Essentials of Marketing Planning
Course Level Undergraduate
Course Level Undergraduate
Area/Catalogue
MARK 3009
Course Level
Undergraduate
Offered Externally
Yes
Note: This offering may or may not be scheduled in every study period. Please refer to the timetable for further details.
Course ID
006440
Unit Value
4.5
University-wide elective course
No
The 2025 timetable is
not yet available.
Course owner
UniSA Business
To develop each student’s ability to identify, analyse, conceptualise and form an opinion on strategic issues relevant to business and marketing planning; and to synthesise innovative solutions to everyday business and marketing problems.
This course encourages students to explore the literature and develop their understanding of the principles of business and marketing planning so that they can apply them to the practical situations that they may encounter in their career. Topics include the marketing planning process, development of competitive advantage, specific strategies for internationalisation and strategies for conducting business over the internet. Students will also learn how to use different tools to plan, implement and evaluate business and marketing strategies.
John Dawes 2021, Marketing Planning & Strategy: A Practical Introduction, 1st, SAGE Publications Ltd, London
Common to all relevant programs | |
---|---|
Subject Area & Catalogue Number | Course Name |
MARK 1010 | Marketing Principles: Trading and Exchange |
MARK 1008 | Consumer Behaviour |
Students must have successfully completed the above courses plus 45 units.
Nil
Component | Duration | ||
---|---|---|---|
INTERNAL, CITY WEST | |||
Preparatory | 1 x 1 week | ||
Lecture | 2 hours x 10 weeks | ||
Lecture (Virtual) | 2 hours x 10 weeks | ||
Tutorial | 1 hour x 10 weeks | ||
EXTERNAL, CITY WEST, ONLINE | |||
External | 30 hours x N/A |
Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.
Report, Test/Quiz
EFTSL*: 0.125
Commonwealth Supported program (Band 4C)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.
Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
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Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.
* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.