International Master of Business Administration (Advertising and Brand Management)
Degree Level Postgraduate
Year 2025
You're viewing degree information for International students
You're considered an International student if you are:
- NOT an Australian or New Zealand citizen
- NOT an Australian Permanent Resident (including Permanent Humanitarian Visa holders)
Program Code
DMIN
Fees
AUD$ 42,000 per annum (per 1.0 EFTSL) for students enrolled in 2025
English Language Requirements
- IELTS total [6.5]
- IELTS reading [6.0]
- IELTS writing [6.0]
International Admission by Country
See full entry requirements
CRICOS Code
097175G
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Entry requirements
Applicants are required to have one of the following:
- A completed bachelor degree from a recognised higher education institution or equivalent; or
- A completed graduate diploma from a recognised higher education institution; or
- A completed graduate certificate from a recognised higher education institution.
Applicants who have:
- completed a bachelor degree in a business discipline; or
- completed a bachelor degree which includes a major in business, commerce, marketing or management; or
- completed a graduate certificate in a business discipline,
English language entry requirements
International students who speak English as a foreign language must have obtained one of the following standards within the last two years prior to admission. Possession of one or more of these qualifications, in addition to the academic entry requirements, does not, in itself, guarantee a place at the University of South Australia. Applications are considered on an individual basis and selection is competitive. Where previous study/work experience was conducted in English, the application must be accompanied by certified documentation from the educational institution/employer certifying that the language of instruction/employment was English.English language testPlease access the following link for a comprehensive list of English language tests accepted by UniSA and other important information in relation to meeting the University’s language requirements: English Language Equivalence Table (PDF)- IELTS total [6.5]
- IELTS reading [6.0]
- IELTS writing [6.0]
Degree overview
- Study at a university recognised globally in Business. UniSA Business is ranked in the top one per cent worldwide and has been awarded an overall five stars for excellence1.
- UniSA Business is accredited by both AACSB International and EFMD (EQUIS) – the world’s leading accreditation bodies.
- Study at a university recognised as a global leader in Brand Management research2.
- Study at a Top 5 business school in Australia for quality3.
- A two-year International MBA (IMBA) with a global focus that does not require previous work experience.
- Provides early career professionals with advanced management knowledge and skills to excel in international business.
- Learn about business strategy, leadership, data analytics, global marketing, accounting for management, and much more.
- Benefit from a range of flexible learning options to best suit your individual needs.
- Gain real world experience as part of your studies through an optional internship, student exchange or mentorship opportunity.
- Qualify for Advanced Standing from previous qualifications and complete your degree in just 1.5 years.
- Receive mentoring from a senior business leader through the Executive Partners Program.
- Study a curriculum informed by above world-class research in Marketing4.
- Experience UniSA’s campus facilities, ranked in the Top 5 in Australia for Business and Management5.
- Learn from leading scientists at the Ehrenberg-Bass Institute for Marketing Science, the world’s largest institute for marketing research, who advise global brands such as Colgate and Lindt.
- Develop career-ready skills employers are looking for once you graduate with enterprise skills embedded in all business courses within this program.
- Benefit from an evidence-based approach to marketing and the latest in practical industry research, helping you to excel in the workforce.
1UniSA Business is one of just 13 institutions in Australia and approximately 200 globally (from over 25,000 universities) to be EQUIS accredited. EFMD, March 2024. 2023 QS Stars Business School Ratings. 2AFR BOSS Magazine, April 2018 – League of Scholars. 3Ranked #5, Australian Financial Review BOSS Best Business Schools List 2023. 42018 Excellence in Research for Australia (ERA). 5Ranked #4 (Undergraduate) and #5 (Postgraduate), ComparED (QILT) Student Experience Survey 2021-22, Learning Resources Indicator.
Snapshot
Are you an early career professional looking to progress your career in an international business context?
This degree will develop your knowledge of the global business environment and enable you to maximise your career development opportunities and employment prospects. You will benefit from a range of experience-based learning opportunities, including overseas study trips and business mentorships with a senior business leader through the Executive Partners Program.
You will learn about business strategy, international trade, global marketing and international human resource management with a focus on the design and planning of effective media, and brand management strategy.
