Study International Master of Business Administration (Marketing) at the University of South Australia (UniSA). Information for International students.

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Entry requirements Degree overview Career outcomes How to apply Study experience

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International students

Start date
February
July

Campus
City West

Duration
2 year(s) full-time

Program Code
DMIN

Fees
AUD$ 37,700 per annum (per 1.0 EFTSL) for students enrolled in 2023

English Language Requirements

IELTS total [6.5]
IELTS reading [6.0]
IELTS writing [6.0]

Equivalent English qualifications (PDF)

International Admission by Country
See full entry requirements

CRICOS Code
091997G

Entry requirements

Applicants are required to have one of the following:
- A completed bachelor degree from a recognised higher education institution or equivalent; or
- A completed graduate diploma from a recognised higher education institution; or
- A completed graduate certificate from a recognised higher education institution.
Applicants who have:
- completed a bachelor degree in a business discipline; or
- completed a bachelor degree which includes a major in business, commerce, marketing or management; or
- completed a graduate certificate in a business discipline,
  
  are eligible to enter the program with 0.5 EFTSL (18 units) Advanced Standing and complete the program in 1.5 years of full time study or equivalent part time study.
English language entry requirements
International students who speak English as a foreign language must have obtained one of the following standards within the last two years prior to admission. Possession of one or more of these qualifications, in addition to the academic entry requirements, does not, in itself, guarantee a place at the University of South Australia. Applications are considered on an individual basis and selection is competitive. Where previous study/work experience was conducted in English, the application must be accompanied by certified documentation from the educational institution/employer certifying that the language of instruction/employment was English.
English language test
- IELTS total [6.5]
- IELTS reading [6.0]
- IELTS writing [6.0]
Please access the following link for a comprehensive list of English language tests accepted by UniSA and other important information in relation to meeting the University’s language requirements: English Language Equivalence Table (PDF)
View full entry requirements Hide full entry requirements

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Degree overview

UniSA Business is ranked in the top one per cent worldwide¹ and has been awarded an overall five stars for excellence in the QS Stars Ratings 2020.
UniSA Business is accredited by both AACSB International and EFMD (EQUIS) – the world’s leading accreditation bodies.
UniSA is ranked World's No. 1 for Brand Management research².
A two-year International MBA (IMBA) with a global focus that does not require previous work experience.
Provides early-career professionals with advanced management knowledge and skills to excel in international business.
Learn about business strategy, leadership, data analytics, global marketing, accounting for management, and much more
Benefit from a range of flexible learning options to best suit your individual needs.
Gain real-world experience as part of your studies through an optional internship, student exchange or mentorship opportunity.
Qualify for Advanced Standing from previous qualifications and complete your degree in just 1.5 years.
Receive mentoring from a senior business leader through the Executive Partners Program.
Study a curriculum informed by above world-class research in Marketing³.
Learn from leading scientists at the Ehrenberg-Bass Institute for Marketing Science, the world’s largest institute for marketing research, who advise global brands such as Procter & Gamble, CBS and Nestlé.
Develop career-ready skills employers are looking for once you graduate with enterprise skills embedded in all business courses within this program.
No. 1 in SA for graduate careers in Business and Management⁴.
Ranked No. 1 in SA and Top 10 in Australia for Business and Management⁵.
Benefit from an evidence-based approach to marketing and the latest in practical industry research, helping you to excel in the workforce.
UniSA’s campus facilities are ranked No. 1 in South Australia for Business and Management⁶.

¹UniSA Business is one of just 12 institutions in Australia and approximately 200 globally (from over 25,000 universities) to be EQUIS accredited. EFMD, March 2022. ²AFR BOSS Magazine, April 2018 – League of Scholars. ³2018 Excellence in Research for Australia (ERA). ⁴ComparED (QILT) Graduate Outcomes Survey 2019-21 – Full-time Employment Indicator (Postgraduate). Public SA-founded universities only. ⁵2022 QS Subject Rankings. ⁶ComparED (QILT) Student Experience Survey 2019-20 – Learning Resources Indicator (Postgraduate). Public SA-founded universities only.

Snapshot

SNoonan_UniSA BusHub_231017_004.jpg Are you an early-career professional looking to progress your career in an international business context?

This degree will develop your knowledge of the global business environment and enable you to maximise your career development opportunities and employment prospects. You will benefit from a range of experience-based learning opportunities, including overseas study trips and business mentorships with a senior business leader through the Executive Partners Program.

