Public Relations Issues and Crisis Management

Course aim

To build on introductory courses in public relations by examining, in depth, the 'issues and crisis management' approach to public relations practice.

Course content

Students will  examine media management strategies and the changing context of social media for public relations issues management, including the role of lobby groups and activists. Students will plan an issues management program, taking into account stakeholder management, issues and risk management. They will extend this knowledge into the field of crisis communication, developing an understanding of, and skills in, the role of crisis communication theory; legal and ethical perspectives; crisis types, life cycles and trends; crises causes and typologies; factors influencing crises outcomes; crisis management and response strategies; crisis planning, recovery and post-crisis rebuilding.

 

 

 

Textbook(s)

Nil

Prerequisite(s)

Common to all relevant programs
Subject Area & Catalogue Number	Course Name
COMM 1057	Public Relations Theory and Practice
COMM 1058	Public Relations Writing

Corequisite(s)

Common to all relevant programs
Subject Area & Catalogue Number	Course Name
COMM 2066	Corporate and International Public Relations

Teaching method

Component	Duration
INTERNAL, MAGILL
Lecture	1 hour x 13 weeks
Workshop	1.5 hours x 13 weeks
INTERNAL, OFFSHORE, HELP COLLEGE OF ARTS AND TECHNOLOGY
Lecture	1 hour x 13 weeks
Workshop	1.5 hours x 13 weeks

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Assessment

Learning log/Journal, Project, Research paper

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 3)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
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Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.