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The admission criteria have been grouped to assist you to easily find the information most relevant to your circumstances. However, you may fit into more than one and the university will consider applicants against each of the relevant criteria.
Applicants are required to meet one of the following criteria with a competitive result, and demonstrate that they fulfil any prerequisite requirements and essential requirements for admission:
Recent secondary education
Meet any prerequisite requirements with a minimum grade of C- or equivalent
AND
Qualify for the South Australian Certificate of Education (SACE), and achieved a competitive Selection Rank (ATAR), or
Complete secondary qualifications equivalent to SACE, or
Complete the International Baccalaureate Diploma with a minimum score of 24 points
Applicants who have not achieved the Selection Rank required for automatic selection may be selected for any remaining places based on the grades of their year 12 subjects.
OR Higher education study
Complete or partly complete a recognised higher education program at a recognised higher education institution, or
Complete at least four Open Universities Australia (OUA) courses at undergraduate level or above
OR Vocational Education and Training (VET)
Complete an award from a registered training organisation at Certificate IV or above
OR Work and life experience
Qualify for Special Entry, or
Complete a 12-month UniSA Foundation Studies program or equivalent, or
Hold completed secondary qualifications equivalent to SACE obtained more than 2 years in the past
Essential requirements for admission
Prerequisites
None
Assumed Knowledge
None
English language entry requirements
In addition, international students who speak English as a foreign language must have obtained one of the following standards within the last two years prior to admission. Possession of one or more of these qualifications, in addition to the academic entry requirements, does not, in itself, guarantee a place at the University of South Australia. Applications are considered on an individual basis and selection is competitive. Where previous study/work experience was conducted in English, the application must be accompanied by certified documentation from the educational institution/employer certifying that the language of instruction was English.
English language test
IELTS total [6.0]
IELTS reading [6.0]
IELTS writing [6.0]
Please access the following link for a comprehensive list of English language tests accepted by UniSA and other important information in relation to meeting the University’s language requirements:
English Language Equivalence Table (PDF)
UniSA Business is in the top one per cent worldwide and has been awarded an overall five stars for excellence1.
UniSA Business is accredited by both AACSB International and EFMD (EQUIS) – the world’s leading accreditation bodies.
Study at a university known as the global leader in Brand Management research2.
Explore the fascinating world of consumer psychology and the scientific laws of brand growth.
Learn from the same experts who advise global brands like like Colgate-Palmolive, Mondelez International and Nestlé.
Apply for a Vacation Research Scholarship with the Ehrenberg-Bass Institute and become involved in world-class research.
Gain real-world experience as part of your studies through an internship, student exchange or mentorship opportunity.
Connect with our in-house Marketing Clinic and provide advice to small and medium-sized businesses under the supervision of marketing experts.
Add a 1-year master’s degree to your studies with our Fast-track to Masters package, and complete an undergraduate and postgraduate degree in just four years.
Develop career-ready skills employers are looking for once you graduate with enterprise skills embedded in all business courses within this program.
Study a curriculum informed by above world-class research in Marketing3.
Study at a university ranked Top 20 in Australia for Business and Management4.
Study a degree accredited by the Australian Marketing Institute (AMI).
1UniSA Business is one of just 13 institutions in Australia and approximately 200 globally (from over 25,000 universities) to be EQUISbaccredited. EFMD, March 2024. 2023 QS Stars Business School Ratings. 2AFR BOSS Magazine, April 2018 – League of Scholars. 32018 Excellence in Research for Australia (ERA). 42024 QS Subject Rankings.
Snapshot
UniSA marketing degrees are based on real-world research. You’ll learn advanced marketing techniques and be prepared for your career from the moment you graduate.
As part of this degree, you will develop practical marketing management skills, explore consumer psychology and learn the scientific laws of brand growth. Your lecturers will be the same experts who advise brands like Colgate-Palmolive, Mondelez International.
Employers value graduates who can apply theory to real industry challenges. In this degree you’ll have the opportunity to gain real-world experience through internships, placements, overseas study opportunities and advanced masterclasses.
What you'll learn
This degree starts with core courses in business. These will give you a solid grasp of business fundamentals such as international business, economics, accounting and business intelligence.
In your marketing specialisation you'll then focus on areas such as:
consumer behaviour
marketing analytics
advertising
branding.
You'll also have the chance to study elective courses including the Marketing Practicum, Marketing Clinic or overseas study tour.
