Start date
February
August

Duration
3 year(s) full-time

Mode
On-campus/Online

Program Code
DBBM

Prerequisites
None

Assumed Knowledge
None

Fees
2021: AUD$ 32,600 per annum (per 1.0 EFTSL)
2022: AUD$ 32,600 per annum (per 1.0 EFTSL)

English Language Requirements
  • IELTS total [6.0]
  • IELTS reading [6.0]
  • IELTS writing [6.0]
Equivalent English qualifications (PDF)

International Admission by Country
See full entry requirements

CRICOS Code
080916D

Degree overview

  • Complete a business undergraduate and postgraduate management degree in just four years through our fast-tracked 3+1 Pathway to Masters program.
  • Graduate with a highly diverse skill-set and broader career opportunities.
  • Gain real-world experience through an industry internship, a mentorship opportunity or an overseas study tour.
  • Explore the fascinating world of consumer psychology and the scientific laws of brand growth.
  • Pursue a global career in the tourism, event and hospitality business sectors.
  • Study at a university that has been awarded the South Australian Tourism Award for Education and Training, and admitted to the SA Tourism Hall of Fame.
  • Learn from the same experts who advise global brands like Procter & Gamble, CBS and Nestlé.
  • High achieving students may be eligible for the Ehrenberg Scholarship which covers HECS-HELP fees for one year, and the opportunity to apply for a part-time position as a Research Assistant at the Ehrenberg-Bass Institute for Marketing Science.
  • Apply for a Vacation Research Scholarship with the Ehrenberg-Bass Institute and become involved in world-class research.
  • Connect with our in-house Marketing Clinic and provide advice to small and medium-sized businesses under the supervision of marketing experts.
  • UniSA Business is in the top one per cent worldwide1 and has been awarded an overall five stars for excellence in the QS Stars Ratings 2020.Study at the No.1 university in South Australia for graduate careers in Business and Management2.
  • Study a curriculum informed by world-class research in Business3
  • UniSA Business is accredited by both AACSB International and EFMD (EQUIS) – the world’s leading accreditation bodies.

1UniSA Business is one of just 11 institutions in Australia and 191 globally to be accredited by EQUIS (from over 16,500 worldwide). EFMD, February 2021.2ComparED (QILT): Graduate Outcomes Survey 2018-20– Full-time Employment Indicator (Postgraduate). Public SA-founded universities only. 32018 Excellence in Research for Australia (ERA).  

Snapshot

Snapshot

This 3+1 Pathway to Masters program allows you to fast-track your career by completing an undergraduate and postgraduate degree in just four years. You will be able to diversify your skill set, increase your earning potential with a more advanced qualification, and expand your career opportunities across a range of fields.

As part of this degree, you will develop practical marketing management skills, explore consumer psychology and learn the scientific laws of brand growth. Your lecturers will be the experts who advise brands like Procter & Gamble, CBS and Nestlé.

In the Master of Management (Tourism and Event Management) degree, you will learn contemporary management skills and study areas such as project management and the principles and practice of tourism. You will gain the confidence to manage organisations and achieve business objectives in an efficient and effective manner.

Employers value graduates who can apply theory to real industry challenges. Throughout your degree, you will be immersed in real-world challenges and have access to practical-based electives including industry internships, simulation projects and our entrepreneur-based course Startup Studio, which teaches you how to bring a business concept to life. You will also benefit from other experience-based learning opportunities, including overseas study and business mentoring. Our summer and winter schools also offer exciting study and learning opportunities.

What you'll learn

What you Learn

Your undergraduate degree starts with core courses in business. These will give you a solid grasp of business fundamentals such as economics, accounting and business intelligence. 

In your marketing specialisation you’ll then focus on areas such as:

  • consumer behaviour
  • marketing analytics
  • advertising
  • branding

Your postgraduate degree will advance your knowledge and skills in contemporary management practice. You will develop your expertise in core areas such as business ethics, business analytics, leadership and performance, and strategic thinking. You will learn how to effectively manage organisations and achieve key business objectives.

You'll also have the chance to study elective courses including the Marketing Practicum, Marketing Clinic or overseas study tour.

