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The admission criteria have been grouped to assist you to easily find the information most relevant to your circumstances. However, you may fit into more than one and the university will consider applicants against each of the relevant criteria.
Applicants are required to meet one of the following criteria with a competitive result, and demonstrate that they
fulfil any prerequisite requirements and essential requirements for admission:
Recent secondary education
Meet any prerequisite requirements with a minimum grade of C- or equivalent
AND
Qualify for the South Australian Certificate of Education (SACE), and achieved a competitive Selection Rank (ATAR), or
Complete secondary qualifications equivalent to SACE, or
Complete the International Baccalaureate Diploma with a minimum score of 24 points
Applicants who have not achieved the Selection Rank required for automatic selection may be selected for any
remaining places based on the grades of their year 12 subjects.
OR
Higher education study
Complete or partly complete a recognised higher education program at a recognised higher education
institution, or
Complete at least four Open Universities Australia (OUA) courses at undergraduate level or above
OR
Vocational Education and Training (VET)
Complete an award from a registered training organisation at Certificate IV or above
OR
Work and life experience
Qualify for Special Entry, or
Complete a 12-month UniSA Foundation Studies program or equivalent, or
Hold completed secondary qualifications equivalent to SACE obtained more than 2 years in the past
Essential requirements for admission
Achieve a GPA of 4.0 or above on completion of their second year of study to be eligible.
Prerequisites
None
Assumed Knowledge
None
English language entry requirements
In addition to meeting academic entry requirements, international students who speak English as a second or additional language must also meet the University's English language entry requirements. The minimum language requirements for this program are:
English language test
IELTS total [6.0]
IELTS reading [6.0]
IELTS writing [6.0]
Please access the following link for a comprehensive list of English language tests accepted by UniSA and other important information in relation to meeting the University’s language requirements:
English Language Equivalence Table (PDF)
Complete a business undergraduate and postgraduate management degree in just four years through our Fast-track to Masters program.
Graduate with a highly diverse skill-set and broader career opportunities.
Gain real-world experience through an industry internship, a mentorship opportunity or an overseas study tour.
Enjoy a fast-paced career in travel, tourism, hospitality or events.
Both on campus and mixed mode study options are available, providing you with flexibility throughout your studies.
Develop career-ready skills employers are looking for once you graduate, with enterprise skills embedded in all business courses.
Learn effective problem-solving skills, strategic thinking and communication.
Focus on areas such as festivals and events, event marketing, tourism and policy planning, and international conventions.
Attend, critique and help to run events as part of your studies.
Awarded the South Australian Tourism Award for Education and Training, and admitted to the SA Tourism Hall of Fame.
Our marketing programs are accredited by the Australian Marketing Institute (AMI), this accreditation ensures graduates are provided with an appropriate set of knowledge and skills required by employers in the marketing industry.
Develop advanced skills in leadership, strategy and decision making.
Learn from experts who advise brands like Colgate-Palmolive, Mondelez International and Nestlé.
UniSA Business is accredited by both AACSB International and EFMD (EQUIS) – the world’s leading accreditation bodies.
Study at a university ranked top 5 in Australia and in the world top 50 for Hospitality and Tourism1.
Study at a university recognised globally for Business. UniSA Business is in the top one per cent worldwide2.
Study at a Top 5 business school in Australia for quality3.
1Shanghai’s Global Ranking of Academic Subjects 2024. 2UniSA Business is one of just 13 institutions in Australia and approximately 200 globally (from over 25,000 universities) to be EQUIS accredited. EFMD, March 2024. 3Ranked #3, Australian Financial Review BOSS Best Business Schools List 2024.
Snapshot
This Fast-track to Masters program allows you to fast-track your career by completing an undergraduate and postgraduate degree in just four years. You will be able to diversify your skill set, increase your earning potential with a more advanced qualification, and expand your career opportunities across a range of fields.
Enjoy a fast-paced career in the growing travel, tourism and event management industries.
