Midyear entry, applications closing soon Apply now

Start Date

3 year(s) full-time


Program Code

424111 (Internal)

Study as
Full-time or part-time


Assumed Knowledge

Entry Scores
2024 Guaranteed Entry
Year 12 (ATAR-based): 68.00
Year 12 (Grades-based): B,B,B
View Guaranteed Entry Info
2023 Cut-Offs
Year 12 (ATAR-based):
- Internal: 68.00
View full entry requirements

Degree overview

  • Study at a university known as the global leader in Brand Management research1.
  • Explore the fascinating world of consumer psychology and the scientific laws of brand growth.
  • Learn from the same experts who advise global brands like Colgate-Palmolive, Mondelez International and Nestlé.
  • High achieving students may be eligible for the Ehrenberg Scholarship and the opportunity to apply for a part-time position as a Research Assistant at the Ehrenberg-Bass Institute for Marketing Science.
  • Apply for a Vacation Research Scholarship with the Ehrenberg-Bass Institute and become involved in world-class research.
  • Gain real-world experience as part of your studies through an internship, student exchange or mentorship opportunity.
  • Connect with our in-house Marketing Clinic and provide advice to small and medium-sized businesses under the supervision of marketing experts.
  • Add a 1-year master’s degree to your studies with our Fast-track to Masters package, and complete an undergraduate and postgraduate degree in just four years.
  • Develop career-ready skills employers are looking for once you graduate with enterprise skills embedded in all business courses within this program.
  • UniSA Business is in the top one per cent worldwide and has been awarded an overall five stars for excellence2.
  • UniSA Business is accredited by both AACSB International and EFMD (EQUIS) – the world's leading accreditation bodies.
  • Study a curriculum informed by above world-class research in Marketing3.
  • Study at a university ranked Top 20 in Australia for Business and Management4.
  • Study a degree accredited by the Australian Marketing Institute (AMI).

1AFR BOSS Magazine, April 2018 – League of Scholars. 2UniSA Business is one of just 13 institutions in Australia and approximately 200 globally (from over 25,000 universities) to be EQUIS accredited. EFMD, March 2024. 2023 QS Stars Business School Ratings. 32018 Excellence in Research for Australia (ERA). 42024 QS Subject Rankings.


Business_Hub_images-49 copy.jpgUniSA marketing degrees are based on real-world research. You’ll learn advanced marketing techniques and be prepared for your career from the moment you graduate.

As part of this degree, you will develop practical marketing management skills, explore consumer psychology and learn the scientific laws of brand growth. Your lecturers will be the same experts who advise brands like Colgate-Palmolive, Mondelez International.

Employers value graduates who can apply theory to real industry challenges. In this degree you’ll have the opportunity to gain real-world experience through internships, placements, overseas study opportunities and advanced masterclasses.

What you'll learn

This degree starts with core courses in business. These will give you a solid grasp of business fundamentals such as international business, economics, accounting and business intelligence. 

In your marketing specialisation you'll Marketing_Clinic-3 copy.jpgthen focus on areas such as:

  • consumer behaviour
  • marketing analytics
  • advertising
  • branding.

You'll also have the chance to study elective courses including the Marketing Practicum, Marketing Clinic or overseas study tour.

Tertiary Transfer

If you have a Pass average or above from another eligible degree, you may be eligible to use this as entry into this program. Learn more.

Recognised Prior Learning (RPL)

If you have undertaken related Higher Education, TAFE, VET, Professional body or work experience, you may be eligible to receive recognised prior learning (RPL) and reduce the duration of the degree. Learn more.

You can gain an extra qualification and broaden your career prospects by completing a Diploma in Languages.

