Bachelor of Business (Design and Marketing)
Degree Level Undergraduate
Year 2025
You're viewing degree information for International students
You're considered an International student if you are:
- NOT an Australian or New Zealand citizen
- NOT an Australian Permanent Resident (including Permanent Humanitarian Visa holders)
Program Code
DBMD
Prerequisites
None
Assumed Knowledge
None
Fees
AUD$ 38,300 per annum (per 1.0 EFTSL) for students enrolled in 2025
Admissions
Student Profile
English Language Requirements
- IELTS total [6.0]
- IELTS reading [6.0]
- IELTS writing [6.0]
International Admission by Country
See full entry requirements
CRICOS Code
097501K
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Entry requirements
Admission criteria
The admission criteria have been grouped to assist you to easily find the information most relevant to your circumstances. However, you may fit into more than one and the university will consider applicants against each of the relevant criteria.
Certain conditions apply. For more information refer to Appendix 4 of the University's Selection and Entry policy.
Applicants are required to meet one of the following criteria with a competitive result, and demonstrate that they fulfil any prerequisite requirements and essential requirements for admission:
Recent secondary education
Meet any prerequisite requirements with a minimum grade of C- or equivalent
AND- Qualify for the South Australian Certificate of Education (SACE), and achieved a competitive Selection Rank (ATAR), or
- Complete secondary qualifications equivalent to SACE, or
- Complete the International Baccalaureate Diploma with a minimum score of 24 points
Applicants who have not achieved the Selection Rank required for automatic selection may be selected for any remaining places based on the grades of their year 12 subjects.
OR
Higher education study- Complete or partly complete a recognised higher education program at a recognised higher education institution, or
- Complete at least four Open Universities Australia (OUA) courses at undergraduate level or above
OR
Vocational Education and Training (VET)- Complete an award from a registered training organisation at Certificate IV or above
OR
Work and life experience- Qualify for Special Entry, or
- Complete a 12-month UniSA Foundation Studies program or equivalent, or
- Hold completed secondary qualifications equivalent to SACE obtained more than 2 years in the past
Essential requirements for admission
Prerequisites
NoneAssumed Knowledge
NoneEnglish language entry requirements
In addition, international students who speak English as a foreign language must have obtained one of the following standards within the last two years prior to admission. Possession of one or more of these qualifications, in addition to the academic entry requirements, does not, in itself, guarantee a place at the University of South Australia. Applications are considered on an individual basis and selection is competitive. Where previous study/work experience was conducted in English, the application must be accompanied by certified documentation from the educational institution/employer certifying that the language of instruction/employment was English.English language testPlease access the following link for a comprehensive list of English language tests accepted by UniSA and other important information in relation to meeting the University’s language requirements: English Language Equivalence Table (PDF)- IELTS total [6.0]
- IELTS reading [6.0]
- IELTS writing [6.0]
Admission Requirements by Country
Bangladesh HSC 3.5 Canada High School (OSSD) 65 Eynesbury FSP 320 German Abitur 3.5 Kenya KCSE (average) B Malaysia STPM (best 3) 6 Malaysia UEC 31 Norway GPA 3 Pakistan HSSC 80 Sri Lanka A Levels (best 3) 7 Sweden GPA 13 UK Board GCE A Levels/HK Board 7 Vietnam 7.5 Australia 68 IB (best 6) 26 USA SAT (1600) 1110 India (best 4) State Board 75 India (best 4) Central Board 65 HKDSE 15 Nepal NEB 2.51
Degree overview
- Study at a university recognised globally in Business. UniSA Business is in the top one per cent worldwide and has been awarded an overall five stars for excellence1.
- UniSA Business is accredited by both AACSB International and EFMD (EQUIS) – the world’s leading accreditation bodies.
- Study at a university recognised as global leaders in Brand Management research2.
- Develop in-demand knowledge for a successful marketing career, by studying a curriculum informed by above world-class research in Marketing3.
- Study at a university ranked in the Top 20 for Business and Management4.
- Learn from the same experts who advise global brands like like Colgate-Palmolive, Mondelez International and Nestlé.
- Study two complementary fields and prepare for a diverse range of career opportunities in marketing with practical skills in digital and print design.
- Explore the creative elements of advertising and how to work collaboratively with graphic designers to create high quality marketing materials.
- Gain an understanding of evidence-based marketing and how to apply design principles to a range of marketing activities.
- Take part in our in-house Marketing Clinic and provide advice to small and medium-sized businesses under the supervision of marketing experts.
- Gain real-world experience as part of your studies through an internship, student exchange or mentorship opportunity.
- High-achieving students can benefit from Vacation Research Scholarships with the Ehrenberg-Bass Institute for Marketing Science.