You will graduate with the knowledge and skills to address complex digital media issues, design successful marketing and branding strategies, and the expertise to accelerate your career as a business professional in an international context.
What you'll learn
The two year program comprises 16 courses, including 4 electives and an industry placement/project. You will start with seven core courses common to all specialisations in the IMBA. Through these you will develop advanced skills and expertise in areas of international management including:
- global business environment
- people leadership and performance
- economic principles for business
- fundamentals of data analytics
You will then move into your specialisation studying areas such as e-Marketing, advertising and brand management.
Study hours
For each course you study, you will need to allocate time for various classes such as lectures, tutorials, workshops, seminars and practicals. Plus you will need additional hours to study in your own time to complete assignments, readings and projects and contribute to online discussion forums. So as a general rule, if you are studying full-time you would need to allocate 12 – 26 hours of study when at university and 14 – 28 hours of independent study per week.
Assessment
Your courses will incorporate practical, professional and research-based learning. Assessments may include:
- case studies and reports
- essays and assignments
- examinations
- industry-relevant projects
- oral or online presentations
- journals or a portfolios
- work placements
Global opportunities
Enrich your studies and your life – make overseas study part of your qualification. You may have the option to undertake an exchange, short-term program or study tour overseas while you study. We have links with universities worldwide, as well as a range of travel grants available to make going overseas much more accessible.
You can choose short-term or semester-long study from a range of universities and countries depending on your area of study and cultural interests.
Take a look at the global opportunities available.
Research
Working closely with industry, UniSA generates high quality enterprising research that informs our curriculum and tackles real world problems. We are renowned for our concentration of global thought-leaders and academic experts in the areas of marketing, human resource management, tourism and events management, logistics and supply chains, applied economics, business analytics, and international business.
Our curriculum is informed by our research expertise which is ranked ‘Above World-Class’ in Business, Management, Marketing and Tourism in the 2018 Excellence in Research (ERA) rankings. This program is taught by leading business experts from our broad range of research concentrations, institutes and centres.
Ehrenberg-Bass Institute for Marketing Science
The University of South Australia is home to the world-renowned Ehrenberg-Bass Institute for Marketing Science. The Institute is the world’s largest institute for research into marketing. It is supported by more than 60 companies worldwide via the Institute’s Corporate Sponsorship Program, including:
- Colgate & Palmolive
- Mondelez International
- Suntory Beverage & Food
- Lindt & Sprüngli
- Danone & PepsiCo.
The Institute has been making important discoveries about marketing for more than a decade, with its leading research embedded into our marketing degrees. You will get up-to-date industry knowledge, insights and access to the experts who advise some of the world’s biggest brands.
Why International Master of Business Administration (Advertising and Brand Management)
This two-year IMBA provides professionals with advanced knowledge and management skills for international business. It does not require previous work experience.
Courses are designed in consultation with industry professionals, so you’ll learn through real life case studies and develop the knowledge and expertise you need to address today’s global business challenges.
You’ll gain real-world insights through UniSA’s global business focus, executive knowledge and networks. Graduate with the knowledge, skills and experience to succeed in your future career—no matter where in the world you choose to work.
UniSA Business is the only business school in South Australia accredited by both AACSB International (The Association to Advance Collegiate Schools of Business) and EFMD (EQUIS) – the world’s leading accreditation bodies recognising excellence in business education and research at a global level. These dual accreditations demonstrate the high standards we hold across all areas such as teaching, student learning and research, as well as our commitment to continually improving the quality of our programs.
The Advertising and Brand Management specialisation is designed and taught by academics actively involved in collaborative industry research. Courses draw on international research and professional experience both locally and abroad, so they are relevant, practical and applicable to today’s environment. You will develop the expertise and skills for effective professional practice.
An enriching student experience
Our flexible delivery and extra-curricular opportunities are designed to suit your lifestyle, preferred way of learning and career interests. You can benefit from a blend of online and on-campus study, part-time or full-time learning, Summer and Winter School intensive courses, mentoring and networking opportunities with industry, and leadership skill development. You can also explore accelerated learning pathways and seek program support from our Business Student Hub.
Discover more
Hear from Executive Director: MBA and Executive Education about what makes our International Master of Business Administration unique, and what opportunities you can make the most of as a UniSA student.