Degree structure

Course name Area and cat no. Units Reference  
FIRST YEAR
First Semester (Study Period 1, 2 or 3)
Marketing Principles: Trading and Exchange MARK 1010 4.5 Note(s): 1,4,5
Principles of Economics ECON 1008 4.5 Note(s): 1,5
Business and Society BUSS 1057 4.5 Note(s): 1,5
OR
International Study Tour 4.5 Note(s): 6
OR
Elective 4.5 Note(s): 3
Accounting for Business ACCT 1008 4.5 Note(s): 1,5
OR
Quantitative Methods for Business MATH 1053 4.5 Note(s): 1,5
Second Semester (Study Period 4, 5 or 6)
Consumer Behaviour MARK 1008 4.5
Marketing Analytics MARK 2010 4.5
Elective 4.5 Note(s): 3,5
Management and Organisation BUSS 2068 4.5 Note(s): 1,5
SECOND YEAR
First Semester (Study Period 1, 2 or 3)
Market Research MARK 2020 4.5
Business Law LAWS 1018 4.5 Note(s): 1,5
Professional Development in Marketing MARK 1015 4.5
Entrepreneurship for Social and Market Impact BUSS 2085 4.5 Note(s): 1
Second Semester (Study Period 4, 5 or 6)
Retailing MARK 2032 4.5
Business Intelligence INFS 2036 4.5 Note(s): 1,5
Advertising MARK 2007 4.5
International Business Environments BUSS 3103 4.5 Note(s): 1
OR
International Elective 4.5 Note(s): 7
THIRD YEAR
First Semester (Study Period 1, 2 or 3)
Branding MARK 3015 4.5
Essentials of Marketing Planning MARK 3009 4.5
Business Ethics BUSS 5384 4.5
Managing Change BUSS 5065 4.5
Second Semester (Study Period 4, 5 or 6)
Integrated Marketing MARK 3012 4.5
Fundamentals of Data Analytics for Business INFS 5130 4.5
People, Leadership and Performance BUSS 5114 4.5
Elective 4.5 Note(s): 3

Study hours

For each course you study, you will need to allocate time for various classes such as lectures, tutorials, workshops, seminars and practicals. Plus you will need additional hours to study in your own time to complete assignments, readings and projects, as well as to contribute to online discussion forums (independent study). So as a general rule, if you are studying full-time you would need to allocate 12–26 hours of study when at university and 14–28 hours of independent study per week.

Assessment

Assessment

Your studies at UniSA will incorporate both practical, professionally-focused and research-based learning, so assessment types will vary. You can expect them to include:

  • reports, project documentation, case studies and presentations
  • essays and assignments
  • examinations
  • industry-relevant, research-based projects
  • practicals and team-based projects
  • participation in the workplace and in class

Global opportunities

Enrich your studies and your life – make overseas study part of your qualification. You may have the option to undertake an exchange, short-term program or study tour overseas while you study. We have links with universities worldwide, as well as a range of travel grants available to make going overseas much more accessible.

You can choose short-term or semester-long study from a range of universities and countries depending on your area of study and cultural interests.

Take a look at the global opportunities available.

Global opportunities

Why Bachelor of Business (Marketing) (Pathway to Master of Management (Tourism and Event Management))

Why this Degree

This 3+1 Pathway to Masters program enables you to commence a 3-year Bachelor of Business (Marketing) and secure a place in a 1-year Master of Management (Tourism and Event Management) degree (typically 1.5 years) in just four years of study.

You will fast track your progression into the master’s qualification by substituting four selected courses or electives in your bachelor's degree to complete master’s-level courses.

You will graduate with an industry-accredited degree and the ability to understand markets, develop strategies and grow revenue for business.

You will also learn from lecturers and tutors who advise some of the world’s biggest brand and have the opportunity to apply for a Vacation Research Scholarship with the Ehrenberg-Bass Institute for Marketing Science.

You could get the opportunity to be selected to participate in our on-campus Marketing Clinic and provide advice to small and medium-sized businesses under the supervision of marketing experts, and to conduct a research project with another student in an organisation.

With flexible learning arrangements to best suit your individual needs, this degree is delivered face-to-face, online or a combination of both. There are a range of options available to fast track your learning. Develop the specialist skills to succeed in the vibrant tourism and event management industry. We have been awarded the South Australian Tourism Award for Education and Training, and admitted to the SA Tourism Hall of Fame.

UniSA Business is the only business school in South Australia accredited by both AACSB International (The Association to Advance Collegiate Schools of Business) and EFMD (EQUIS) – the world’s leading accreditation bodies recognising excellence in business education and research at a global level. These dual accreditations demonstrate the high standards we hold across all areas such as teaching, student learning and research, as well as our commitment to continually improving the quality of our programs.

