Foundations of Event Management

Course aim

The course will serve as a foundation for event studies. Students will gain an understanding of the diversity of events and the way they fulfil a wide range of social and economic needs.

Course content

This course is an introduction to the event industry. It specifically explores the sectors and relationships within the industry; event characteristics; social and economic impacts; event strategic plan including financial management, human resources management, marketing plan, event sponsorship and IMC, event tourism plan; event operations and evaluation; and legal and risk management.

Textbook(s)

Allen, J, O'Toole, W, Harris, R & McDonnell, I 2011, Festival & special event management, 5th ed, John Wiley and Sons, Milton, QLD

Prerequisite(s)

Nil

Corequisite(s)

Nil

Teaching method

Component	Duration
INTERNAL, CITY WEST
Lecture	2 hours x 13 weeks
Tutorial	1 hour x 13 weeks
EXTERNAL, CITY WEST, DISTANCE EDUCATION
External	2 hours x 13 weeks
External (Online staff consultation)	1 hour x 13 weeks
INTERNAL, OFFSHORE, M2 EDUCATION (SINGAPORE) PTE LTD
Workshop	2.5 hours x 10 weeks

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Assessment

Case study, Examination, Reflective report

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 3)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
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Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.