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Start date
February
July

Campus
City West

Duration
0.5 year(s) full-time

Mode
On-campus/Online

Program Code
DCKG

Fees
AUD$ 21,000 per annum (per 0.5 EFTSL) for students enrolled in 2025

English Language Requirements
  • IELTS total [6.5]
  • IELTS reading [6.0]
  • IELTS writing [6.0]
Equivalent English qualifications (PDF)

International Admission by Country
See full entry requirements

CRICOS Code
098295C

Aim

This program provides an introduction to contemporary marketing knowledge.

Content & Structure

The program consists of a total of four courses (18 units) including elective options.

Study at the new Adelaide University in 2026

The University of Adelaide and the University of South Australia are combining their strengths to create a new university for the future, Adelaide University, opening in January 2026.

From 4 August 2025, the University of Adelaide and University of South Australia will no longer be accepting applications for new students.

What courses you'll study

Course name Area and cat no. Units Reference  
FIRST
Marketing Management MARK 5025 4.5
THEN EITHER
Buyer Behaviour Insights MARK 5032 4.5
OR
Advanced Marketing Analytics MARK 5064 4.5
Elective 4.5 Note(s): 1
Elective 4.5 Note(s): 1

Program Director