Degree structure

Course name Area and cat no. Units Reference  
First Semester (Study Period 1, 2 or 3)
Marketing Principles: Trading and Exchange MARK 1010 4.5 Note(s): 1,4,5,6
Principles of Economics ECON 1008 4.5 Note(s): 1,5,6
Business and Society BUSS 1057 4.5 Note(s): 1,5,6
International Study Tour 4.5 Note(s): 7
Elective 4.5 Note(s): 3
Accounting for Business ACCT 1008 4.5 Note(s): 1,5,6
Quantitative Methods for Business MATH 1053 4.5 Note(s): 1,5,6
Second Semester (Study Period 4, 5 or 6)
Consumer Behaviour MARK 1008 4.5
Marketing Analytics MARK 2010 4.5
Elective 4.5 Note(s): 3,5,6
Business Law LAWS 1018 4.5 Note(s): 1,5,6
First Semester (Study Period 1, 2 or 3)
Market Research MARK 2020 4.5
Management and Organisation BUSS 2068 4.5 Note(s): 1,5,6
Professional Development in Marketing MARK 1015 4.5 Note(s): 6
Entrepreneurship for Social and Market Impact BUSS 2085 4.5 Note(s): 1
Second Semester (Study Period 4, 5 or 6)
Retailing MARK 2032 4.5
Business Intelligence INFS 2036 4.5 Note(s): 1,5,6
Advertising MARK 2007 4.5
International Business Environments BUSS 3103 4.5 Note(s): 1
International Elective 4.5 Note(s): 8
First Semester (Study Period 1, 2 or 3)
Branding MARK 3015 4.5
Essentials of Marketing Planning MARK 3009 4.5
Elective 4.5 Note(s): 3,6 Rule(s): 1
Elective 4.5 Note(s): 3,6 Rule(s): 1
Second Semester (Study Period 4, 5 or 6)
Integrated Marketing MARK 3012 4.5
Elective 4.5 Note(s): 3 Rule(s): 1
Elective 4.5 Note(s): 3,6 Rule(s): 1
Elective 4.5 Note(s): 3 Rule(s): 1

Study hours

For each course you study, you will need to allocate time for various classes such as lectures, tutorials, workshops, seminars and practicals. Plus you will need additional hours to study in your own time to complete assignments, readings and projects, as well as to contribute to online discussion forums (independent study). So as a general rule, if you are studying full-time you would need to allocate 12–26 hours of study when at university and 14–28 hours of independent study per week. 


Marketing_Clinic-15 copy_1.jpgYour studies at UniSA will incorporate both practical, professional and research-based learning, so assessment types will vary. You can expect them to include:

  • reports, project documentation, case studies and presentations
  • essays and assignments
  • examinations
  • industry-relevant, research-based projects
  • practicals and team-based projects
  • contributions to the workplace and classroom

Global opportunities

Enrich your studies and your life – make overseas study part of your qualification. You may have the option to undertake an exchange, short-term program or study tour overseas while you study. We have links with universities worldwide, as well as a range of travel grants available to make going overseas much more accessible.

You can choose short-term or semester-long study from a range of universities and countries depending on your area of study and cultural interests.

Take a look at the global opportunities available.

Global opportunities

Why Bachelor of Business (Marketing)

PMP testimonial.jpgYou will graduate with an industry-accredited degree and the ability to understand markets, develop strategies and grow revenue for businesses.

You will also learn from lecturers and tutors who advise some of the world’s biggest brands and have the opportunity to apply for a Vacation Research Scholarship with the Ehrenberg-Bass Institute for Marketing Science.

You could be selected to participate in our on-campus Marketing Clinic and provide advice to small and medium-sized businesses under the supervision of marketing experts, as well as conduct a research project with another student in an organisation.

UniSA Business is the only business school in South Australia accredited by both AACSB International (The Association to Advance Collegiate Schools of Business) and EFMD (EQUIS) – the world’s leading accreditation bodies recognising excellence in business education and research at a global level. These dual accreditations demonstrate the high standards we hold across all areas such as teaching, student learning and research, as well as our commitment to continually improving the quality of our programs.

Ehrenberg-Bass Institute for Marketing Science

UniSA is home to the world-renowned Ehrenberg-Bass Institute for Marketing Science. The Institute is the world’s largest institute for research into marketing. It is supported by more than 60 companies worldwide via the Ehrenberg-Bass Sponsorship, including:

  • Colgate-Palmolive
  • Mondelez International
  • Suntory Beverage & Food
  • Lindt & Sprüngli
  • Danone
  • PepsiCo.