- Develop career-ready skills employers are looking for once you graduate with enterprise skills embedded in all business courses within this program.
- Benefit from flexible study options to suit your needs.
1UniSA Business is one of just 13 institutions in Australia and approximately 200 globally (from over 25,000 universities) to be EQUIS accredited. EFMD, March 2024. 2023 QS Stars Business School Ratings. 2AFR BOSS Magazine, April 2018 – League of Scholars. 32018 Excellence in Research for Australia (ERA). 42024 QS Subject Rankings.
Snapshot
UniSA marketing degrees are based on real-world research. You’ll learn advanced marketing techniques and be prepared for your career from the moment you graduate.
This interdisciplinary degree combines two complementary fields to equip you for a specialist marketing career with skills in digital and print design. You’ll gain foundation knowledge in design and evidence-based marketing and learn how to apply design principles across a range of marketing activities.
Your lecturers will also be the very experts who advise brands like Colgate-Palmolive, Mondelez International and Nestlé.
Employers value graduates who can apply theory to real industry challenges. In this degree you’ll have the opportunity to gain real-world experience through internships, placements, overseas study opportunities, advanced masterclasses and more.
What you'll learn
The degree starts with core courses in business. These will give you a solid grasp of business fundamentals such as economics, accounting and business law. Elective courses are another key part of your business degree.
In your design and marketing specialisation, you’ll focus on areas such as digital marketing, design for publication, consumer behaviour, and computer graphics and imaging for design.
Tertiary Transfer
If you have a Pass average or above from another eligible degree, you may be eligible to use this as entry into this program. Learn more.
Recognised Prior Learning (RPL)
If you have undertaken related Higher Education, TAFE, VET, Professional body or work experience, you may be eligible to receive recognised prior learning (RPL) and reduce the duration of the degree. Learn more.
Study hours
For each course you study, you will need to allocate time for various classes such as lectures, tutorials, workshops, seminars and practicals. Plus you will need additional hours to study in your own time to complete assignments, readings and projects and contribute to online discussion forums (independent study). A general rule, if you are studying full-time you would need to allocate 12 – 26 hours of study when at university and 14 – 28 hours of independent study per week.
Assessment
Your studies at UniSA will incorporate both practical, professional and research-based learning, so assessment types will vary. You can expect them to include:
- reports, project documentation, case studies and presentations
- essays and assignments
- examinations
- industry-relevant, research-based projects
- practicals and team-based projects
- contributions to the workplace and classroom
Global opportunities
Enrich your studies and your life – make overseas study part of your qualification. You may have the option to undertake an exchange, short-term program or study tour overseas while you study. We have links with universities worldwide, as well as a range of travel grants available to make going overseas much more accessible.
You can choose short-term or semester-long study from a range of universities and countries depending on your area of study and cultural interests.
Take a look at the global opportunities available.
Why Bachelor of Business (Design and Marketing)
This interdisciplinary degree combines two complementary fields to equip you for a specialist marketing career with skills in digital and print design. You’ll gain foundation knowledge in design and evidence-based marketing and learn how to apply design principles across a range of marketing activities.
You will also learn about the creative elements of advertising and how to work collaboratively with graphic designers to create high quality marketing materials.
You could apply for Vacation Research Scholarships with the Ehrenberg-Bass Institute for Marketing Science, or get the opportunity to be selected to participate in our on-campus Marketing Clinic. The Clinic provides advice to small and medium-sized businesses under the supervision of marketing experts.
UniSA Business is the only business school in South Australia accredited by both AACSB International (The Association to Advance Collegiate Schools of Business) and EFMD (EQUIS) – the world’s leading accreditation bodies recognising excellence in business education and research at a global level. These dual accreditations demonstrate the high standards we hold across all areas such as teaching, student learning and research, as well as our commitment to continually improving the quality of our programs.
Ehrenberg-Bass Institute for Marketing Science
UniSA is home to the world-renowned Ehrenberg-Bass Institute for Marketing Science. The Institute is the world’s largest institute for research into marketing and is supported by more than 60 companies worldwide via the Ehrenberg-Bass Sponsorship, including:
- Colgate-Palmolive
- Mondelez International
- Suntory Beverage & Food
- Lindt & Sprüngli
- Danone
- PepsiCo.
The Institute has been making important discoveries about marketing for more than a decade, with its leading research embedded into our marketing degrees. You will get up-to-date industry knowledge, insights and access to the same experts who advise some of the world’s biggest brands.
More ways to study
Our flexible delivery and extracurricular opportunities are designed to suit your lifestyle, preferred learning style, and career interests. You can benefit from online and on-campus study, part-time or full-time learning, Summer and Winter School intensive courses, mentoring and networking opportunities with industry, and accelerated learning pathways. Plus, you can make the most of professional development courses endorsed by industry, build leadership skills by participating in the UniSA+ Award, or seek support at our on-campus Business Student Hub.