Your studies will focus on international business strategy, international trade, marketing across borders, and international human resource management – the knowledge you will need to accelerate your career as a business professional in an international context.

What you'll learn

Postgraduate Business students

The two year program comprises 16 courses including 4 electives and an industry placement/project. You will start with seven core courses common to all specialisations in the IMBA. Through these you will develop advanced skills and expertise in areas of international management including:

global business environment
people leadership and performance
economic principles for business
fundamentals of data analytics

You will then move into your marketing specialisation studying areas such as buyer behaviour insights, brand management and marketing strategy and planning.

Degree structure

Course name	Area and cat no.	Units	Reference
BUSINESS CORE COURSES
Marketing Management	MARK 5025	4.5	Note(s): 3	Rule(s): 3
Accounting for Management M	ACCT 5011	4.5		Rule(s): 3
Economic Principles for Business	ECON 5020	4.5		Rule(s): 3
Global Business Environment	BUSS 5300	4.5		Rule(s): 3
PROGRAM CORE COURSES
Fundamentals of Data Analytics for Business	INFS 5130	4.5
Managing the Global Workforce	BUSS 5302	4.5
People, Leadership and Performance	BUSS 5114	4.5
MARKETING SPECIALISATION
Buyer Behaviour Insights	MARK 5032	4.5
Marketing Strategy and Planning	MARK 5033	4.5
Advanced Marketing Analytics	MARK 5064	4.5
Brand Management	MARK 5031	4.5
Specialisation Elective		4.5	Note(s): 1
Specialisation Elective		4.5	Note(s): 1
BUSINESS ELECTIVES
Elective		4.5	Note(s): 2
Professional Consulting Project	BUSS 5434	4.5
OR
Business Practicum G	BUSS 5396	4.5	Note(s): 4
International Business: Strategy and Ethics	BUSS 5034	4.5		Rule(s): 4

Electives

Course name	Area and cat no.	Units
Business Electives
Doing Business in Asia	BUSS 5347	4.5
Issues in International Trade	BUSS 5348	4.5
Research for Business Decision Making	BUSS 5397	4.5
Business Virtual Study Tour - Postgraduate	BUSS 5411	4.5
Service Management	BUSS 5428	4.5
Forecasting for Decision Making	BUSS 5427	4.5
Virtual Industry Internship G	BUSS 5443	4.5
Startup Studio G	BUSS 5448	4.5
Data Visualisation and Communication for Business Professionals	INFS 5128	4.5
Enterprising Asia: Innovation, Strategy & Impact	BUSS 5453	4.5
Tourism and Indigenous People and Stakeholders	TOUR 5010	4.5
Specialisation Electives
Advertising: Theory and Practice	MARK 5024	4.5
Wine Marketing	MARK 5081	4.5
Advertising: Planning and Buying Media	MARK 5079	4.5
eMarketing	MARK 5080	4.5
Global Marketing	BUSS 5380	4.5

Rules & notes

Rules

1. Students, who have taken, for another award, a course which is substantially equivalent to a course from the program schedule, may be granted up to one third of the program in credit or may substitute a course of equal standing and unit's value, with the approval of the Program Director. Credit will only be granted for courses undertaken at postgraduate level in a qualification that has not been used as the basis for Advanced Standing.

2. The Program Director may approve variations to the program of studies for a student by substituting courses from the program schedule with courses from other graduate level programs in this or another university.

3. Applicants who have completed a bachelor degree in a business discipline or who hold a bachelor degree which includes a major in business, commerce, marketing or management or applicants who have completed a graduate certificate in a business discipline are eligible to enter the program with 0.5 EFTSL (18 units) Advanced Standing in lieu of these courses and complete the program in 1.5 years of full time study or equivalent part time study.

4. This is a capstone course and should be completed at the end of the program.

5. Students enrolled in the International Master of Business Administration are eligible to transfer into Master of Management or any of the Master of Management specialisations after a semester of study.

Notes

1. To be selected from the specialisation elective list or may be used to complete an international exchange, internship or UniSA Business electives approved by the Program Director.

2. This course may be selected from the list of Business Electives or additional Specialisation Electives or as approved by the Program Director.

