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Campus
Offshore

Duration
3 year(s) full-time

Mode
On-campus

Program Code
OBBTH

Prerequisites
None

Assumed Knowledge
None

English Language Requirements
  • IELTS total [6.0]
  • IELTS reading [6.0]
  • IELTS writing [6.0]
Equivalent English qualifications (PDF)

Degree overview

  • Study an industry-awarded tourism and event management degree1.
  • Enjoy a fast-paced career in travel, tourism, hospitality or events.
  • Learn effective problem-solving skills, strategic thinking, communication and awareness of business operations.
  • Focus on areas such as festivals and events, event marketing, tourism and policy planning, and international conventions.
  • Opportunities to study on exchange at an overseas institution in Europe, Asia or the Americas.
  • The University of South Australia Business School is in the top one per cent worldwide2 and has been awarded an overall five stars for excellence in the QS Stars Ratings 2018.
  • Join a business school ranked No.3 in Australia and No.21 in the world for Hospitality and Tourism Management3.
  • Study a curriculum informed by above world-class research in Tourism4.
  • Develop skills that employers want, such as problem-solving, critical and strategic thinking, and an awareness of the business environment.

1Awarded the South Australian Tourism Award for Education and Training, and admitted to the SA Tourism Hall of Fame.  2UniSA Business School is one of just ten institutions in Australia and 187 globally to be accredited by EQUIS (from over 16,500 worldwide). EFMD, October 2019.  3ARWU World University Subject Rankings 2019  42018 Excellence in Research for Australia (ERA). 

Snapshot

Marketing_Clinic-15 copy_2.jpgThis degree is for students living and studying in Hong Kong. It is managed by Hong Kong Baptist University in collaboration with the University of South Australia.

If you are seeking a dynamic and global career path, this degree will prepare you with a set of skills that are highly sought after by employers. You will learn effective problem-solving, critical and strategic thinking, communication, and an awareness of the global business environment.

You will graduate with solid theoretical grounding, industry knowledge and the management skills to enhance your career prospects in a diverse range of tourism, event and hospitality business sectors.

There is one annual intake in September and the degree is delivered over 3 study periods. Students are generally expected to complete the degree requirements in 12 months.

Students may attend a graduation ceremony or presentation of awards ceremony in Adelaide or Hong Kong. The Hong Kong ceremony can be attended in the November following the standard expected completion date.

Partner description

The University of South Australia has had a partnership with the Hong Kong Baptist University (HKBU) for over 20 years. HKBU is committed to academic excellence, gaining a reputation as one of Asia’s finest institutions of higher learning. This relationship with HKBU is innovative, collaborative and results-orientated. 

Our organisations work closely to deliver quality education to students. Our collaborative degrees are delivered through HKBU’s School of Continuing Education (SCE). The SCE was founded in 1975. It is one of the seven faculties of the Hong Kong Baptist University. The SCE’s educational objectives are based on the belief that “learning is a lifelong process”. The SCE provides people of all ages with professional and academic advancement to meet the needs of our rapidly changing society.   

There are over 6,300 full-time students and about 8,200 part-time students enrolled in SCE programs – from certificates, diplomas and higher/professional diplomas to associate, undergraduate and higher degrees.

What you'll learn

Postgraduate Business studentsStudents studying the degree at Hong Kong Baptist University will need to have completed a relevant qualification and receive up to 12 courses in credit.

As part of this degree, you will study specialist courses such as:

  • marketing for tourism, events and hospitality
  • new technologies in tourism, events and hospitality
  • policy and planning for sustainable tourism
  • strategies for events and conventions

Degree structure

Course name Area and cat no. Units Reference  
OFFSHORE STUDY PERIOD 3
Business Intelligence INFS 2036 4.5 Note(s): 2
Elective 4.5 Note(s): 2
Elective 4.5 Note(s): 2
Elective 4.5 Note(s): 2
OFFSHORE STUDY PERIOD 1
Management and Organisation BUSS 2068 4.5 Note(s): 2
Business and Society BUSS 1057 4.5 Note(s): 2
Marketing Principles: Trading and Exchange MARK 1010 4.5 Note(s): 2
Quantitative Methods for Business MATH 1053 4.5 Note(s): 2
OFFSHORE STUDY PERIOD 2
Accounting for Business ACCT 1008 4.5 Note(s): 2
Business Law LAWS 1018 4.5 Note(s): 2
Principles of Economics ECON 1008 4.5 Note(s): 2
Career Development for Professionals BUSS 1060 4.5 Note(s): 2
OFFSHORE STUDY PERIOD 3
International Business Environments BUSS 3103 4.5
Service Management in Tourism, Events and Hospitality TOUR 2011 4.5
Foundations of Event Management TOUR 2009 4.5
Understanding Travel and Tourism TOUR 1001 4.5
OFFSHORE STUDY PERIOD 1
Entrepreneurship for Social and Market Impact BUSS 2085 4.5
New Technologies in Tourism, Events and Hospitality TOUR 3010 4.5
International Management Ethics and Values BUSS 3053 4.5
OR
Elective 4.5 Note(s): 6
Marketing for Tourism, Events and Hospitality TOUR 2006 4.5
OFFSHORE STUDY PERIOD 2
Destination Management TOUR 3009 4.5
Policy and Planning for Sustainable Tourism TOUR 3006 4.5
Strategic Management BUSS 3023 4.5
Strategies for Events and Conventions TOUR 2012 4.5

