Interested in Marketing?

Prepare for a dynamic and progressive career with a marketing degree which offers cutting-edge knowledge and real-world industry experience.

Whether you choose to study a degree in marketing, marketing and communication or design and marketing, you will graduate as a specialist, applying and testing theoretical knowledge in a professional context and learning from world-class researchers from our Ehrenberg-Bass Institute for Marketing Science – the world’s largest centre for evidence-based marketing. 

Ehrenberg-Bass has more than 60 Marketing Scientists making discoveries about how brands grow and buyers behave which means you'll learn from the very same experts who advise global brands including Procter & Gamble, CBS and Nestlé.

You will graduate with the skills and knowledge to make smarter marketing decisions, grow brands, gain market share, increase sales, and support decision-making and strategic development.

Key features

  • UniSA Business is in the top one per cent worldwide1 and has been awarded an overall five stars for excellence in the QS Stars Ratings 2020.
  • UniSA Business is accredited by both AACSB International (The Association to Advance Collegiate Schools of Business) and EFMD (EQUIS) – the world’s leading accreditation bodies recognising excellence in business education and research at a global level.
  • Study a curriculum informed by above world-class research in Business and Management2.
  • UniSA is a global leader in Brand Management research3.
  • Learn from marketing experts who advise some of the world's biggest brands like Procter & Gamble, CBS and Nestlé.
  • Be selected to participate in our in-house Marketing Clinic and provide advice to small to medium-sized businesses under the supervision of marketing experts.
  • Gain real-world experience as part of your studies through an internship, student exchange or mentorship opportunity – we have more than 2,500 industry partners and over 60 university partners worldwide.
  • Add a 1-year master's degree to your studies with our 3+1 Pathway to Masters package, and complete an undergraduate and postgraduate degree in just four years.
  • Study at the No. 1 university in South Australia for graduate careers in Business and Management4.
  • Ranked No. 1 in SA and Top 10 in Australia for Business and Management5.

1UniSA Business is one of just 11 institutions in Australia and 191 globally to be accredited by EQUIS (from over 16,500 worldwide). EFMD, February 2021. 22018 Excellence in Research for Australia (ERA).  3AFR BOSS Magazine, April 2018 – League of Scholars.  4ComparED (QILT) Graduate Outcomes Survey 2018-20 – Full-time Employment Indicator (Postgraduate). Public SA-founded universities only. 52021 QS Subject Rankings.

Why UniSA?

  • UniSA Business is in the top one per cent worldwide1 and has been awarded an overall five stars for excellence in the QS Stars Ratings 2020.
  • UniSA Business is the only business school in South Australia accredited by both AACSB International and EFMD (EQUIS) – the world’s leading accreditation bodies. These dual accreditations demonstrate the high standards we hold across all areas such as teaching, student learning and research, as well as our commitment to continually improving the quality of our programs.
  • UniSA is No.1 in South Australia for graduate careers in Business and Management2 and a global leader in Brand Management research3.
  • Join South Australia’s No.1 university for Business and Management Research4.
  • We are home to the world’s largest centre for research into marketing, the Ehrenberg-Bass Institute for Marketing Science, who advise some of the world's biggest brands – you'll learn from the very same experts.
  • Further your professional experience in our on-campus Marketing Clinic, consulting and providing advice to businesses, under the supervision of marketing experts.
  • Our qualifications are accredited by leading professional bodies and we work closely with industry to ensure our curriculum includes the very latest theories and trends.
  • Access hands-on learning opportunities and connect with industry professionals right from day one.
  • Explore our wide range of grants and scholarships to support your studies.
  • We are consistently recognised and awarded for our excellence in teaching, the quality of our degrees and satisfaction of our students – there's never been a better time to study at the University of South Australia.

1UniSA Business is one of just 11 institutions in Australia and 191 globally to be accredited by EQUIS (from over 16,500 worldwide). EFMD, February 2021.  2ComparED (QILT) Graduate Outcomes Survey 2018-20 – Full-time Employment Indicator (Postgraduate). Public SA-founded universities only. 3AFR BOSS Magazine, April 2018 – League of Scholars. 42018 Excellence in Research for Australia (ERA). 

Enhance your study experience

  • 3+1 Pathway to Masters: For select degrees, you can complete a bachelor’s and master’s qualification in just four years through our 3+1 Pathway to Masters package. This unique offering allows you to fast-track your studies and graduate with greater expertise and career opportunities.
  • Business Career Mentor Program: Engage in our Business Career Mentor Program and be paired with an experienced business professional to enhance your network and career.
  • Executive in Residence: Meet one-to-one with a senior business executive and industry leader through our Executive in Residence program. This initiative enables you to seek expert guidance for your career development and support to advance your career.
  • Hands-on experience: You can gain valuable industry experience before you graduate with access to internships, professional development courses, Summer or Winter School intensives and more – plus we give you a longer break between semesters to make sure you have the time.
  • Enterprise Skills: To prepare you for a diverse future career in business, UniSA Business is committed to ensuring you graduate with a sound knowledge base and the skills employers are looking for. These skills, better known as Enterprise Skills, will help prepare you for success regardless of field or industry.
  • Study abroad: Explore the world and gain an international perspective as part of your studies with our student exchange program. Whether it's a semester or short term exchange or a study tour, you'll find the experience invaluable for your personal and professional development.

