Start date
February
August

Duration
1.5 year(s) full-time

Program Code
DMMX

Fees
2021: AUD$ 35,900 per annum (per 1.0 EFTSL)

English Language Requirements
  • IELTS total [6.5]
  • IELTS reading [6.0]
  • IELTS writing [6.0]
Equivalent English qualifications (PDF)

International Admission by Country
See full entry requirements

CRICOS Code
098292F

Degree overview

  • UniSA Business is in the top one per cent worldwide1 and has been awarded an overall five stars for excellence in the QS Stars Ratings 2020.
  • UniSA Business is accredited by both AACSB International and EFMD (EQUIS) – the world’s leading accreditation bodies.
  • UniSA is a global leader in Brand Management research2.
  • Gain advanced management knowledge with a focus on digital media, the design and planning of effective media, and brand management strategy.
  • Learn from leading experts from the Ehrenberg-Bass Institute for Marketing Science who advise global brands such as Procter & Gamble, CBS and Nestlé.
  • Benefit from an evidence-based approach to marketing, advertising and brand management with the latest in practical industry research, helping you to excel in the workforce.
  • Gain real-world experience as part of your studies through an internship, student exchange or mentorship opportunity.
  • Study a curriculum informed by above world-class research in Marketing and Communication3.
  • Be mentored by a senior business leader through the Executive Partners Program.
  • Take advantage of flexible study options and learn full-time, part-time, on campus, online or in mixed mode.
  • We are in the top 10 in Australia for postgraduate teaching quality4.
  • Ranked No. 1 in SA and Top 10 in Australia for Business and Management5.

1UniSA Business is one of just 11 institutions in Australia and 191 globally to be accredited by EQUIS (from over 16,500 worldwide). EFMD, February 2021. 2AFR BOSS Magazine, April 2018 – League of Scholars. 32018 Excellence in Research for Australia (ERA). 4Ranked #9, ComparED (QILT) Course Experience Questionnaire 2019-20 (Postgraduate). Public universities only. 52021 QS Subject Rankings.

Snapshot

SNoonan_UniSA BusHub_231017_004.jpgThe Master of Management (Advertising and Brand Management) will help you develop an advanced understanding of business and management, and graduate with the capabilities to be a successful leader and decision-maker in any business setting.

Gain advanced marketing knowledge and skills to develop smart and robust solutions to complex marketing issues modern organisations face in today’s business climate.

You will learn about business analytics, buyer behaviour and resource management with a focus on digital media, the design and planning of effective media, and brand management strategy. Graduate with the knowledge and skills to design successful marketing and branding strategies, and the expertise to accelerate your career as a business professional.

You will benefit from a range of experience-based learning opportunities, including overseas study and business mentoring by a senior business leader through the Executive Partners Program. Our summer and winter schools offer exciting study and learning opportunities. With options such as intensives and internships, you can spread your study load across the year, increase your exchange opportunities or fast track your degree.

What you'll learn

BUS01.pngThis qualification comprises of 12 courses. You will study four core courses and six specialist courses.

Advance your knowledge and skills in contemporary management practice. Learn how to effectively manage organisations and achieve key business objectives. Develop advanced management knowledge with a specific focus on building smart solutions to complex marketing issues in modern organisations. Develop your expertise in core areas that include:

  • business ethics
  • people, leadership and performance
  • business analytics
  • strategic thinking

Degree structure

Course name Area and cat no. Units Reference  
PROGRAM CORE COURSES
Fundamentals of Data Analytics for Business INFS 5130 4.5 Rule(s): 3
Business Ethics BUSS 5384 4.5 Rule(s): 3
People, Leadership and Performance BUSS 5114 4.5 Rule(s): 3
Strategic Concepts BUSS 5074 4.5 Rule(s): 1
ADVERTISING AND BRAND MANAGEMENT SPECIALISATION
Advertising: Theory and Practice MARK 5024 4.5
eMarketing MARK 5080 4.5
Advertising: Planning and Buying Media MARK 5079 4.5
Brand Management MARK 5031 4.5
Specialisation Elective 4.5 Note(s): 1
Specialisation Elective 4.5 Note(s): 1
BUSINESS ELECTIVES
Marketing Management MARK 5025 4.5 Rule(s): 3,4
OR
Elective 4.5 Note(s): 2
Elective 4.5 Note(s): 2 Rule(s): 2

Study hours

For each course you study, you will need to allocate time for various classes such as lectures, tutorials, workshops, seminars and practicals. Plus you will need additional hours to study in your own time to complete assignments, readings and projects, as well as to contribute to online discussion forums (independent study). So as a general rule, if you are studying full-time you would need to allocate 12–26 hours of study when at university and 14–28 hours of independent study per week.

