body of knowledge in undertaking professional public relations and communication work within private, public and non-profit organisations both nationally and internationally. The program also provides a pathway for further learning in postgraduate studies.

Content & Structure

Graduates of the Bachelor of Public Relations degree will have a broad and coherent body of knowledge, with depth in the underlying principles and concepts of the discipline of Public Relations. A second (sub-major) discipline will complement and enhance the knowledge and skills developed in their public relations professional major and establish a basis for independent lifelong learning.

The Bachelor of Public Relations is equivalent to three years of full time study or 108 units. The program includes:

  • a professional major of seven courses (6 x 4.5 unit courses plus 1 x 9 unit course - total 36 units);
  • four Common Core courses (18 units)
  • a sub-major (6 x 4.5 unit courses - total 27 units);
  • one course in Indigenous Australian Studies (4.5 units);
  • three courses in a professional concentration of marketing and advanced writing techniques (3 x 4.5 unit courses - total 13.5 units);
  • one Public Relations Elective (4.5 units);
  • one Free Elective (4.5 units).

What courses you'll study

Course name Area and cat no. Units Reference  
FIRST YEAR
First Semester (Study Period 1, 2 or 3)
Ideas, Innovation and Communication COMM 1060 4.5 Note(s): 6
Common Core Option 4.5 Note(s): 10 Rule(s): 2
Public Relations Theory and Practice COMM 1057 4.5 Note(s): 7
Sub-Major 1 4.5 Note(s): 1,2,4
Second Semester (Study Period 4, 5 or 6)
Common Core Option 4.5 Note(s): 10 Rule(s): 2
Introduction to Communication and Cultural Studies COMM 1033 4.5 Note(s): 6
Public Relations Writing COMM 1058 4.5 Note(s): 7
Free Elective 4.5 Note(s): 8
SECOND YEAR
First Semester (Study Period 1, 2 or 3)
Strategic and Creative Public Relations COMM 2069 4.5 Note(s): 7
Marketing Principles: Trading and Exchange MARK 1010 4.5 Note(s): 9
Sub-Major 2 4.5 Note(s): 1,2,4
Sub-Major 3 4.5 Note(s): 1,2,4
Second Semester (Study Period 4, 5 or 6)
Public Relations Issues and Crisis Management COMM 2068 4.5 Note(s): 7
Corporate and International Public Relations COMM 2066 4.5 Note(s): 7
Buyer and Consumer Behaviour MARK 1008 4.5 Note(s): 9
Sub-Major 4 4.5 Note(s): 1,2,4
THIRD YEAR
First Semester (Study Period 1, 2 or 3)
Communication Management and Leadership COMM 3050 4.5 Note(s): 7
Professional Public Relations Texts COMM 2067 4.5 Note(s): 9
Public Relations Elective 4.5 Note(s): 3
Sub-Major 5 4.5 Note(s): 1,2,4
Second Semester (Study Period 4, 5 or 6)
Communication, Culture and Indigenous Australians COMM 2060 4.5 Note(s): 5
Internship or Placement COMM 3049 9 Note(s): 7
Sub-Major 6 4.5 Note(s): 1,2,3
COMMON CORE OPTIONS - Select 2 Note(s): 10
Introduction to Digital Media INFT 1014 4.5
Intercultural Communication LANG 1054 4.5
Effective Communication PERF 1001 4.5
Global Societies POLI 1014 4.5
Communication and the Media COMM 1006 4.5
Migration, Identity and Multiculturalism SOCU 1005 4.5