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Bachelor of Marketing and Communication

Degree Level Undergraduate

Years

International students

Start date
February
July

Campus
City West

Duration
3 year(s) full-time

Mode
On-campus/Online

Program Code
DBMN

Prerequisites
None

Assumed Knowledge
None

Fees
AUD$ 38,300 per annum (per 1.0 EFTSL) for students enrolled in 2025

English Language Requirements

IELTS total [6.0]
IELTS reading [6.0]
IELTS writing [6.0]

Equivalent English qualifications (PDF)

International Admission by Country
See full entry requirements

CRICOS Code
060210D

Entry requirements

Admission criteria

The admission criteria have been grouped to assist you to easily find the information most relevant to your circumstances. However, you may fit into more than one and the university will consider applicants against each of the relevant criteria.

Certain conditions apply. For more information refer to Appendix 4 of the University's Selection and Entry policy.

Applicants are required to meet one of the following criteria with a competitive result, and demonstrate that they fulfil any prerequisite requirements and essential requirements for admission:

Recent secondary education
Meet any prerequisite requirements with a minimum grade of C- or equivalent
AND

Qualify for the South Australian Certificate of Education (SACE), and achieved a competitive Selection Rank (ATAR), or
Complete secondary qualifications equivalent to SACE, or
Complete the International Baccalaureate Diploma with a minimum score of 24 points

Applicants who have not achieved the Selection Rank required for automatic selection may be selected for any remaining places based on the grades of their year 12 subjects.

OR
Higher education study

Complete or partly complete a recognised higher education program at a recognised higher education institution, or
Complete at least four Open Universities Australia (OUA) courses at undergraduate level or above

OR
Vocational Education and Training (VET)

Complete an award from a registered training organisation at Certificate IV or above

OR
Work and life experience

Qualify for Special Entry, or
Complete a 12-month UniSA Foundation Studies program or equivalent, or
Hold completed secondary qualifications equivalent to SACE obtained more than 2 years in the past

Essential requirements for admission

Prerequisites

None

Assumed Knowledge

None

Admission Requirements by Country

UK Board GCE A Levels/HK Board	7
Vietnam	7.5
Australia	68
IB (best 6)	26
USA SAT (1600)	1110
India (best 4) State Board	75
India (best 4) Central Board	65
HKDSE	15
Nepal NEB	2.51
Bangladesh HSC	3.5
Canada High School (OSSD)	65
Eynesbury FSP	320
German Abitur	3.5
Kenya KCSE (average)	B
Malaysia STPM (best 3)	6
Malaysia UEC	31
Norway GPA	3
Pakistan HSSC	80
Sri Lanka A Levels (best 3)	7
Sweden GPA	13

View full entry requirements Hide full entry requirements

Aim

The Bachelor of Marketing and Communication provides students with a sound knowledge of communication and marketing theory and skills and prepares them for careers in fields such as professional communication, advertising, arts administration, marketing, public relations, and various creative industries.

Content & Structure

This program is a streamlined degree which has an equivalent of two majors (marketing and communication). It provides the students with complimentary and interrelated majors therefore minors are not necessary.

Study at the new Adelaide University in 2026

The University of Adelaide and the University of South Australia are combining their strengths to create a new university for the future, Adelaide University, opening in January 2026.

From 4 August 2025, the University of Adelaide and University of South Australia will no longer be accepting applications for new students.

Apply now to study with Adelaide University in 2026.

What courses you'll study

Course name	Area and cat no.	Units	Reference
FIRST YEAR
First Semester (Study Period 1, 2 or 3)
Marketing Principles: Trading and Exchange	MARK 1010	4.5
Accounting for Business	ACCT 1008	4.5
Social Media and Society	COMM 1083	4.5
Communication and Media	COMM 1006	4.5
Second Semester (Study Period 4, 5 or 6)
Business Law	LAWS 1018	4.5
Consumer Behaviour	MARK 1008	4.5
Public Relations Theory and Practice	COMM 1057	4.5
Computer Graphics and Imaging for Design	GRAP 1018	4.5	Note(s): 1
SECOND YEAR
First Semester (Study Period 1, 2 or 3)
Marketing Analytics	MARK 2010	4.5
Professional Development in Marketing	MARK 1015	4.5
Design for Digital Technologies	COMM 2080	4.5
Content Creation for Media	COMM 2079	4.5
Second Semester (Study Period 4, 5 or 6)
Advertising	MARK 2007	4.5
Communication Research Methods	COMM 2078	4.5
Media Law and Ethics	COMM 2076	4.5
Essentials of Marketing Planning	MARK 3009	4.5
THIRD YEAR
First Semester (Study Period 1, 2 or 3)
Digital Marketing	MARK 3016	4.5
Promotional Communication: Advertising, Publicity and Marketing	COMM 3064	4.5
Professional Writing	COMM 3037	4.5
Marketing Elective		4.5	Note(s): 2
Second Semester (Study Period 4, 5 or 6)
Integrated Marketing	MARK 3012	4.5
Integrated Communication Planning	COMM 3062	4.5
Communication Management in Practice	COMM 3061	4.5
Marketing Elective		4.5	Note(s): 2

Electives

Course name	Area and cat no.	Units
Marketing Electives
Market Research	MARK 2020	4.5
International Marketing	MARK 3005	4.5
Media Planning	MARK 3017	4.5
Branding	MARK 3015	4.5
Marketing for Health and Wellbeing	MARK 2031	4.5
Retailing	MARK 2032	4.5
Marketing Clinic	MARK 3019	4.5
Virtual Industry Internship	BUSS 3100	4.5

Rules & notes

Rules

1. The program comprises twelve business courses and twelve communication courses.

Notes

1. There is an option of doing the UniSA Online course Digital Graphics and Imaging (GRAP 1027) instead of GRAP 1018 if required.

2. Students should choose their marketing electives from the prescribed list. At least one elective must be an advanced course (Level 3).

3. Students will be encouraged to take exchange or study abroad as part of this degree. Normal course counselling will be provided, and approval required, by the Program Director.

Professional accreditation and recognition

This program has been evaluated and accredited by the Australian Marketing Institute (AMI). Gaining AMI accreditation represents one of several processes ensuring this program provides graduates with an appropriate set of knowledge and skills required by employers within the marketing-related field.