unisa logo
books-library-folders

Area/Catalogue
MARK 5025

graduate-cap

Course Level
Postgraduate

globe-earth-geography

Offered Externally
Yes

diploma-certificate-graduate-degree

Course ID
007467

pie-chart-graph

Unit Value
4.5

compass

University-wide elective course
No

calendar-2
Timetable/s

This class has not been
timetabled for year 2020.

Course owner

Course owner
School of Marketing

Course aim

To prepare students with skills and knowledge for advanced marketing studies and develop students' analytical capacity to tackle marketing problems in business practice.

Course content

This course encourages students to explain and apply key theoretical marketing concepts including: Basic marketing concepts through to advanced marketing management; Understanding markets, marketing intelligence and the marketing environment; Dealing with competition - market orientation; Consumer behavior, segmentation and targeting; Products, services and branding; Pricing and promotions; Retailing and distribution; Advertising and communication. 

Textbook(s)

Kotler, P and Keller, K L 2015, A framework for marketing management, 6th edn, Prentice Hall, New Jersey

Prerequisite(s)

Nil

Corequisite(s)

Nil

Teaching method

Component Duration
INTERNAL, CITY WEST
Preparatory 1 x 1 week
Seminar 3 hours x 10 weeks
INTERNAL, CITY WEST (INTENSIVE)
Seminar 30 hours x N/A
EXTERNAL, CITY WEST, ONLINE
External 30 hours x N/A

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.


Assessment

Task Length Weighting Duration
INTERNAL, CITY WEST
Research assignment 4200 words equivalent 70% N/A
Problem solving exercise 1800 words equivalent 30% N/A
INTERNAL, CITY WEST (INTENSIVE)
Research assignment 4200 words equivalent 70% N/A
Problem solving exercise 1800 words equivalent 30% N/A
EXTERNAL, CITY WEST, ONLINE
Research assignment 4200 words equivalent 70% N/A
Problem solving exercise 1800 words equivalent 30% N/A

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 3)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
How to determine your Commonwealth Supported course fee. (Opens new window)

Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the Division offering the course. To determine the cost of this course, go to:
How to determine the relevant non award tuition fee. (Opens new window)

Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation

Course Coordinators

Checking your eligibility