Advertising: Planning and Buying Media
Course Level Postgraduate
Course Level Postgraduate
Area/Catalogue
MARK 5079
Course Level
Postgraduate
Offered Externally
Yes
Note: This offering may or may not be scheduled in every study period. Please refer to the timetable for further details.
Course ID
101938
Unit Value
4.5
University-wide elective course
No
Course owner
UniSA Business
To advance students' knowledge of advertising media planning and purchasing processes through in-depth application of knowledge in industry cases and settings.
The following topics will be covered in the course content: how to measure media effectiveness; making comparisons of media vehicles; the audience delivered by different media vehicles; how media features in the life of its users; alternatives for scheduling media; differences in involvement of audiences with media and the advertising placed within it; new media and the future of traditional media and components of the advertising break/space.
Nil
Common to all relevant programs | |
---|---|
Subject Area & Catalogue Number | Course Name |
MARK 5025 | Marketing Management |
Specific program | ||
---|---|---|
Program | Subject Area & Catalogue Number | Course Name |
DMBA | BUSS 5245 | Strategic Marketing |
DMMA | BUSS 5245 | Strategic Marketing |
NOTE: Students enrolled in the MBA programs are required to undertake BUSS Strategic Marketing instead of MARK 5025 Marketing Management as a prerequisite course.
Nil
Component | Duration | ||
---|---|---|---|
INTERNAL, CITY WEST | |||
Preparatory | 1 x 1 week | ||
Seminar | 3 hours x 10 weeks | ||
INTERNAL, CITY WEST (INTENSIVE) | |||
Seminar | 30 hours x N/A | ||
EXTERNAL, CITY WEST, ONLINE | |||
External | 30 hours x N/A |
Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.
Critical analysis, Project
EFTSL*: 0.125
Commonwealth Supported program (Band 3)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.
Non-award enrolment
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Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.
* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.