Tertiary Transfer
If you have a Pass average or above from another eligible degree, you may be eligible to use this as entry into this program. Learn more.
Recognised Prior Learning (RPL)
If you have undertaken related Higher Education, TAFE, VET, Professional body or work experience, you may be eligible to receive recognised prior learning (RPL) and reduce the duration of the degree. Learn more.
1. Three electives in the final year must be at an Advanced Level.
Notes
1. All UniSA Business core courses will be offered in Study Period 2 and Study Period 5.
2. Students with block credit who may have received credit for one or more prerequisite courses can be regarded as satisfying any prerequisite requirement specifying those courses. Students with block credit commencing in the mid year intake should consult undergraduate student advisors or the program director regarding a suitable structure to satisfy course prerequisite requirements. In some instances, permission may be granted to undertake a prerequisite course concurrently rather than prior to a particular course.
3. Electives may be used to: complete an Experiential Elective (refer to Experiential Electives listing); undertake an international student exchange up to 18 units; or to study other courses of interest offered by UniSA Business including the options provided in the Suggested Electives list. One elective may be chosen from outside UniSA Business. Course pre-requisites must be satisfied.
4. Students granted block credit who have not undertaken an introductory course in Marketing will be required to undertake this course as an elective.
5. Students that have been assessed as completing a qualification in a business discipline at AQF Diploma level or equivalent and have received 36 units of block credit aren't required to complete this course.
6. Students that have been assessed as completing a qualification in a business discipline at AQF Advanced Diploma level or equivalent and have received 54 units of block credit aren't required to complete this course.
7. View available Overseas Study Opportunities at https://www.unisa.edu.au/global-experiences/study-overseas/ or contact short.programs@unisa.edu.au
8. The International Elective may be used: to complete an overseas practicum; as part of a full semester overseas exchange; or to complete the International Elective option provided in the Electives list.
Study hours
For each course you study, you will need to allocate time for various classes such as lectures, tutorials, workshops, seminars and practicals. Plus you will need additional hours to study in your own time to complete assignments, readings and projects, as well as to contribute to online discussion forums (independent study). So as a general rule, if you are studying full-time you would need to allocate 12–26 hours of study when at university and 14–28 hours of independent study per week.
Assessment
Your studies at UniSA will incorporate both practical, professional and research-based learning, so assessment types will vary. You can expect them to include:
reports, project documentation, case studies and presentations
essays and assignments
examinations
industry-relevant, research-based projects
practicals and team-based projects
contributions to the workplace and classroom
Global opportunities
Enrich your studies and your life – make overseas study part of your qualification. You may have the option to undertake an exchange, short-term program or study tour overseas while you study. We have links with universities worldwide, as well as a range of travel grants available to make going overseas much more accessible.
You can choose short-term or semester-long study from a range of universities and countries depending on your area of study and cultural interests.
You will graduate with an industry-accredited degree and the ability to understand markets, develop strategies and grow revenue for businesses.
You will also learn from lecturers and tutors who advise some of the world’s biggest brands and have the opportunity to apply for a Vacation Research Scholarship with the Ehrenberg-Bass Institute for Marketing Science.
You could be selected to participate in our on-campus Marketing Clinic and provide advice to small and medium-sized businesses under the supervision of marketing experts, as well as conduct a research project with another student in an organisation.
UniSA Business is the only business school in South Australia accredited by both AACSB International (The Association to Advance Collegiate Schools of Business) and EFMD (EQUIS) – the world’s leading accreditation bodies recognising excellence in business education and research at a global level. These dual accreditations demonstrate the high standards we hold across all areas such as teaching, student learning and research, as well as our commitment to continually improving the quality of our programs.
Ehrenberg-Bass Institute for Marketing Science
UniSA is home to the world-renowned Ehrenberg-Bass Institute for Marketing Science. The Institute is the world’s largest institute for research into marketing. It is supported by more than 60 companies worldwide via the Ehrenberg-Bass Sponsorship, including:
Colgate-Palmolive
Mondelez International
Suntory Beverage & Food
Lindt & Sprüngli
Danone
PepsiCo.
The Institute has been making important discoveries about marketing for more than a decade, with its leading research embedded into our marketing degrees. You will get up-to-date industry knowledge, insights and access to the experts who advise some of the world’s biggest brands.
