International Marketing
Course Level Undergraduate
Course Level Undergraduate
Area/Catalogue
MARK 3005
Course Level
Undergraduate
Offered Externally
Yes
Note: This offering may or may not be scheduled in every study period. Please refer to the timetable for further details.
Course ID
006439
Unit Value
4.5
University-wide elective course
No
The 2025 timetable is
not yet available.
Course owner
UniSA Business
To familiarise students with the principles and theories involved in the marketing of goods and services internationally.
The rationale of international marketing; consumer behaviour under the influence of environmental factors; researching and screening overseas markets; planning for international marketing; market entry strategy; modifying product and service for international markets; international pricing and promotion; international distribution management; and marketing in emerging markets.
Fletcher, R & Crawford, H 2016, International marketing: an Asia Pacific perspective, 7th edn, Pearson Australia, Frenchs Forest, NSW
Common to all relevant programs | |
---|---|
Subject Area & Catalogue Number | Course Name |
MARK 1010 | Marketing Principles: Trading and Exchange |
MARK 1008 | Consumer Behaviour |
Plus any two other marketing courses
Nil
Component | Duration | ||
---|---|---|---|
INTERNAL, CITY WEST | |||
Preparatory | 1 x 1 week | ||
Lecture | 2 hours x 10 weeks | ||
Lecture (Virtual) | 2 hours x 10 weeks | ||
Tutorial | 1 hour x 10 weeks | ||
EXTERNAL, CITY WEST, ONLINE | |||
External | 30 hours x N/A | ||
INTERNAL, OFFSHORE, TAYLOR'S BUSINESS SCHOOL | |||
Workshop | 35 hours x N/A |
Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.
Examination, Presentation, Report, Test/Quiz
EFTSL*: 0.125
Commonwealth Supported program (Band 4C)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
How to determine your Commonwealth Supported course fee. (Opens new window)
Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.
Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
How to determine the relevant non award tuition fee. (Opens new window)
Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.
* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.