In your undergraduate studies, you will be provided with a solid grounding in the essentials of global business, and with a specialisation in tourism and event management you’ll gain the skills and knowledge that employers highly value.
During your studies you will have opportunities to attend and critique events and volunteer at major events locally and overseas.. You will develop a solid theoretical grounding, industry knowledge and the management skills to enhance your career prospects across the diverse tourism, event and hospitality business sectors.
In our Master of Management (Marketing) degree, you will learn contemporary management skills and study areas such as marketing strategy and planning. You will gain the confidence to manage organisations and achieve business objectives in an efficient and effective manner.
You will also benefit from other experience-based learning opportunities, including overseas study and business mentoring. Our summer and winter schools also offer exciting study and learning opportunities.
Want to look at other options available to you? UniSA offer a wide range of other Fast-track to Masters programs.
What you'll learn
The degree starts with core courses in business. These will give you a solid grasp of business fundamentals such as economics, accounting and business intelligence. You will then go on to study specialised areas such as:
marketing for tourism, events and hospitality
service management in tourism, events and hospitality
destination management
the international business environment
In your postgraduate studies, you will advance your knowledge and skills in contemporary management practice. Develop your expertise in core areas such as business ethics, business analytics, leadership and performance, and strategic thinking. Learn how to effectively manage organisations and achieve key business objectives.
Through these you will develop skills and expertise in areas that include:
business analytics and the data-driven organisation
people, leadership and performance
buyer behaviour insights
marketing strategy and planning
advanced marketing analytics
You can gain an extra qualification and broaden your career prospects by completing a Diploma in Languages.
1. Students who have received 54 units block credit are not eligible for this program.
Notes
1. Electives may be used to: complete an Experiential Elective (refer to Experiential Electives listing); undertake an international student exchange up to 18 units; or to study other courses of interest offered by UniSA Business including the options provided in the Suggested Electives list. One elective may be chosen from outside
UniSA Business. Course pre-requisites must be satisfied.
2. Students that have been assessed as completing a qualification in a business discipline at AQF Diploma level or equivalent and have received 36 units of block credit aren't required to complete this course.
3. View available Overseas Study Opportunities at https://www.unisa.edu.au/globalexperiences/study-overseas/ or contact short.programs@unisa.edu.au
4. The International Elective may be used: to complete an overseas practicum; as part of a full semester overseas exchange; or to complete the International Elective option provided in the Electives list.
Study hours
For each course you study, you will need to allocate time for various classes such as lectures, tutorials, workshops, seminars and practicals. Plus you will need additional hours to study in your own time to complete assignments, readings and projects, as well as to contribute to online discussion forums (independent study). So as a general rule, if you are studying full-time you would need to allocate 12–26 hours of study when at university and 14–28 hours of independent study per week.
Assessment
Your studies at UniSA will incorporate both practical, professionally-focused and research-based learning, so assessment types will vary. You can expect them to include:
reports, project documentation, case studies and presentations
essays and assignments
examinations
industry-relevant, research-based projects
practicals and team-based projects
participation in the workplace and in class
Global opportunities
Enrich your studies and your life – make overseas study part of your qualification. You may have the option to undertake an exchange, short-term program or study tour overseas while you study. We have links with universities worldwide, as well as a range of travel grants available to make going overseas much more accessible.
You can choose short-term or semester-long study from a range of universities and countries depending on your area of study and cultural interests.
Why Bachelor of Business (Tourism, Event and Hospitality Management) (Pathway to Master of Management (Marketing))
This Fast-track to Masters program enables you to commence a 3-year Bachelor of Business (Tourism and Event Management) and secure a place in a 1-year Master of Management (Marketing) degree (typically 1.5 years) in just four years of study.
You will fast track your progression into the master’s qualification by substituting four selected courses or electives in your bachelor's degree to complete master’s-level courses.
In your undergraduate degree, you will learn effective problem-solving, critical and strategic thinking, and communication skills while you study areas such as:
festivals and events
hospitality
event marketing
food and wine tourism
tourism policy and planning
conventions
Your postgraduate degree is designed in consultation with our network of industry and professional partners. It is informed by world-class research in management, marketing and business, combining up-to-date theory and the practical application of management models and methods.
