Professional Public Relations Texts

Course aim

To develop students' ability to produce complex pieces of writing for multiple audiences using traditional and new media, building on knowledge and skills gained in the introductory public relations writing course.

Course content

The course examines and develops students' skills in the writing process in a professional context, including ethical writing principles. Students analyse and develop advanced writing skills for specific media and professional contexts in the corporate, government and non-profit sectors. They develop knowledge about complex communication processes within corporate affairs and lobbying functions, the professional delivery of information through multiple media platforms, advanced media and public information campaign development, and writing for international audiences. Skills will be further developed in construction, development and editing of annual reports, briefs, grants and position papers.

 

Textbook(s)

Bivins, T.H. 2011, Public relations writing: the essentials of style and format, 7th edn, McGraw-Hill, USA

Prerequisite(s)

Common to all relevant programs
Subject Area & Catalogue Number	Course Name
COMM 1058	Public Relations Writing

Corequisite(s)

Nil

Teaching method

Component	Duration
INTERNAL, MAGILL
Lecture	1 hour x 13 weeks
Computer Practical	1.5 hours x 13 weeks
INTERNAL, OFFSHORE, HELP COLLEGE OF ARTS AND TECHNOLOGY
Lecture	1 hour x 13 weeks
Computer Practical	1.5 hours x 13 weeks

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Assessment

Essay, Project, Report

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 3)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
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Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.