3. Students who receive Advanced Standing in this program who have not already successfully completed this course are advised to undertake this course in place of one of their Marketing or Business Electives prior to undertaking any of their Marketing Specialisation courses

4. This course may be substituted for an elective with the approval of the Program Director.

Study hours

For each course you study, you will need to allocate time for various classes such as lectures, tutorials, workshops, seminars and practicals. Plus you will need additional hours to study in your own time to complete assignments, readings and projects, as well as to contribute to online discussion forums (independent study). So as a general rule, if you are studying full-time you would need to allocate 12–26 hours of study when at university and 14–28 hours of independent study per week.

Assessment

Your studies at UniSA will incorporate both practical, professional and research-based learning, so assessment types will vary. You can expect them to include:

case studies and reports
essays and assignments
examinations
industry-relevant projects
oral or online presentations
journals or portfolios
work placements

Global opportunities

Enrich your studies and your life – make overseas study part of your qualification. You may have the option to undertake an exchange, short-term program or study tour overseas while you study. We have links with universities worldwide, as well as a range of travel grants available to make going overseas much more accessible.

You can choose short-term or semester-long study from a range of universities and countries depending on your area of study and cultural interests.

Take a look at the global opportunities available.

Research

Working closely with industry, UniSA generates high quality enterprising research that informs our curriculum and tackles real world problems. We are renowned for our concentration of global thought-leaders and academic experts in the areas of marketing, human resource management, tourism and events management, logistics and supply chains, applied economics, business analytics, and international business.

Our curriculum is informed by our research expertise which is ranked ‘Above World-Class’ in Business, Management, Marketing and Tourism in the 2018 Excellence in Research (ERA) rankings. This program is taught by leading business experts from our broad range of research concentrations, institutes and centres.

Ehrenberg-Bass Institute for Marketing Science

The University of South Australia is home to the world-renowned Ehrenberg-Bass Institute for Marketing Science. The Institute is the world’s largest institute for research into marketing. It is supported by more than 60 companies worldwide via the Institute’s Corporate Sponsorship Program, including:

Colgate-Palmolive
CBS
Google
Lindt & Sprüngli
Procter & Gamble
Unilever

The Institute has been making important discoveries about marketing for more than a decade, with its leading research embedded into our marketing degrees. You will get up-to-date industry knowledge, insight and access to the experts who advise some of the world’s biggest brands.

Why International Master of Business Administration (Marketing)

This two-year IMBA provides professionals with the advanced knowledge and management skills for international business. It does not require previous work experience.

You will learn about business strategy, international trade, marketing across borders and global human resource management. Courses are designed in consultation with industry professionals, so you’ll learn through real life case studies and develop the knowledge and expertise you need to address today’s global business challenges.

You’ll gain real-world insights, through UniSA’s global business focus, executive knowledge and networks. Graduate with the knowledge, skills and experience to succeed in your future career—no matter where in the world you choose to work.

UniSA Business is the only business school in South Australia accredited by both AACSB International (The Association to Advance Collegiate Schools of Business) and EFMD (EQUIS) – the world’s leading accreditation bodies recognising excellence in business education and research at a global level. These dual accreditations demonstrate the high standards we hold across all areas such as teaching, student learning and research, as well as our commitment to continually improving the quality of our programs.

Ehrenberg-Bass Institute for Marketing Science

Colgate-Palmolive
CBS
Google
Kellogg's
Procter & Gamble
Unilever

In your marketing specialisation you will learn from these leading scientists in specialist marketing courses including:

Brand management
Buyer behaviour insights
Marketing strategy and planning
Advanced marketing analytics

An enriching student experience

Our flexible delivery and extra-curricular opportunities are designed to suit your lifestyle, preferred way of learning and career interests. You can benefit from a blend of online and on-campus study, part-time or full-time learning, Summer and Winter School intensive courses, mentoring and networking opportunities with industry, and leadership skill development. You can also explore accelerated learning pathways and seek program support from our Business Student Hub.

Real-world connections

Placements and internships bridge the gap between study and work. Our connections to industry create opportunities for you to grow. These experiences build confidence in the business world and give you a competitive edge.

Executive Partners Program

Have you ever considered having a business mentor? As part of your studies, you can apply for our Executive Partners Program.

This is a unique opportunity for our postgraduate students to engage with highly successful industry executives to enhance your study and career. Our Executive Partners are either active, semi-retired or recently retired business professionals who have a wealth of knowledge and want to help you achieve your goals.

Discover more

Hear from Executive Director: MBA and Executive Education about what makes our International Master of Business Administration unique, and what opportunities you can make the most of as a UniSA student.

