Start date

0.5 year(s) full-time


Program Code

AUD$ 19,800 per annum (per 0.5 EFTSL) for students enrolled in 2024
AUD$ 21,000 per annum (per 0.5 EFTSL) for students enrolled in 2025

English Language Requirements
  • IELTS total [6.5]
  • IELTS reading [6.0]
  • IELTS writing [6.0]
Equivalent English qualifications (PDF)

International Admission by Country
See full entry requirements


Degree overview

  • Study at a university recognised globally in Business. UniSA Business is in the top one per cent worldwide and has been awarded an overall five stars for excellence1.
  • UniSA Business is accredited by both AACSB International and EFMD (EQUIS) – the world’s leading accreditation bodies.
  • Explore current, practical real-world examples of best practice and confidently apply your skills to business environments.
  • Learn from experts who advise global brands such as Colgate-Palmolive, Mondelez International and Nestlé. 
  • Use this qualification to enter the marketing sector, upskill for career advancement or to continue your studies through a range of UniSA master's degrees (excluding MBA).
  • Connect with a senior business leader through our Executive Partners Program.
  • Benefit from flexible study options and learn on campus, online or in mixed mode, full-time or part-time.
  • Develop career-ready skills employers are looking for once you graduate with enterprise skills embedded in all business courses within this program.
  • Study a curriculum informed by above world-class research in Marketing2.
  • Study at a university recognised as a global leader in Brand Management research3.
  • Study at a Top 5 business school in Australia for quality4.
  • Experience UniSA’s campus facilities, ranked in the Top 5 in Australia for Business and Management5.

1UniSA Business is one of just 13 institutions in Australia and approximately 200 globally (from over 25,000 universities) to be EQUIS accredited. EFMD, March 2024. 2023 QS Stars Business School Ratings. 22018 Excellence in Research for Australia (ERA). 3AFR BOSS Magazine, April 2018 – League of Scholars. 4Ranked #5, Australian Financial Review BOSS Best Business Schools List 2023. 5Ranked #4 (Undergraduate) and #5 (Postgraduate), ComparED (QILT) Student Experience Survey 2021-22, Learning Resources Indicator.


SNoonan_UniSA BusHub_231017_004.jpgLearn contemporary marketing skills and theories from experts who advise global brands supported by research recognised as above world-class in Marketing1.

This graduate certificate will provide you with skills in key marketing areas, enabling you to advance with select UniSA Business masters degrees, and enter and succeed within the marketing sector.

12018 Excellence in Research for Australia (ERA).

What you'll learn

Postgraduate Business studentsYou will study a total of four courses – two core courses (which includes a core elective) and two additional marketing electives, providing you with an introduction to contemporary marketing knowledge.

You will learn courses in Marketing Management, choose between Buyer Behaviour Insights or Advanced Marketing Analytics as your core elective, and then select two extra electives from areas such as:

  • Brand Management
  • Wine marketing
  • Advertising: Planning and buying media
  • e-Marketing

Degree structure

Course name Area and cat no. Units Reference  
Marketing Management MARK 5025 4.5
Buyer Behaviour Insights MARK 5032 4.5
Advanced Marketing Analytics MARK 5064 4.5
Elective 4.5 Note(s): 1
Elective 4.5 Note(s): 1

Study hours

For each course you study, you will need to allocate time for various classes such as lectures, tutorials, workshops, seminars and practicals. Plus you will need additional hours to study in your own time to complete assignments, readings and projects and contribute to online discussion forums (independent study). So as a general rule, if you are studying full-time you would need to allocate 12 – 26 hours of study when at university and 14 – 28 hours of independent study per week. 


ICC_021115_003.jpgThis degree combines theoretical and hands-on learning. You can expect your assessment tasks to differ widely – these may include:

  • case studies and reports
  • essays and assignments
  • examinations
  • industry-relevant projects
  • oral or online presentations
  • journal or portfolios
  • work placements

Global opportunities

Enrich your studies and your life – make overseas study part of your qualification. You may have the option to undertake an exchange, short-term program or study tour overseas while you study. We have links with universities worldwide, as well as a range of travel grants available to make going overseas much more accessible.

You can choose short-term or semester-long study from a range of universities and countries depending on your area of study and cultural interests.

Take a look at the global opportunities available.

Global opportunities

Why Graduate Certificate in Marketing

0009_Michael Mullan Photography_31-05-16.jpgUniSA is renowned nationally and internationally for excellence in business education. We develop our degrees in partnership with industry and connect with top professional bodies - so our degrees remain relevant to today’s business environment.

This graduate certificate will provide you with the knowledge and skills to gain a solid foundation in marketing, and entry into the Master of Management (Marketing). It offers an entry point if you don't hold a prior business qualification, but have substantial work experience, or a non-business undergraduate degree.

