Social Media Management

Course aim

To develop the expertise of professionals in the principles and techniques of social media management, and online engagement and collaboration to support an organisation’s strategic communication efforts.

Course content

This course prepares the communication professional with the necessary knowledge and skills required in managing an organisation’s presence in a constantly changing media landscape. Structured on a theoretical framework from the communication management and culture studies disciplines, the course covers the principles of online communities, emergent media tools and platforms, and the integration of offline and online communication techniques. It will extend students' skills in research, measurement, evaluation, policy development, risk management and regulation into the environment of netizens, citizen journalists, bloggers, gamers and crowdsourcing.

Textbook(s)

Nil

Prerequisite(s)

Nil

Corequisite(s)

Nil

Teaching method

Component	Duration
INTERNAL, CITY WEST
Seminar	3 hours x 10 weeks
EXTERNAL, CITY WEST, ONLINE
Seminar (Online)	3 hours x 10 weeks

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Assessment

Presentation, Project, Report

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 4A)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
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Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.