The Institute has been making important discoveries about marketing for more than a decade, with its leading research embedded into our marketing degrees. You will get up-to-date industry knowledge, insights and access to the experts who advise some of the world’s biggest brands.

Fast-track to Masters

Want to gain a postgraduate degree with just one extra year of study? You can package the Bachelor of Business with a Master of Management and graduate with two qualifications in four years with our Fast-track to Masters package. You’ll study a three-year bachelor's degree and a one-year master’s degree (which typically takes two years) by swapping selected undergraduate courses or electives for postgraduate courses, and set yourself up for career success, fast. 

Combined degrees

We offer a wide range of combined degrees so you can specialise in two fields and expand your career prospects. Discover how you can pair this degree with another business degree, or a degree from another discipline, and tailor your qualifications to your interests. 

More ways to study

Our flexible delivery and extracurricular opportunities are designed to suit your lifestyle, preferred learning style, and career interests. You can benefit from online and on-campus study, part-time or full-time learning, Summer and Winter School intensive courses, mentoring and networking opportunities with industry, and accelerated learning pathways. Plus, you can make the most of professional development courses endorsed by industry, build leadership skills by participating in the UniSA+ Award, or seek support at our on-campus Business Student Hub


Kickstart your business degree early through UniSA ACCELERATE. Study up to two university courses while you're in Year 12 and have the option to count this study towards your SACE Stage 2.

Real-world connections

In addition to learning from teachers with professional experience as part of your studies, we also offer opportunities for you to connect with industry outside the classroom. There are a range of engagement opportunities available to you, including:  

  • Build your networks and career options by participating in the Business Career Mentor Program, which pairs you with an experienced business professional  
  • Undertake a Business Internship or complete an industry project, and apply the skills and knowledge gained from your studies in a real workplace setting 
  • Become a global citizen through our international exchange programs– we have more than 80 partner institutions worldwide, and study options that range from two weeks to one year 
  • Meet one-to-one with a senior business executive through our Executive in Residence program. You’ll receive expert guidance and gain workplace insights that will support your career development. 

We host regular University-wide careers events and workshopsexpos, and alumni events in Australia and overseas. 

This could be you

You'll graduate from UniSA prepared for a range of careers - see where our marketing degree could take you.

UniSA Video

Career outcomes

Your career

Our quality teaching and experiences beyond the classroom will ensure you graduate career-ready.

Careers to consider:

  • Account manager: managing client relationships; preparing creative briefs; managing the production of advertisements; managing internal and external communications.
  • Brand manager: responsible for driving the growth of a brand; ensuring all aspects of a brand’s marketing and manufacturing match; creating a brand strategy and ensuring all aspects of a product or an activity align with the brand.
  • Business development manager: sales planning; account management; relationship building; developing business plans; marketing initiatives.
  • Fundraising and development officer: organising events and campaigns to raise money and donations; raising awareness using marketing tools and platforms; coordinating and managing relationships with trusts, philanthropic foundations and donors.
  • International marketer: using an understanding of global market trends to maximise market share and profits; developing products to meet international demands; establishing competitive and profitable pricing strategies.
  • Market researcher: coordinating research projects; investigating market activity; analysing published data and statistics; evaluating past performance and assessing future trends; commissioning surveys.
  • Marketing coordinator: promoting products or services by developing and implementing marketing and advertising campaigns; tracking and evaluating performance data; coordinating events; copywriting for a number of promotional channels.
  • Marketing insights analyst: interpreting data and reporting on it; making recommendations based on research findings; applying qualitative and quantitative techniques to interpret data.
  • Sales and marketing manager: overseeing and leading a marketing team and all functions; setting strategy; managing marketing plans, budgets and resources; assigning tasks and setting targets.
  • Media planner/Campaign manager: combining creative thinking with factual analysis to target marketing campaigns at audiences; identifying the best mediums for building brand awareness and sales.

