Marketing for Health and Wellbeing
Course Level Undergraduate
Course Level Undergraduate
Area/Catalogue
MARK 2031
Course Level
Undergraduate
Offered Externally
Yes
Note: This offering may or may not be scheduled in every study period. Please refer to the timetable for further details.
Course ID
156941
Unit Value
4.5
University-wide elective course
Yes
The 2025 timetable is
not yet available.
Course owner
UniSA Business
To provide students with an understanding of how government, not-for-profit and commercial organisations can apply marketing and consumer behaviour principles to promote behaviour change for improved health and wellbeing.
Cross-disciplinary approach to addressing social challenges; measures of wellbeing and global trends, industry practitioner perspective, principles of health marketing; social marketing; competition and potential partners, fundamentals of consumer behaviour; social marketing intervention; tools of communication and behaviour influence; behaviour change metrics and evaluation.
Nil
Nil
Nil
Component | Duration | ||
---|---|---|---|
INTERNAL, CITY WEST (INTENSIVE) | |||
Lecture | 15 hours x N/A | ||
Lecture (Virtual) | 15 hours x NA | ||
Tutorial | 15 hours x N/A | ||
EXTERNAL, CITY WEST, ONLINE (INTENSIVE) | |||
Online | Equivalent 30 hours x N/A |
Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.
Interview, Presentation, Reflection, Test/Quiz
EFTSL*: 0.125
Commonwealth Supported program (Band 4C)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.
Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
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Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.
* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.