With flexible learning arrangements to best suit your individual needs, there are a range of options available to fast track your learning.
UniSA Business is the only business school in South Australia accredited by both AACSB International (The Association to Advance Collegiate Schools of Business) and EFMD (EQUIS) – the world’s leading accreditation bodies recognising excellence in business education and research at a global level. These dual accreditations demonstrate the high standards we hold across all areas such as teaching, student learning and research, as well as our commitment to continually improving the quality of our programs.
An enriching student experience
Our flexible delivery and extra-curricular opportunities are designed to suit your lifestyle, preferred way of learning and career interests. You can benefit from a blend of online and on-campus study, part-time or full-time learning, Summer and Winter School intensive courses, mentoring and networking opportunities with industry, and leadership skill development. You can also explore accelerated learning pathways and seek program support from our Business Student Hub.
Real-world connections
In addition to learning from teachers with professional experience as part of your studies, we also offer opportunities for you to connect with industry outside the classroom. There are a range of engagement opportunities available to you, including:
Build your networks and career options by participating in the Business Career Mentor Program, which pairs you with an experienced business professional
Undertake a Business Internship or complete an industry project, and apply the skills and knowledge gained from your studies in a real workplace setting
Become a global citizen through our international exchange programs– we have more than 80 partner institutions worldwide, and study options that range from two weeks to one year
Meet one-to-one with a senior business executive through our Executive in Residence program. You’ll receive expert guidance and gain workplace insights that will support your career development. Learn more through our Business Careers team.
You'll graduate from a UniSA business degree ready for a career in almost any industry. See where a tourism and event management degree could take you.
Career outcomes
Your career
Our quality teaching and experiences beyond the classroom will ensure you graduate career ready.
Careers to consider:
Attractions coordinator: conducting daily safety audits; enhancing guest experiences; providing leadership and direction to members in operations; promoting teamwork, and assisting teams in meeting quality and quantity standards
Business development manager: working to improve an organisation’s market position and financial growth; defining strategic goals, building customer relationships, identifying business opportunities, implementing marketing initiatives
Community development officer: maximising the use of local facilities through the development of programs, creating partnerships, and working with the community; developing initiatives for local residents to improve wellbeing and enhance quality of life
Destination marketing manager: leading the development, implementation, and evaluation of marketing campaigns to drive bookings of experiences and events; managing paid and organic digital marketing channels; collaborating with designers to produce creative materials; effectively managing all CRM campaigns to promote packages to new and existing tourism partners
Event manager or coordinator: using strong organisational and project management skills to deliver successful, cost-effective events; managing staff and suppliers; booking venues, facilities and equipment; marketing and promotion; analysis and reporting on event performance
Event sponsorship manager: coordinating sponsorship solicitation and fundraising efforts; meeting stakeholder needs; managing renewals and negotiations; overseeing communication with sponsors, aligning business and market needs; overseeing sponsorship strategies
Events and exhibitions coordinator: project managing and coordinating collection changeovers and exhibitions at arts organisations; managing contractors and budgets; collaborating with designers and liaising with artists
Festival organiser: logistical planning, organisation and execution of events; using creative ideas to promote festivals; ensuring budgetary considerations are fulfilled
Hotel manager: overseeing daily hotel operations; planning and supervising staff activities; ensuring the smooth and profitable running of business; strategic planning and reporting; communicating effectively with employees, customers and suppliers
Marketing manager: managing the promotion and positioning of a brand or product; raising brand awareness; creating marketing campaigns to increase sales; effectively communicating with internal and external stakeholders
Professional conference coordinator: liaising with contractors and suppliers; organising equipment and programmes; assisting on-site throughout the event; using strong organisational and managerial skills to ensure smooth execution conferences
Strategic partnerships manager: strengthening existing relationships; developing new partnerships; using strategic thinking to identify collaboration opportunities that benefit both parties
