Start date
February
July

Duration
3 year(s) full-time

Mode
On-campus/Online

Program Code
DBBN

Prerequisites
None

Assumed Knowledge
None

Fees
AUD$ 38,300 per annum (per 1.0 EFTSL) for students enrolled in 2025

English Language Requirements
  • IELTS total [6.0]
  • IELTS reading [6.0]
  • IELTS writing [6.0]
Equivalent English qualifications (PDF)

International Admission by Country
See full entry requirements

CRICOS Code
082882D

Degree overview

  • Complete a business undergraduate and postgraduate management degree in just four years through our Fast-track to Masters program.
  • Graduate with a highly diverse skill-set and broader career opportunities.
  • Both on campus and mixed mode study options are available, providing you with flexibility throughout your studies.
  • Gain real-world experience through an industry internship, a mentorship opportunity or an overseas study tour.
  • Gain a solid grounding in core business concepts and tailor your studies to suit your career interests.
  • Develop career-ready skills employers are looking for once you graduate, with enterprise skills embedded in all business courses
  • Enjoy the flexibility of a broad business degree and create your own study plan based on your career goals.
  • Develop advanced skills in leadership, strategy and decision making.
  • Participate in a one-year international exchange at the prestigious Rennes School of Business in Brittany, France, and receive two parchments in just three years.
  • Our marketing programs are accredited by the Australian Marketing Institute (AMI), this accreditation ensures graduates are provided with an appropriate set of knowledge and skills required by employers in the marketing industry.
  • Learn from experts who advise brands like Colgate-Palmolive, Mondelez International and Nestlé.
  • Study at a university recognised globally in Business. UniSA Business is in the top one per cent worldwide and has been awarded an overall five stars for excellence1.
  • Join a university recognised as a global leader in Brand Management research2.
  • Study at the No.1 university in South Australia for graduate careers in Business and Management3.
  • Study at a Top 5 business school in Australia for quality4.
  • Develop your knowledge for a successful career in business by studying a curriculum informed by above world-class research in business and management5.
  • UniSA Business is accredited by both AACSB International and EFMD (EQUIS) – the world’s leading accreditation bodies.

1UniSA Business is one of just 13 institutions in Australia and approximately 200 globally (from over 25,000 universities) to be EQUIS accredited. EFMD, March 2024. 2AFR BOSS Magazine, April 2018 – League of Scholars. 3ComparED (QILT) Graduate Outcomes Survey 2021-23– Full-time Employment Indicator (Domestic Undergraduate). SA public universities. 4Ranked #3, Australian Financial Review BOSS Best Business Schools List 2024. 52018 Excellence in Research for Australia (ERA)

Snapshot

Snapshot

This Fast-track to Masters program allows you to fast-track your career by completing an undergraduate and postgraduate degree in just four years. You will be able to diversify your skill set, increase your earning potential with a more advanced qualification, and expand your career opportunities across a range of fields.

As part of this packaged program, you can:

  • Build your own degree by completing two minors (usually eight courses)) across a range of different study areas.
  • Undertake a one-year international exchange with Rennes School of Business in Brittany, France.

You will be immersed in real-world challenges and have access to practical-based electives including industry internships and simulation projects. You will also benefit from other experience-based learning opportunities, including overseas study and business mentoring. Our summer and winter schools also offer exciting study and learning opportunities.

This degree will cover core courses in business with fundamental concepts such as economics, marketing and management. You will then go on to develop specialist skills in areas such as marketing strategy, leadership and planning.

Want to look at other options available to you? UniSA offers a wide range of other Fast-track to Masters programs.

What you'll learn

What you Learn

Your undergraduate degree will start with core courses in business. These will give you a solid grasp of business fundamentals such as international business, economics and entrepreneurship. There are also eight courses that you can use to custom build your degree. For example, you could choose to do either:

  • two minors (four courses each) or
  • a 12-month international exchange.

Learn more about majors, minors and sub-majors.

