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Start date
February
August

Campus
City West

Duration
1.5 year(s) full-time

Program Code
DMMX

Fees
2020: AUD$ 35,900 per annum (per 1.0 EFTSL)

English Language Requirements
  • IELTS total [6.5]
  • IELTS reading [6.0]
  • IELTS writing [6.0]
Equivalent English qualifications (PDF)

International Admission by Country
See full entry requirements

CRICOS Code
098292F

Aim

The Master of Management (Advertising and Brand Management) qualifies individuals for professional practice as managers in international businesses.

It equips students with the advanced knowledge and skills required to develop smart and robust solutions to the complex digital media issues that they are likely to encounter in professional practice, to design ambitious and successful marketing strategies, and to pursue high level careers. This program develops advanced knowledge and both conceptual and applied skills in contemporary media, promotion and marketing practice within a business framework.

Qualities developed by the degree are drawn from contemporary international business practice and include strategic thinking, business management, management research, the ability to think critically, and the ability to work with a high level of autonomy and accountability.

Content & Structure

To qualify for the award students must complete 54 units, made up of four Advertising and Brand Management specialisation courses, four program core courses, two Advertising and Brand Management specialisation electives and two UniSA Business electives to make a total of twelve courses. The program is also available for part time study.

What courses you'll study

Course name Area and cat no. Units Reference  
PROGRAM CORE COURSES
Fundamentals of Data Analytics for Business INFS 5130 4.5 Rule(s): 3
Business Ethics BUSS 5384 4.5 Rule(s): 3
People, Leadership and Performance BUSS 5114 4.5 Rule(s): 3
Strategic Concepts BUSS 5074 4.5 Rule(s): 1
ADVERTISING AND BRAND MANAGEMENT SPECIALISATION
Advertising: Theory and Practice MARK 5024 4.5
eMarketing MARK 5080 4.5
Advertising: Planning and Buying Media MARK 5079 4.5
Brand Management MARK 5031 4.5
Specialisation Elective 4.5 Note(s): 1
Specialisation Elective 4.5 Note(s): 1
BUSINESS ELECTIVES
Marketing Management MARK 5025 4.5 Rule(s): 3,4
OR
Elective 4.5 Note(s): 2
Elective 4.5 Note(s): 2 Rule(s): 2

Program Director

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