International Master of Business Administration (Marketing)
You’re considered an International student if you are a citizen of a country other than Australia or New Zealand.
Are you an early-career professional looking to progress your career in an international business context?
This degree will develop your knowledge of the global business environment and enable you to maximise your career development opportunities and employment prospects. You will benefit from a range of experience-based learning opportunities, including overseas study and business mentoring by a senior business leader through the Executive Partners Programme.
Your studies will focus on international business strategy, international trade, marketing across borders, and international human resource management – the knowledge you will need to accelerate your career as a business professional in an international context.
This two-year MBA provides professionals with the advanced knowledge and management skills for international business. It does not require previous work experience.
You will learn about business strategy, international trade, marketing across borders and global human resource management. Courses are designed in consultation with industry professionals, so you’ll learn through real-life case studies and develop the knowledge and expertise you need to address today’s global business challenges.
UniSA is home to the Ehrenberg-Bass Institute for Marketing Science, the world’s largest Institute for research into marketing. In your marketing specialisation you will learn from these leading scientists, who advise senior marketing executives from all over the world. Specialist marketing course options include:
UniSA is one of only nine Business Schools in Australia with EQUIS accreditation. EQUIS is the world’s leading international accreditation for business schools, awarded by the quality assurance arm of the European Foundation for Management Development (EFMD). We have been awarded five stars for internationalisation1 where you’ll get real-world insights through our global business focus, executive knowledge and networks. You will be equipped with the knowledge, skills and experience to succeed in your future career—no matter where in the world you choose to work.
1 QS Stars Rankings 2017
Placements and internships bridge the gap between study and work. Our connections to industry create opportunities for you to grow. These experiences build confidence in the business world and give you a competitive edge.
Our Executive Partner Programme is a unique mentoring opportunity. Students are matched with a senior executive (CEO or Senior Manager) with proven leadership and managerial expertise and extensive business networks. Partners have worked for companies such as Alcoa, BP, Commonwealth Bank, CSR, ExxonMobil, Mitsubishi and SA Health.
This degree comprises 16 courses and several electives. You will start with seven core courses common to all specialisations in the International MBA. Through these you will develop advanced skills and expertise in areas of international management including:
You will then move into your marketing specialisation studying areas such as buyer behaviour insights, brand management, and marketing strategy and planning. You will also complete your study with a capstone course in strategy and ethics.
For each course you study, you will need to allocate time for various classes such as lectures, tutorials, workshops, seminars and practicals. Plus you will need additional hours to study in your own time to complete assignments, readings and projects and contribute to online discussion forums. So as a general rule, if you are studying full-time you would need to allocate 12 – 26 hours of study when at university and 14 – 28 hours of independent study per week.
Your studies at UniSA will incorporate both practical, professionally-focused and research-based learning, so assessment types will vary. You can expect them to include:
International exchanges and intensive study-tours open doors to new possibilities and experiences, and our Business School has strong connections with prestigious universities in Europe, Asia, and the Americas. Travelling and studying with leading academic staff and your peers is a wonderful opportunity to develop first-hand knowledge of the international business environment. You’ll find the experience invaluable for your personal and professional development, giving you a global perspective.
UniSA has links with universities worldwide. You can choose short-term or semester-long study from a range of universities and countries depending on your area of study and cultural interests. Take a look at the global opportunities available.
Once you are a current student, you will be able to explore various study tours and exchanges and take advantage of Student Mobility Grants to make going on an overseas exchange or study tour achievable.
The UniSA Business School is recognised and respected for a comprehensive research program inspired by the contemporary challenges facing Australia and its region. Our focus is always on finding practical solutions and creating new knowledge. Our commitment to research with an industry focus is unprecedented. We are renowned for our concentration of global thought-leaders and academic experts in the areas of marketing, human resource management, applied economics, tourism and international business.
