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Interested in Marketing?

Prepare for a dynamic and progressive career with a marketing degree which offers cutting-edge knowledge and real-world industry experience.

You will become a specialist in marketing, applying and testing theoretical knowledge in a professional context, learning from world-class researchers from our Ehrenberg-Bass Institute for Marketing Science - the world’s largest centre for evidence-based marketing. These experts advise global brands including Procter & Gamble, ESPN and Nestlé, which means you'll learn from some of the very best in the field.

You will graduate with the skills and knowledge to make smarter marketing decisions, grow brands, gain market share, increase sales, and support decision-making and strategic development.

Key features

  • Our Business School is in the top one per cent worldwide1 and has been awarded an overall five stars for excellence in the QS Stars Ratings 2019.
  • Learn from marketing experts who advise some of the world's biggest brands like Procter & Gamble, ESPN and Nestlé.
  • Study a curriculum informed by above world-class research in Business and Management2.
  • UniSA Business School is a global leader in Brand Management research3.
  • Connect with our in-house Marketing Clinic and provide advice to small to medium-sized businesses under the supervision of marketing experts.
  • Leverage opportunities to participate in industry placements and overseas exchanges – we have more than 2,500 industry partners and over 60 university partners worldwide.
  • Study at the No.1 Business School in South Australia for graduate careers4.
  • Complete a marketing placement as an elective to gain industry experience.
  • Combine the business of marketing with the social sciences of communication.
  • Our range of undergraduate business degrees include common core courses in first year – you can then specialise in a chosen area, change your major, add a minor, or and pick and choose from professional electives so you graduate industry-ready.

1UniSA Business School is one of just nine institutions in Australia and 180 globally to be accredited by EQUIS (from over 16,500 worldwide). EFMD, February 2019.  22018 Excellence in Research for Australia (ERA).  3AFR BOSS Magazine, April 2018 – League of Scholars.  4QILT: Graduate Outcomes Survey 2016-18 – Full-time Employment Indicator (Undergraduate). Public SA-founded universities only.

Why UniSA?

  • UniSA Business School is No.1 in South Australia for graduate careers1 and a global leader in Brand Management research2.
  • We are home to the world’s largest centre for research into marketing, the Ehrenberg-Bass Institute for Marketing Science, who advise some of the world's biggest brands – you'll learn from the very same experts.
  • Join South Australia’s No.1 University for Business and Management Research3.
  • You can gain valuable industry experience before you graduate with access to internships, overseas exchange, study tours, professional development courses, Summer or Winter School intensives and more – plus we give you a longer break between semesters to make sure you have the time.
  • Further your professional experience in our on-campus Marketing Clinic, consulting and providing advice to businesses, under the supervision of marketing experts.
  • Our qualifications are accredited by leading professional bodies and we work closely with industry to ensure our curriculum includes the very latest theories and trends.
  • Engage in our mentor program and be paired with an experienced business professional to enhance your network and career.
  • Choose from flexible learning options to suit your needs and lifestyle including online, on-campus, full-time and part-time study.
  • Our Business School is in the top one per cent worldwide4 and has been awarded an overall five stars for excellence in the QS Stars Ratings 2019.
  • We are consistently recognised and awarded for our excellence in teaching, the quality of our degrees and satisfaction of our students – there's never been a better time to study at the UniSA Business School.
  • As a high achieving student, you may be a lucky recipient of one of our prizes or awards.

1QILT: Graduate Outcomes Survey 2016-18 – Full-time Employment Indicator (Undergraduate). Public SA-founded universities only.  2AFR BOSS Magazine, April 2018 – League of Scholars.  32018 Excellence in Research for Australia (ERA).   4UniSA Business School is one of just nine institutions in Australia and 180 globally to be accredited by EQUIS (from over 16,500 worldwide). EFMD, February 2019.

Tailor your degree

3+1 Pathway to Masters

For select degrees, you can complete a bachelor and masters qualification in just four years. This unique offering allows you to fast-track your studies and graduate with greater expertise and career opportunities. Learn more.

UniSA offers 15 Marketing degrees

Choose your level of study

World-class partners for a world-class university

We are a globally connected university with over 2,500 industry and professional relationships that support student internships, research and community engagement.

Your career

Business_Hub_images-47 copy.jpgAs the No.1 Business School in South Australia for graduate careers1, our quality teaching and experiences beyond the classroom will ensure you graduate career-ready.