Tourism and hospitality business owner: overall management of strategy and operations relating to event planning, sales and marketing, lodging, and customer service; planning annual budgets and monitoring return on investment
Tourism development manager: conceptualising and implementing strategic plans to help drive tourism; engaging with community stakeholders to align development goals
Tourism experience planner: representing a particular community or destination develop enriching, meaningful experiences for visitors
Tourism policy planner: developing policy and research papers, major industry reports, submissions and responses; engaging with stakeholders such as industry and the general public and maintaining these networks; monitoring and reporting; developing government or stakeholder relations strategies
Brand manager: responsible for driving the growth of a brand; ensuring all aspects of a brand’s marketing and manufacturing match; creating a brand strategy and ensuring all aspects of a product or an activity align with the brand
Marketing manager: overseeing and leading a marketing team and all functions; setting strategy; managing marketing plans, budgets and resources; assigning tasks and setting targets
Media planner/Campaign manager: combining creative thinking with factual analysis to target marketing campaigns at audiences; identifying the best mediums for building brand awareness and sales
Social media manager: directing the social media presence of a brand, product, individual or organisation; overseeing social media marketing and advertising; developing strategies to increase effectiveness; measuring performance; managing and creating content
Visual communications manager: leading a creative team to realise the artistic vision of marketing strategies; overseeing graphic design elements for print, web and other media
Industry facts
Between now and 2024 in Australia the availability of advertising and marketing roles is projected to increase by 17,700 (21.7 per cent).
Australian Government Department of Employment, Occupational Employment Projections 2019.
Accommodation and hospitality manager employment in Australia is projected to increase by 8,900 jobs (7.7 per cent) by May 2024.
Australian Government Department of Employment, Occupational Employment Projections 2019.
How to apply
How to apply for international students will give you helpful information about the application process at the University of South Australia. When you are ready, apply through our International Application System. If you would like to talk to someone near you about studying at the University of South Australia, we have agents all over the world who can assist you. Find an Education Agent in your country.
Alternative Pathways
Australian
There are other pathways you can follow to study this degree, including:
Every year, over 2,500 UniSA students are supported in their studies through scholarships and grants worth millions of dollars. Check out the scholarships below. One of them may be perfect for you. Visit our scholarships page for more.
As a UniSA student, you will have unique access to work placement opportunities, overseas study tours and exchanges, networking events, internships, guest speakers and more.
Our campuses are equipped with state-of-the-art facilities including modern lecture theatres, libraries, workshops and laboratories, as well as spaces that simulate real work environments. These are all supported by the latest technologies and a 24/7 online learning platform. We have health services on campus, gymnasiums, technology zones and great student lounges. You will also gain access to a range of community clinics, which provide professional and cost effective services in areas of health, business, law and psychology. There are campus sport activities to keep you active, and if you are keen to explore the social side of university life, there are movies, cooking demonstrations, parties and lots more.
Adelaide also has a variety of accommodation options to suit different requirements and budgets. Options include dedicated student accommodation and private rentals. See our long-term accommodation pages, or explore our student accommodation by Scape on Bank Street in Adelaide’s lively cultural precinct, an ideal location for students. It is within easy reach of UniSA’s city and metropolitan campuses, Rundle Mall shopping, the Central Market, Chinatown, and the West End’s vibrant nightlife. It is also across the road from the Adelaide train station, and on bus and tram routes.
Student services
Our international student services provide you with all the support you need at university. We want you to succeed, and if you need help, we're here to assist. You can access a full range of support services, including:
We also offer study support from our Learning Advisers face-to-face or online. They are here to help you develop academically and professionally during your studies, and can offer help with the English language too. When you become a UniSA student, you can also contact Campus Central for help with anything related to your degree. They will help you with your enrolment, ID cards, fees, timetables and more.