Assessment

Assessment

Your studies will incorporate both practical, professionally-focused and research-based learning, so assessment types will vary. You can expect them to include:

  • reports, project documentation, case studies and presentations
  • essays and assignments
  • examinations
  • industry-relevant, research-based projects

Why Bachelor of Business (Tourism and Event Management) - HKBU

P7240096-2_1.jpgThe University of South Australia’s industry-awarded tourism and event management degree1 addresses the needs of a growing and global industry. Our Business School has had successive EQUIS accreditation for the last ten years. We are ranked in the top one per cent worldwide2, and have been awarded an overall five stars for excellence in the QS Stars Ratings 2018.

The courses you will study has have been developed by industry professionals, many of whom are also current researchers. You will study their contemporary research as part of your studies.

This degree utilises a combination of different learning techniques. You will attend on-campus seminars and workshops and will be supported by an online environment. You will be supported by a dedicated team of academic and support staff, and you will become part of a community of other professional, like-minded students.

1Awarded the South Australian Tourism Award for Education and Training, and admitted to the SA Tourism Hall of Fame.  2UniSA Business School is one of just nine institutions in Australia and 180 globally to be accredited by EQUIS (from over 16,500 worldwide). EFMD, February 2019.

Career outcomes

Your career

There are many career paths to aspire to in the field of tourism and event management. You could consider:

  • Business development manager: working to improve an organisation’s market position and financial growth; defining strategic goals, building customer relationships, identifying business opportunities, implementing marketing initiatives
  • Community development officer: maximising the use of local facilities through the development of programs, creating partnerships, and working with the community; developing initiatives for local residents to improve wellbeing and enhance quality of life
  • Events and exhibitions coordinator: project managing and coordinating collection changeovers and exhibitions at arts organisations; managing contractors and budgets; collaborating with designers and liaising with artists
  • Event manager or coordinator: using strong organisational and project management skills to deliver successful, cost-effective events; managing staff and suppliers; booking venues, facilities and equipment; marketing and promotion; analysis and reporting on event performance
  • Hotel manager: overseeing daily hotel operations; planning and supervising staff activities; ensuring the smooth and profitable running of business; strategic planning and reporting; communicating effectively with employees, customers and suppliers
  • Strategic partnerships manager: strengthening existing relationships; developing new partnerships; using strategic thinking to identify collaboration opportunities that benefit both parties
  • Tourism development manager: conceptualising and implementing strategic plans to help drive tourism; engaging with community stakeholders to align development goals
  • Tourism experience planner: representing a particular community or destination develop enriching, meaningful experiences for visitors
  • Tourism policy planner: developing policy and research papers, major industry reports, submissions and responses; engaging with stakeholders such as industry and the general public and maintaining these networks; monitoring and reporting; developing government or stakeholder relations strategies

How to apply

Please contact the School of Continuing Education, Hong Kong Baptist University, Hong Kong

Credit

This degree has been designed specifically for students with an existing qualification, who are therefore eligible for course credit. Depending on your qualification, you could receive credit for up to 12 courses.

Your study experience and support

At present there are over 6,300 full-time students and approximately 8,200 part-time students enrolled in degrees at various levels from certificates, diplomas, higher/professional diplomas, as well as associate degrees and higher degrees. In addition to offering degrees awarded by the Hong Kong Baptist University, HKBU's School of Continuing Education (SCE) has also provided various degrees collaboratively with different overseas institutions since 1985.

You will benefit from the modern facilities and be taught by academics who are experts in their field.

Student services

Student services

We want you to be successful, and if you need help we will be there to assist. Support services include:

  • a dedicated website for Hong Kong students
  • access to Hong Kong Baptist University Main Library, and the School of Continuing Education resource library
  • access to UniSA on-line library database
  • medical and dental benefits (HKBU)
  • academic counselling (HKBU and UniSA)
  • access to online academic workshops
  • dedicated myUniSA site for Hong Kong students

We also offer study support from our Learning Advisers. You can work with them online. They are here to help you develop academically and professionally during your studies. They also offer help with the English language.

Your program director

I have over 30 years of business-linked experience in Australia and internationally. As the Offshore Programs and Partnerships Director, I oversee the Business School's degree and pathway programs offered in other countries. I am committed to achieving wider business literacy in the community and have had various consultancies, such as to review and re-write the South Australian Year 12 Accounting curriculum.

Mr Stan Astachnowicz

Program Director

Enquire
Portrait image for Mr Stan Astachnowicz
Portrait image for Mr Stan Astachnowicz

Mr Stan Astachnowicz

Program Director

Enquire

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