Fast-track to Masters
Want to gain a postgraduate degree with just one extra year of study? You can package the Bachelor of Business with a Master of Management and graduate with two qualifications in four years with our Fast-track to Masters package. You’ll study a three-year bachelor's degree and a one-year master’s degree (which typically takes two years) by swapping selected undergraduate courses or electives for postgraduate courses, and set yourself up for career success, fast.
More ways to study
Our flexible delivery and extracurricular opportunities are designed to suit your lifestyle, preferred learning style, and career interests. You can benefit from online and on-campus study, part-time or full-time learning, Summer and Winter School intensive courses, mentoring and networking opportunities with industry, and accelerated learning pathways. Plus, you can make the most of professional development courses endorsed by industry, build leadership skills by participating in the UniSA+ Award, or seek support at our on-campus Business Student Hub.
Real-world connections
In addition to learning from teachers with professional experience as part of your studies, we also offer opportunities for you to connect with industry outside the classroom. There are a range of engagement opportunities available to you, including:
Build your networks and career options by participating in the Business Career Mentor Program, which pairs you with an experienced business professional
Undertake a Business Internship or complete an industry project, and apply the skills and knowledge gained from your studies in a real workplace setting
Become a global citizen through our international exchange programs– we have more than 80 partner institutions worldwide, and study options that range from two weeks to one year
Meet one-to-one with a senior business executive through our Executive in Residence program. You’ll receive expert guidance and gain workplace insights that will support your career development. Learn more through our Business Careers team.
Learn about the industry experiences and evidence-based curriculum our International students benefit from within UniSA marketing degrees.
Career outcomes
Your career
Our quality teaching and experiences beyond the classroom will ensure you graduate career-ready.
Careers to consider:
Account manager: managing client relationships; preparing creative briefs; managing the production of advertisements; managing internal and external communications.
Brand manager: responsible for driving the growth of a brand; ensuring all aspects of a brand’s marketing and manufacturing match; creating a brand strategy and ensuring all aspects of a product or an activity align with the brand.
Business development manager: sales planning; account management; relationship building; developing business plans; marketing initiatives.
Fundraising and development officer: organising events and campaigns to raise money and donations; raising awareness using marketing tools and platforms; coordinating and managing relationships with trusts, philanthropic foundations and donors.
International marketer: using an understanding of global market trends to maximise market share and profits; developing products to meet international demands; establishing competitive and profitable pricing strategies.
Market researcher: coordinating research projects; investigating market activity; analysing published data and statistics; evaluating past performance and assessing future trends; commissioning surveys.
Marketing coordinator: promoting products or services by developing and implementing marketing and advertising campaigns; tracking and evaluating performance data; coordinating events; copywriting for a number of promotional channels.
Marketing insights analyst: interpreting data and reporting on it; making recommendations based on research findings; applying qualitative and quantitative techniques to interpret data.
Sales and marketing manager: overseeing and leading a marketing team and all functions; setting strategy; managing marketing plans, budgets and resources; assigning tasks and setting targets.
Media planner/Campaign manager: combining creative thinking with factual analysis to target marketing campaigns at audiences; identifying the best mediums for building brand awareness and sales.
Professional accreditation and recognition
This program has been evaluated and accredited by the Australian Marketing Institute (AMI). Gaining AMI accreditation represents one of several processes ensuring this program provides graduates with an appropriate set of knowledge and skills required by employers within the marketing-related field.
Industry facts
Employment for sales, marketing and public relations professionals in Australia is projected to increase by 24,200 (15.8 per cent) by May 20241.
1Australian Government Department of Employment, Occupational Employment Projections 2019
Between now and 2024 in Australia the availability of advertising and marketing roles is projected to increase by 17,700 (21.7 per cent)1.
1Australian Government Department of Employment, Occupational Employment Projections 2019
Global accreditations
UniSA Business is accredited by both AACSB International (The Association to Advance Collegiate Schools of Business) and EFMD (EQUIS) – the world’s leading accreditation bodies recognising excellence in business education and research at a global level.
How to apply
How to apply for international students will give you helpful information about the application process at the University of South Australia. When you are ready, apply through our International Application System. If you would like to talk to someone near you about studying at the University of South Australia, we have agents all over the world who can assist you. Find an Education Agent in your country.
Alternative Pathways
Australian
There are other pathways you can follow to study this degree, including:
Every year, over 2,500 UniSA students are supported in their studies through scholarships and grants worth millions of dollars. Check out the scholarships below. One of them may be perfect for you. Visit our scholarships page for more.