UniSA Business is the only business school in South Australia accredited by both AACSB International (The Association to Advance Collegiate Schools of Business) and EFMD (EQUIS) – the world’s leading accreditation bodies recognising excellence in business education and research at a global level. These dual accreditations demonstrate the high standards we hold across all areas such as teaching, student learning and research, as well as our commitment to continually improving the quality of our programs.

Ehrenberg-Bass Institute for Marketing Science

UniSA Business is home to the world-renowned Ehrenberg-Bass Institute for Marketing Science. The Institute is the world’s largest institute for research into marketing and a global leader in Brand Management research1. It is supported by more than 60 companies worldwide via the Ehrenberg-Bass Sponsorship, including:

  • Colgate-Palmolive
  • Mondelez International
  • Lindt & Sprüngli
  • Danone
  • PepsiCo.

The Institute has been making important discoveries about marketing for more than a decade, with its leading research embedded into our marketing degrees. You will get up-to-date industry knowledge, insights and access to the experts who advise some of the world’s biggest brands.

An enriching student experience

Our program delivery and extra-curricular opportunities are designed to suit your lifestyle, preferred way of learning and career interests. You can benefit from Summer and Winter School intensive courses, mentoring and networking opportunities with industry, and leadership skill development. You can also explore accelerated learning pathways and seek program support from our Business Student Hub.

1AFR BOSS Magazine, April 2018 – League of Scholars.

Real-world connections

In addition to learning from teachers with professional experience and research expertise as part of your degree, we also offer opportunities for you to connect with experts beyond your studies.

Our links to UniSA’s research facilities ensure your learning is connected to the latest technologies, theories and applications of knowledge. Our teachers are leaders in their field and you could be learning from globally recognised research groups such as the Ehrenberg Bass Institute for Marketing Science.

We also host regular University-wide employee master classes, employment expos, and alumni events in Australia and overseas.

Executive Partners Program

Extend your network and career by connecting with a senior business professional as part of our Executive Partners Program.

This is a unique opportunity for you to engage with a highly successful industry executive to enhance your study and career. Our Executive Partners are active, semi-retired or recently retired professionals who have a wealth of knowledge and experience to help you achieve your career goals.

Careers in Marketing

UniSA Video

Career outcomes

Your career

Careers to consider:

  • Account manager: managing client relationships; preparing creative briefs; managing the production of advertisements; managing internal and external communications.
  • Brand manager: responsible for driving the growth of a brand; ensuring all aspects of a brand’s marketing and manufacturing match; creating a brand strategy and ensuring all aspects of a product or an activity align with the brand.
  • Business development consultant: working with business and advising on business plans; advising on investment, finance and marketing strategies; analysing domestic and global economic factors on business; advising businesses on growth opportunities.
  • Fundraising and development officer: organising events and campaigns to raise money and donations; raising awareness using marketing tools and platforms; coordinating and managing relationships with trusts, philanthropic foundations and donors.
  • International marketer: using an understanding of global market trends to maximise market share and profits; developing products to meet international demands; establishing competitive and profitable pricing strategies.
  • Marketing insights analyst: interpreting data and reporting on it; making recommendations based on research findings; applying qualitative and quantitative techniques to interpret data.
  • Market researcher: coordinating research projects; investigating market activity; analysing published data and statistics; evaluating past performance and assessing future trends; commissioning surveys.
  • Marketing coordinator: promoting products or services by developing and implementing marketing and advertising campaigns; tracking and evaluating performance data; coordinating events; copywriting for a number of promotional channels.
  • Media planner: combining creative thinking with factual analysis to target marketing campaigns at audiences; identifying the best mediums for building brand awareness and sales.

Industry facts


Employment for sales, marketing and public relations professionals in Australia is projected to increase by 24,200 (15.8 per cent) by May 20241.

1Australian Government Department of Employment, Occupational Employment Projections 2019


Between now and 2024 in Australia the availability of advertising and marketing roles is projected to increase by 17,700 (21.7 per cent)1.

1Australian Government Department of Employment, Occupational Employment Projections 2019

How to apply

How to apply for international students will give you helpful information about the application process at the University of South Australia. When you are ready, apply through our International Application System. If you would like to talk to someone near you about studying at the University of South Australia, we have agents all over the world who can assist you. Find an Education Agent in your country.


Every year, over 2,500 UniSA students are supported in their studies through scholarships and grants worth millions of dollars. Check out the scholarships below. One of them may be perfect for you. Visit our scholarships page for more.

More scholarships

Your study experience and support

As a UniSA student, you will have unique access to work placement opportunities, overseas study tours and exchanges, networking events, internships, guest speakers and more.

