Master of Business Administration (Marketing)
You’re considered an International student if you are a citizen of a country other than Australia or New Zealand.
The UniSA Master of Business Administration (MBA) has been developed for experienced managers and executives.
It has a strong practical focus embedded in senior management decision-making and industry relevance. You will gain real-world insights through access to academic and industry experts, and through curriculum informed by current research and professional practice.
You will engage with a cohort of experienced peers from diverse industries in a highly interactive learning environment. This will maximise your networking and career development opportunities. We deliver experiential learning opportunities with direct application to the workplace. This will deepen your expertise in fields such as strategy, marketing, finance, leadership, law, international business and ethics and sustainability.
As a guide, full-time MBA students generally undertake two courses per study period and part-time students undertake one course. Studying the MBA full-time will normally take 18 months, however you can fast-track your study and finish in just 12 months. Part-time students taking one course per study period can typically complete the MBA in three years.
The University of South Australia Business School is ranked in the top one per cent worldwide1. Our five-Star MBA2 is recognised and respected globally for its excellence.
Since 2007 it has been ranked in the top ten MBA programs in Australia3. It offers a dynamic, engaging, and completely flexible degree that delivers invaluable networking opportunities, preparing you to think and act as a global business leader.
If you are driven to create new solutions, lead innovative teams, and deliver exceptional results in the context of disruptive change and global uncertainty, an MBA from UniSA will be your inspiration.
1 The University of South Australia Business School is one of just nine institutions in Australia and 169 globally to be accredited by EQUIS. There is a total pool of 16,585 Business Schools worldwide, as reported by the AACSB, May 2017. 2 Awarded by the Graduate Management Association of Australia (GMAA) for ten consecutive years. 3 Australian Financial Review, BOSS Survey
View From the Top is an exclusive seminar and networking series connecting executives and thought-leaders with our MBA and postgraduate students and alumni. Presenters share leadership and industry insights, they advance debate on issues that affect the business world and our society.
The Executive Partners Programme is a unique mentoring opportunity in which students are matched with a senior executive (CEO or Senior Manager) with proven leadership and managerial expertise and vast business networks. Partners have worked for companies such as Alcoa, BP, Commonwealth Bank, CSR, ExxonMobil, Mitsubishi and SA Health. Every year, two EPP students are invited to participate in an intensive three-week international student exchange with the College of William and Mary in Williamsburg, US.
Learn from leading scientists at the Ehrenberg-Bass Institute for Marketing Science, the world’s largest institute for marketing research. The Institute produces ground-breaking research into how brands grow and how consumers behave, it is sponsored by many of the world’s biggest brands including Coca-Cola, Colgate-Palmolive, Unilever and Facebook. Through collaboration with the Institute, you will benefit from an evidence-based approach to marketing and gain access to the latest in practical industry research. You will gain advanced marketing knowledge across a range of areas including:
Kym Myall, Director
Esther Roberts, Trade Investment Director
Bill Le Blanc, Executive Director & Chief Information Officer, SA Health
Simon Schmidt, Entrepreneur and Managing Director
Steve Todd, General Manager
Dr Ruchi Sinha
The MBA degree comprises nine compulsory core courses, two electives and a final capstone experience. A course runs for the length of a study period, and our academic year is divided into four study periods of 10 weeks each.
All MBA courses have an applied focus. They draw on real-life business case studies, and you are encouraged to use industry and workplace based issues for assessment tasks. Courses also feature visiting industry leaders who will lead discussions around contemporary business problems.
The final Strategic Research Project requires you to plan and execute a research project for a Board or senior management group. It is your opportunity to demonstrate the proficiency and integrative knowledge you’ve gained in your MBA studies. The courses provide an opportunity to apply knowledge, engage in a real-world learning experience and to stimulate personal and professional development. You can also select your electives from a wide range of postgraduate courses delivered across the Business School and the University.
There are 12 courses in the MBA program, run over four study periods each year. Each course is 10-weeks in duration, requiring approximately 15 hours of study per week and may also be offered in intensive mode. Study periods commence in January, April, June, and September, providing four intakes each year for commencing students.
Your studies at UniSA will incorporate both practical, professionally-focused and research-based learning, so assessment types will vary. You can expect them to include:
The UniSA Business School is recognised and respected for a comprehensive research program inspired by the contemporary challenges facing Australia and its region. Our focus is always on finding practical solutions and creating new knowledge.
Our commitment to research with an industry focus is unprecedented. We work closely with industry to generate high quality research that informs our teaching curriculum and tackles real-world problems. We are renowned for our concentration of global thought-leaders and academic experts in the areas of marketing, human resource management, applied economics, tourism and international business.
