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Start Date

2 year(s) full-time

Program Code

4CM221 (Internal)

Study as
Full-time or part-time


$AU 24,400 per 1.0 EFTSL for students enrolled in 2024

Degree overview

  • Gain specialised skills and advanced knowledge to be well-prepared for management roles within the communication, media and creative sectors.
  • Gain specialised knowledge in Social and Digital Media Management and Strategic Communication.
  • Study with SA's No.1 university for graduate careers in Media and Communications1
  • Elevate your qualification to a Masters and gain credit from prior studies through the nested degrees in Graduate Certificate in Strategic Communication and Graduate Diploma in Communication.
  • Develop projects with affiliated industry partners to apply your knowledge and skills, while gaining practical experience.
  • You’ll have the opportunity to complete 320 professional placement hours on a final-year industry project.
  • Set yourself apart with a qualification that responds to the fast-changing needs of current work environments.
  • Learn and study in a supportive, flexible learning environment.
  • Engage with industry experts.
  • UniSA is an unstoppable university for unstoppable people. As one of the World’s Top Young Universities2, we’ll ensure you get the experience your future profession demands so it’ll feel like you’re studying one minute and in a career the next.

1ComparED (QILT) Graduate Outcomes Survey 2020-22, Communications – Overall Employment Indicator (Domestic Postgraduate). SA public universities.
2UNSTOPPABLE® is a Kellogg Company trade mark used under licence. Ranked #52, 2023 THE Young University Rankings.



Gain the advanced knowledge needed for management roles in the media and communications sector.

Build your professional skills in social and digital media management, public relations and strategic communication. Develop your knowledge of the social and political aspects of communication underpinned by advanced research methods and planning skills.

Study in a collaborative, team-based environment with connections to industry partners, real-world projects, and placement and networking opportunities Benefit from your choice of electives and flexible learning options, including part-time and some online study.

This qualification is nested with the Graduate Certificate in Strategic Communication and Graduate Diploma in Communication.

This qualification is also linked with our short courses in Executive Certificate in Social Media Management and Executive Certificate in Digital Design Management. You can use the courses completed through the short courses to gain credit into the Master of Communication.

What you'll learn

What you Learn

Graduates of this postgraduate qualification will have advanced management and writing skills, along with knowledge of contemporary practice, social and digital media management, ethical communication, strategic communication plans and practices.

The first year of the Master of Communication comprises industry relevant and informed courses covering emerging communication discipline areas including:

  • Communication and Media: Advanced
  • Social Media Management
  • Digital Design
  • Communication Contexts
  • Content Creation
  • Campaigns and Crisis Management
  • Professional Communication

In your second year, you will undertake an 18-unit professional project supported by a supervisor and industry partner.

Degree structure

Course name Area and cat no. Units Reference  
First Semester (Study Period 1, 2 or 3)
Communication Contexts COMM 5004 4.5 Rule(s): 1,3,4,5
Communication and Media: Advanced COMM 4005 4.5 Rule(s): 1,2,3,6
Social Media Management COMM 5069 4.5 Rule(s): 2,3,5
Professional Communication COMM 5081 4.5 Rule(s): 6
Second Semester (Study Period 4, 5 or 6)
Content Creation COMM 5084 4.5 Rule(s): 1,3,4,5
Managing Digital Design COMM 5068 4.5 Rule(s): 2,3,4,6
Campaigns and Crises COMM 5005 4.5 Rule(s): 1,3,4,6
Elective 4.5 Note(s): 1 Rule(s): 5
First Semester (Study Period 1, 2 or 3)
Research for Business Decision Making BUSS 5397 4.5
Masters Elective 4.5 Note(s): 2
Professional Project 1 COMM 5082 9
Second Semester (Study Period 4, 5 or 6)
Match Studio Projects: Advanced ARCH 5047 4.5
Masters Elective 4.5 Note(s): 2
Professional Project 2 COMM 5083 9

Study hours

For each course you study, you will need to allocate time for various classes such as lectures, tutorials, workshops, seminars and practicals. Plus you will need additional hours to study in your own time to complete assignments, readings and projects, as well as to contribute to online discussion forums. So as a general rule, if you are studying full-time you would need to allocate 12–26 hours of study when at university and 14–28 hours of independent study per week.



Your studies at UniSA will incorporate both practical, professionally-focused and research-based learning, so assessment types will vary. You can expect them to include:

  • portfolios
  • reports
  • essays
  • projects
  • online activities

Global opportunities

Enrich your studies and your life – make overseas study part of your qualification. You may have the option to undertake an exchange, short-term program or study tour overseas while you study. We have links with universities worldwide, as well as a range of travel grants available to make going overseas much more accessible.

