Master of Management (Advertising and Brand Management)
Degree Level Postgraduate
Year 2025
You're viewing degree information for International students
You're considered an International student if you are:
- NOT an Australian or New Zealand citizen
- NOT an Australian Permanent Resident (including Permanent Humanitarian Visa holders)
Program Code
DMMX
Fees
AUD$ 42,000 per annum (per 1.0 EFTSL) for students enrolled in 2025
English Language Requirements
- IELTS total [6.5]
- IELTS reading [6.0]
- IELTS writing [6.0]
International Admission by Country
See full entry requirements
CRICOS Code
098292F
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Entry requirements
Applicants are required to have one of the following:
- A completed bachelor degree in a business related discipline from a recognised higher education institution or equivalent; or
- A completed bachelor degree which includes a major in business, commerce, marketing or management; or
- A completed graduate certificate or higher qualification in a business related discipline from a recognised higher education institution.
English language entry requirements
International students who speak English as a foreign language must have obtained one of the following standards within the last two years prior to admission. Possession of one or more of these qualifications, in addition to the academic entry requirements, does not, in itself, guarantee a place at the University of South Australia. Applications are considered on an individual basis and selection is competitive. Where previous study/work experience was conducted in English, the application must be accompanied by certified documentation from the educational institution/employer certifying that the language of instruction/employment was English.English language testPlease access the following link for a comprehensive list of English language tests accepted by UniSA and other important information in relation to meeting the University’s language requirements: English Language Equivalence Table (PDF)- IELTS total [6.5]
- IELTS reading [6.0]
- IELTS writing [6.0]
Degree overview
- Study at a university recognised globally in Business. UniSA Business is in the top one per cent worldwide and has been awarded an overall five stars for excellence1.
- UniSA Business is accredited by both AACSB International and EFMD (EQUIS) – the world’s leading accreditation bodies.
- Gain advanced management knowledge with a focus on digital media, the design and planning of effective media, and brand management strategy.
- Learn from leading experts from the Ehrenberg-Bass Institute for Marketing Science who advise global brands such as Colgate and Lindt.
- Benefit from an evidence-based approach to marketing, advertising and brand management with the latest in practical industry research, helping you to excel in the workforce.
- Gain real-world experience as part of your studies through an internship, student exchange or mentorship opportunity.
- Develop career-ready skills employers are looking for once you graduate with enterprise skills embedded in all business courses within this program.
- Study a curriculum informed by above world-class research in Marketing and Communications2, including the world's top Brand Management research3.
- Be mentored by a senior business leader through the Executive Partners Program.
- Take advantage of flexible study options and learn full-time, part-time, on campus, online or in mixed mode.
- Study at a Top 5 business school in Australia for quality.4.
- Experience UniSA’s campus facilities and learning resources, ranked Top 10 in Australia for Business and Management5.
1UniSA Business is one of just 13 institutions in Australia and approximately 200 globally (from over 25,000 universities) to be EQUIS accredited. EFMD, March 2024. 2023 QS Stars Business School Ratings. 22018 Excellence in Research for Australia (ERA). 3AFR BOSS Magazine, April 2018 – League of Scholars. 4Ranked #3, Australian Financial Review BOSS Best Business Schools List 2024. 5Ranked #4 (Undergraduate) and #5 (Postgraduate), ComparED (QILT) Student Experience Survey 2021-22, Learning Resources Indicator.
Snapshot
The Master of Management (Advertising and Brand Management) will help you develop an advanced understanding of business and management, and graduate with the capabilities to be a successful leader and decision-maker in any business setting.
Gain advanced knowledge and skills to develop smart and robust solutions to complex marketing issues which modern organisations face in today’s business climate.
You will learn about business analytics, buyer behaviour and resource management with a focus on digital media, the design and planning of effective media, and brand management strategy. Graduate with the knowledge and skills to design successful marketing and branding strategies, and the expertise to accelerate your career as a business professional.
You will benefit from a range of experience-based learning opportunities, including overseas study trips and business mentorships with a senior business leader through the Executive Partners Program. Our summer and winter schools offer exciting study opportunities. With options such as intensives and internships, you can spread your study load across the year, increase your exchange opportunities or fast track your degree.
What you'll learn
This qualification comprises of 12 courses. You will study four core courses and six specialist courses.
Advance your knowledge and skills in contemporary management practice. Learn how to effectively manage organisations and achieve key business objectives. Develop advanced management knowledge with a specific focus on building smart solutions to complex marketing issues in modern organisations. Develop your expertise in core areas that include:
- business ethics
- people, leadership and performance
- business analytics
- advertising and brand management
- strategic thinking.
Study hours
For each course you study, you will need to allocate time for various classes such as lectures, tutorials, workshops, seminars and practicals. Plus you will need additional hours to study in your own time to complete assignments, readings and projects, as well as to contribute to online discussion forums (independent study). So as a general rule, if you are studying full-time you would need to allocate 12–26 hours of study when at university and 14–28 hours of independent study per week.