As a UniSA student, you will have unique access to work placement opportunities, overseas study tours and exchanges, networking events, internships, guest speakers and more.
Our campuses are equipped with state-of-the-art facilities including modern lecture theatres, libraries, workshops and laboratories, as well as spaces that simulate real work environments. These are all supported by the latest technologies and a 24/7 online learning platform. We have health services on campus, gymnasiums, technology zones and great student lounges. You will also gain access to a range of community clinics, which provide professional and cost effective services in areas of health, business, law and psychology. There are campus sport activities to keep you active, and if you are keen to explore the social side of university life, there are movies, cooking demonstrations, parties and lots more.
Adelaide also has a variety of accommodation options to suit different requirements and budgets. Options include dedicated student accommodation and private rentals. See our long-term accommodation pages, or explore our student accommodation by Scape on Bank Street in Adelaide’s lively cultural precinct, an ideal location for students. It is within easy reach of UniSA’s city and metropolitan campuses, Rundle Mall shopping, the Central Market, Chinatown, and the West End’s vibrant nightlife. It is also across the road from the Adelaide train station, and on bus and tram routes.
Student services
The Business Student Hub is a dedicated and convenient support service for business students, from first year right through to graduation. The team provides expert advice on study options, elective choices and any academic difficulties, and can help with referrals to support services across the University. The Business Student Hub is there to facilitate your life at university, so you get the most out of your UniSA experience.
UniSA's Student Association, USASA, also provides a range of other services. For example, you can also join the UniSA Marketing Club – an independent body that provides educational and vocational support, as well as a variety of social and network events.
We also offer study support from our Learning Advisers which you can work with face-to-face or online. They are here to help you develop academically and professionally during your studies, and can also offer help with the English language.
When you become a UniSA student you can contact Campus Central for help with anything related to your degree. They will help you with your ID cards, fees and any other questions you might have.
24/7 digital environment
With interactive online course materials and a 24/7 learning environment you can organise your study to suit your lifestyle. You can:
study online, including accessing videos and course resources
participate in virtual classrooms
submit your assignments and get feedback online
use forums and discussion boards for team work and communication
Our learnonline facilities include a personal learning environment with virtual classrooms, lecture recordings, emails, learning support, administration, library access and results. The environment is available 24 hours a day, seven days a week, so you can tailor your learning to your life. We are continually investing in innovative digital technologies for a high-quality student learning experience.
Please note some on-campus attendance (such as to attend seminars, workshops or examinations) and/or placements may apply. Any requirements like this are detailed on individual course pages.
Please note, all student visa holders are required to meet their visa condition to study no more than one-third of their program in an online mode and maintain enrolment in at least one internal (face-to-face) course per compulsory study period, unless it is their final course and not available internally. If you are currently residing in Adelaide, on-campus attendance (such as seminars, workshops or examinations) and/or placements would apply, as outlined on individual course pages. If you are currently overseas, online study may be available following your individual study plan.
Your campus
We have six campuses in metropolitan and regional areas, each with modern facilities including lecture theatres, libraries and laboratories, as well as spaces that simulate real work environments.
This degree is delivered at the following campus.
Your program director
Along with being Teaching Innovation and Quality Leader in the discipline of Marketing at UniSA, I am also a Curriculum Leader for the undergraduate marketing program. I manage the delivery of the program on campus, externally, and at offshore locations. My extensive experience in industry and academia has enabled me to win numerous awards, including a Commonwealth National Citation. I am passionate about both learning and teaching, and currently lecture at both undergraduate and postgraduate levels in the areas of International Marketing and Marketing Principles. I also look after our award-winning on-campus Marketing Clinic, which enables students to work with real-world clients to solve organisational marketing challenges.
There are a number of ways to apply to study UniSA's undergraduate and postgraduate coursework degrees.
You can access our online International Application System through our How to Apply page. The International Application System is an easy and secure online application and acceptance process. You will have visibility of your application through the secure online portal with the ability to download offer documents, submit your acceptance and make a payment.
If you are completing an Australian year 12 qualification in Australia or overseas, or the International Baccalaureate (IB) Diploma Programme in Australia, you must apply through SATAC http://www.satac.edu.au/.
If you are applying for the UniSA Study Abroad or Study Abroad Plus program, you can submit your application online here.
Postgraduate study by research For information on applying to do postgraduate study by research, including Masters by Research, PhDs or Doctorates, please visit http://unisa.edu.au/resdegrees.