The MBA curriculum is informed by our research expertise. And in the 2015 Excellence in Research for Australia (ERA) rankings, all of our research was assessed as world-class. We have particular strengths in management and marketing, and we are one of only three business schools globally with an academic focus on SME business growth. Read more about our strengths in research.
The MBA is offered across four study periods each year as outlined in the current timetable. The 2018 MBA teaching period dates are listed below.
|Course name||Area and cat no.||Units||Reference|
|COURSES and SEQUENCING:||Rule(s): 1|
|Strategic Thinking: Concepts and Tools||BUSS 5424||4.5|
|THEN - in any order:|
|Accounting for Decision Making||BUSS 5247||4.5|
|Managerial Finance||BUSS 5249||4.5|
|Managing People and Organisations||BUSS 5425||4.5|
|The Law for Managers||LAWS 5016||4.5|
|International Business||BUSS 5251||4.5|
|Strategic Marketing||BUSS 5245||4.5||Rule(s): 3|
|Ethics, Governance and Sustainability||BUSS 5385||4.5|
|Leadership for Growth||BUSS 5438||4.5|
|Specialisation elective 1||4.5||Rule(s): 2|
|Specialisation elective 2||4.5||Rule(s): 2|
|CAPSTONE COURSE - normally taken when all compulsory courses have been completed successfully:|
|Strategic Research Project||BUSS 5423||4.5||Rule(s): 4|
We have six campuses in metropolitan and regional areas, each with advanced facilities including modern lecture theatres, libraries, laboratories, and areas that simulate real work environments.
City West is in Adelaide’s most lively precinct, close to art galleries, music venues, cafés and restaurants. It has brand new learning spaces; modern lecture theatres; architecture workshops, contemporary art and design studios; and well-equipped student lounges. Explore City West >
International exchanges and intensive study-tours open doors to new possibilities and experiences, and our Business School has strong connections with prestigious universities in Europe, Asia, and the Americas. There are over 25 countries and 60+ universities to choose from.
Travelling and studying with leading academic staff and your peers is a wonderful opportunity to develop first-hand knowledge of the international business environment. You’ll find the experience invaluable for your personal and professional development, giving you a global perspective.
There are a range of postgraduate Student Mobility Options such as intensive study-tours and exchanges. You can take advantage of Student Mobility Grants to undertake an overseas exchange, making experiences abroad more accessible.
The Business in China Intensive School is a two-week study tour and project, offered in partnership with Peking University – a leading international business school.
The Mexico and Chile Intensive is a two-week study tour with a one-week seminar on doing business in Mexico at Pan-American University (IPADE Business School) and a one-week study tour in Chile. Students gain unique insight into emerging markets, the role that they play in the current globalised world and their impact on the global economy.
The European Summer School of Advanced Management is a two-week study tour that gives 100 of the world’s outstanding MBA students an intensive international business experience. It has previously been hosted in London, Glasgow and Copenhagen.
The Business School Hub is a convenient, central support service for Business School students, from first year through to graduation. The team provides expert advice on study options, elective choices and any academic difficulties. It also helps with referrals to support services across the University. The Business School Hub is there to facilitate your life at university, so you get the most out of your UniSA experience.
International Student Services will make your life at university easier. We want you to be successful, and if you need help we will be there to assist. Support services include:
We also offer study support from our Learning Advisers. You can work with them face-to-face or online. They are here to help you develop academically and professionally during your studies. They also offer help with the English language.
When you become a UniSA student you can contact Campus Central for help with anything related to your degree. They will help you with your enrolment, ID cards, fees, timetables and any other questions you might have.
This degree is offered online. With interactive online course materials and a 24/7 learning environment you can organise your study to suit your lifestyle. You can:
Our learnonline facilities include a personal learning environment with virtual classrooms, lecture recordings, emails, learning support, administration, library access and results. The environment is available 24 hours a day, seven days a week, so you can tailor your learning to your life. We are continually investing in innovative digital technologies for a high-quality student learning experience.
Please note some on-campus attendance (such as to attend seminars, workshops or examinations) and/or placements may apply. Any requirements like this are detailed on individual course pages.
How to apply for international students will give you helpful information about the application process at the University of South Australia. When you are ready, apply through our International Application System. If you would like to talk to someone near you about studying at the University of South Australia, we have agents all over the world who can assist you. Find an Education Agent in your country.
Credit transfer and exemption may be offered through recognition of prior learning to eligible applicants, at the discretion of the Program Director. If you have completed appropriate postgraduate management courses at recognised institutions, you may apply for a credit transfer.
Graduates of the following courses are recognised as eligible to receive credit towards the MBA program: