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Start date
February
August

Campus
City West

Duration
1.5 year(s) full-time

Program Code
DMMX

Fees
2020: AUD$ 35,900 per annum (per 1.0 EFTSL)

English Language Requirements
  • IELTS total [6.5]
  • IELTS reading [6.0]
  • IELTS writing [6.0]
Equivalent English qualifications (PDF)

International Admission by Country
See full entry requirements

CRICOS Code
091993M

Aim

The Master of Management (Marketing) aims to provide a professional education in the field of marketing. It equips students with the advanced knowledge and skills required to develop smart and robust solutions to the complex marketing issues that they are likely to encounter in professional practice, to design ambitious and successful marketing strategies, and to pursue high level careers in marketing. This program develops advanced knowledge and both conceptual and applied skills in contemporary marketing practice within a broad business framework.

Content & Structure

To qualify for the award students must complete 54 units, made up of four Marketing specialisation courses, four program core courses, two Marketing specialisation electives and two UniSA Business electives to make a total of twelve courses. The program is also available for part time study.

What courses you'll study

Course name Area and cat no. Units Reference  
PROGRAM CORE COURSES
People, Leadership and Performance BUSS 5114 4.5 Rule(s): 2
Fundamentals of Data Analytics for Business INFS 5130 4.5 Rule(s): 2
Business Ethics BUSS 5384 4.5 Rule(s): 2
Strategic Concepts BUSS 5074 4.5 Rule(s): 1
MARKETING SPECIALISATION
Marketing Management MARK 5025 4.5 Rule(s): 2
Buyer Behaviour Insights MARK 5032 4.5
Marketing Strategy and Planning MARK 5033 4.5
Advanced Marketing Analytics MARK 5064 4.5
Specialisation Elective 4.5 Note(s): 1
Specialisation Elective 4.5 Note(s): 1
BUSINESS ELECTIVES
Elective 4.5 Rule(s): 3
Elective 4.5 Rule(s): 3

Program Director

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