You can choose short-term or semester-long study from a range of universities and countries depending on your area of study and cultural interests.

Take a look at the global opportunities available.

Global opportunities

Why Master of Communication

Why this Degree

The Master of Communication responds to the fast-changing needs of employment and society encompassing communication and media, which is one of the fastest growing sectors of employment globally.

The Master of Communication provides you with industry informed courses in Communication and Media, Social Media Management, Public Relations, Strategic Communication and Digital Design, which are strengthened through courses in research and work-integrated learning.

Our curriculum is informed and continuously updated through industry engagement with well-regarded communication and media companies. You can be assured that the skills you learn will be industry-relevant and highly sought after. You’ll have the opportunity to complete a professional project working with industry in your final year.

You will develop an advanced understanding of the required competencies of an effective communication professional and what it takes to thrive in today’s fast-changing workforce.

Students who have successfully completed UniSA’s Bachelor of Communication and Media; Bachelor of Journalism and Professional Writing and Bachelor of Creative Industries are eligible for 18 units of advanced standing for this master’s qualification.

Online study

Online study

This degree is offered on campus, with some courses offered online. For the online courses, you will:

  • study online, including accessing videos and course resources
  • participate in an interactive online learning environment
  • submit your assignments and get feedback online
  • use discussion forums for team work and communication

Career outcomes

Your career

Communication is at the core of everything we do – and skilled communicators are essential in every organisation. Graduates of this qualification can gain careers as:

  • Strategic communication manager: develop integrated communication and marketing campaigns, set clear communication goals and objectives, develop strategies, tactics, budgets and schedules for a campaign – and learn to measure the effectiveness of each medium to monitor success
  • Social media manager: responsible for developing and implementing marketing strategies for an organisation’s social media sites 
  • Marketing manager
  • Public relations account manager: understand and support client needs – and use all forms of media and communication to build, maintain and manage their reputation
  • Media liaison officer: liaise between two organisations to communicate and coordinate activities 
  • Content creator and writer: write for a range of channels and media including web, blogs, news, social media, search engine optimisation, publications and advertising.

How to apply

Applying to study with us:

  • go to the top of this page and make note of the SATAC code, then click Apply
  • you will be redirected through to the SATAC website to continue your application


Every year, over 2,500 UniSA students are supported in their studies through scholarships and grants worth millions of dollars. Check out the scholarships below. One of them may be perfect for you. Visit our scholarships page for more.

More scholarships

Your study experience and support

Our campuses have fantastic facilities including modern lecture theatres, libraries, workshops, laboratories, tech zones, and spaces that simulate real work environments. You’ll also find student gyms and campus sport activities to keep you active. We also offer flexible study options, with online resources available for accessing lecture recordings, virtual classrooms, library resources and learning support. 

Adelaide also has a variety of accommodation options to suit different requirements and budgets. Options include dedicated student accommodation and private rentals. See our long-term accommodation pages, or explore our student accommodation by Scape on Bank Street in Adelaide’s lively cultural precinct, an ideal location for students. It is within easy reach of UniSA’s city and metropolitan campuses, Rundle Mall shopping, the Central Market, Chinatown, and the West End’s vibrant nightlife. It is also across the road from the Adelaide train station, and on bus and tram routes.

Student services

Student services

Our student services provide you with all the support you need at university. You can access a full range of support services including academic and personal counselling, career advice, social support services, as well as those through our student association, USASA. When you become a UniSA student, you can also contact Campus Central for help with anything related to your degree. They will help you with your enrolment, ID cards, fees, timetables and more.

24/7 digital environment

Our learnonline facilities include a personal learning environment with virtual classrooms, lecture recordings, emails, learning support, administration, library access and results. The environment is available 24 hours a day, seven days a week, so you can tailor your learning to your life. We are continually investing in innovative digital technologies for a high-quality student learning experience.

Student services

Your campus

We have six campuses in metropolitan and regional areas, each with modern facilities including lecture theatres, libraries and laboratories, as well as spaces that simulate real work environments.

Location This degree is delivered at the following campus.

Your program director

Fae is the Program Director for the Masters of Communication (DMCO) at UniSA Creative and a lecturer in communication and media. Fae has ten years of industry experience as a strategic communications professional, having worked in public health communication for the Department of Health in the UK and in Adelaide, and as stakeholder engagement manager in the disability sector. Fae also has more than ten years’ experience teaching public relations, communication and media students across four universities in Australia, making innovative use of teaching technologies to engage students in face-to-face and online learning.

Dr Fae Heaselgrave

Program Director

Portrait image for Dr Fae Heaselgrave
Portrait image for Dr Fae Heaselgrave

Dr Fae Heaselgrave

Program Director


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