Study Bachelor of Business (Pathway to Master of Management (Advertising and Brand Management)) at the University of South Australia (UniSA). Information for International students.

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Entry requirements Degree overview Career outcomes How to apply Study experience

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NOT an Australian or New Zealand citizen
NOT an Australian Permanent Resident (including Permanent Humanitarian Visa holders)

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International students

Start date
February
July

Campus
City West

Duration
3 year(s) full-time

Mode
On-campus/Online

Program Code
DBBN

Prerequisites
None

Assumed Knowledge
None

Fees
AUD$ 38,300 per annum (per 1.0 EFTSL) for students enrolled in 2025

Admissions
Student Profile

English Language Requirements

IELTS total [6.0]
IELTS reading [6.0]
IELTS writing [6.0]

Equivalent English qualifications (PDF)

International Admission by Country
See full entry requirements

CRICOS Code
082882D

Entry requirements

Admission criteria

The admission criteria have been grouped to assist you to easily find the information most relevant to your circumstances. However, you may fit into more than one and the university will consider applicants against each of the relevant criteria.

Certain conditions apply. For more information refer to Appendix 4 of the University's Selection and Entry policy.

Applicants are required to meet one of the following criteria with a competitive result, and demonstrate that they
fulfil any prerequisite requirements and essential requirements for admission:

Recent secondary education
Meet any prerequisite requirements with a minimum grade of C- or equivalent
AND

Qualify for the South Australian Certificate of Education (SACE), and achieved a competitive Selection Rank (ATAR), or
Complete secondary qualifications equivalent to SACE, or
Complete the International Baccalaureate Diploma with a minimum score of 24 points

Applicants who have not achieved the Selection Rank required for automatic selection may be selected for any
remaining places based on the grades of their year 12 subjects.

OR
Higher education study

Complete or partly complete a recognised higher education program at a recognised higher education
institution, or
Complete at least four Open Universities Australia (OUA) courses at undergraduate level or above

OR
Vocational Education and Training (VET)

Complete an award from a registered training organisation at Certificate IV or above

OR
Work and life experience

Qualify for Special Entry, or
Complete a 12-month UniSA Foundation Studies program or equivalent, or
Hold completed secondary qualifications equivalent to SACE obtained more than 2 years in the past

Essential requirements for admission

Achieve a GPA of 4.0 or above on completion of their second year of study to be eligible.

Prerequisites

None

Assumed Knowledge

None

English language entry requirements

In addition, international students who speak English as a foreign language must have obtained one of the following standards within the last two years prior to admission. Possession of one or more of these qualifications, in addition to the academic entry requirements, does not, in itself, guarantee a place at the University of South Australia. Applications are considered on an individual basis and selection is competitive. Where previous study/work experience was conducted in English, the application must be accompanied by certified documentation from the educational institution/employer certifying that the language of instruction/employment was English.

English language test

IELTS total [6.0]
IELTS reading [6.0]
IELTS writing [6.0]

Please access the following link for a comprehensive list of English language tests accepted by UniSA and other important information in relation to meeting the University’s language requirements: English Language Equivalence Table (PDF)

Admission Requirements by Country

UK Board GCE A Levels/HK Board	7
Vietnam	7.5
Australia	70
IB (best 6)	26
USA SAT (1600)	1110
India (best 4) State Board	75
India (best 4) Central Board	65
HKDSE	15
Nepal NEB	2.61
Bangladesh HSC	4
Canada High School (OSSD)	65
Eynesbury FSP	330
German Abitur	3.5
Kenya KCSE (average)	B+
Malaysia STPM (best 3)	6
Malaysia UEC	30
Norway GPA	3
Pakistan HSSC	85
Sri Lanka A Levels (best 3)	7
Sweden GPA	13