The MBA curriculum is informed by our research expertise. In the 2015 Excellence in Research for Australia (ERA) rankings, all of our research was assessed as world-class. We have particular strengths in management and marketing, and we are one of only three business schools globally with an academic focus on SME business growth. Read more about our strengths in research.
|Course name||Area and cat no.||Units||Reference|
|BUSINESS SCHOOL CORE COURSES|
|Marketing Management||MARK 5025||4.5||Note(s): 3||Rule(s): 3|
|Accounting for Management M||ACCT 5011||4.5||Rule(s): 3|
|Economic Principles for Business||ECON 5020||4.5||Rule(s): 3|
|Global Business Environment||BUSS 5300||4.5||Rule(s): 3|
|PROGRAM CORE COURSES|
|Issues in International Trade||BUSS 5348||4.5|
|Managing the Global Workforce||BUSS 5302||4.5|
|People, Leadership and Performance||BUSS 5114||4.5|
|Buyer Behaviour Insights||MARK 5032||4.5|
|Marketing Strategy and Planning||MARK 5033||4.5|
|Advanced Marketing Analytics||MARK 5064||4.5|
|Brand Management||MARK 5031||4.5|
|Specialisation Elective||4.5||Note(s): 1|
|Specialisation Elective||4.5||Note(s): 1|
|BUSINESS SCHOOL ELECTIVES|
|International Business: Strategy and Ethics||BUSS 5034||4.5||Rule(s): 4|
As a student at the University of South Australia you will have unique access to work placement opportunities, overseas study tours and exchanges, networking events, internships, guest speakers and more.
Our campuses are equipped with state-of-the-art facilities including modern lecture theatres, libraries, workshops, laboratories, and areas that simulate real work environments. These are all supported by the latest technologies and a 24/7 online learning platform. We have health services on campus, gymnasiums, technology zones and great student lounges. There are campus sport activities to keep you active, and if you are keen to explore the social side of university life, there are movies, cooking demonstrations, parties and lots more.
Adelaide has a variety of accommodation options to suit different requirements and budgets. Options include dedicated student accommodation or private rentals. See our long-term accommodation pages for plenty of options. If you need somewhere to live, our new student accommodation by urbanest is on Bank Street in Adelaide’s lively cultural precinct, a perfect location for students. It is within easy reach of UniSA’s city and metropolitan campuses, Rundle Mall shopping, the Central Market, Chinatown, and the West End’s vibrant nightlife. It is also across the road from the Adelaide train station, and on bus and tram routes.
The Business School Hub is a convenient, central support service for Business School students, from first year through to graduation. The team provides expert advice on study options, elective choices and any academic difficulties. It also helps with referrals to support services across the University. The Business School Hub is there to facilitate your life at university, so you get the most out of your UniSA experience.
International Student Services will make your life at university easier. We want you to be successful, and if you need help we will be there to assist. Support services include:
We also offer study support from our Learning Advisers. You can work with them face-to-face or online. They are here to help you develop academically and professionally during your studies. They also offer help with the English language.
When you become a UniSA student you can contact Campus Central for help with anything related to your degree. They will help you with your enrolment, ID cards, fees, timetables and any other questions you might have.
This degree is offered online. With interactive online course materials and a 24/7 learning environment you can organise your study to suit your lifestyle. You can:
Our learnonline facilities include a personal learning environment with virtual classrooms, lecture recordings, emails, learning support, administration, library access and results. The environment is available 24 hours a day, seven days a week, so you can tailor your learning to your life. We are continually investing in innovative digital technologies for a high-quality student learning experience.
Please note some on-campus attendance (such as to attend seminars, workshops or examinations) and/or placements may apply. Any requirements like this are detailed on individual course pages.
How to apply for international students will give you helpful information about the application process at the University of South Australia. When you are ready, apply through our International Application System. If you would like to talk to someone near you about studying at the University of South Australia, we have agents all over the world who can assist you. Find an Education Agent in your country.