Bachelor of Business (Marketing) (Pathway to Master of Management (Tourism and Event Management))
Undergraduate
2025
You're considered an International student if you are:
Undergraduate
2025
080916D
The admission criteria have been grouped to assist you to easily find the information most relevant to your circumstances. However, you may fit into more than one and the university will consider applicants against each of the relevant criteria.
Certain conditions apply. For more information refer to Appendix 4 of the University's Selection and Entry policy.
Applicants are required to meet one of the following criteria with a competitive result, and demonstrate that they
fulfil any prerequisite requirements and essential requirements for admission:
Recent secondary education
Meet any prerequisite requirements with a minimum grade of C- or equivalent
AND
Applicants who have not achieved the Selection Rank required for automatic selection may be selected for any
remaining places based on the grades of their year 12 subjects.
OR
Higher education study
OR
Vocational Education and Training (VET)
OR
Work and life experience
Vietnam | 7.5 |
Australia | 70 |
IB (best 6) | 26 |
USA SAT (1600) | 1110 |
India (best 4) State Board | 75 |
India (best 4) Central Board | 65 |
HKDSE | 15 |
Nepal NEB | 2.61 |
Bangladesh HSC | 4 |
Canada High School (OSSD) | 65 |
Eynesbury FSP | 330 |
German Abitur | 3.5 |
Kenya KCSE (average) | B+ |
Malaysia STPM (best 3) | 6 |
Malaysia UEC | 30 |
Norway GPA | 3 |
Pakistan HSSC | 85 |
Sri Lanka A Levels (best 3) | 7 |
Sweden GPA | 13 |
UK Board GCE A Levels/HK Board | 7 |
1UniSA Business is one of just 13 institutions in Australia and approximately 200 globally (from over 25,000 universities) to be EQUIS accredited. EFMD, March 2024. 2023 QS Stars Business School Ratings. 2ComparED (QILT) Graduate Outcomes Survey 2020-22 – Full-time Employment Indicator (Domestic Undergraduate). SA public universities. 32018 Excellence in Research for Australia (ERA). 4Ranked #5, Australian Financial Review BOSS Best Business Schools List 2023.
This Fast-track to Masters program allows you to fast-track your career by completing an undergraduate and postgraduate degree in just four years. You will be able to diversify your skill set, increase your earning potential with a more advanced qualification, and expand your career opportunities across a range of fields.
As part of this degree, you will develop practical marketing management skills, explore consumer psychology and learn the scientific laws of brand growth. Your lecturers will be the experts who advise brands like Colgate-Palmolive, Mondelez International and Nestlé.
In the Master of Management (Tourism and Event Management) degree, you will learn contemporary management skills and study areas such as project management and the principles and practice of tourism. You will gain the confidence to manage organisations and achieve business objectives in an efficient and effective manner.
Employers value graduates who can apply theory to real industry challenges. Throughout your degree, you will be immersed in real-world challenges and have access to practical-based electives including industry internships, simulation projects and our entrepreneur-based course Startup Studio, which teaches you how to bring a business concept to life. You will also benefit from other experience-based learning opportunities, including overseas study and business mentoring. Our summer and winter schools also offer exciting study and learning opportunities.
Your undergraduate degree starts with core courses in business. These will give you a solid grasp of business fundamentals such as economics, accounting and business intelligence.
In your marketing specialisation you’ll then focus on areas such as:
Your postgraduate degree will advance your knowledge and skills in contemporary management practice. You will develop your expertise in core areas such as business ethics, business analytics, leadership and performance, and strategic thinking. You will learn how to effectively manage organisations and achieve key business objectives.
You'll also have the chance to study elective courses including the Marketing Practicum, Marketing Clinic or overseas study tour.
This Fast-track to Masters program enables you to commence a 3-year Bachelor of Business (Marketing) and secure a place in a 1-year Master of Management (Tourism and Event Management) degree (typically 1.5 years) in just four years of study.
You will fast track your progression into the master’s qualification by substituting four selected courses or electives in your bachelor's degree to complete master’s-level courses.
You will graduate with an industry-accredited degree and the ability to understand markets, develop strategies and grow revenue for business.
You will also learn from lecturers and tutors who advise some of the world’s biggest brand and have the opportunity to apply for a Vacation Research Scholarship with the Ehrenberg-Bass Institute for Marketing Science.
You could get the opportunity to be selected to participate in our on-campus Marketing Clinic and provide advice to small and medium-sized businesses under the supervision of marketing experts, and to conduct a research project with another student in an organisation.
With flexible learning arrangements to best suit your individual needs, this degree is delivered face-to-face, online or a combination of both. There are a range of options available to fast track your learning. Develop the specialist skills to succeed in the vibrant tourism and event management industry. We have been awarded the South Australian Tourism Award for Education and Training, and admitted to the SA Tourism Hall of Fame.
UniSA Business is the only business school in South Australia accredited by both AACSB International (The Association to Advance Collegiate Schools of Business) and EFMD (EQUIS) – the world’s leading accreditation bodies recognising excellence in business education and research at a global level. These dual accreditations demonstrate the high standards we hold across all areas such as teaching, student learning and research, as well as our commitment to continually improving the quality of our programs.
Ehrenberg-Bass Institute for Marketing Science
UniSA is home to the world-renowned Ehrenberg-Bass Institute for Marketing Science. The Institute is the world’s largest institute for research into marketing. It is supported by more than 60 companies worldwide via the Ehrenberg-Bass Sponsorship, including:
Colgate-Palmolive
Mondelez International
Suntory Beverage & Food
Lindt & Sprüngli
Danone
PepsiCo.