Assessment
This degree combines theoretical and hands-on learning. You can expect your assessment tasks to differ widely – these may include:
- case studies and reports
- essays and assignments
- examinations
- industry-relevant projects
- oral or online presentations
- journals or portfolios
- work placements
Global opportunities
Enrich your studies and your life – make overseas study part of your qualification. You may have the option to undertake an exchange, short-term program or study tour overseas while you study. We have links with universities worldwide, as well as a range of travel grants available to make going overseas much more accessible.
You can choose short-term or semester-long study from a range of universities and countries depending on your area of study and cultural interests.
Take a look at the global opportunities available.
Why Master of Management (Advertising and Brand Management)
The Master of Management is designed in consultation with our network of industry and professional partners. It is informed by world-class research in management, marketing and business, combining up-to-date theory and the practical application of management models and methods.
This degree will provide you with specialist expertise in digital media, the design and planning of effective media, and brand management strategy. You will graduate with the expertise to address complex digital media issues, and design successful marketing and branding strategies.
You’ll learn through real-life case studies and develop the knowledge and expertise you need to address global business challenges.
With flexible learning arrangements to best suit your individual needs, there are a range of options available to fast track your learning.
The University of South Australia is renowned nationally and internationally for excellence in business education. We develop our degrees in partnership with industry and connect with top professional bodies so our degrees remain relevant to today’s business environment.
UniSA Business is the only business school in South Australia accredited by both AACSB International (The Association to Advance Collegiate Schools of Business) and EFMD (EQUIS) – the world’s leading accreditation bodies recognising excellence in business education and research at a global level. These dual accreditations demonstrate the high standards we hold across all areas such as teaching, student learning and research, as well as our commitment to continually improving the quality of our programs.
An enriching student experience
Our flexible delivery and extra-curricular opportunities are designed to suit your lifestyle, preferred way of learning and career interests. You can benefit from a blend of online and on-campus study, part-time or full-time learning, Summer and Winter School intensive courses, mentoring and networking opportunities with industry, and leadership skill development. You can also explore accelerated learning pathways and seek program support from our Business Student Hub.
This could be you
You'll graduate from UniSA prepared for a range of careers - see where a degree in advertising could take you.
Your career
With a Master of Management (Advertising and Brand Management) from UniSA, your specialist skills and advanced knowledge will be welcomed across a broad range of industries. You will graduate equipped to be a leader and decision-maker, ready to operate at senior levels of an organisation in roles such as:
- Advertising manager: supervising the production of advertising campaigns; developing plans to increase sales for clients; acting as a liaison between their agency and its clients
- Brand manager: responsible for driving the growth of a brand; ensuring all aspects of a brand’s marketing and manufacturing match; creating a brand strategy and ensuring all aspects of a product or an activity align with the brand
- Digital marketing manager: driving sales and conversions; optimising website usability; implementing digital and email marketing campaigns; analysing and reporting on website performance and other digital channel initiatives; driving search optimisation and Google Ads strategy
- Marketing manager: overseeing and leading a marketing team and all functions; setting strategy; managing marketing plans, budgets and resources; assigning tasks and setting targets
- Media planner or campaign manager: combining creative thinking with factual analysis to target marketing campaigns at audiences; identifying the best mediums for building brand awareness and sales
- Social media manager: directing the social media presence of a brand, product, individual or organisation; overseeing social media marketing and advertising; developing strategies to increase effectiveness; measuring performance; managing and creating content
Industry facts
How to apply for international students will give you helpful information about the application process at the University of South Australia. When you are ready, apply through our International Application System. If you would like to talk to someone near you about studying at the University of South Australia, we have agents all over the world who can assist you. Find an Education Agent in your country.
Alternative Pathways
Australian
If you would like to strengthen your business knowledge with a shorter qualification, the Graduate Certificate in Leadership (four courses) may suit you. This provides an entry pathway into the Master of Management.
International
If you would like to strengthen your business knowledge with a shorter qualification, the Graduate Certificate in Leadership (four courses) may suit you. This provides an entry pathway into the Master of Management.
Scholarships
Every year, over 2,500 UniSA students are supported in their studies through scholarships and grants worth millions of dollars. Check out the scholarships below. One of them may be perfect for you. Visit our scholarships page for more.
Vice Chancellor's International Excellence Scholarship
Recipients can get a 50% reduction on tuition fees for up to four years of full-time study for selected degrees.
International Merit Scholarship
Recipients can get a 15% reduction on tuition fees for the duration of their chosen degree.
Your study experience and support
As a UniSA student, you will have unique access to work placement opportunities, overseas study tours and exchanges, networking events, internships, guest speakers and more.
Our campuses are equipped with state-of-the-art facilities including modern lecture theatres, libraries, workshops and laboratories, as well as spaces that simulate real work environments. These are all supported by the latest technologies and a 24/7 online learning platform. We have health services on campus, gymnasiums, technology zones and great student lounges. You will also gain access to a range of community clinics, which provide professional and cost effective services in areas of health, business, law and psychology. There are campus sport activities to keep you active, and if you are keen to explore the social side of university life, there are movies, cooking demonstrations, parties and lots more.
