Wine Marketing
Course Level Postgraduate
Course Level Postgraduate
Area/Catalogue
MARK 5081
Course Level
Postgraduate
Offered Externally
No
Course ID
166442
Unit Value
4.5
University-wide elective course
No
Course owner
UniSA Business
The aim of this course is to provide students with the fundamental concepts that marketing managers in the wine sector should be familiar with, and to show how these concepts can be applied in practice.
Students will learn and apply the following concepts: consumer purchase behaviour for wine & spirits; physical and mental availability; the structure, advantages and disadvantages of different routes to market, including on-premise, off-premise, direct sales, and e-commerce; fundamentals of negotiations with channel partners, and building a presence on-line.
Nil
Nil
Nil
Component | Duration | ||
---|---|---|---|
INTERNAL, CITY WEST | |||
Preparatory | 1 x 1 week | ||
Seminar (may include industry visit ) | 3 hours x 10 weeks | ||
INTERNAL, CITY WEST (INTENSIVE) | |||
Seminar (may include industry visit) | 30 hours x N/A |
Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.
Group assignment, Problem solving exercise
EFTSL*: 0.125
Commonwealth Supported program (Band 3)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.
Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
How to determine the relevant non award tuition fee. (Opens new window)
Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.
* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.