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Start date
February
July

Campus
City West

Duration
3 year(s) full-time

Mode
On-campus/Online

Program Code
DBMN

Prerequisites
None

Assumed Knowledge
None

Fees
AUD$ 38,300 per annum (per 1.0 EFTSL) for students enrolled in 2025

English Language Requirements
  • IELTS total [6.0]
  • IELTS reading [6.0]
  • IELTS writing [6.0]
Equivalent English qualifications (PDF)

International Admission by Country
See full entry requirements

CRICOS Code
060210D

Aim

The Bachelor of Marketing and Communication provides students with a sound knowledge of communication and marketing theory and skills and prepares them for careers in fields such as professional communication, advertising, arts administration, marketing, public relations, and various creative industries.

Content & Structure

This program is a streamlined degree which has an equivalent of two majors (marketing and communication). It provides the students with complimentary and interrelated majors therefore minors are not necessary.

From 4 August 2025, the University of South Australia will no longer be accepting applications for new students. Study at Adelaide University.

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What courses you'll study

Course name Area and cat no. Units Reference  
FIRST YEAR
First Semester (Study Period 1, 2 or 3)
Marketing Principles: Trading and Exchange MARK 1010 4.5
Accounting for Business ACCT 1008 4.5
Social Media and Society COMM 1083 4.5
Communication and Media COMM 1006 4.5
Second Semester (Study Period 4, 5 or 6)
Business Law LAWS 1018 4.5
Consumer Behaviour MARK 1008 4.5
Public Relations Theory and Practice COMM 1057 4.5
Computer Graphics and Imaging for Design GRAP 1018 4.5 Note(s): 1
SECOND YEAR
First Semester (Study Period 1, 2 or 3)
Marketing Analytics MARK 2010 4.5
Professional Development in Marketing MARK 1015 4.5
Design for Digital Technologies COMM 2080 4.5
Content Creation for Media COMM 2079 4.5
Second Semester (Study Period 4, 5 or 6)
Advertising MARK 2007 4.5
Communication Research Methods COMM 2078 4.5
Media Law and Ethics COMM 2076 4.5
Essentials of Marketing Planning MARK 3009 4.5
THIRD YEAR
First Semester (Study Period 1, 2 or 3)
Digital Marketing MARK 3016 4.5
Promotional Communication: Advertising, Publicity and Marketing COMM 3064 4.5
Professional Writing COMM 3037 4.5
Marketing Elective 4.5 Note(s): 2
Second Semester (Study Period 4, 5 or 6)
Integrated Marketing MARK 3012 4.5
Integrated Communication Planning COMM 3062 4.5
Communication Management in Practice COMM 3061 4.5
Marketing Elective 4.5 Note(s): 2

Professional accreditation and recognition

This program has been evaluated and accredited by the Australian Marketing Institute (AMI). Gaining AMI accreditation represents one of several processes ensuring this program provides graduates with an appropriate set of knowledge and skills required by employers within the marketing-related field.

Program Directors