View full entry requirements Hide full entry requirements

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Degree overview

Complete an undergraduate and postgraduate degree in just four years through our Fast-track to Masters program.
Graduate with a highly diverse skill-set and broader career opportunities.
Both on campus and mixed mode study options are available, providing you with flexibility throughout your studies.
Gain real-world experience through an industry internship, a mentorship opportunity or an overseas study tour.
Gain a solid grounding in core business concepts and tailor your studies to suit your career interests.
Develop career-ready skills employers are looking for once you graduate, with enterprise skills embedded in all business courses.
Enjoy the flexibility of a broad business degree and create your own study plan based on your career goals.
Participate in a one-year international exchange at the prestigious Rennes School of Business in Brittany, France, and receive two parchments in just three years.
Develop advanced skills in leadership, strategy and decision making.
Learn from experts who advise brands like Colgate and Lidnt.
UniSA Business is accredited by both AACSB International and EFMD (EQUIS) – the world’s leading accreditation bodies.
Study at a university recognised globally in Business. UniSA Business is in the top one per cent worldwide and has been awarded an overall five stars for excellence¹.
Study at the world's No.1 university for Brand Management research²
Study at the No.1 university in South Australia for graduate careers in Business and Management³.
Study at a Top 5 business school in Australia for quality.⁴.
Develop your knowledge for a successful career in business by studying a curriculum informed by above world-class research in business and management⁵.

¹UniSA Business is one of just 13 institutions in Australia and approximately 200 globally (from over 25,000 universities) to be EQUIS accredited. EFMD, March 2024. 2023 QS Stars Business School Ratings.²AFR BOSS Magazine, April 2018 – League of Scholars. ³ComparED (QILT) Graduate Outcomes Survey 2021-23 – Full-time Employment Indicator (Domestic Undergraduate). SA public universities. ⁴Ranked #5, Australian Financial Review BOSS Best Business Schools List 2023. ⁵2018 Excellence in Research for Australia (ERA)

Snapshot

This Fast-track to Masters program allows you to fast-track your career by completing an undergraduate and postgraduate degree in just four years. You will be able to diversify your skill set, increase your earning potential with a more advanced qualification, and expand your career opportunities across a range of fields.

As part of this packaged program, you can:

build your own degree by completing two minors (usually eight courses)) across a range of different study areas
undertake a one-year international exchange with Rennes School of Business in Brittany, France.

You will also benefit from other experience-based learning opportunities, including overseas study and business mentoring. Our summer and winter schools also offer exciting study and learning opportunities.

This degree will cover core courses in business with fundamental concepts such as economics, marketing and management. You will then go on to develop specialist skills in areas such as brand management strategy, media design and planning.

Want to look at other options available to you? UniSA offer a wide range of other Fast-track to Masters programs.

What you'll learn

Your undergraduate degree will start with core courses in business. These will give you a solid grasp of business fundamentals such as international business, economics and entrepreneurship. There are also eight courses that you can use to custom build your degree. For example, you could choose to do either:

two minors (four courses each) or
a 12-month international exchange

Learn more about majors, minors and sub-majors.

Through your postgraduate studies, you will advance your knowledge and skills in contemporary management practice. Develop your expertise in areas such as digital media, media design and planning, advertising and brand management strategy. Learn how to effectively manage organisations and achieve key business objectives.

