Start date
February
August

Duration
3 year(s) full-time

Mode
On-campus/Online

Program Code
DBBM

Prerequisites
None

Assumed Knowledge
None

Fees
2021: AUD$ 32,600 per annum (per 1.0 EFTSL)

English Language Requirements
  • IELTS total [6.0]
  • IELTS reading [6.0]
  • IELTS writing [6.0]
Equivalent English qualifications (PDF)

International Admission by Country
See full entry requirements

CRICOS Code
080916D

Degree overview

  • UniSA Business is in the top one per cent worldwide1 and has been awarded an overall five stars for excellence in the QS Stars Ratings 2020.
  • UniSA Business is accredited by both AACSB International and EFMD (EQUIS) – the world’s leading accreditation bodies.
  • UniSA is a global leader in Brand Management research2.
  • Explore the fascinating world of consumer psychology and the scientific laws of brand growth.
  • Learn from the same experts who advise global brands like Procter & Gamble, CBS and Nestlé.
  • Apply for a Vacation Research Scholarship with the Ehrenberg-Bass Institute and become involved in world-class research.
  • Gain real-world experience as part of your studies through an internship, student exchange or mentorship opportunity.
  • Connect with our in-house Marketing Clinic and provide advice to small and medium-sized businesses under the supervision of marketing experts.
  • Add a 1-year master’s degree to your studies with our 3+1 Pathway to Masters package, and complete an undergraduate and postgraduate degree in just four years.
  • Study a curriculum informed by above world-class research in Marketing3.
  • Ranked No. 1 in SA and top 10 in Australia for Business and Management4.

1UniSA Business is one of just 11 institutions in Australia and 191 globally to be accredited by EQUIS (from over 16,500 worldwide). EFMD, February 2021.  2AFR BOSS Magazine, April 2018 – League of Scholars. 32018 Excellence in Research for Australia (ERA). 42021 QS Subject Rankings.

Snapshot

Business_Hub_images-49 copy.jpgUniSA marketing degrees are based on real-world research. You’ll learn advanced marketing techniques and be prepared for your career from the moment you graduate.

As part of this degree, you will develop practical marketing management skills, explore consumer psychology and learn the scientific laws of brand growth. Your lecturers will be the experts who advise brands like Procter & Gamble, CBS and Nestlé.

Employers value graduates who can apply theory to real industry challenges. In this degree you’ll have the opportunity to gain real-world experience through internships, placements, overseas study opportunities and advanced masterclasses.

What you'll learn

This degree starts with core courses in business. These will give you a solid grasp of business fundamentals such as international business, economics, accounting and business intelligence. 

In your marketing specialisation yMarketing_Clinic-3 copy.jpgou’ll then focus on areas such as:

  • consumer behaviour
  • marketing analytics
  • advertising
  • branding

You'll also have the chance to study elective courses including the Marketing Practicum, Marketing Clinic or overseas study tour.

Degree structure

Course name Area and cat no. Units Reference  
FIRST YEAR
First Semester (Study Period 1, 2 or 3)
Marketing Principles: Trading and Exchange MARK 1010 4.5 Note(s): 1,4,5,6
Principles of Economics ECON 1008 4.5 Note(s): 1,5,6
Business and Society BUSS 1057 4.5 Note(s): 1,5,6
OR
International Study Tour 4.5 Note(s): 7
OR
Elective 4.5 Note(s): 3
Accounting for Business ACCT 1008 4.5 Note(s): 1,5,6
OR
Quantitative Methods for Business MATH 1053 4.5 Note(s): 1,5,6
Second Semester (Study Period 4, 5 or 6)
Consumer Behaviour MARK 1008 4.5
Marketing Analytics MARK 2010 4.5
Elective 4.5 Note(s): 3,5,6
Management and Organisation BUSS 2068 4.5 Note(s): 1,5,6
SECOND YEAR
First Semester (Study Period 1, 2 or 3)
Market Research MARK 2020 4.5
Business Law LAWS 1018 4.5 Note(s): 1,5,6
Professional Development in Marketing MARK 1015 4.5 Note(s): 6
Entrepreneurship for Social and Market Impact BUSS 2085 4.5 Note(s): 1
Second Semester (Study Period 4, 5 or 6)
Retailing MARK 2032 4.5
Business Intelligence INFS 2036 4.5 Note(s): 1,5,6
Advertising MARK 2007 4.5
International Business Environments BUSS 3103 4.5 Note(s): 1
OR
International Elective 4.5 Note(s): 8
THIRD YEAR
First Semester (Study Period 1, 2 or 3)
Branding MARK 3015 4.5
Essentials of Marketing Planning MARK 3009 4.5
Elective 4.5 Note(s): 3,6 Rule(s): 1
Elective 4.5 Note(s): 3,6 Rule(s): 1
Second Semester (Study Period 4, 5 or 6)
Integrated Marketing MARK 3012 4.5
Elective 4.5 Note(s): 3 Rule(s): 1
Elective 4.5 Note(s): 3,6 Rule(s): 1
Elective 4.5 Note(s): 3 Rule(s): 1

Study hours

For each course you study, you will need to allocate time for various classes such as lectures, tutorials, workshops, seminars and practicals. Plus you will need additional hours to study in your own time to complete assignments, readings and projects, as well as to contribute to online discussion forums (independent study). So as a general rule, if you are studying full-time you would need to allocate 12–26 hours of study when at university and 14–28 hours of independent study per week.

