eMarketing
Course Level Postgraduate
Course Level Postgraduate
Area/Catalogue
MARK 5080
Course Level
Postgraduate
Offered Externally
Yes
Note: This offering may or may not be scheduled in every study period. Please refer to the timetable for further details.
Course ID
105341
Unit Value
4.5
University-wide elective course
No
Course owner
UniSA Business
This course aims to develop and extend students' in-depth knowledge of marketing and commerce in the electronic environment.
The following topics will be covered in the course: types of eMarketing business models and their strategies: links to consumer behaviour in online product purchases; online advertising, branding and research; building customer traffic; ePayments and order fulfilment; social, legal and ethical issues such as fraud and cybersquatting and emerging trends in eMarketing such as mobile marketing.
Hanlon, A 2019, Digital Marketing: Strategic Planning & Integration, 1st edn, SAGE Publications Limited, UK
Common to all relevant programs | |
---|---|
Subject Area & Catalogue Number | Course Name |
MARK 5025 | Marketing Management |
Specific program | ||
---|---|---|
Program | Subject Area & Catalogue Number | Course Name |
DMBA | BUSS 5245 | Strategic Marketing |
DMMA | BUSS 5245 | Strategic Marketing |
NOTE: Students enrolled in MBA programs are required to take BUSS 5245 Strategic Marketing in place of MARK 5025 Marketing Management as the prerequisite course.
Nil
Component | Duration | ||
---|---|---|---|
INTERNAL, CITY WEST | |||
Preparatory | 1 x 1 week | ||
Seminar | 3 hours x 10 weeks | ||
INTERNAL, CITY WEST (INTENSIVE) | |||
Seminar | 30 hours x N/A | ||
EXTERNAL, CITY WEST, ONLINE | |||
External | 30 hours x N/A |
Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.
Critical analysis, Examination
EFTSL*: 0.125
Commonwealth Supported program (Band 3)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
How to determine your Commonwealth Supported course fee. (Opens new window)
Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.
Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
How to determine the relevant non award tuition fee. (Opens new window)
Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.
* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.