Degree structure

Course name	Area and cat no.	Units	Reference
FIRST YEAR
First Semester (Study Period 1, 2 or 3)
Career Development in Business	BUSS 1060	4.5	Note(s): 2,3
Accounting for Business	ACCT 1008	4.5	Note(s): 2,3
OR
Quantitative Methods for Business	MATH 1053	4.5	Note(s): 2,3
Business and Society	BUSS 1057	4.5	Note(s): 2,3
OR
International Study Tour		4.5	Note(s): 5
OR
Elective		4.5		Rule(s): 1
Principles of Economics	ECON 1008	4.5	Note(s): 2,3
Second Semester (Study Period 4, 5 or 6)
Elective		4.5	Note(s): 2,3	Rule(s): 1
Marketing Principles: Trading and Exchange	MARK 1010	4.5	Note(s): 2,3
Business Law	LAWS 1018	4.5	Note(s): 2,3
Minor 1		4.5	Note(s): 1,3,4
SECOND YEAR
First Semester (Study Period 1, 2 or 3)
Business Intelligence	INFS 2036	4.5	Note(s): 2,3
Management and Organisation	BUSS 2068	4.5
Minor 1		4.5	Note(s): 1,3,4
Minor 2		4.5	Note(s): 1,4
Second Semester (Study Period 4, 5 or 6)
Entrepreneurship for Social and Market Impact	BUSS 2085	4.5
Minor 1		4.5	Note(s): 1,3,4
Minor 2		4.5	Note(s): 1,4
Minor 2		4.5	Note(s): 1,4
THIRD YEAR
First Semester (Study Period 1, 2 or 3)
Strategic Management	BUSS 3023	4.5
Minor 1		4.5	Note(s): 1,3,4
Minor 2		4.5	Note(s): 1,4
International Business Environments	BUSS 3103	4.5
OR
International Elective		4.5	Note(s): 6
Second Semester (Study Period 4, 5 or 6)
Marketing Management	MARK 5025	4.5
People, Leadership and Performance	BUSS 5114	4.5
Business Ethics	BUSS 5384	4.5
Fundamentals of Data Analytics for Business	INFS 5130	4.5

Electives

Course name	Area and cat no.	Units
Advanced level Electives
Business Decision Making Simulation	BUSS 3074	4.5
Solving Business Challenges	BUSS 3079	4.5
Business Practicum	BUSS 3080	4.5
Business Internship 30 Days	BUSS 3010	9
Virtual Industry Internship	BUSS 3100	4.5
Startup Studio	BUSS 3109	4.5
Negotiated Project	BUSS 3112	4.5
Suggested Electives
Business Virtual Study Tour - Undergraduate	BUSS 2070	4.5
Undergraduate Study Tour - Management	BUSS 2072	4.5
International Electives
International Management Ethics and Values	BUSS 3053	4.5
International and Comparative Human Resource Management	BUSS 3025	4.5

Rules & notes

Rules

1. Electives may be used to: complete an Experiential Elective (refer to Advanced Level Electives listing); undertake an international student exchange up to 18 units; or to study other courses of interest offered by UniSA Business. One elective may be chosen from outside UniSA Business. Course pre-requisites must be satisfied.

Notes

1. Two separate minors can be chosen from other program areas within UniSA Business or may be chosen from outside UniSA Business in areas such as languages or communication. Areas in UniSA Business include, Marketing; Small Business Management; Management; Finance; Accounting; Tourism and Event Management; Logistics and Supply Chain Management; Applied Economics; Human Resource Management; Sport and Recreation Management; Property; Innovation and Entrepreneurship. Two sub-majors may be completed consisting of six courses each.

2. Students that have been assessed as completing a qualification in a business discipline at AQF Diploma level or equivalent and have received 36 units of block credit aren't required to complete this course.

3. Students that have been assessed as completing a qualification in a business discipline at AQF Advanced Diploma level or equivalent and have received 54 units of block credit aren't required to complete this course.

4. Students may use two minors to complete a full year overseas exchange.

5. View available Overseas Study Opportunities at https://www.unisa.edu.au/global-experiences/study-overseas/ or contact short.programs@unisa.edu.au

6. The International Elective may be used: to complete an overseas practicum; as part of a full semester overseas exchange; or to complete the International Elective option provided in the Electives list.

Study hours

For each course you study, you will need to allocate time for various classes such as lectures, tutorials, workshops, seminars and practicals. Plus you will need additional hours to study in your own time to complete assignments, readings and projects, as well as to contribute to online discussion forums (independent study). So as a general rule, if you are studying full-time you would need to allocate 12–26 hours of study when at university and 14–28 hours of independent study per week.

