Buyer Behaviour Insights
Course Level Postgraduate
Course Level Postgraduate
Area/Catalogue
MARK 5032
Course Level
Postgraduate
Offered Externally
Yes
Note: This offering may or may not be scheduled in every study period. Please refer to the timetable for further details.
Course ID
010342
Unit Value
4.5
University-wide elective course
No
Course owner
UniSA Business
To extend students' in-depth knowledge of buyer and consumer behaviour through the application of advanced knowledge in practical settings.
Buying behaviour and buying behaviour theories. Culture, class, and other factors influencing purchase behaviour. Empirical generalisations and models of buying behaviour. Segmentation and purchase behaviour. Consumer attitude, intentions and purchase behaviours. Brand beliefs and brand salience. What motivates consumers to buy categories?
Nil
Common to all relevant programs | |
---|---|
Subject Area & Catalogue Number | Course Name |
MARK 5025 | Marketing Management |
Specific program | ||
---|---|---|
Program | Subject Area & Catalogue Number | Course Name |
DMBA | BUSS 5245 | Strategic Marketing |
DMMA | BUSS 5245 | Strategic Marketing |
NOTE: Students enrolled in the MBA and nested programs are required to undertake BUSS Strategic Marketing instead of MARK 5025 Marketing Management as the prerequisite course.
MARK 5025 Marketing Management can be taken concurrently with this course.
Component | Duration | ||
---|---|---|---|
INTERNAL, CITY WEST | |||
Preparatory | 1 x 1 week | ||
Seminar | 3 hours x 10 weeks | ||
INTERNAL, CITY WEST (INTENSIVE) | |||
Seminar | 30 hours x N/A | ||
EXTERNAL, CITY WEST, ONLINE | |||
External | 30 hours x N/A |
Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.
Assignment, Examination, Team Assignment
EFTSL*: 0.125
Commonwealth Supported program (Band 3)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.
Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
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Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.
* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.