Professional accreditation and recognition

This program has been evaluated and accredited by the Australian Marketing Institute (AMI). Gaining AMI accreditation represents one of several processes ensuring this program provides graduates with an appropriate set of knowledge and skills required by employers within the marketing-related field.

Industry facts


Employment for sales, marketing and public relations professionals in Australia is projected to increase by 24,200 (15.8 per cent) by May 20241.

1Australian Government Department of Employment, Occupational Employment Projections 2019


Between now and 2024 in Australia the availability of advertising and marketing roles is projected to increase by 17,700 (21.7 per cent)1.

1Australian Government Department of Employment, Occupational Employment Projections 2019

How to apply

Applying to study with us:

  • go to the top of this page and make note of the SATAC code, then click Apply
  • you will be redirected through to the SATAC website to continue your application

Alternative Pathways

There are other pathways you can follow to study this degree, including:

There are other pathways you can follow to study this degree, including:


This degree is available for deferment. This option is made available by responding to your offer during the application process via the SATAC website. Applicants who receive an offer into a midyear degree are eligible to defer for six months.


Every year, over 2,500 UniSA students are supported in their studies through scholarships and grants worth millions of dollars. Check out the scholarships below. One of them may be perfect for you. Visit our scholarships page for more.

More scholarships

Your study experience and support

Our campuses are home to fantastic facilities including modern lecture theatres, libraries, workshops and laboratories, as well as spaces that simulate real work environments. But you’ll also discover that your journey at UniSA is about social experiences, healthy living and getting involved. You’ll find student sports and fitness facilities, community clinics, tech zones and chill-out spaces. There are campus sport activities to keep you active, and if you are keen to explore the social side of university life, there are movies, cooking demonstrations, parties and loads more.

Adelaide also has a variety of accommodation options to suit different requirements and budgets. Options include dedicated student accommodation and private rentals. See our long-term accommodation pages, or explore our student accommodation by Scape on Bank Street in Adelaide’s lively cultural precinct, an ideal location for students. It is within easy reach of UniSA’s city and metropolitan campuses, Rundle Mall shopping, the Central Market, Chinatown, and the West End’s vibrant nightlife. It is also across the road from the Adelaide train station, and on bus and tram routes.

Student services

Student services

The Business Student Hub is a dedicated and convenient support service for business students, from first year right through to graduation. The team provides expert advice on study options, elective choices and any academic difficulties, and can help with referrals to support services across the University. The Business Student Hub is there to facilitate your life at university, so you get the most out of your UniSA experience.

You can also access a range of other student services including:

  • academic counselling
  • personal counselling
  • social support services, including family support and nearby childcare
  • common rooms
  • prayer rooms
  • security officers
  • Wirringka Student Services, offering Aboriginal and Torres Strait Islander students a supportive place to study
  • UniSA's Student Association, USASA, also provides a range of other services. For example, you can also join the UniSA Marketing Club – an independent body that provides educational and vocational support, as well as a variety of social and network events.

We also offer study support from our Learning Advisers which you can work with face-to-face or online. They are here to help you develop academically and professionally during your studies.

When you become a UniSA student you can contact Campus Central for help with anything related to your degree. They will help you with your ID cards, fees and any other questions you might have.

24/7 digital environment

With interactive online course materials and a 24/7 learning environment you can organise your study to suit your lifestyle. You can:

  • study online, including accessing videos and course resources
  • participate in virtual classrooms
  • submit your assignments and get feedback online
  • use forums and discussion boards for team work and communication

Our learnonline facilities include a personal learning environment with virtual classrooms, lecture recordings, emails, learning support, administration, library access and results. The environment is available 24 hours a day, seven days a week, so you can tailor your learning to your life. We are continually investing in innovative digital technologies for a high-quality student learning experience.

Please note some on-campus attendance (such as to attend seminars, workshops or examinations) and/or placements may apply. Any requirements like this are detailed on individual course pages.