This could be you
You'll graduate from UniSA prepared for a range of careers - see where our marketing degree could take you.
Your career
Our quality teaching and experiences beyond the classroom will ensure you graduate career-ready.
Careers to consider:
- Advertising account manager: managing client relationships; preparing creative briefs; managing the production of advertisements; managing internal and external communications.
- Brand manager: responsible for driving the growth of a brand; ensuring all aspects of a brand’s marketing and manufacturing match; creating a brand strategy and ensuring all aspects of a product or an activity align with the brand.
- Campaign manager: combining creative thinking with factual analysis to target marketing campaigns at audiences; identifying the best mediums for building brand awareness and sales.
- Marketing coordinator: promoting products or services by developing and implementing marketing and advertising campaigns; tracking and evaluating performance data; coordinating events; copywriting for a number of promotional channels.
- Marketing design specialist: understanding the role creativity and design plays in marketing, and collaborating with other marketing specialists, across advertising, print, media and digital marketing in a diverse range of sectors.
- Marketing manager: overseeing and leading a marketing team and all functions; setting strategy; managing marketing plans, budgets and resources; assigning tasks and setting targets.
- Publications coordinator: managing digital and print promotional materials; writing, formatting and maintaining content for organisational publications such as newsletters, magazines and reports.
- Visual communications manager: leading a creative team to realise the artistic vision of marketing strategies; overseeing graphic design elements for print, web and other media.
Industry facts
How to apply for international students will give you helpful information about the application process at the University of South Australia. When you are ready, apply through our International Application System. If you would like to talk to someone near you about studying at the University of South Australia, we have agents all over the world who can assist you. Find an Education Agent in your country.
Alternative Pathways
Australian
There are other pathways you can follow to study this degree, including:
- UniSA College Diploma in Business
- UniSA College Foundation Studies
- SAIBT Diploma of Business - if you complete this two year Diploma, you can apply to enter the 2nd year of this degree
- see the full list of entry pathways that may apply
International
There are other pathways you can follow to study this degree, including:
- SAIBT Diploma of Business - if you complete this two year Diploma, you can apply to enter the 2nd year of this degree
- see the full list of entry pathways that may apply
Scholarships
Every year, over 2,500 UniSA students are supported in their studies through scholarships and grants worth millions of dollars. Check out the scholarships below. One of them may be perfect for you. Visit our scholarships page for more.
Vice Chancellor's International Excellence Scholarship
Recipients can get a 50% reduction on tuition fees for up to four years of full-time study for selected degrees.
International Merit Scholarship
Recipients can get a 15% reduction on tuition fees for the duration of their chosen degree.
Your study experience and support
As a UniSA student, you will have unique access to work placement opportunities, overseas study tours and exchanges, networking events, internships, guest speakers and more.
Our campuses are equipped with state-of-the-art facilities including modern lecture theatres, libraries, workshops and laboratories, as well as spaces that simulate real work environments. These are all supported by the latest technologies and a 24/7 online learning platform. We have health services on campus, gymnasiums, technology zones and great student lounges. You will also gain access to a range of community clinics, which provide professional and cost effective services in areas of health, business, law and psychology. There are campus sport activities to keep you active, and if you are keen to explore the social side of university life, there are movies, cooking demonstrations, parties and lots more.
Adelaide also has a variety of accommodation options to suit different requirements and budgets. Options include dedicated student accommodation and private rentals. See our long-term accommodation pages, or explore our student accommodation by Scape on Bank Street in Adelaide’s lively cultural precinct, an ideal location for students. It is within easy reach of UniSA’s city and metropolitan campuses, Rundle Mall shopping, the Central Market, Chinatown, and the West End’s vibrant nightlife. It is also across the road from the Adelaide train station, and on bus and tram routes.
Student services
The Business Student Hub is a dedicated and convenient support service for business students, from first year right through to graduation. The team provides expert advice on study options, elective choices and any academic difficulties, and can help with referrals to support services across the University. The Business Student Hub is there to facilitate your life at university, so you get the most out of your UniSA experience.
You can also access a range of other international student services including
- careers advice
- help with student visas and health cover
- personal counselling
- academic counselling
- fees and finance help
- common rooms
- prayer rooms
- security officers
- accommodation services
- UniSA's Student Association, USASA, also provides a range of other services. For example, you can also join the UniSA Marketing Club – an independent body that provides educational and vocational support, as well as a variety of social and network events.
We also offer study support from our Learning Advisers which you can work with face-to-face or online. They are here to help you develop academically and professionally during your studies, and can also offer help with the English language.