24/7 digital environment
Our learnonline facilities include a personal learning environment with virtual classrooms, lecture recordings, emails, learning support, administration, library access and results. The environment is available 24 hours a day, seven days a week, so you can tailor your learning to your life. We are continually investing in innovative digital technologies for a high-quality student learning experience.
Your campus
We have six campuses in metropolitan and regional areas, each with modern facilities including lecture theatres, libraries and laboratories, as well as spaces that simulate real work environments.
This degree is delivered at the following campus.
Your program director
I am the Program Director of Sport and Recreation Management and Tourism and Event Management degrees at UniSA Business. I also am a Senior Lecturer in Event and Tourism Management and a Research Ethics Advisor. I am currently serving on the Editorial Board of 'Event Management', the ‘International Journal of Event and Festival Management’ and ‘Frontiers in Sports and Active Living’. My PhD specialises in the fields of Tourism and Event Management. I am passionate about event management, visitor experiences and event impacts and have conducted research projects on local and international festivals and sports events. My research has informed both government and industry to better understand the wider impact to the community and guide policy making. With my industry informed experience, I believe graduates will be well equipped with the skills necessary for future success. This program offers both in-depth knowledge and practical, hands-on opportunities which graduates will need in order to succeed in the sport, tourism and events industries.
There are a number of ways to apply to study UniSA's undergraduate and postgraduate coursework degrees.
You can access our online International Application System through our How to Apply page. The International Application System is an easy and secure online application and acceptance process. You will have visibility of your application through the secure online portal with the ability to download offer documents, submit your acceptance and make a payment.
If you are completing an Australian year 12 qualification in Australia or overseas, or the International Baccalaureate (IB) Diploma Programme in Australia, you must apply through SATAC http://www.satac.edu.au/.
If you are applying for the UniSA Study Abroad or Study Abroad Plus program, you can submit your application online here.
Postgraduate study by research For information on applying to do postgraduate study by research, including Masters by Research, PhDs or Doctorates, please visit http://unisa.edu.au/resdegrees.
There is no closing date for submitting your application however the admissions process takes between one and three weeks from the date that we receive your application and all required supporting documentation.
If you are completing an Australian year 12 qualification in Australia or overseas, or the International Baccalaureate (IB) Diploma Programme in Australia, you must apply through SATAC. Key dates for applications can be found here.
You may be eligible to receive credit or advanced standing for your chosen UniSA degree based on your previous studies, if they are in a related area at an equivalent or higher level. Receiving credit will reduce the number of courses you undertake within the degree, and may also reduce the overall duration of your degree.
The amount of credit you may be eligible to receive is assessed on a case-by-case basis by the Admissions team.
The best way to determine your eligibility to receive credit or advanced standing is to apply using our International Application System which can be found on our How to Apply page. You will need to supply detailed syllabus documents with your application.
UniSA welcomes the opportunity to speak with you regarding your study options. Our staff are able to talk to you about degree information, career outcomes and pathways, entry requirements, applications, and student life, so that you are able to make the best study decision for your future.
Click here to book a 1:1 appointment with one of our enquiries team.
We also have many events throughout the year in Australia and overseas where you can speak with UniSA representatives about your area of interest. View our calendar of events in your home country by selecting the 'International' filter.
UniSA was the only university that offered the program I really wanted to study. I loved the idea that I could study an undergraduate and postgraduate degree together in such a short time, excel at it, still partake in the culture and events, and meet amazing people! Since the start of my degree, I have seen positive impacts on my personality and confidence, as well as my interpersonal, presentation and leadership skills. My university experience has been a great opportunity to grow and develop by combining two of my interests – business and people.
Anet Varghese
Bachelor of Business, Master of Management (Marketing)
Anet Varghese
Bachelor of Business, Master of Management (Marketing)
Careers in Marketing
You'll graduate from UniSA prepared for a range of careers - see where our marketing degree could take you.
Fees This is based on the total number of units for this program where one EFTSL is expressed as 36 units.
*UniSA accepts applications for programs commencing beyond the year advertised and tuition fees for these years will be higher. Please note that your tuition fees will be subject to an annual increase.