Career outcomes

Your career

With an International Master of Business Administration (Marketing), your expertise will be recognised internationally, expanding your marketing career opportunities across the globe. You could consider marketing and communications management roles, particularly within multinational organisations. Other career progression opportunities may be available to you including:

Marketing manager: overseeing and leading a marketing team and all functions; setting strategy; managing marketing plans, budgets and resources; assigning tasks and setting targets
Visual communications manager: leading a creative team to realise the artistic vision of marketing strategies; overseeing graphic design elements for print, web and other media
Brand manager: responsible for driving the growth of a brand; ensuring all aspects of a brand’s marketing and manufacturing match; creating a brand strategy and ensuring all aspects of a product or an activity align with the brand.

Industry facts

Employment for sales, marketing and public relations professionals in Australia is projected to increase by 24,200 (15.8 per cent) by May 2024.

Australian Government Department of Employment, Occupational Employment Projections 2019.

Between now and 2024 the availability of advertising and marketing roles in Australia is projected to increase by 17,700 (21.7 per cent).

Australian Government Department of Employment, Occupational Employment Projections 2019.

In 2018, Business and Management postgraduates had the highest median full-time salary across all study areas at $108k.

QILT Graduate Outcomes Survey, 2018.

How to apply

How to apply for international students will give you helpful information about the application process at the University of South Australia. When you are ready, apply through our International Application System. If you would like to talk to someone near you about studying at the University of South Australia, we have agents all over the world who can assist you. Find an Education Agent in your country.

Alternative Pathways

Australian
If you would like to strengthen your business knowledge with a shorter qualification, the Graduate Certificate in Business (four courses) may suit you. This provides an entry pathway into the International Master of Business Administration Program.

International
If you would like to strengthen your business knowledge with a shorter qualification, the Graduate Certificate in Business (four courses) may suit you. This provides an entry pathway into the International Master of Business Administration Program.

Credit transfer

You could be eligible for credit for previous studies you have undertaken. Find out online.

Go to credit assessor

Life in Adelaide

Current international students talk about living in Adelaide and studying at UniSA.

Hear from our students

Scholarships

Every year, over 2,500 UniSA students are supported in their studies through scholarships and grants worth millions of dollars. Check out the scholarships below. One of them may be perfect for you. Visit our scholarships page for more.

More scholarships

Vice Chancellor's International Excellence Scholarship

Recipients can get a 50% reduction on tuition fees for up to four years of full-time study for selected degrees.

Learn more

International Merit Scholarship

Recipients can get a 15% reduction on tuition fees for the duration of their chosen degree.

Learn more

Your study experience and support

As a UniSA student, you will have unique access to work placement opportunities, overseas study tours and exchanges, networking events, internships, guest speakers and more.

Our campuses are equipped with state-of-the-art facilities including modern lecture theatres, libraries, workshops and laboratories, as well as spaces that simulate real work environments. These are all supported by the latest technologies and a 24/7 online learning platform. We have health services on campus, gymnasiums, technology zones and great student lounges. You will also gain access to a range of community clinics, which provide professional and cost effective services in areas of health, business, law and psychology. There are campus sport activities to keep you active, and if you are keen to explore the social side of university life, there are movies, cooking demonstrations, parties and lots more.

Adelaide also has a variety of accommodation options to suit different requirements and budgets. Options include dedicated student accommodation and private rentals. See our long-term accommodation pages, or explore our student accommodation by Scape on Bank Street in Adelaide’s lively cultural precinct, an ideal location for students. It is within easy reach of UniSA’s city and metropolitan campuses, Rundle Mall shopping, the Central Market, Chinatown, and the West End’s vibrant nightlife. It is also across the road from the Adelaide train station, and on bus and tram routes.

Student services

The Business Student Hub is a dedicated and convenient support service for business students, from first year right through to graduation. The team provides expert advice on study options, elective choices and any academic difficulties, and can help with referrals to support services across the University. The Business Student Hub is there to facilitate your life at university, so you get the most out of your UniSA experience.

You can also access a range of other international student services including

careers advice
help with student visas and health cover
personal counselling
academic counselling
fees and finance help
common rooms
prayer rooms
security officers
accommodation services
UniSA’s Student Association, USASA, also provides a range of other services.

We also offer study support from our Learning Advisers which you can work with face-to-face or online. They are here to help you develop academically and professionally during your studies, and can also offer help with the English language.