When you become a UniSA student you can contact Campus Central for help with anything related to your degree. They will help you with your ID cards, fees and any other questions you might have.
24/7 digital environment
With interactive online course materials and a 24/7 learning environment you can organise your study to suit your lifestyle. You can:
- study online, including accessing videos and course resources
- participate in virtual classrooms
- submit your assignments and get feedback online
- use forums and discussion boards for team work and communication
Our learnonline facilities include a personal learning environment with virtual classrooms, lecture recordings, emails, learning support, administration, library access and results. The environment is available 24 hours a day, seven days a week, so you can tailor your learning to your life. We are continually investing in innovative digital technologies for a high-quality student learning experience.
Please note, all student visa holders are required to meet their visa condition to study no more than one-third of their program in an online mode and maintain enrolment in at least one internal (face-to-face) course per compulsory study period, unless it is their final course and not available internally. If you are currently residing in Adelaide, on-campus attendance (such as seminars, workshops or examinations) and/or placements would apply, as outlined on individual course pages. If you are currently overseas, online study may be available following your individual study plan.
Your program director
Along with being Teaching Innovation and Quality Leader in the discipline of Marketing at UniSA, I am also a Curriculum Leader for the undergraduate marketing program. I manage the delivery of the program on campus, externally, and at offshore locations. My extensive experience in industry and academia has enabled me to win numerous awards, including a Commonwealth National Citation. I am passionate about both learning and teaching, and currently lecture at both undergraduate and postgraduate levels in the areas of International Marketing and Marketing Principles. I also look after our award-winning on-campus Marketing Clinic, which enables students to work with real-world clients to solve organisational marketing challenges.
Ask UniSA
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How do I apply?
There are a number of ways to apply to study UniSA's undergraduate and postgraduate coursework degrees.
You can access our online International Application System through our How to Apply page. The International Application System is an easy and secure online application and acceptance process. You will have visibility of your application through the secure online portal with the ability to download offer documents, submit your acceptance and make a payment.
Alternatively you can submit an application through one of the University's registered Education Agents.
If you are completing an Australian year 12 qualification in Australia or overseas, or the International Baccalaureate (IB) Diploma Programme in Australia, you must apply through SATAC http://www.satac.edu.au/.
If you are applying for the UniSA Study Abroad or Study Abroad Plus program, you can submit your application online here.
Postgraduate study by research
For information on applying to do postgraduate study by research, including Masters by Research, PhDs or Doctorates, please visit http://unisa.edu.au/resdegrees. -
Is there a closing date for applications?
There is no closing date for submitting your application however the admissions process takes between one and three weeks from the date that we receive your application and all required supporting documentation.
If you are completing an Australian year 12 qualification in Australia or overseas, or the International Baccalaureate (IB) Diploma Programme in Australia, you must apply through SATAC. Key dates for applications can be found here.
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What credit can I receive for previous studies?
You may be eligible to receive credit or advanced standing for your chosen UniSA degree based on your previous studies, if they are in a related area at an equivalent or higher level. Receiving credit will reduce the number of courses you undertake within the degree, and may also reduce the overall duration of your degree.
The amount of credit you may be eligible to receive is assessed on a case-by-case basis by the Admissions team.
The best way to determine your eligibility to receive credit or advanced standing is to apply using our International Application System which can be found on our How to Apply page. You will need to supply detailed syllabus documents with your application.
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Can I speak to someone regarding my study options?
UniSA welcomes the opportunity to speak with you regarding your study options. Our staff are able to talk to you about degree information, career outcomes and pathways, entry requirements, applications, and student life, so that you are able to make the best study decision for your future.
Click here to book a 1:1 appointment with one of our enquiries team.
We also have many events throughout the year in Australia and overseas where you can speak with UniSA representatives about your area of interest. View our calendar of events in your home country by selecting the 'International' filter.
What others are saying
This degree focuses on the confluence of design principles and a deep understanding of how marketing small and medium-sized businesses require multifaceted employees, who can take key content needed by buyers and develop a website, brochure, poster or ad. This degree provides expertise in design along with a full business degree in the latest marketing, advertising and brand management principles.
Professor Larry Lockshin
Professor in Wine Marketing | University of South Australia
I chose to study with UniSA because it has a wide array of degrees, and ones that can be easily paired to form a combined degree. It also has great industry connections and partners, which make your learning more informative and up to date. As part of my studies, I was able to choose my own electives which meant I could expand my areas of interest and take on exciting internships – these opportunities really allow you to understand what else you need to learn and do to be successful in your career.
Tara Ellis
Bachelor of Business (Tourism and Event Management), Bachelor of Business (Design and Marketing)
Digital Marketer and Designer | Tara Ellis Creative