Assessment

ICC_021115_003.jpgThis degree combines theoretical and hands-on learning. You can expect your assessment tasks to differ widely – these may include:

  • case studies and reports
  • essays and assignments
  • examinations
  • an industry-relevant project
  • an oral or online presentation
  • a journal or a portfolio
  • a work placement

Global opportunities

Enrich your studies and your life – make overseas study part of your qualification. You may have the option to undertake an exchange, short-term program or study tour overseas while you study. We have links with universities worldwide, as well as a range of travel grants available to make going overseas much more accessible.

You can choose short-term or semester-long study from a range of universities and countries depending on your area of study and cultural interests.

Take a look at the global opportunities available.

Global opportunities

Why Master of Management (Advertising and Brand Management)

UniSA_Business_Partner_program-16LR.jpg

The Master of Management is designed in consultation with our network of industry and professional partners. It is informed by world-class research in management, marketing and business, combining up-to-date theory and the practical application of management models and methods.

This degree will provide you with specialist expertise in digital media, the design and planning of effective media, and brand management strategy. You will graduate with the expertise to address complex digital media issues, and design successful marketing and branding strategies.

You’ll learn through real-life case studies and develop the knowledge and expertise you need to address global business challenges.

With flexible learning arrangements to best suit your individual needs, there are a range of options available to fast track your learning.

The University of South Australia is renowned nationally and internationally for excellence in business education. We develop our degrees in partnership with industry and connect with top professional bodies so our degrees remain relevant to today’s business environment.

UniSA Business is the only business school in South Australia accredited by both AACSB International (The Association to Advance Collegiate Schools of Business) and EFMD (EQUIS) – the world’s leading accreditation bodies recognising excellence in business education and research at a global level. These dual accreditations demonstrate the high standards we hold across all areas such as teaching, student learning and research, as well as our commitment to continually improving the quality of our programs.

An enriching student experience

Our flexible delivery and extra-curricular opportunities are designed to suit your lifestyle, preferred way of learning and career interests. You can benefit from a blend of online and on-campus study, part-time or full-time learning, Summer and Winter School intensive courses, mentoring and networking opportunities with industry, and leadership skill development. You can also explore accelerated learning pathways and seek program support from our Business Student Hub.

Real-world connections

Our links to UniSA’s research facilities ensure your learning is connected to the latest technologies, theories and applications of knowledge. In the Master of Management (Advertising and Brand Management), our teachers are leaders in their field. You could be learning alongside experts from globally recognised research groups such as the Ehrenberg Bass Institute for Marketing Science.

Internships bridge the gap between study and work. Our connections to industry create opportunities for you to grow. These experiences build confidence in the business world and give you a competitive edge.

We also host regular University-wide employee master classes and employment expos, and alumni events in Australia and overseas.

Executive Partners Program

Extend your network and career by connecting with a senior business professional as part of our Executive Partners Program.

This is a unique opportunity for you to engage with a highly successful industry executive to enhance your studies and career. Our Executive Partners are active, semi-retired or recently retired professionals who have a wealth of knowledge and experience to help you achieve your career goals.

This could be you

You'll graduate from UniSA prepared for a range of careers - see where a degree in advertising could take you.

UniSA Video

Career outcomes

Your career

With a Master of Management (Advertising and Brand Management) from UniSA, your specialist skills and advanced knowledge will be welcomed across a broad range of industries. You will graduate equipped to be a leader and decision-maker, ready to operate at senior levels of an organisation in roles such as:

  • Advertising manager: supervising the production of advertising campaigns; developing plans to increase sales for clients; acting as a liaison between their agency and its clients
  • Brand manager: responsible for driving the growth of a brand; ensuring all aspects of a brand’s marketing and manufacturing match; creating a brand strategy and ensuring all aspects of a product or an activity align with the brand
  • Digital marketing manager: driving sales and conversions; optimising website usability; implementing digital and email marketing campaigns; analysing and reporting on website performance and other digital channel initiatives; driving search optimisation and Google adwords strategy
  • Marketing manager: overseeing and leading a marketing team and all functions; setting strategy; managing marketing plans, budgets and resources; assigning tasks and setting targets
  • Media planner or campaign manager: combining creative thinking with factual analysis to target marketing campaigns at audiences; identifying the best mediums for building brand awareness and sales
  • Social media manager: directing the social media presence of a brand, product, individual or organisation; overseeing social media marketing and advertising; developing strategies to increase effectiveness; measuring performance; managing and creating content

Industry facts

analytics-data-investigate-measure

Employment for sales, marketing and public relations professionals in Australia is projected to increase by 15.8 per cent by 20241.

1Australian Government Department of Employment, Occupational Employment Projections 2019

data-presentation

Between now and 2024 the availability of advertising and marketing roles in Australia is projected to increase by 17,700 (21.7 per cent)1.