Assessment

Marketing_Clinic-15 copy_1.jpgYour studies at UniSA will incorporate both practical, professionally-focused and research-based learning, so assessment types will vary. You can expect them to include:

  • reports, project documentation, case studies and presentations
  • essays and assignments
  • examinations
  • industry-relevant, research-based projects
  • practicals and team-based projects
  • participation in the workplace and in class

Global opportunities

Enrich your studies and your life – make overseas study part of your qualification. You may have the option to undertake an exchange, short-term program or study tour overseas while you study. We have links with universities worldwide, as well as a range of travel grants available to make going overseas much more accessible.

You can choose short-term or semester-long study from a range of universities and countries depending on your area of study and cultural interests.

Take a look at the global opportunities available.

Global opportunities

Why Bachelor of Business (Marketing)

UniSA_Business_shots-22 copy_1.jpgYou will graduate with an industry-accredited degree and the ability to understand markets, develop strategies and grow revenue for business.

You will also learn from lecturers and tutors who advise some of the world’s biggest brand and have the opportunity to apply for a Vacation Research Scholarship with the Ehrenberg-Bass Institute for Marketing Science.

You could get the opportunity to be selected to participate in our on-campus Marketing Clinic and provide advice to small and medium-sized businesses under the supervision of marketing experts, and to conduct a research project with another student in an organisation.

UniSA Business is the only business school in South Australia accredited by both AACSB International (The Association to Advance Collegiate Schools of Business) and EFMD (EQUIS) – the world’s leading accreditation bodies recognising excellence in business education and research at a global level. These dual accreditations demonstrate the high standards we hold across all areas such as teaching, student learning and research, as well as our commitment to continually improving the quality of our programs.

Ehrenberg-Bass Institute for Marketing Science

UniSA is home to the world-renowned Ehrenberg-Bass Institute for Marketing Science. The Institute is the world’s largest institute for research into marketing. It is supported by more than 60 companies worldwide via the Institute’s Corporate Sponsorship Program, including:

  • Colgate-Palmolive
  • CBS
  • Google
  • Lindt & Sprüngli
  • Procter & Gamble
  • Unilever

The Institute has been making important discoveries about marketing for more than a decade, with its leading research embedded into our marketing degrees. You will get up-to-date industry knowledge, insights and access to the experts who advise some of the world’s biggest brands.

3+1 Pathway to Masters

Want to gain a postgraduate degree with just one extra year of study? You can package the Bachelor of Business (Marketing) with the Master of Management (Tourism and Event Management) degree and graduate with two qualifications in just four years with our 3+1 Pathway to Masters program. This unique offering allows you to fast-track your studies, develop greater expertise and broaden your career opportunities. You will study a three-year bachelor's degree and a one-year master’s degree (typically two years) in four years by using your undergraduate courses or electives.

More ways to study

Our program delivery and extra-curricular opportunities are designed to suit your lifestyle, preferred way of learning and career interests. You can benefit from Summer and Winter School intensive courses, mentoring and networking opportunities with industry, and accelerated learning pathways. Plus, you can make the most of professional development courses endorsed by industry, build leadership skills employers value through UniSA+ and seek support at our on-campus Business Student Hub.

Real-world connections

The Marketing Practicum is an exciting industry placement where you can conduct a research project with another student in an organisation for one day a week over 12 weeks. Organisations students have been partnered with previously include Balfours, National Pharmacies, Australian Prawn Farmers Association, Robern Menz, Wokinabox and Westfield.

In addition to learning from teachers with professional experience as part of your studies, we offer opportunities for you to connect with industry outside the classroom:

  • Complete an industry project.
  • Undertake a Business Internship and apply the skills and knowledge gained from your studies in a real workplace setting.
  • Become a global citizen with our overseas exchange program – we have more than 60 partner universities worldwide, and study options that range from two weeks to one year.
  • Build your network and career by participating in our Business Career Mentor Program which pairs you with an experienced business professional.
  • Meet one-to-one with a senior business executive and industry leader through our Executive in Residence program. This initiative enables you to seek expert guidance for your career development and support to advance your career.