In your postgraduate degree, you will advance your knowledge and skills in contemporary management practice. Develop your expertise in core areas such as marketing strategy, planning and leadership and performance. Learn how to effectively manage organisations and achieve key business objectives.

Degree structure

Course name Area and cat no. Units Reference  
FIRST YEAR
First Semester (Study Period 1, 2 or 3)
Career Development in Business BUSS 1060 4.5 Note(s): 2,3
Accounting for Business ACCT 1008 4.5 Note(s): 2,3
OR
Quantitative Methods for Business MATH 1053 4.5 Note(s): 2,3
Business and Society BUSS 1057 4.5 Note(s): 2,3
OR
International Study Tour 4.5 Note(s): 5
OR
Elective 4.5 Rule(s): 1
Principles of Economics ECON 1008 4.5 Note(s): 2,3
Second Semester (Study Period 4, 5 or 6)
Elective 4.5 Note(s): 2,3 Rule(s): 1
Marketing Principles: Trading and Exchange MARK 1010 4.5 Note(s): 2,3
Business Law LAWS 1018 4.5 Note(s): 2,3
Minor 1 4.5 Note(s): 1,3,4
SECOND YEAR
First Semester (Study Period 1, 2 or 3)
Business Intelligence INFS 2036 4.5 Note(s): 2,3
Management and Organisation BUSS 2068 4.5
Minor 1 4.5 Note(s): 1,3,4
Minor 2 4.5 Note(s): 1,4
Second Semester (Study Period 4, 5 or 6)
Entrepreneurship for Social and Market Impact BUSS 2085 4.5
Minor 1 4.5 Note(s): 1,3,4
Minor 2 4.5 Note(s): 1,4
Minor 2 4.5 Note(s): 1,4
THIRD YEAR
First Semester (Study Period 1, 2 or 3)
Strategic Management BUSS 3023 4.5
Minor 1 4.5 Note(s): 1,3,4 Rule(s): 1
Minor 2 4.5 Note(s): 1,4 Rule(s): 1
International Business Environments BUSS 3103 4.5
OR
International Elective 4.5 Note(s): 6
Second Semester (Study Period 4, 5 or 6)
Marketing Management MARK 5025 4.5
People, Leadership and Performance BUSS 5114 4.5
Business Ethics BUSS 5384 4.5
Fundamentals of Data Analytics for Business INFS 5130 4.5

Study hours

For each course you study, you will need to allocate time for various classes such as lectures, tutorials, workshops, seminars and practicals. Plus you will need additional hours to study in your own time to complete assignments, readings and projects, as well as to contribute to online discussion forums (independent study). So as a general rule, if you are studying full-time you would need to allocate 12–26 hours of study when at university and 14–28 hours of independent study per week.

Assessment

Assessment

Your studies at UniSA will incorporate both practical, professionally-focused and research-based learning, so assessment types will vary. You can expect them to include:

  • reports, project documentation, case studies and presentations
  • essays and assignments
  • examinations
  • industry-relevant, research-based projects
  • practicals and team-based projects
  • participation in the workplace and in class

Global opportunities

Enrich your studies and your life – make overseas study part of your qualification. You may have the option to undertake an exchange, short-term program or study tour overseas while you study. We have links with universities worldwide, as well as a range of travel grants available to make going overseas much more accessible.

You can choose short-term or semester-long study from a range of universities and countries depending on your area of study and cultural interests.

Take a look at the global opportunities available.

Global opportunities

Why Bachelor of Business (Pathway to Master of Management (Marketing))

Why this Degree

This Fast-track to Masters program enables you to commence a 3-year Bachelor of Business and secure a place in a 1-year Master of Management (Marketing) degree (typically 1.5 years) in just four years of study.

You will fast track your progression into the master’s qualification by substituting four selected courses or electives in your bachelor's degree to complete master’s-level courses.

This program gives you a solid grounding in core business concepts and the flexibility to create your own study plan, as well as advanced management and marketing skills to become a successful leader and decision-maker in your field.