Your career
Upon graduation, an International Master of Business Administration (Advertising and Brand Management), will equip you with specialist skills to pursue advertising career opportunities worldwide.
Your advanced marketing knowledge and management skills will enable you to progress into senior advertising and marketing roles such as:
- Advertising manager: supervising the production of advertising campaigns; developing plans to increase sales for clients; acting as a liaison between their agency and its clients
- Brand manager: responsible for driving the growth of a brand; ensuring all aspects of a brand’s marketing and manufacturing match; creating a brand strategy and ensuring all aspects of a product or an activity align with the brand
- Digital marketing manager: driving sales and conversions; optimising website usability; implementing digital and email marketing campaigns; analysing and reporting on website performance and other digital channel initiatives; driving search optimisation and Google Ads strategy
- Media planner or campaign manager: combining creative thinking with factual analysis to target marketing campaigns at audiences; identifying the best mediums for building brand awareness and sales
Industry facts
How to apply for international students will give you helpful information about the application process at the University of South Australia. When you are ready, apply through our International Application System. If you would like to talk to someone near you about studying at the University of South Australia, we have agents all over the world who can assist you. Find an Education Agent in your country.
Alternative Pathways
Australian
If you would like to strengthen your business knowledge with a shorter qualification, the Graduate Certificate in Business (four courses) may suit you. This provides an entry pathway into the International Master of Business Administration Program.
International
If you would like to strengthen your business knowledge with a shorter qualification, the Graduate Certificate in Business (four courses) may suit you. This provides an entry pathway into the International Master of Business Administration Program.
Scholarships
Every year, over 2,500 UniSA students are supported in their studies through scholarships and grants worth millions of dollars. Check out the scholarships below. One of them may be perfect for you. Visit our scholarships page for more.
Vice Chancellor's International Excellence Scholarship
Recipients can get a 50% reduction on tuition fees for up to four years of full-time study for selected degrees.
International Merit Scholarship
Recipients can get a 15% reduction on tuition fees for the duration of their chosen degree.
Your study experience and support
As a UniSA student, you will have unique access to work placement opportunities, overseas study tours and exchanges, networking events, internships, guest speakers and more.
Our campuses are equipped with state-of-the-art facilities including modern lecture theatres, libraries, workshops and laboratories, as well as spaces that simulate real work environments. These are all supported by the latest technologies and a 24/7 online learning platform. We have health services on campus, gymnasiums, technology zones and great student lounges. You will also gain access to a range of community clinics, which provide professional and cost effective services in areas of health, business, law and psychology. There are campus sport activities to keep you active, and if you are keen to explore the social side of university life, there are movies, cooking demonstrations, parties and lots more.
Adelaide also has a variety of accommodation options to suit different requirements and budgets. Options include dedicated student accommodation and private rentals. See our long-term accommodation pages, or explore our student accommodation by Scape on Bank Street in Adelaide’s lively cultural precinct, an ideal location for students. It is within easy reach of UniSA’s city and metropolitan campuses, Rundle Mall shopping, the Central Market, Chinatown, and the West End’s vibrant nightlife. It is also across the road from the Adelaide train station, and on bus and tram routes.
Student services
The Business Student Hub is a dedicated and convenient support service for business students, from first year right through to graduation. The team provides expert advice on study options, elective choices and any academic difficulties, and can help with referrals to support services across the University. The Business Student Hub is there to facilitate your life at university, so you get the most out of your UniSA experience.
You can also access a range of other international student services including
- careers advice
- help with student visas and health cover
- personal counselling
- academic counselling
- fees and finance help
- common rooms
- prayer rooms
- security officers
- accommodation services
- UniSA’s Student Association, USASA, also provides a range of other services.
We also offer study support from our Learning Advisers which you can work with face-to-face or online. They are here to help you develop academically and professionally during your studies, and can also offer help with the English language.
When you become a UniSA student you can contact Campus Central for help with anything related to your degree. They will help you with your ID cards, fees and any other questions you might have.