We host regular University-wide employee master classes and employment expos, and alumni events in Australia and overseas.

This could be you

You'll graduate from UniSA prepared for a range of careers - see where our marketing degree could take you.

UniSA Video

Career outcomes

Your career

Our quality teaching and experiences beyond the classroom will ensure you graduate career-ready.

Careers to consider:

  • Account manager: managing client relationships; preparing creative briefs; managing the production of advertisements; managing internal and external communications
  • Brand manager: responsible for driving the growth of a brand; ensuring all aspects of a brand’s marketing and manufacturing match; creating a brand strategy and ensuring all aspects of a product or an activity align with the brand
  • Business development manager: sales planning; account management; relationship building; developing business plans; marketing initiatives
  • Fundraising and development officer: organising events and campaigns to raise money and donations; raising awareness using marketing tools and platforms; coordinating and managing relationships with trusts, philanthropic foundations and donors
  • International marketer: using an understanding of global market trends to maximise market share and profits; developing products to meet international demands; establishing competitive and profitable pricing strategies
  • Market researcher: coordinating research projects; investigating market activity; analysing published data and statistics; evaluating past performance and assessing future trends; commissioning surveys 
  • Marketing coordinator: promoting products or services by developing and implementing marketing and advertising campaigns; tracking and evaluating performance data; coordinating events; copywriting for a number of promotional channels
  • Marketing insights analyst: interpreting data and reporting on it; making recommendations based on research findings; applying qualitative and quantitative techniques to interpret data
  • Marketing manager: overseeing and leading a marketing team and all functions; setting strategy; managing marketing plans, budgets and resources; assigning tasks and setting targets
  • Media planner/Campaign manager: combining creative thinking with factual analysis to target marketing campaigns at audiences; identifying the best mediums for building brand awareness and sales

Professional accreditation and recognition

This program has been evaluated and accredited by the Australian Marketing Institute (AMI). Gaining AMI accreditation represents one of several processes ensuring this program provides graduates with an appropriate set of knowledge and skills required by employers within the marketing-related field.

Industry facts

job-listings

Employment for sales, marketing and public relations professionals in Australia is projected to increase by 24,200 (15.8 per cent) by May 20241.

1Australian Government Department of Employment, Occupational Employment Projections 2019

data-presentation

Between now and 2024 in Australia the availability of advertising and marketing roles is projected to increase by 17,700 (21.7 per cent)1.

1Australian Government Department of Employment, Occupational Employment Projections 2019

How to apply

How to apply for international students will give you helpful information about the application process at the University of South Australia. When you are ready, apply through our International Application System. If you would like to talk to someone near you about studying at the University of South Australia, we have agents all over the world who can assist you. Find an Education Agent in your country.

Alternative Pathways

Australian
There are other pathways you can follow to study this degree, including:

International
There are other pathways you can follow to study this degree, including:

Scholarships

Every year, over 2,500 UniSA students are supported in their studies through scholarships and grants worth millions of dollars. Check out the scholarships below. One of them may be perfect for you. Visit our scholarships page for more.

More scholarships

Your study experience and support

Our campuses have fantastic facilities including modern lecture theatres, libraries, workshops, laboratories, and areas that simulate real work environments. But you’ll also discover that your journey at UniSA is about social experiences, healthy living and getting involved. You’ll find student gyms, community clinics, tech zones and chill-out spaces. There are campus sport activities to keep you active, and if you are keen to explore the social side of university life, there are movies, cooking demonstrations, parties and loads more.

Adelaide has a variety of accommodation options to suit different requirements and budgets. Options include dedicated student accommodation or private rentals. See our long-term accommodation pages for plenty of options. If you need somewhere to live, our new student accommodation by urbanest is on Bank Street in Adelaide’s lively cultural precinct, an ideal perfect location for students. It is within easy reach of UniSA’s city and metropolitan campuses, Rundle Mall shopping, the Central Market, Chinatown, and the West End’s vibrant nightlife. It is also across the road from the Adelaide train station, and on bus and tram routes.

Student services

Student services

The Business Student Hub is a dedicated convenient, support service for business students, from first year right through to graduation. The team provides expert advice on study options, elective choices and any academic difficulties, and can help with referrals to support services across the University. The Business Student Hub is there to facilitate your life at university, so you get the most out of your UniSA experience.

You can also access a range of other international student services including

    • careers advice
    • help with student visas and health cover
    • personal counselling
    • academic counselling
    • fees and finance help
    • common rooms
    • prayer rooms
    • security officers
    • accommodation services
    • as well as services offered through our student association, USASA

We also offer study support from our Learning Advisers which you can work with face-to-face or online. They are here to help you develop academically and professionally during your studies, and can also offer help with the English language.