There are different ways to tailor your undergraduate degree to suit your future career.

You can choose to:

  • Build your own degree by completing two minors (without electives) across a range of different study areas

  • Participate in a one-year international exchange with the prestigious Rennes School of Business in Brittany, France, and receive two parchments after just three years of full-time study. On exchange, you will have the flexibility to specialise in Management, Logistics and Supply Chain Management, Finance or Marketing, as well as undertake an internship in France. Upon successful completion of your studies, you will graduate with a UniSA Bachelor of Business and an International Bachelor Programme in Management from Rennes School of Business.
    The Master of Management (Marketing) is designed in consultation with our network of industry and professional partners. It is informed by world-class research in management, marketing and business, combining up-to-date theory and the practical application of management models and methods.

UniSA Business is the only business school in South Australia accredited by both AACSB International (The Association to Advance Collegiate Schools of Business) and EFMD (EQUIS) – the world’s leading accreditation bodies recognising excellence in business education and research at a global level. These dual accreditations demonstrate the high standards we hold across all areas such as teaching, student learning and research, as well as our commitment to continually improving the quality of our programs.

An enriching student experience

Our flexible delivery and extra-curricular opportunities are designed to suit your lifestyle, preferred way of learning and career interests. You can benefit from online and on-campus study, part-time or full-time learning, Summer and Winter School intensive courses, mentoring and networking opportunities with industry, and accelerated learning pathways. Plus, you can make the most of professional development courses endorsed by industry, build leadership skills employers value through UniSA+ and seek support at our on-campus Business Student Hub.

Real-world connections

In addition to learning from teachers with professional experience as part of your studies, we also offer opportunities for you to connect with industry outside the classroom. There are a range of engagement opportunities available to you, including:  

  • Build your networks and career options by participating in the Business Career Mentor Program, which pairs you with an experienced business professional.
  • Undertake a Business Internship or complete an industry project, and apply the skills and knowledge gained from your studies in a real workplace setting. 
  • Become a global citizen through our international exchange programs– we have more than 80 partner institutions worldwide, and study options that range from two weeks to one year. 
  • Meet one-to-one with a senior business executive through our Executive in Residence program. You’ll receive expert guidance and gain workplace insights that will support your career development. 

We host regular University-wide careers events and workshopsexpos, and alumni events in Australia and overseas. 

This could be you

At UniSA, you'll learn invaluable transferable employability skills to future-proof your career.

UniSA Video

Career outcomes

Your career

As the No.1 university in South Australia for graduate careers1, our quality teaching and experiences beyond the classroom will ensure you graduate career-ready.

Due to the flexibility in this degree, there are many career paths our graduates aspire to – your career will depend on your specialisation. You could consider careers such as:

  • Business adviser: working with new or established businesses; analysing business plans and financial statements; advising on investments, marketing, funding and financial trends; understanding consumer needs and how to improve profitability.
  • Business development manager: driving the work of teams to run an organisation efficiently; coordinating several business units, managing resourcing, budgets and operations.
  • Business consultant: providing managing consulting services to help organisations improve performance and efficiency; analysing businesses and creating solutions to help meet goals
  • Business owner: setting up a business or businesses; taking risks and serving as the chief decision maker; monitoring and controlling business activities, budget and resources.
  • Entrepreneur: using initiative, commercial acumen and broad ranging business skills to develop or transform a product or service for yourself or an organisation.
  • Human resources adviser: advising and supporting employees about human resource related policies and practices; coordinating recruitment and induction processes; maintaining personnel and recruitment records; researching and developing human resources policy, projects and programs.
  • Marketing and communications officer: implementing communication and marketing strategies; delivering public relations messages to raise organisational profile; maintaining websites and social media; proactive and reactive media duties.
  • Brand manager: responsible for driving the growth of a brand; ensuring all aspects of a brand’s marketing and manufacturing match; creating a brand strategy and ensuring all aspects of a product or an activity align with the brand.
  • Marketing manager: overseeing and leading a marketing team and all functions; setting strategy; managing marketing plans, budgets and resources; assigning tasks and setting targets.
  • Media planner/Campaign manager: combining creative thinking with factual analysis to target marketing campaigns at audiences; identifying the best mediums for building brand awareness and sales.
  • Social media manager: directing the social media presence of a brand, product, individual or organisation; overseeing social media marketing and advertising; developing strategies to increase effectiveness; measuring performance; managing and creating content.
  • Visual communications manager: leading a creative team to realise the artistic vision of marketing strategies; overseeing graphic design elements for print, web and other media.