Student services

Your campus

We have six campuses in metropolitan and regional areas, each with modern facilities including lecture theatres, libraries and laboratories, as well as spaces that simulate real work environments.

Location This degree is delivered at the following campus.

Your program director

Along with being Teaching Innovation and Quality Leader in the discipline of Marketing at UniSA, I am also a Curriculum Leader for the undergraduate marketing program. I manage the delivery of the program on campus, externally, and at offshore locations. My extensive experience in industry and academia has enabled me to win numerous awards, including a Commonwealth National Citation. I am passionate about both learning and teaching, and currently lecture at both undergraduate and postgraduate levels in the areas of International Marketing and Marketing Principles. I also look after our award-winning on-campus Marketing Clinic, which enables students to work with real-world clients to solve organisational marketing challenges.

Mrs Vivien Chanana

Program Director

Portrait image for Mrs Vivien Chanana
Portrait image for Mrs Vivien Chanana

Mrs Vivien Chanana

Program Director


Ask UniSA

More FAQs

What others are saying

I chose to study Marketing at UniSA as it had the most reputable and internationally recognised marketing degree in South Australia. My studies prepared me for interacting with local, national and international businesses over the last 15 years, which has equipped me for marketing roles in Australia, Asia, the Middle East, UK and USA.

Peta Allsopp

Bachelor of Business (Marketing)
Head of Marketing and Innovation | Kinrise

0069_Michael Mullan Photography_16-12-14.jpg

Peta Allsopp

Bachelor of Business (Marketing)
Head of Marketing and Innovation | Kinrise

So far for me, the highlight of this degree has been the real-life data and case studies, which I found most practical and applicable not only in class, but also for solving real-world marketing problems. I could apply this practical knowledge directly to my volunteering with Oxfam Australia and the UniSA Marketing Club. I had the opportunity to work with the Ehrenberg-Bass Institute for Marketing Science as a vacation research scholar, which has given me not only the experience of becoming a marketing researcher but additional professional skills I can use to my advantage when I pursue my desired career path.

James Avellanoza

Bachelor of Business (Marketing)
Digital Marketing Officer | Market Ease Digital


James Avellanoza

Bachelor of Business (Marketing)
Digital Marketing Officer | Market Ease Digital

The opportunity to be directly connected to the world class Ehrenberg-Bass Institute for Marketing Science has made studying Marketing at UniSA a practical and valuable experience. The Institute connects you to a wealth of marketing scientists, as well as up-to-date and relevant market research - ensuring that you’re educated to the highest standard before entering the work force.

Tella Wise

Bachelor of Business (Marketing)
Research Assistant | Ehrenberg-Bass Institute

Tella Wise.PNG

Tella Wise

Bachelor of Business (Marketing)
Research Assistant | Ehrenberg-Bass Institute

Our marketing degrees enabled us to build our brand with a strong framework and understand the power of networking, which we continue to use in our day-to-day operations. We can’t stress enough how important relationship building is in business.

Corey DeCandia and Jordan Kallios

UniSA Marketing graduates
Co-founders | Vacay Swimwear


Corey DeCandia and Jordan Kallios

UniSA Marketing graduates
Co-founders | Vacay Swimwear

I was equipped with so many tools in my marketing degree at UniSA. You really do learn from people who are in the marketing industry. I was surprised by how much practical knowledge I still use everyday in my job.

Stephanie McConachy

Bachelor of Business (Marketing)
Asia Pacific Marketing and Communications Lead | PwC

stephanie cropped.jpg

Stephanie McConachy

Bachelor of Business (Marketing)
Asia Pacific Marketing and Communications Lead | PwC

A Marketing degree from UniSA is so practical and real-world based, and there are so many options around what you can do with it. I liked that I was given the opportunity to meet and also be taught by business leaders who have real experience in the industry.

Sarah Gebhardt

Bachelor of Business (Marketing)
Freelance Account Director

Sarah Gebhardt.jpg

Sarah Gebhardt

Bachelor of Business (Marketing)
Freelance Account Director