24/7 digital environment
With interactive online course materials and a 24/7 learning environment you can organise your study to suit your lifestyle. You can:
- study online, including accessing videos and course resources
- participate in virtual classrooms
- submit your assignments and get feedback online
- use forums and discussion boards for team work and communication
Our learnonline facilities include a personal learning environment with virtual classrooms, lecture recordings, emails, learning support, administration, library access and results. The environment is available 24 hours a day, seven days a week, so you can tailor your learning to your life. We are continually investing in innovative digital technologies for a high-quality student learning experience.
Please note, all student visa holders are required to meet their visa condition to study no more than one-third of their program in an online mode and maintain enrolment in at least one internal (face-to-face) course per compulsory study period, unless it is their final course and not available internally. If you are currently residing in Adelaide, on-campus attendance (such as seminars, workshops or examinations) and/or placements would apply, as outlined on individual course pages. If you are currently overseas, online study may be available following your individual study plan.
Your program director
With well over 30 years of extensive business-linked experience both nationally and internationally, I maintain a long held commitment to preparing students to become the business professionals and leaders of the future. As the Program Director I see how students who undertake this program develop advanced knowledge and skills in business but are also empowered with the confidence to graduate career-ready and achieve their future career goals.
Ask UniSA
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How do I apply?
There are a number of ways to apply to study UniSA's undergraduate and postgraduate coursework degrees.
You can access our online International Application System through our How to Apply page. The International Application System is an easy and secure online application and acceptance process. You will have visibility of your application through the secure online portal with the ability to download offer documents, submit your acceptance and make a payment.
Alternatively you can submit an application through one of the University's registered Education Agents.
If you are completing an Australian year 12 qualification in Australia or overseas, or the International Baccalaureate (IB) Diploma Programme in Australia, you must apply through SATAC http://www.satac.edu.au/.
If you are applying for the UniSA Study Abroad or Study Abroad Plus program, you can submit your application online here.
Postgraduate study by research
For information on applying to do postgraduate study by research, including Masters by Research, PhDs or Doctorates, please visit http://unisa.edu.au/resdegrees. -
Is there a closing date for applications?
There is no closing date for submitting your application however the admissions process takes between one and three weeks from the date that we receive your application and all required supporting documentation.
If you are completing an Australian year 12 qualification in Australia or overseas, or the International Baccalaureate (IB) Diploma Programme in Australia, you must apply through SATAC. Key dates for applications can be found here.
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What credit can I receive for previous studies?
You may be eligible to receive credit or advanced standing for your chosen UniSA degree based on your previous studies, if they are in a related area at an equivalent or higher level. Receiving credit will reduce the number of courses you undertake within the degree, and may also reduce the overall duration of your degree.
The amount of credit you may be eligible to receive is assessed on a case-by-case basis by the Admissions team.
The best way to determine your eligibility to receive credit or advanced standing is to apply using our International Application System which can be found on our How to Apply page. You will need to supply detailed syllabus documents with your application.
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Can I speak to someone regarding my study options?
UniSA welcomes the opportunity to speak with you regarding your study options. Our staff are able to talk to you about degree information, career outcomes and pathways, entry requirements, applications, and student life, so that you are able to make the best study decision for your future.
Click here to book a 1:1 appointment with one of our enquiries team.
We also have many events throughout the year in Australia and overseas where you can speak with UniSA representatives about your area of interest. View our calendar of events in your home country by selecting the 'International' filter.
What others are saying
This specialisation builds on core MBA skills by adding up to date content in advertising and brand management developed by the world-famous Ehrenberg Bass Institute of Marketing Science. Dozens of the world’s biggest marketing companies subscribe to the research produced by the Institute. The same people who work with these major companies create the learnings and teach the courses in this degree.
Professor Larry Lockshin
Professor in Wine Marketing | University of South Australia
I was equipped with so many tools in my marketing degree at UniSA. You really do learn from people who are in the marketing industry. I was surprised by how much practical knowledge I still use everyday in my job.
Stephanie McConachy
Bachelor of Business (Marketing)
Asia Pacific Marketing and Communications Lead | PwC
A Marketing degree from UniSA is so practical and real-world based, and there are so many options around what you can do with it. I liked that I was given the opportunity to meet and also be taught by business leaders who have real experience in the industry.
Sarah Gebhardt
Bachelor of Business (Marketing)
Freelance Account Director
