Bachelor of Business (Marketing)

Degree Level Undergraduate

Years

Campus
Offshore

Duration
3 year(s) full-time

Program Code
OBMK

Prerequisites
None

Assumed Knowledge
None

English Language Requirements

IELTS total [6.0]
IELTS reading [6.0]
IELTS writing [6.0]

Equivalent English qualifications (PDF)

Entry requirements
- All students entering the program will have successfully completed tertiary level studies equivalent to higher certificate and diploma level in a business related discipline.
- Successful completion of a secondary qualification in Australia within the last two years; or
- Successful completion of at least one year of tertiary study in Australia within the last two years; or
- Successful completion of one year of secondary or tertiary study conducted and completed in English within the last two years in a country in which English is commonly used, as determined by the University. (see Note 2).
Prerequisites
None

Assumed Knowledge
None
English language entry requirements
The minimum English language entry requirements for international students who speak English as a foreign language are as follows:
English language test
- IELTS total [6.0]
- IELTS reading [6.0]
- IELTS writing [6.0]
Please access the following link for a comprehensive list of English language tests accepted by UniSA and other important information in relation to meeting the University’s language requirements: English Language Equivalence Table (PDF)
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HKBU students: No further intakes at HKBU

Aim

The Bachelor of Business (Marketing) provides a professional level of education for potential and current managers. To this end the program is designed to enable graduates to acquire skills, knowledge and attitudes that will assist them to work and develop as productive and socially responsible managers. The program structure provides marketing courses to suit their interests, capabilities and occupational aspirations and to extend their professional knowledge.

Content & Structure

The Bachelor of Business (Marketing) requires completion of courses totalling 108 units, the courses being listed in the program schedule.

What courses you'll study

Course name	Area and cat no.	Units	Reference
FIRST YEAR
Marketing Principles: Trading and Exchange	MARK 1010	4.5
Management Principles	BUSS 1054	4.5	Note(s): 3
Principles of Economics	ECON 1008	4.5
Accounting for Business	ACCT 1008	4.5
Managing Communication in Business	COMM 1054	4.5
Business Information Systems	INFS 1011	4.5
Buyer and Consumer Behaviour	MARK 1008	4.5
Quantitative Methods for Business	MATH 1053	4.5	Note(s): 3
SECOND YEAR
Foundations of Business Law	COML 1001	4.5
Market Analysis	MARK 2010	4.5
Elective		4.5	Note(s): 3
Elective		4.5	Note(s): 3
Advertising	MARK 2007	4.5
Brand Management	MARK 2008	4.5
THIRD YEAR
Business and Marketing Planning	MARK 3009	4.5
Market Research	MARK 2020	4.5
Client and Customer Relationship Management	MARK 2027	4.5
Sales and Distribution Management	MARK 2013	4.5
Integrated Marketing	MARK 3012	4.5
Elective		4.5	Note(s): 3
Elective		4.5	Note(s): 3
Elective		4.5	Note(s): 3

Rules & notes

Rules

1. Credit up to a maximum of 54 units may be granted for prior study at a recognised institution. Students taking this program at the School of Continuing Education, Hong Kong Baptist University will be granted credit in a minimum of 36 units in the courses outlined above.

Notes

1. The program will be taught offshore, using a combination of flexible learning techniques, including intensive onsite seminars/workshops supported by print resources and online documentation. Students will study this program part time.

2. All matters relating to admission, program delivery, delivery of study guides, assessment procedures, program administration will be handled in Hong Kong by the School of Continuing Education (Hong Kong Baptist University) in conjunction with Transnational Support Services and the School of Marketing.

3. Students entering the marketing degree program in Hong Kong will have qualifications in business, management or commerce. Credit has been determined through an examination of the courses that typically made up these qualifications and in accordance with the Hong Kong Baptist University credit register. Credit will normally be granted for the following: Communication and Information Systems in Business; Foundations of Business Law; Quantitative Methods for Business; and 7 X Electives. If students' previous qualifications do not entitle them to the above exemptions with UniSA, students can complete further studies with SCE and reapply.