Public Relations Issues and Crisis Management
Course Level Undergraduate
Area/Catalogue
COMM 2068
Course Level
Undergraduate
Offered Externally
No
Course ID
101337
Unit Value
4.5
University-wide elective course
No
Course owner
School of Creative Industries
Course aim
To build on introductory courses in public relations by examining, in depth, the 'issues and crisis management' approach to public relations practice.
Course content
Students will examine media management strategies and the changing context of social media for public relations issues management, including the role of lobby groups and activists. Students will plan an issues management program, taking into account stakeholder management, issues and risk management. They will extend this knowledge into the field of crisis communication, developing an understanding of, and skills in, the role of crisis communication theory; legal and ethical perspectives; crisis types, life cycles and trends; crises causes and typologies; factors influencing crises outcomes; crisis management and response strategies; crisis planning, recovery and post-crisis rebuilding.
Textbook(s)
Nil
Prerequisite(s)
| Common to all relevant programs | |
|---|---|
| Subject Area & Catalogue Number | Course Name |
| COMM 1057 | Public Relations Theory and Practice |
| COMM 1058 | Public Relations Writing |
Corequisite(s)
| Common to all relevant programs | |
|---|---|
| Subject Area & Catalogue Number | Course Name |
| COMM 2066 | Corporate and International Public Relations |
Teaching method
| Component | Duration | ||
|---|---|---|---|
| INTERNAL, MAGILL | |||
| Lecture | 1 hour x 13 weeks | ||
| Workshop | 1.5 hours x 13 weeks | ||
| INTERNAL, OFFSHORE, HELP COLLEGE OF ARTS AND TECHNOLOGY | |||
| Lecture | 1 hour x 13 weeks | ||
| Workshop | 1.5 hours x 13 weeks | ||
Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.
Assessment
Learning log/Journal, Project, Research paper
Fees
EFTSL*: 0.125
Commonwealth Supported program (Band 3)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.
Non-award enrolment
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* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.
Course Coordinators
Degrees this course is offered in