Ehrenberg-Bass Institute for Marketing Science

UniSA is home to the world-renowned Ehrenberg-Bass Institute for Marketing Science. The Institute is the world’s largest institute for research into marketing. It is supported by more than 60 companies worldwide via the Institute’s Corporate Sponsorship Program, including:

  • Colgate-Palmolive
  • CBS
  • Google
  • Lindt & Sprüngli
  • Procter & Gamble
  • Unilever

The Institute has been making important discoveries about marketing for more than a decade, with its leading research embedded into our marketing degrees. You will get up-to-date industry knowledge, insights and access to the experts who advise some of the world’s biggest brands.

An enriching student experience

Our flexible delivery and extra-curricular opportunities are designed to suit your lifestyle, preferred way of learning and career interests. You can benefit from online and on-campus study, part-time or full-time learning, Summer and Winter School intensive courses, mentoring and networking opportunities with industry, and accelerated learning pathways. Plus, you can make the most of professional development courses endorsed by industry, build leadership skills employers value through UniSA+ and seek support at our on-campus Business Student Hub.

Real-world connections

In addition to learning from teachers with professional experience as part of your studies, we offer opportunities for you to connect with industry outside the classroom:

  • Undertake a business internship and apply the skills and knowledge gained from your studies in a real workplace setting.
  • Become a global citizen with our overseas exchange program – we have more than 60 partner universities worldwide, and study options that range from two weeks to one year.
  • Build your network and career by participating in our Business Career Mentor Program or Executive Partners Program which pairs you with an experienced business professional.
  • Meet one-to-one with a senior business executive and industry leader through our Executive in Residence program. This initiative enables you to seek expert guidance for your career development and support to advance your career.

Our links to UniSA’s research facilities ensure your learning is connected to the latest technologies, theories and applications of knowledge. In the Master of Management, our teachers are leaders in their field. You could be working with people from globally recognised research groups such as the Ehrenberg Bass Institute for Marketing Science.

Placements and internships bridge the gap between study and work. Our connections to industry create opportunities for you to grow. These experiences build confidence in the business world and give you a competitive edge.

We host regular University-wide employee master classes and employment expos, and alumni events in Australia and overseas.

This could be you

At UniSA, you'll learn invaluable transferable employability skills to future-proof your career.

UniSA Video

Career outcomes

Your career

As the No.1 university in South Australia for graduate careers in Business and Management1, our quality teaching and experiences beyond the classroom will ensure you graduate career-ready.

You could consider careers such as:

  • Account manager: managing client relationships; preparing creative briefs; managing the production of advertisements; managing internal and external communications
  • Brand manager: responsible for driving the growth of a brand; ensuring all aspects of a brand’s marketing and manufacturing match; creating a brand strategy and ensuring all aspects of a product or an activity align with the brand
  • Business development manager: sales planning; account management; relationship building; developing business plans; marketing initiatives
  • Fundraising and development officer: organising events and campaigns to raise money and donations; raising awareness using marketing tools and platforms; coordinating and managing relationships with trusts, philanthropic foundations and donors
  • International marketer: using an understanding of global market trends to maximise market share and profits; developing products to meet international demands; establishing competitive and profitable pricing strategies
  • Market researcher: coordinating research projects; investigating market activity; analysing published data and statistics; evaluating past performance and assessing future trends; commissioning surveys
  • Marketing coordinator: promoting products or services by developing and implementing marketing and advertising campaigns; tracking and evaluating performance data; coordinating events; copywriting for a number of promotional channels
  • Marketing insights analyst: interpreting data and reporting on it; making recommendations based on research findings; applying qualitative and quantitative techniques to interpret data
  • Marketing manager: overseeing and leading a marketing team and all functions; setting strategy; managing marketing plans, budgets and resources; assigning tasks and setting targets
  • Media planner/Campaign manager: combining creative thinking with factual analysis to target marketing campaigns at audiences; identifying the best mediums for building brand awareness and sales
  • Events and exhibitions manager: managing and coordinating collection changeovers and exhibitions at arts organisations; managing contractors and budgets; collaborating with designers and liaising with artists
  • Event manager: using strong organisational and project management skills to deliver successful, cost-effective events; managing staff and suppliers; booking venues, facilities and equipment; marketing and promotion; analysis and reporting on event performance
  • Hotel manager: overseeing daily hotel operations; planning and supervising staff activities; ensuring the smooth and profitable running of business; strategic planning and reporting; communicating effectively with employees, customers and suppliers
  • Tourism policy manager: overseeing the development of policy and research papers, major industry reports, submissions and responses; engaging with stakeholders such as industry and the general public and maintaining these networks; monitoring and reporting; developing government or stakeholder relations strategies

1ComparED (QILT): Graduate Outcomes Survey 2018-20 – Full-time Employment Indicator (Undergraduate). Public SA-founded universities only.

