Professional Public Relations Texts
Course Level Undergraduate
Area/Catalogue
COMM 2067
Course Level
Undergraduate
Offered Externally
No
Course ID
101336
Unit Value
4.5
University-wide elective course
No
Course owner
School of Creative Industries
Course aim
To develop students' ability to produce complex pieces of writing for multiple audiences using traditional and new media, building on knowledge and skills gained in the introductory public relations writing course.
Course content
The course examines and develops students' skills in the writing process in a professional context, including ethical writing principles. Students analyse and develop advanced writing skills for specific media and professional contexts in the corporate, government and non-profit sectors. They develop knowledge about complex communication processes within corporate affairs and lobbying functions, the professional delivery of information through multiple media platforms, advanced media and public information campaign development, and writing for international audiences. Skills will be further developed in construction, development and editing of annual reports, briefs, grants and position papers.
Textbook(s)
Bivins, T.H. 2011, Public relations writing: the essentials of style and format, 7th edn, McGraw-Hill, USA
Prerequisite(s)
| Common to all relevant programs | |
|---|---|
| Subject Area & Catalogue Number | Course Name |
| COMM 1058 | Public Relations Writing |
Corequisite(s)
Nil
Teaching method
| Component | Duration | ||
|---|---|---|---|
| INTERNAL, MAGILL | |||
| Lecture | 1 hour x 13 weeks | ||
| Computer Practical | 1.5 hours x 13 weeks | ||
| INTERNAL, OFFSHORE, HELP COLLEGE OF ARTS AND TECHNOLOGY | |||
| Lecture | 1 hour x 13 weeks | ||
| Computer Practical | 1.5 hours x 13 weeks | ||
Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.
Assessment
Essay, Project, Report
Fees
EFTSL*: 0.125
Commonwealth Supported program (Band 3)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.
Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
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Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.
* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.
Course Coordinators
Degrees this course is offered in