UniSA offers the following Marketing degrees

Choose your level of study

World-class partners for a world-class university

We are a globally connected university with over 2,500 industry and professional relationships that support student internships, research and community engagement.

Your career

Business_Hub_images-47 copy.jpgAs the No.1 university in South Australia for graduate careers in Business and Management1, our quality teaching and experiences beyond the classroom will ensure you graduate career-ready.

Careers to consider include:

  • Brand manager: responsible for driving the growth of a brand; ensuring all aspects of a brand’s marketing and manufacturing match; creating a brand strategy and ensuring all aspects of a product or an activity align with the brand
  • Corporate communication advisor: building and maintaining brand; generating media coverage and message placement; public speaking; partner and relationship building; writing and editing
  • Digital marketer: driving sales and conversions; optimising website usability; implementing digital and email marketing campaigns; analysing and reporting on website performance and other digital channel initiatives
  • Market analyst: interpreting data and reporting on it; making recommendations based on research findings; applying qualitative and quantitative techniques to interpret data
  • Marketing and communications officer: working across any (or all) communications channels such as media and publications, social media and digital, internal communications or brand
  • Media planner: combining creative thinking with factual analysis to target marketing campaigns at audiences; identifying the best mediums for building brand awareness and sales

1ComparED (QILT) Graduate Outcomes Survey 2018-20 – Full-time Employment Indicator (Postgraduate). Public SA-founded universities only.

Global networks

We are a globally connected university, our staff and students come from over 90 countries. We have more than 2,500 industry and professional relationships that support student internships, research and community engagement.

In the 2018 Excellence in Research for Australia (ERA) rankings, we were the only university in South Australia to have all our Business and Management research rated above world-class. We have strong links, individually and collectively, with leading and like-minded research institutions in North America, Europe and the UK and are building equally exciting new relationships in Asia.

Industry facts

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Employment for sales, marketing and public relations professionals in Australia is projected to increase by 24,200 (15.8 per cent) by May 2024.

Australian Government Department of Employment, Occupational Employment Projections 2019

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Employment for advertising and marketing roles in Australia is projected to increase by 17,700 (21.7 per cent) by May 2024.

Australian Government Department of Employment, Occupational Employment Projections 2019

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Study at UniSA

You'll graduate from UniSA prepared for a range of careers – see where our marketing degree could take you.

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What others are saying

I have always been captivated by the world of marketing and the University of South Australia was the best choice for me. Industry connection has been a great feature of this degree with the Ehrenberg-Bass Institute for Marketing Science, a world-renowned research institute unique to UniSA, bringing industry experience and leading marketing research right into the classroom.

Danielle Talbot

Bachelor of Marketing and Communication
Commercial Research Associate, Ehrenberg-Bass Institute

Danielle Talbot

Danielle Talbot

Bachelor of Marketing and Communication
Commercial Research Associate, Ehrenberg-Bass Institute

"My marketing degree gave me an insight into a great number of areas related to marketing, from business management to communications, public relations and even law. Developing an understanding of these professions was beneficial in a number of ways and has helped my career working at a large national organisation greatly. Marketing is an amazingly dynamic field, and if you’re considering it – dive in. There’s something for everyone."

Terri Feil

Bachelor of Marketing and Communication
Marketing Manager (Wealth), Bendigo and Adelaide Bank

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Terri Feil

Bachelor of Marketing and Communication
Marketing Manager (Wealth), Bendigo and Adelaide Bank

Studying exposes you to different industries and topics that you may not have had previously. It opens your eyes and mind to other possibilities. Really understand what your strengths are before taking the next step, by matching what you’re good at with what makes you feel good - this will help you be successful in your career. Careers are not linear, they bounce around depending on where the opportunities lie. Say yes to opportunities even if they’re outside your field! We look for individuals who can build rapport quickly, have strong relationship skills, and adopt a growth mindset. Communication skills both verbal and written are also important, as is the capability to influence.

Susan Frangakis

UniSA Marketing graduate
Head of Business Delivery, People & Culture, Bendigo and Adelaide Bank

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Susan Frangakis

UniSA Marketing graduate
Head of Business Delivery, People & Culture, Bendigo and Adelaide Bank

“Our marketing degrees enabled us to build our brand with a strong framework and understand the power of networking, which we continue to utilise in our day-to-day operations. We can’t stress enough how important relationship building is in business and opportunities to do this at UniSA really put us on the path to excel. Anyone looking to take on an internship or exchange should go for it – it’s an experience of a lifetime and you never know where it may lead you.”

Corey DeCandia and Jordan Kallios

UniSA Marketing graduates
Founders, Vacay Swimwear

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Corey DeCandia and Jordan Kallios

UniSA Marketing graduates
Founders, Vacay Swimwear

Why study at UniSA?

As one of the most innovative universities in Australia and Asia, there are many reasons to study with us. Here are just three:

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Accessible, helpful and flexible

We have six campuses, a 24/7 online learning environment, and we offer flexible study options like online and evening courses.

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Graduate success

UniSA is South Australia's number one university for graduate careers.*
*ComparED (QILT) Graduate Outcomes Survey 2019 – Full-time Employment Indicator (Undergraduate). Public SA-founded universities only.

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A five star university

Five stars for research, teaching, employability, internationalisation, facilities, social responsibility and inclusiveness.*
*QS Stars rankings 2017