1ComparED (QILT) Graduate Outcomes Survey 2021-23 – Full-time Employment Indicator (Domestic Undergraduate). SA public universities.

Industry facts

analytics-data-investigate-measure

Employment for sales, marketing and public relations professionals in Australia is projected to increase by 24,200 (15.8 per cent) by May 20241.

1Australian Government Department of Employment, Occupational Employment Projections 2019

job-listings

By 2024, employment for information and organisation professionals in Australia is projected to increase by 18.3 per cent1.

1Australian Government Department of Employment, Occupational Employment Projections 2019

How to apply

How to apply for international students will give you helpful information about the application process at the University of South Australia. When you are ready, apply through our International Application System. If you would like to talk to someone near you about studying at the University of South Australia, we have agents all over the world who can assist you. Find an Education Agent in your country.

Alternative Pathways

Australian

There are other pathways you can follow to study this degree, including:

International

There are other pathways you can follow to study this degree, including:

Scholarships

Every year, over 2,500 UniSA students are supported in their studies through scholarships and grants worth millions of dollars. Check out the scholarships below. One of them may be perfect for you. Visit our scholarships page for more.

More scholarships

Your study experience and support

As a UniSA student, you will have unique access to work placement opportunities, overseas study tours and exchanges, networking events, internships, guest speakers and more.

Our campuses are equipped with state-of-the-art facilities including modern lecture theatres, libraries, workshops and laboratories, as well as spaces that simulate real work environments. These are all supported by the latest technologies and a 24/7 online learning platform. We have health services on campus, gymnasiums, technology zones and great student lounges. You will also gain access to a range of community clinics, which provide professional and cost effective services in areas of health, business, law and psychology. There are campus sport activities to keep you active, and if you are keen to explore the social side of university life, there are movies, cooking demonstrations, parties and lots more.

Adelaide also has a variety of accommodation options to suit different requirements and budgets. Options include dedicated student accommodation and private rentals. See our long-term accommodation pages, or explore our student accommodation by Scape on Bank Street in Adelaide’s lively cultural precinct, an ideal location for students. It is within easy reach of UniSA’s city and metropolitan campuses, Rundle Mall shopping, the Central Market, Chinatown, and the West End’s vibrant nightlife. It is also across the road from the Adelaide train station, and on bus and tram routes.

Student services

Student services

Our international student services provide you with all the support you need at university. We want you to succeed, and if you need help, we're here to assist. You can access a full range of support services, including:

  • career advice and mentoring
  • help with student visas and health cover
  • personal counselling
  • academic counselling
  • fees and finance help
  • common rooms
  • prayer rooms
  • security officers
  • accommodation services 
  • as well as services offered through our student association, USASA.

We also offer study support from our Learning Advisers face-to-face or online. They are here to help you develop academically and professionally during your studies, and can offer help with the English language too. When you become a UniSA student, you can also contact Campus Central for help with anything related to your degree. They will help you with your enrolment, ID cards, fees, timetables and more.

24/7 digital environment

Our learnonline facilities include a personal learning environment with virtual classrooms, lecture recordings, emails, learning support, administration, library access and results. The environment is available 24 hours a day, seven days a week, so you can tailor your learning to your life. We are continually investing in innovative digital technologies for a high-quality student learning experience.