Our campuses are equipped with state-of-the-art facilities including modern lecture theatres, libraries, workshops and laboratories, as well as spaces that simulate real work environments. These are all supported by the latest technologies and a 24/7 online learning platform. We have health services on campus, gymnasiums, technology zones and great student lounges. You will also gain access to a range of community clinics, which provide professional and cost effective services in areas of health, business, law and psychology. There are campus sport activities to keep you active, and if you are keen to explore the social side of university life, there are movies, cooking demonstrations, parties and lots more.

Adelaide also has a variety of accommodation options to suit different requirements and budgets. Options include dedicated student accommodation and private rentals. See our long-term accommodation pages, or explore our student accommodation by Scape on Bank Street in Adelaide’s lively cultural precinct, an ideal location for students. It is within easy reach of UniSA’s city and metropolitan campuses, Rundle Mall shopping, the Central Market, Chinatown, and the West End’s vibrant nightlife. It is also across the road from the Adelaide train station, and on bus and tram routes.

Student services

Student services

The Business Student Hub is a dedicated and convenient support service for business students, from first year right through to graduation. The team provides expert advice on study options, elective choices and any academic difficulties, and can help with referrals to support services across the University. The Business Student Hub is there to facilitate your life at university, so you get the most out of your UniSA experience.

You can also access a range of other international student services including

  • careers advice
  • help with student visas and health cover
  • personal counselling
  • academic counselling
  • fees and finance help
  • common rooms
  • prayer rooms
  • security officers
  • accommodation services
  • UniSA’s Student Association, USASA, also provides a range of other services.
  • We also offer study support from our Learning Advisers which you can work with face-to-face or online. They are here to help you develop academically and professionally during your studies, and can also offer help with the English language.

When you become a UniSA student you can contact Campus Central for help with anything related to your degree. They will help you with your ID cards, fees and any other questions you might have.

24/7 digital environment

With interactive online course materials and a 24/7 learning environment you can organise your study to suit your lifestyle. You can:

  • study online, including accessing videos and course resources
  • participate in virtual classrooms
  • submit your assignments and get feedback online
  • use forums and discussion boards for team work and communication

Our learnonline facilities include a personal learning environment with virtual classrooms, lecture recordings, emails, learning support, administration, library access and results. The environment is available 24 hours a day, seven days a week, so you can tailor your learning to your life. We are continually investing in innovative digital technologies for a high-quality student learning experience.

Please note, all student visa holders are required to meet their visa condition to study no more than one-third of their program in an online mode and maintain enrolment in at least one internal (face-to-face) course per compulsory study period, unless it is their final course and not available internally. If you are currently residing in Adelaide, on-campus attendance (such as seminars, workshops or examinations) and/or placements would apply, as outlined on individual course pages. If you are currently overseas, online study may be available following your individual study plan.

Student services

Your campus

We have six campuses in metropolitan and regional areas, each with modern facilities including lecture theatres, libraries and laboratories, as well as spaces that simulate real work environments.

Location This degree is delivered at the following campus.

Your program director

I'm passionate about both learning and teaching, and currently lecture at both undergraduate and postgraduate levels in the areas of International Marketing and Marketing Principles. My teaching is influenced by the same ground-breaking research into marketing that has led to the Ehrenberg-Bass Institute’s global fame and partnerships with many of the world’s biggest brands. We also offer opportunities for you to connect with industry through initiatives like our on-campus Marketing Clinic, where you can provide advice to small and medium-sized businesses under the supervision of marketing experts. 

Mrs Vivien Chanana

Program Director

Portrait image for Mrs Vivien Chanana
Portrait image for Mrs Vivien Chanana

Mrs Vivien Chanana

Program Director


Ask UniSA

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What others are saying

Our courses are designed for hands-on learning from lecturers, who work regularly with a range of companies around the world. The knowledge and skills we help you learn are the same that top companies are learning and applying in their business today. Engage with the world’s largest group researching how marketing actually works and bring those skills into the workplace tomorrow.

Professor Larry Lockshin

Professor of Wine Marketing | University of South Australia

Larry Lockshin.jpg

Professor Larry Lockshin

Professor of Wine Marketing | University of South Australia

Deciding to take up a master’s degree while working full-time and managing family life was the hardest but best decision I ever made. I chose UniSA because I knew I would learn the tools needed for my future career, and my learnings would be research-based and relevant to the marketing world today. I also knew my teachers would have hands-on, real-world industry experience. Thanks to my studies at UniSA and the invaluable opportunities available beyond the classroom, I am now working in a marketing role within the defence sector and enjoying every minute.

Mellissa Caasi

Master of Management (Marketing)
Marketing Lead & Business Support | DEWC

BUE_shoot-139 copy (cropped).jpg

Mellissa Caasi

Master of Management (Marketing)
Marketing Lead & Business Support | DEWC