The Institute has been making important discoveries about marketing for more than a decade, with its leading research embedded into our marketing degrees. You will get up-to-date industry knowledge, insights and access to the experts who advise some of the world’s biggest brands.
An enriching student experience
Our flexible delivery and extra-curricular opportunities are designed to suit your lifestyle, preferred way of learning and career interests. You can benefit from online and on-campus study, part-time or full-time learning, Summer and Winter School intensive courses, mentoring and networking opportunities with industry, and accelerated learning pathways. Plus, you can make the most of professional development courses endorsed by industry, build leadership skills employers value through UniSA+ and seek support at our on-campus Business Student Hub.
At UniSA, you'll learn invaluable transferable employability skills to future-proof your career.
As the No.1 university in South Australia for graduate careers in Business and Management1, our quality teaching and experiences beyond the classroom will ensure you graduate career-ready.
You could consider careers such as:
1ComparED (QILT) Graduate Outcomes Survey 2021-23 – Full-time Employment Indicator (Domestic Undergraduate). SA public universities.
How to apply for international students will give you helpful information about the application process at the University of South Australia. When you are ready, apply through our International Application System. If you would like to talk to someone near you about studying at the University of South Australia, we have agents all over the world who can assist you. Find an Education Agent in your country.
Australian
There are other pathways you can follow to study this degree, including:
International
There are other pathways you can follow to study this degree, including:
Every year, over 2,500 UniSA students are supported in their studies through scholarships and grants worth millions of dollars. Check out the scholarships below. One of them may be perfect for you. Visit our scholarships page for more.
Recipients can get a 50% reduction on tuition fees for up to four years of full-time study for selected degrees.
Recipients can get a 15% reduction on tuition fees for the duration of their chosen degree.
As a UniSA student, you will have unique access to work placement opportunities, overseas study tours and exchanges, networking events, internships, guest speakers and more.
Our campuses are equipped with state-of-the-art facilities including modern lecture theatres, libraries, workshops and laboratories, as well as spaces that simulate real work environments. These are all supported by the latest technologies and a 24/7 online learning platform. We have health services on campus, gymnasiums, technology zones and great student lounges. You will also gain access to a range of community clinics, which provide professional and cost effective services in areas of health, business, law and psychology. There are campus sport activities to keep you active, and if you are keen to explore the social side of university life, there are movies, cooking demonstrations, parties and lots more.
Adelaide also has a variety of accommodation options to suit different requirements and budgets. Options include dedicated student accommodation and private rentals. See our long-term accommodation pages, or explore our student accommodation by Scape on Bank Street in Adelaide’s lively cultural precinct, an ideal location for students. It is within easy reach of UniSA’s city and metropolitan campuses, Rundle Mall shopping, the Central Market, Chinatown, and the West End’s vibrant nightlife. It is also across the road from the Adelaide train station, and on bus and tram routes.
Along with being Teaching Innovation and Quality Leader in the discipline of Marketing at UniSA, I am also a Curriculum Leader for the undergraduate marketing program. I manage the delivery of the program on campus, externally, and at offshore locations. My extensive experience in industry and academia has enabled me to win numerous awards, including a Commonwealth National Citation. I am passionate about both learning and teaching, and currently lecture at both undergraduate and postgraduate levels in the areas of International Marketing and Marketing Principles. I also look after our award-winning on-campus Marketing Clinic, which enables students to work with real-world clients to solve organisational marketing challenges.
There are a number of ways to apply to study UniSA's undergraduate and postgraduate coursework degrees.
You can access our online International Application System through our How to Apply page. The International Application System is an easy and secure online application and acceptance process. You will have visibility of your application through the secure online portal with the ability to download offer documents, submit your acceptance and make a payment.
Alternatively you can submit an application through one of the University's registered Education Agents.
If you are completing an Australian year 12 qualification in Australia or overseas, or the International Baccalaureate (IB) Diploma Programme in Australia, you must apply through SATAC http://www.satac.edu.au/.
If you are applying for the UniSA Study Abroad or Study Abroad Plus program, you can submit your application online here.
Postgraduate study by research
For information on applying to do postgraduate study by research, including Masters by Research, PhDs or Doctorates, please visit http://unisa.edu.au/resdegrees.
There is no closing date for submitting your application however the admissions process takes between one and three weeks from the date that we receive your application and all required supporting documentation.
If you are completing an Australian year 12 qualification in Australia or overseas, or the International Baccalaureate (IB) Diploma Programme in Australia, you must apply through SATAC. Key dates for applications can be found here.
You may be eligible to receive credit or advanced standing for your chosen UniSA degree based on your previous studies, if they are in a related area at an equivalent or higher level. Receiving credit will reduce the number of courses you undertake within the degree, and may also reduce the overall duration of your degree.
The amount of credit you may be eligible to receive is assessed on a case-by-case basis by the Admissions team.
The best way to determine your eligibility to receive credit or advanced standing is to apply using our International Application System which can be found on our How to Apply page. You will need to supply detailed syllabus documents with your application.
UniSA welcomes the opportunity to speak with you regarding your study options. Our staff are able to talk to you about degree information, career outcomes and pathways, entry requirements, applications, and student life, so that you are able to make the best study decision for your future.
Click here to book a 1:1 appointment with one of our enquiries team.
We also have many events throughout the year in Australia and overseas where you can speak with UniSA representatives about your area of interest. View our calendar of events in your home country by selecting the 'International' filter.
You'll graduate from UniSA prepared for a range of careers - see where our marketing degree could take you.