Adelaide also has a variety of accommodation options to suit different requirements and budgets. Options include dedicated student accommodation and private rentals. See our long-term accommodation pages, or explore our student accommodation by Scape on Bank Street in Adelaide’s lively cultural precinct, an ideal location for students. It is within easy reach of UniSA’s city and metropolitan campuses, Rundle Mall shopping, the Central Market, Chinatown, and the West End’s vibrant nightlife. It is also across the road from the Adelaide train station, and on bus and tram routes.
Student services
The Business Student Hub is a dedicated and convenient support service for business students, from first year right through to graduation. The team provides expert advice on study options, elective choices and any academic difficulties, and can help with referrals to support services across the University. The Business Student Hub is there to facilitate your life at university, so you get the most out of your UniSA experience.
You can also access a range of other international student services including
- careers advice
- help with student visas and health cover
- personal counselling
- academic counselling
- fees and finance help
- common rooms
- prayer rooms
- security officers
- accommodation services
- UniSA’s Student Association, USASA, also provides a range of other services.
We also offer study support from our Learning Advisers which you can work with face-to-face or online. They are here to help you develop academically and professionally during your studies, and can also offer help with the English language.
When you become a UniSA student you can contact Campus Central for help with anything related to your degree. They will help you with your ID cards, fees and any other questions you might have.
24/7 digital environment
With interactive online course materials and a 24/7 learning environment you can organise your study to suit your lifestyle. In most courses, you can:
- study online, including accessing videos and course resources
- participate in virtual classrooms
- submit your assignments and get feedback online
- use forums and discussion boards for team work and communication
Our learnonline facilities include a personal learning environment with emails, learning support, administration, library access and results. The environment is available 24 hours a day, seven days a week, so you can tailor your learning to your life. We are continually investing in innovative digital technologies for a high-quality student learning experience.
Please note, all student visa holders are required to meet their visa condition to study no more than one-third of their program in an online mode and maintain enrolment in at least one internal (face-to-face) course per compulsory study period, unless it is their final course and not available internally. If you are currently residing in Adelaide, on-campus attendance (such as seminars, workshops or examinations) and/or placements would apply, as outlined on individual course pages. If you are currently overseas, online study may be available following your individual study plan.
Your program director
With well over 30 years of extensive business-linked experience both nationally and internationally, I maintain a long held commitment to preparing students to become the business professionals and leaders of the future. As the Program Director I see how students who undertake this program develop advanced knowledge and skills in business but are also empowered with the confidence to graduate career-ready and achieve their future career goals.
Ask UniSA
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How do I apply?
There are a number of ways to apply to study UniSA's undergraduate and postgraduate coursework degrees.
You can access our online International Application System through our How to Apply page. The International Application System is an easy and secure online application and acceptance process. You will have visibility of your application through the secure online portal with the ability to download offer documents, submit your acceptance and make a payment.
Alternatively you can submit an application through one of the University's registered Education Agents.
If you are completing an Australian year 12 qualification in Australia or overseas, or the International Baccalaureate (IB) Diploma Programme in Australia, you must apply through SATAC http://www.satac.edu.au/.
If you are applying for the UniSA Study Abroad or Study Abroad Plus program, you can submit your application online here.
Postgraduate study by research
For information on applying to do postgraduate study by research, including Masters by Research, PhDs or Doctorates, please visit http://unisa.edu.au/resdegrees. -
Is there a closing date for applications?
There is no closing date for submitting your application however the admissions process takes between one and three weeks from the date that we receive your application and all required supporting documentation.
If you are completing an Australian year 12 qualification in Australia or overseas, or the International Baccalaureate (IB) Diploma Programme in Australia, you must apply through SATAC. Key dates for applications can be found here.
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What credit can I receive for previous studies?
You may be eligible to receive credit or advanced standing for your chosen UniSA degree based on your previous studies, if they are in a related area at an equivalent or higher level. Receiving credit will reduce the number of courses you undertake within the degree, and may also reduce the overall duration of your degree.
The amount of credit you may be eligible to receive is assessed on a case-by-case basis by the Admissions team.
The best way to determine your eligibility to receive credit or advanced standing is to apply using our International Application System which can be found on our How to Apply page. You will need to supply detailed syllabus documents with your application.
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Can I speak to someone regarding my study options?
UniSA welcomes the opportunity to speak with you regarding your study options. Our staff are able to talk to you about degree information, career outcomes and pathways, entry requirements, applications, and student life, so that you are able to make the best study decision for your future.
Click here to book a 1:1 appointment with one of our enquiries team.
We also have many events throughout the year in Australia and overseas where you can speak with UniSA representatives about your area of interest. View our calendar of events in your home country by selecting the 'International' filter.
What others are saying
I was equipped with so many tools in my marketing degree at UniSA. You really do learn from people who are in the marketing industry. I was surprised by how much practical knowledge I still use everyday in my job.
Stephanie McConachy
Bachelor of Business (Marketing)
Asia Pacific Marketing and Communications Lead | PwC
A Marketing degree from UniSA is so practical and real-world based, and there are so many options around what you can do with it. I liked that I was given the opportunity to meet and also be taught by business leaders who have real experience in the industry.
Sarah Gebhardt
Bachelor of Business (Marketing)
Freelance Account Director