When you become a UniSA student you can contact Campus Central for help with anything related to your degree. They will help you with your ID cards, fees and any other questions you might have.

24/7 digital environment

With interactive online course materials and a 24/7 learning environment you can organise your study to suit your lifestyle. You can:

study online, including accessing videos and course resources
participate in virtual classrooms
submit your assignments and get feedback online
use forums and discussion boards for team work and communication

Our learnonline facilities include a personal learning environment with virtual classrooms, lecture recordings, emails, learning support, administration, library access and results. The environment is available 24 hours a day, seven days a week, so you can tailor your learning to your life. We are continually investing in innovative digital technologies for a high-quality student learning experience.

Please note, all student visa holders are required to meet their visa condition to study no more than one-third of their program in an online mode and maintain enrolment in at least one internal (face-to-face) course per compulsory study period, unless it is their final course and not available internally. If you are currently residing in Adelaide, on-campus attendance (such as seminars, workshops or examinations) and/or placements would apply, as outlined on individual course pages. If you are currently overseas, online study may be available following your individual study plan.

Your campus

We have six campuses in metropolitan and regional areas, each with modern facilities including lecture theatres, libraries and laboratories, as well as spaces that simulate real work environments.

Your program director

The business and management programs at UniSA are globally recognised, industry focused, and designed to develop students’ managerial capabilities and prepare them for careers as leaders of the future. My qualifications include a PhD in Management, Master of Business, as well as being a Graduate of Australian Institute of Company Directors (GAICD). I have lived and worked in several countries including Dubai, Japan, Vietnam and Singapore where I worked in senior roles for internationally recognised companies. My teaching and research focus on entrepreneurship and firm performance, consumer behaviour and marketing strategies for the tourism and hospitality industry. My extensive experience in the tourism and hospitality industry, coupled with my prior managerial roles, allow me to have a holistic, industry-focused approach to my teaching and research.

AsPr Rob Hallak

Program Director

Enquire

AsPr Rob Hallak

Program Director

Enquire

Ask UniSA

How to apply?

There are a number of ways to apply to study UniSA's undergraduate and postgraduate coursework degrees.

You can access our online International Application System through our How to Apply page. The International Application System is an easy and secure online application and acceptance process. You will have visibility of your application through the secure online portal with the ability to download offer documents, submit your acceptance and make a payment.

Alternatively you can submit an application through one of the University's registered Education Agents.

If you are completing an Australian year 12 qualification in Australia or overseas, or the International Baccalaureate (IB) Diploma Programme in Australia, you must apply through SATAC http://www.satac.edu.au/.

If you are applying for the UniSA Study Abroad or Study Abroad Plus program, you can submit your application online here.

Postgraduate study by research
For information on applying to do postgraduate study by research, including Masters by Research, PhDs or Doctorates, please visit http://unisa.edu.au/resdegrees.
Is there a closing date for applications?

There is no closing date for submitting your application however the admissions process takes between one and three weeks from the date that we receive your application and all required supporting documentation.

If you are completing an Australian year 12 qualification in Australia or overseas, or the International Baccalaureate (IB) Diploma Programme in Australia, you must apply through SATAC. Key dates for applications can be found here.
What credit can I receive for previous studies?

You may be eligible to receive credit or advanced standing for your chosen UniSA degree based on your previous studies, if they are in a related area at an equivalent or higher level. Receiving credit will reduce the number of courses you undertake within the degree, and may also reduce the overall duration of your degree.

The amount of credit you may be eligible to receive is assessed on a case-by-case basis by the Admissions team.

The best way to determine your eligibility to receive credit or advanced standing is to apply using our International Application System which can be found on our How to Apply page. You will need to supply detailed syllabus documents with your application.
Can I speak to someone regarding my study options?

UniSA welcomes the opportunity to speak with you regarding your study options. Our staff are able to talk to you about degree information, career outcomes and pathways, entry requirements, applications, and student life, so that you are able to make the best study decision for your future.

Click here to book a 1:1 appointment with one of our enquiries team.

We also have many events throughout the year in Australia and overseas where you can speak with UniSA representatives about your area of interest. View our calendar of events in your home country by selecting the 'International' filter.

More FAQs

What others are saying

"What I enjoy most is the research-based concepts taught in class. I’ve already had experience working professionally in the marketing industry, however throughout my degree I continue to learn new concepts as my studies progress."

Arvin Navarro

International Master of Business Administration (Marketing)
On Campus Consultant, Bupa