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Area/Catalogue
MARK 5033

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Course Level
Postgraduate

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Offered Externally
Yes

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Course ID
010343

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Unit Value
4.5

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University-wide elective course
No

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Timetable/s

This class has not been
timetabled for year 2020.

Course owner

Course owner
School of Marketing

Course aim

To develop student's knowledge of the role of marketing strategy and planning to underpin long-term organisational performance.  Students will learn about major trends and events shaping business strategy; and develop the ability to identify pertinent issues and link them together to create a coherent marketing plan.

Course content

Environmental analysis – internal and external analyis to identify occurrences, trends and other information to determine strengths, weaknesses as well as opportunities and threats. Major trends and changes occurring in the world and what they mean for business and marketing. Customer and Competitor analysis. Deriving a sensible marketing plan from information gathered via environmental analysis. Budgeting and forecasting. Key concepts in strategy, Principles of Pricing, Empirical generalisations and how they can help marketing planning.

Textbook(s)

Nil

Prerequisite(s)

Common to all relevant programs
Subject Area & Catalogue Number Course Name
MARK 5025 Marketing Management
Specific program
Program Subject Area & Catalogue Number Course Name
DCMA BUSS 5245 Strategic Marketing
DGMA BUSS 5245 Strategic Marketing
DMMA BUSS 5245 Strategic Marketing
OMMAA BUSS 5245 Strategic Marketing

Corequisite(s)

Nil

Teaching method

Component Duration
INTERNAL, CITY WEST
Preparatory 1 x 1 week
Seminar 3 hours x 10 weeks
EXTERNAL, CITY WEST, ONLINE
External 30 hours x N/A

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.


Assessment

Task Length Weighting Duration
INTERNAL, CITY WEST
Continuous assessment N/A 10% N/A
Case study 3000 words 50% N/A
Examination N/A 40% 2 hours
EXTERNAL, CITY WEST, ONLINE
Continuous assessment N/A 10% N/A
Case study 3000 words 50% N/A
Examination N/A 40% 2 hours

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 3)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
How to determine your Commonwealth Supported course fee. (Opens new window)

Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the Division offering the course. To determine the cost of this course, go to:
How to determine the relevant non award tuition fee. (Opens new window)

Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation

Course Coordinators

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