There is no closing date for submitting your application however the admissions process takes between one and three weeks from the date that we receive your application and all required supporting documentation.
If you are completing an Australian year 12 qualification in Australia or overseas, or the International Baccalaureate (IB) Diploma Programme in Australia, you must apply through SATAC. Key dates for applications can be found here.
You may be eligible to receive credit or advanced standing for your chosen UniSA degree based on your previous studies, if they are in a related area at an equivalent or higher level. Receiving credit will reduce the number of courses you undertake within the degree, and may also reduce the overall duration of your degree.
The amount of credit you may be eligible to receive is assessed on a case-by-case basis by the Admissions team.
The best way to determine your eligibility to receive credit or advanced standing is to apply using our International Application System which can be found on our How to Apply page. You will need to supply detailed syllabus documents with your application.
UniSA welcomes the opportunity to speak with you regarding your study options. Our staff are able to talk to you about degree information, career outcomes and pathways, entry requirements, applications, and student life, so that you are able to make the best study decision for your future.
Click here to book a 1:1 appointment with one of our enquiries team.
We also have many events throughout the year in Australia and overseas where you can speak with UniSA representatives about your area of interest. View our calendar of events in your home country by selecting the 'International' filter.
I chose to study Marketing at UniSA as it had the most reputable and internationally recognised marketing degree in South Australia. My studies prepared me for interacting with local, national and international businesses over the last 15 years, which has equipped me for marketing roles in Australia, Asia, the Middle East, UK and USA.
Peta Allsopp
Bachelor of Business (Marketing)
Head of Marketing and Innovation | Kinrise
Peta Allsopp
Bachelor of Business (Marketing)
Head of Marketing and Innovation | Kinrise
So far for me, the highlight of this degree has been the real-life data and case studies, which I found most practical and applicable not only in class, but also for solving real-world marketing problems. I could apply this practical knowledge directly to my volunteering with Oxfam Australia and the UniSA Marketing Club. I had the opportunity to work with the Ehrenberg-Bass Institute for Marketing Science as a vacation research scholar, which has given me not only the experience of becoming a marketing researcher but additional professional skills I can use to my advantage when I pursue my desired career path.
James Avellanoza
Bachelor of Business (Marketing)
Digital Marketing Officer | Market Ease Digital
James Avellanoza
Bachelor of Business (Marketing)
Digital Marketing Officer | Market Ease Digital
The opportunity to be directly connected to the world class Ehrenberg-Bass Institute for Marketing Science has made studying Marketing at UniSA a practical and valuable experience. The Institute connects you to a wealth of marketing scientists, as well as up-to-date and relevant market research - ensuring that you’re educated to the highest standard before entering the work force.
Tella Wise
Bachelor of Business (Marketing)
Research Assistant | Ehrenberg-Bass Institute
Tella Wise
Bachelor of Business (Marketing)
Research Assistant | Ehrenberg-Bass Institute
Our marketing degrees enabled us to build our brand with a strong framework and understand the power of networking, which we continue to use in our day-to-day operations. We can’t stress enough how important relationship building is in business.
I was equipped with so many tools in my marketing degree at UniSA. You really do learn from people who are in the marketing industry. I was surprised by how much practical knowledge I still use everyday in my job.
Stephanie McConachy
Bachelor of Business (Marketing)
Asia Pacific Marketing and Communications Lead | PwC
Stephanie McConachy
Bachelor of Business (Marketing)
Asia Pacific Marketing and Communications Lead | PwC
A Marketing degree from UniSA is so practical and real-world based, and there are so many options around what you can do with it. I liked that I was given the opportunity to meet and also be taught by business leaders who have real experience in the industry.
Sarah Gebhardt
Bachelor of Business (Marketing)
Freelance Account Director
Sarah Gebhardt
Bachelor of Business (Marketing)
Freelance Account Director
Fees This is based on the total number of units for this program where one EFTSL is expressed as 36 units.
*UniSA accepts applications for programs commencing beyond the year advertised and tuition fees for these years will be higher. Please note that your tuition fees will be subject to an annual increase.
UniSA marketing degrees are based on real-world research. You’ll learn advanced marketing techniques and be prepared for your career from the moment you graduate.
then focus on areas such as:
Your studies at UniSA will incorporate both practical, professional and research-based learning, so assessment types will vary. You can expect them to include:
You will graduate with an industry-accredited degree and the ability to understand markets, develop strategies and grow revenue for businesses.
