Marketing Principles: Trading and Exchange
Undergraduate
Undergraduate
MARK 1010
Undergraduate
Yes
Note: This offering may or may not be scheduled in every study period. Please refer to the timetable for further details.
010704
4.5
Yes
School of Marketing
To provide students with an understanding of marketing as the study of trade and exchange in a modern economy, and acquaint them with the key activities that are involved in marketing.
This course introduces students to the role and contribution of Marketing to achieving planned outcomes of most organisations and enterprises today. Marketing and marketing people are used in, and by, most types of organisations both big and small; for example, commercial, government, educational, artistic and social. The course will cover the main concepts and principles that underlie marketing thinking and practice. It will require students to understand these and also find out how they are applied in a range of enterprises.
Sharp, B 2013, Marketing: Theory, Evidence, Practice, 1st Edition, Oxford University Press, South Melbourne
Nil
Nil
Component | Duration | ||
---|---|---|---|
INTERNAL, CITY WEST | |||
Lecture | 2 hours x 13 weeks | ||
Tutorial | 1 hour x 13 weeks | ||
EXTERNAL, CITY WEST, DISTANCE EDUCATION | |||
External | 3 hours x 13 weeks | ||
INTERNAL, OFFSHORE, TAYLOR'S BUSINESS SCHOOL | |||
Lecture | 2 hours x 14 weeks | ||
Tutorial | 2 hours x 13 weeks | ||
INTERNAL, OFFSHORE, HONG KONG BAPTIST UNIVERSITY | |||
Lecture | 2.5 hours x 8 days | ||
Tutorial | 10 hours x across 14 weeks |
Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.
Assignment, Continuous assessment, Examination, Group assignment, Major essay, Minor essay, Quiz, Tutorial work
EFTSL*: 0.125
Commonwealth Supported program (Band 3)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.
Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
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Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.
* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.