The Business of Tourism

Course aim

To provide theoretical and practical knowledge of tourism and the tourism industry, with a particular focus on developing student competencies in the management of the supply side of tourism; building students’ body of knowledge on tourism enterprises, tourism products, services and experiences.

Course content

Structure and characteristics of tourism enterprises, their role in tourism destinations, and the factors that drive tourism enterprise performance; the tourism industry: structure, development and growth, suppliers, sales and distribution, managing supply and demand for tourism products, and understanding market segments; the tourism organisation: structure and characteristics, SMEs and family firms, creativity, innovation and business models, operations, performance and growth strategies; the tourism entrepreneur: the entrepreneurial mindset, building human social and psychological capital, and value creation through social entrepreneurship.

Textbook(s)

Hallak R. and Lee C. 2023, Managing Tourism Enterprises. Start-up, Growth and Resilience, 1st, C.A.B. International, Australia

Prerequisite(s)

Nil

Corequisite(s)

Nil

Teaching method

Component	Duration
INTERNAL, CITY WEST
Preparatory	1 x 1 week
Seminar	3 hours x 10 weeks
EXTERNAL, CITY WEST, ONLINE
External	30 hours equivalent x N/A
INTERNAL, CITY WEST (INTENSIVE)
Seminar	30 hours equivalent x N/A

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Assessment

Presentation, Reflection, Report

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 4C)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
How to determine your Commonwealth Supported course fee. (Opens new window)

Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
How to determine the relevant non award tuition fee. (Opens new window)

Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.