1Australian Government Department of Employment, Occupational Employment Projections 2019

How to apply

How to apply for international students will give you helpful information about the application process at the University of South Australia. When you are ready, apply through our International Application System. If you would like to talk to someone near you about studying at the University of South Australia, we have agents all over the world who can assist you. Find an Education Agent in your country.

Alternative Pathways

Australian
If you would like to strengthen your business knowledge with a shorter qualification, the Graduate Certificate in Marketing (four courses) may suit you. This provides an entry pathway into the Master of Management.

International
If you would like to strengthen your business knowledge with a shorter qualification, the Graduate Certificate in Marketing (four courses) may suit you. This provides an entry pathway into the Master of Management.

Scholarships

Every year, over 2,500 UniSA students are supported in their studies through scholarships and grants worth millions of dollars. Check out the scholarships below. One of them may be perfect for you. Visit our scholarships page for more.

More scholarships

Your study experience and support

As a UniSA student, you will have unique access to work placement opportunities, overseas study tours and exchanges, networking events, internships, guest speakers and more.

Our campuses are equipped with state-of-the-art facilities including modern lecture theatres, libraries, workshops and laboratories, as well as spaces that simulate real work environments. These are all supported by the latest technologies and a 24/7 online learning platform. We have health services on campus, gymnasiums, technology zones and great student lounges. You will also gainaccess to a range of community clinics, which provide professional and cost effective services in areas of health, business, law and psychology. There are campus sport activities to keep you active, and if you are keen to explore the social side of university life, there are movies, cooking demonstrations, parties and lots more.

Adelaide also has a variety of accommodation options to suit different requirements and budgets should you need, from dedicated student accommodation to private rentals. See our long-term accommodation pages or explore our student accommodation by urbanest on Bank Street in Adelaide’s lively cultural precinct, an ideal perfect location for students. It is within easy reach of UniSA’s city and metropolitan campuses, Rundle Mall shopping, the Central Market, Chinatown, and the West End’s vibrant nightlife. It is also across the road from the Adelaide train station, and on bus and tram routes.

Student services

Student services

The Business Student Hub is a dedicated convenient, support service for business students, from first year right through to graduation. The team provides expert advice on study options, elective choices and any academic difficulties, and can help with referrals to support services across the University. The Business Student Hub is there to facilitate your life at university, so you get the most out of your UniSA experience.

You can also access a range of other international student services including

    • careers advice
    • help with student visas and health cover
    • personal counselling
    • academic counselling
    • fees and finance help
    • common rooms
    • prayer rooms
    • security officers
    • accommodation services
    • as well as services offered through our student association, USASA

We also offer study support from our Learning Advisers which you can work with face-to-face or online. They are here to help you develop academically and professionally during your studies, and can also offer help with the English language.

When you become a UniSA student you can contact Campus Central for help with anything related to your degree. They will help you with your ID cards, fees and any other questions you might have.

24/7 digital environment

With interactive online course materials and a 24/7 learning environment you can organise your study to suit your lifestyle. In most courses, you can:

  • study online, including accessing videos and course resources
  • participate in virtual classrooms
  • submit your assignments and get feedback online
  • use forums and discussion boards for team work and communication

Our learnonline facilities include a personal learning environment with emails, learning support, administration, library access and results. The environment is available 24 hours a day, seven days a week, so you can tailor your learning to your life. We are continually investing in innovative digital technologies for a high-quality student learning experience.

Please note, all student visa holders are required to meet their visa condition to study no more than one-third of their program in an online mode and maintain enrolment in at least one internal (face-to-face) course per compulsory study period, unless it is their final course and not available internally.  If you are currently residing in Adelaide, on-campus attendance (such as seminars, workshops or examinations) and/or placements would apply, as outlined on individual course pages. If you are currently overseas, online study may be available following your individual study plan.

Student services

Your campus

We have six campuses in metropolitan and regional areas, each with advanced facilities including modern lecture theatres, libraries and laboratories, as well as spaces that simulate real work environments.

Location This degree is delivered at the following campus.

Your program director

The business and management programs at UniSA are globally recognised, industry focused, and designed to develop students’ managerial capabilities and prepare them for careers as leaders of the future. My qualifications include a PhD in Management, Master of Business, as well as being a Graduate of Australian Institute of Company Directors (GAICD). I have lived and worked in several countries including Dubai, Japan, Vietnam and Singapore where I worked in senior roles for internationally recognised companies. My teaching and research focus on entrepreneurship and firm performance, consumer behaviour and marketing strategies for the tourism and hospitality industry. My extensive experience in the tourism and hospitality industry, coupled with my prior managerial roles, allow me to have a holistic, industry-focused approach to my teaching and research.

AsPr Rob Hallak

Program Director

Enquire
Portrait image for AsPr Rob Hallak
Portrait image for AsPr Rob Hallak

AsPr Rob Hallak

Program Director

Enquire

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