Employment prospects for marketing and communication professionals in Australia are looking good. Between now and 2020 the availability of roles is expected to increase by:

  • 12.1 per cent (sales, marketing and public relations professionals)
  • 15.5 per cent (advertising and marketing professionals)
  • 5.2 per cent (advertising, public relations and sales managers)2     

Careers to consider include:

  • Brand manager: responsible for driving the growth of a brand; ensuring all aspects of a brand’s marketing and manufacturing match; creating a brand strategy and ensuring all aspects of a product or an activity align with the brand
  • Corporate communication advisor: building and maintaining brand; generating media coverage and message placement; public speaking; partner and relationship building; writing and editing
  • Digital marketer: driving sales and conversions; optimising website usability; implementing digital and email marketing campaigns; analysing and reporting on website performance and other digital channel initiatives
  • Market analyst: interpreting data and reporting on it; making recommendations based on research findings; applying qualitative and quantitative techniques to interpret data
  • Marketing and communications officer: working across any (or all) communications channels such as media and publications, social media and digital, internal communications or brand
  • Media planner: combining creative thinking with factual analysis to target marketing campaigns at audiences; identifying the best mediums for building brand awareness and sales

1QILT: Graduate Outcomes Survey 2016-18 – Full-time Employment Indicator (Undergraduate). Public SA-founded universities only.  2Australian Government Department of Employment, Occupational Employment Projections 2015.

Global networks

We are a globally connected university, our staff and students come from over 90 countries. We have more than 2,500 industry and professional relationships that support student internships, research and community engagement.

Our Business School works with more than 200 companies, governments and organisations, and many of these are long-standing relationships built on common goals and shared values.

In the 2018 Excellence in Research for Australia (ERA) rankings, we were the only university in South Australia to have all our Business and Management research rated above world-class. We have strong links, individually and collectively, with leading and like-minded research institutions in North America, Europe and the UK and are building equally exciting new relationships in Asia.

Industry facts

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Employment for sales, marketing and public relations professionals in Australia is projected to increase by 14,000 (12.1 per cent) by November 2020.1

1Australian Government Department of Employment, Occupational Employment Projections 2015 

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Between now and 2020 in Australia the availability of advertising and marketing roles is projected to increase by 8,600 (15.5 per cent).1

1Australian Government Department of Employment, Occupational Employment Projections 2015 

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Between now and 2020, the total Australian media and entertainment market will reach $47.4 billion.1

1PwC Media and Entertainment Outlook report 2016

Ask UniSA

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Study at UniSA

Hear from UniSA graduates about their exciting careers in marketing and their experiences at the UniSA Business School.

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What others are saying

I have always been captivated by the world of marketing and the UniSA Business School was the best choice for me. Industry connection has been a great feature of this degree with the Ehrenberg-Bass Institute for Marketing Science, a world-renowned research institute unique to UniSA, bringing industry experience and leading marketing research right into the classroom.

Danielle Talbot

Bachelor of Marketing and Communication

Danielle Talbot

Danielle Talbot

Bachelor of Marketing and Communication

My Marketing degree gave me an insight into a great number of areas related to marketing, from business management to communications, public relations and even law. Developing an understanding of these professions was beneficial in a number of ways – but has helped my career working at a large national organisation greatly. Marketing is an amazingly dynamic field, and if you’re considering it – dive in. There’s something for everyone.

Terri Feil

Bachelor of Marketing and Communication
Employment: Bendigo and Adelaide Bank
Role: Marketing Manager, Leveraged Marketing

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Terri Feil

Bachelor of Marketing and Communication
<br />Employment: Bendigo and Adelaide Bank

Studying exposes you to different industries and topics that you may not have had previously. It opens your eyes and mind to other possibilities. Really understand what your strengths are before taking the next step, by matching what you’re good at with what makes you feel good - this will help you be successful in your career. Careers are not linear, they bounce around depending on where the opportunities lie. Say yes to opportunities even if they’re outside your field! We look for individuals who can build rapport quickly, have strong relationship skills, and adopt a growth mindset. Communication skills both verbal and written are also important, as is the capability to influence.

Susan Frangakis

UniSA Marketing graduate
Employment: Head of HR Business Partners, Bendigo and Adelaide Bank

Susan Frangakis.jpg

Susan Frangakis

UniSA Marketing graduate
<br />Employment: Head of HR Business Partners, Bendigo and Adelaide Bank

We pride ourselves on making our students career-ready by offering a host of opportunities such as internships and practicums, as well as  the chance to interact with industry. Our unique on-campus Marketing Clinic also enables students to work with real-world clients to solve organisational marketing challenges, and has even led to employment.

Vivien Chanana


Employment: Teaching Innovation and Quality Leader, UniSA Business School

Vivien Chanana.jpg

Vivien Chanana


<br />Employment: Teaching Innovation and Quality Leader, UniSA Business School

Why study at UniSA?

As one of the most innovative universities in Australia and Asia, there are many reasons to study with us. Here are just three:

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Accessible, helpful and flexible

We have six campuses, a 24/7 online learning environment, and we offer flexible study options like online and evening courses.

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Graduate success

UniSA is South Australia's number one university for graduate careers.*
*QILT: Graduate Outcomes Survey 2016-18 – Full-time Employment Indicator (Undergraduate). Public SA-founded universities only.

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A five star university

Five stars for research, teaching, employability, internationalisation, facilities, social responsibility and inclusiveness.*
*QS Stars rankings 2017