Industry facts

job-listings

Employment for management and organisation analysts in Australia is projected to increase by 20,500 (24.7 per cent) by May 20241.

1Australian Government Department of Employment, Occupational Employment Projections 2019

column-chart-growth

By 2024 employment as a supply, distribution and procurement manager in Australia is projected to increase by 5,900 (11.9 per cent)1.

1Australian Government Department of Employment, Occupational Employment Projections 2019

How to apply

How to apply for international students will give you helpful information about the application process at the University of South Australia. When you are ready, apply through our International Application System. If you would like to talk to someone near you about studying at the University of South Australia, we have agents all over the world who can assist you. Find an Education Agent in your country.

Alternative Pathways

Australian
There are other pathways you can follow to study this degree, including:

International
There are other pathways you can follow to study this degree, including:

Scholarships

Every year, over 2,500 UniSA students are supported in their studies through scholarships and grants worth millions of dollars. Check out the scholarships below. One of them may be perfect for you. Visit our scholarships page for more.

More scholarships

Your study experience and support

As a UniSA student, you will have unique access to work placement opportunities, overseas study tours and exchanges, networking events, internships, guest speakers and more.

Our campuses are equipped with state-of-the-art facilities including modern lecture theatres, libraries, workshops and laboratories, as well as spaces that simulate real work environments. These are all supported by the latest technologies and a 24/7 online learning platform. We have health services on campus, gymnasiums, technology zones and great student lounges. You will also gainaccess to a range of community clinics, which provide professional and cost effective services in areas of health, business, law and psychology. There are campus sport activities to keep you active, and if you are keen to explore the social side of university life, there are movies, cooking demonstrations, parties and lots more.

Adelaide also has a variety of accommodation options to suit different requirements and budgets should you need, from dedicated student accommodation to private rentals. See our long-term accommodation pages or explore our student accommodation by urbanest on Bank Street in Adelaide’s lively cultural precinct, an ideal perfect location for students. It is within easy reach of UniSA’s city and metropolitan campuses, Rundle Mall shopping, the Central Market, Chinatown, and the West End’s vibrant nightlife. It is also across the road from the Adelaide train station, and on bus and tram routes.

Student services

Student services

Our international student services provide you with all the support you need at university. We want you to succeed, and if you need help, we're here to assist. You can access a full range of support services, including:

  • career advice and mentoring
  • help with student visas and health cover
  • personal counselling
  • academic counselling
  • fees and finance help
  • common rooms
  • prayer rooms
  • security officers
  • accommodation services 
  • as well as services offered through our student association, USASA

We also offer study support from our Learning Advisers face-to-face or online. They are here to help you develop academically and professionally during your studies, and can offer help with the English language too. When you become a UniSA student, you can also contact Campus Central for help with anything related to your degree. They will help you with your enrolment, ID cards, fees, timetables and more.

24/7 digital environment

Our learnonline facilities include a personal learning environment with virtual classrooms, lecture recordings, emails, learning support, administration, library access and results. The environment is available 24 hours a day, seven days a week, so you can tailor your learning to your life. We are continually investing in innovative digital technologies for a high-quality student learning experience.

Student services

Your campus

We have six campuses in metropolitan and regional areas, each with advanced facilities including modern lecture theatres, libraries and laboratories, as well as spaces that simulate real work environments.

Location This degree is delivered at the following campus.

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What others are saying

"UniSA was the only university that offered the program I really wanted to study. I loved the idea that I could –study an undergraduate and postgraduate degree together in such a short time, excel at it, still partake in the culture and events, and meet amazing people! Since the start of my degree, I have seen positive impacts on my personality and confidence, as well as my interpersonal, presentation and leadership skills. My university experience has been a great opportunity to grow and develop by combining two of my interests – business and people."

Anet Varghese

Bachelor of Business, Master of Management (Marketing)

Preferred image -Anet.jpg

Anet Varghese

Bachelor of Business, Master of Management (Marketing)

Careers in Marketing