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Area/Catalogue
MARK 5079

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Course Level
Postgraduate

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Offered Externally
Yes

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Course ID
101938

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Unit Value
4.5

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University-wide elective course
No

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Timetable/s

This class has not been
timetabled for year 2020.

Course owner

Course owner
School of Marketing

Course aim

To advance students' knowledge of advertising media planning and purchasing processes through in-depth application of knowledge in industry cases and settings.

Course content

The following topics will be covered in the course content: how to measure media effectiveness; making comparisons of media vehicles; the audience delivered by different media vehicles; how media features in the life of its users; alternatives for scheduling media; differences in involvement of audiences with media and the advertising placed within it; new media and the future of traditional media and components of the advertising break/space.

Textbook(s)

Nil

Prerequisite(s)

Common to all relevant programs
Subject Area & Catalogue Number Course Name
MARK 5025 Marketing Management
Specific program
Program Subject Area & Catalogue Number Course Name
DMBA BUSS 5245 Strategic Marketing
DMMA BUSS 5245 Strategic Marketing

NOTE: Students enrolled in the MBA programs are required to undertake BUSS Strategic Marketing instead of MARK 5025 Marketing Management as a prerequisite course.

Corequisite(s)

Nil

Teaching method

Component Duration
INTERNAL, CITY WEST
Preparatory 1 x 1 week
Seminar 3 hours x 10 weeks
INTERNAL, CITY WEST (INTENSIVE)
Seminar 30 hours x N/A
EXTERNAL, CITY WEST, ONLINE
External 30 hours x N/A

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.


Assessment

Task Length Weighting Duration
INTERNAL, CITY WEST
Critical analysis 3000 words 50% N/A
Project 3000 words 50% N/A
INTERNAL, CITY WEST (INTENSIVE)
Critical analysis 3000 words 50% N/A
Project 3000 words 50% N/A
EXTERNAL, CITY WEST, ONLINE
Critical analysis 3000 words 50% N/A
Project 3000 words 50% N/A

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 3)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
How to determine your Commonwealth Supported course fee. (Opens new window)

Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the Division offering the course. To determine the cost of this course, go to:
How to determine the relevant non award tuition fee. (Opens new window)

Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation

Course Coordinators

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