Student services

Your campus

We have six campuses in metropolitan and regional areas, each with modern facilities including lecture theatres, libraries and laboratories, as well as spaces that simulate real work environments.

Location This degree is delivered at the following campus.

Your program director

I am a Senior Lecturer (Strategy and Entrepreneurship) and the Program Director for a number of postgrad business courses. I am also the co-Director for Centre for Enterprise Dynamics in Global Economies (C-EDGE), a research centre within UniSA. In the past I had the opportunity to work and provide consultancy to industry and the government in Australia and India. I’ve also conducted extensive, high-quality research in the field of innovation policy, entrepreneurship, strategy, and international business. As Program Director for this degree, I believe students will benefit from both industry informed coursework and practical opportunities such as business mentorships, to help advance their future career goals.

Dr Sarah Chua

Program Director

Enquire
Portrait image for Dr Sarah Chua
Portrait image for Dr Sarah Chua

Dr Sarah Chua

Program Director

Enquire

Ask UniSA

  • How do I apply? minus-thick plus-thick

    There are a number of ways to apply to study UniSA's undergraduate and postgraduate coursework degrees.

    You can access our online International Application System through our How to Apply page. The International Application System is an easy and secure online application and acceptance process. You will have visibility of your application through the secure online portal with the ability to download offer documents, submit your acceptance and make a payment.

    Alternatively you can submit an application through one of the University's registered Education Agents.

    If you are completing an Australian year 12 qualification in Australia or overseas, or the International Baccalaureate (IB) Diploma Programme in Australia, you must apply through SATAC http://www.satac.edu.au/.

    If you are applying for the UniSA Study Abroad or Study Abroad Plus program, you can submit your application online here.

    Postgraduate study by research
    For information on applying to do postgraduate study by research, including Masters by Research, PhDs or Doctorates, please visit http://unisa.edu.au/resdegrees.

  • Is there a closing date for applications? minus-thick plus-thick

    There is no closing date for submitting your application however the admissions process takes between one and three weeks from the date that we receive your application and all required supporting documentation.

    If you are completing an Australian year 12 qualification in Australia or overseas, or the International Baccalaureate (IB) Diploma Programme in Australia, you must apply through SATAC. Key dates for applications can be found here.

  • What credit can I receive for previous studies? minus-thick plus-thick

    You may be eligible to receive credit or advanced standing for your chosen UniSA degree based on your previous studies, if they are in a related area at an equivalent or higher level. Receiving credit will reduce the number of courses you undertake within the degree, and may also reduce the overall duration of your degree.

    The amount of credit you may be eligible to receive is assessed on a case-by-case basis by the Admissions team.

    The best way to determine your eligibility to receive credit or advanced standing is to apply using our International Application System which can be found on our How to Apply page. You will need to supply detailed syllabus documents with your application.

  • Can I speak to someone regarding my study options? minus-thick plus-thick

    UniSA welcomes the opportunity to speak with you regarding your study options. Our staff are able to talk to you about degree information, career outcomes and pathways, entry requirements, applications, and student life, so that you are able to make the best study decision for your future.

    Click here to book a 1:1 appointment with one of our enquiries team.

    We also have many events throughout the year in Australia and overseas where you can speak with UniSA representatives about your area of interest. View our calendar of events in your home country by selecting the 'International' filter.

More FAQs

What others are saying

UniSA was the only university that offered the program I really wanted to study. I loved the idea that I could study an undergraduate and postgraduate degree together in such a short time, excel at it, still partake in the culture and events, and meet amazing people! Since the start of my degree, I have seen positive impacts on my personality and confidence, as well as my interpersonal, presentation and leadership skills. My university experience has been a great opportunity to grow and develop by combining two of my interests – business and people.

Anet Varghese

Bachelor of Business, Master of Management (Marketing)

Preferred image -Anet.jpg

Anet Varghese

Bachelor of Business, Master of Management (Marketing)