When you become a UniSA student you can contact Campus Central for help with anything related to your degree. They will help you with your ID cards, fees and any other questions you might have.

24/7 digital environment

With interactive online course materials and a 24/7 learning environment you can organise your study to suit your lifestyle. You can:

  • study online, including accessing videos and course resources
  • participate in virtual classrooms
  • submit your assignments and get feedback online
  • use forums and discussion boards for team work and communication

Our learnonline facilities include a personal learning environment with virtual classrooms, lecture recordings, emails, learning support, administration, library access and results. The environment is available 24 hours a day, seven days a week, so you can tailor your learning to your life. We are continually investing in innovative digital technologies for a high-quality student learning experience.

Please note some on-campus attendance (such as to attend seminars, workshops or examinations) and/or placements may apply. Any requirements like this are detailed on individual course pages.

Please note, all student visa holders are required to meet their visa condition to study no more than one-third of their program in an online mode and maintain enrolment in at least one internal (face-to-face) course per compulsory study period, unless it is their final course and not available internally. If you are currently residing in Adelaide, on-campus attendance (such as seminars, workshops or examinations) and/or placements would apply, as outlined on individual course pages. If you are currently overseas, online study may be available following your individual study plan.

Student services

Your campus

We have six campuses in metropolitan and regional areas, each with advanced facilities including modern lecture theatres, libraries and laboratories, as well as spaces that simulate real work environments.

Location This degree is delivered at the following campus.

Your program director

Along with being Teaching Innovation and Quality Leader in the discipline of Marketing at UniSA, I am also a Curriculum Leader for the undergraduate marketing program. I manage the delivery of the program on campus, externally, and at offshore locations. My extensive experience in industry and academia has enabled me to win numerous awards, including a Commonwealth National Citation. I am passionate about both learning and teaching, and currently lecture at both undergraduate and postgraduate levels in the areas of International Marketing and Marketing Principles. I also look after our award-winning on-campus Marketing Clinic, which enables students to work with real-world clients to solve organisational marketing challenges.

Mrs Vivien Chanana

Program Director

Enquire
Portrait image for Mrs Vivien Chanana
Portrait image for Mrs Vivien Chanana

Mrs Vivien Chanana

Program Director

Enquire

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What others are saying

I chose to study Marketing at UniSA as it had the most reputable and internationally recognised marketing degree in South Australia. My studies prepared me for interacting with local, national and international businesses over the last 15 years, which has equipped me for marketing roles in Australia, Asia, the Middle East, UK and USA.

Peta Allsopp

Bachelor of Business (Marketing)
Employment: Head of Marketing and Innovation, Kinrise

0069_Michael Mullan Photography_16-12-14.jpg

Peta Allsopp

Bachelor of Business (Marketing)
<br />Employment: Head of Marketing and Innovation, Kinrise

"So far for me, the highlight of this degree has been the real-life data and case studies, which I found most practical and applicable not only in class, but also for solving real-world marketing problems. I could apply this practical knowledge directly to my volunteering with Oxfam Australia and the UniSA Marketing Club. I had the opportunity to work with the Ehrenberg-Bass Institute for Marketing Science as a vacation research scholar, which has given me not only the experience of becoming a marketing researcher but additional professional skills I can use to my advantage when I pursue my desired career path."

James Avellanoza

Bachelor of Business (Marketing)
Employment: Assistant Digital Marketing Specialist, Market Ease Digital

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James Avellanoza

Bachelor of Business (Marketing)
<br />Employment: Assistant Digital Marketing Specialist, Market Ease Digital

"The opportunity to be directly connected to the world class Ehrenberg-Bass Institute for Marketing Science has made studying Marketing at UniSA a practical and valuable experience. The Institute connects you to a wealth of marketing scientists, as well as up-to-date and relevant market research - ensuring that you’re educated to the highest standard before entering the work force."

Tella Wise

Bachelor of Business (Marketing)
Employment: Research Assistant, Ehrenberg-Bass Institute

Tella Wise.PNG

Tella Wise

Bachelor of Business (Marketing)
<br />Employment: Research Assistant, Ehrenberg-Bass Institute

“Our marketing degrees enabled us to build our brand with a strong framework and understand the power of networking, which we continue to utilise in our day-to-day operations. We can’t stress enough how important relationship building is in business and opportunities to do this at UniSA really put us on the path to excel. Anyone looking to take on an internship or exchange should go for it – it’s an experience of a lifetime and you never know where it may lead you.”

Corey DeCandia and Jordan Kallios

UniSA Marketing graduates
Employment: Founders, Vacay Swimwear

VacaySwimwear.jpg

Corey DeCandia and Jordan Kallios

UniSA Marketing graduates
<br />Employment: Founders, Vacay Swimwear