Assessment

Your studies at UniSA will incorporate both practical, professionally-focused and research-based learning, so assessment types will vary. You can expect them to include:

reports, project documentation, case studies and presentations
essays and assignments
examinations
industry-relevant, research-based projects
practicals and team-based projects
participation in the workplace and in class

Global opportunities

Enrich your studies and your life – make overseas study part of your qualification. You may have the option to undertake an exchange, short-term program or study tour overseas while you study. We have links with universities worldwide, as well as a range of travel grants available to make going overseas much more accessible.

You can choose short-term or semester-long study from a range of universities and countries depending on your area of study and cultural interests.

Take a look at the global opportunities available.

Why Bachelor of Business (Pathway to Master of Management (Advertising and Brand Management))

This Fast-track to Masters program enables you to commence a 3-year Bachelor of Business and secure a place in a 1-year Master of Management (Advertising and Brand Management) degree (typically 1.5 years) in just four years of study.

You will fast track your progression into the master’s qualification by substituting four selected courses or electives in your bachelor's degree to complete master’s-level courses.

This program gives you a solid grounding in core business concepts and the flexibility to create your own study plan, as well as advanced brand management skills to become a successful leader and decision-maker in your field. There are different ways to tailor your undergraduate degree to suit your future career.

You can choose to:

Build your own degree by completing two minors (without electives) across a range of different study areas
Participate in a one-year international exchange with the prestigious Rennes School of Business in Brittany, France, and receive two parchments after just three years of full-time study. On exchange, you will have the flexibility to specialise in Management, Logistics and Supply Chain Management, Finance or Marketing, as well as undertake an internship in France. Upon successful completion of your studies, you will graduate with a UniSA Bachelor of Business and an International Bachelor Programme in Management from Rennes School of Business.

The Master of Management (Advertising and Brand Management) is designed in consultation with our network of industry and professional partners. It is informed by world-class research in management, marketing and business, combining up-to-date theory and the practical application of management models and methods.

UniSA Business is the only business school in South Australia accredited by both AACSB International (The Association to Advance Collegiate Schools of Business) and EFMD (EQUIS) – the world’s leading accreditation bodies recognising excellence in business education and research at a global level. These dual accreditations demonstrate the high standards we hold across all areas such as teaching, student learning and research, as well as our commitment to continually improving the quality of our programs.

An enriching student experience

Our flexible delivery and extra-curricular opportunities are designed to suit your lifestyle, preferred way of learning and career interests. You can benefit from online and on-campus study, part-time or full-time learning, Summer and Winter School intensive courses, mentoring and networking opportunities with industry, and accelerated learning pathways. Plus, you can make the most of professional development courses endorsed by industry, build leadership skills employers value through UniSA+ and seek support at our on-campus Business Student Hub.

Real-world connections

Our links to UniSA’s research facilities?ensure your learning is connected to the latest technologies, theories and applications of knowledge. In the Master of Management, our teachers are leaders in their field. You could be working with people from globally recognised research groups such as our Ehrenberg Bass Institute for Marketing Science.

In addition to learning from teachers with professional experience as part of your studies, we also offer opportunities for you to connect with industry outside the classroom. There are a range of engagement opportunities available to you, including:

Build your networks and career options by participating in the Business Career Mentor Program, which pairs you with an experienced business professional
Undertake a Business Internship or complete an industry project, and apply the skills and knowledge gained from your studies in a real workplace setting
Become a global citizen through our international exchange programs– we have more than 80 partner institutions worldwide, and study options that range from two weeks to one year
Meet one-to-one with a senior business executive through our Executive in Residence program. You’ll receive expert guidance and gain workplace insights that will support your career development.

We host regular University-wide careers events and workshops, expos, and alumni events in Australia and overseas.

This could be you

You'll graduate from UniSA prepared for a range of careers - see where Advertising and Brand Management could take you.

Career outcomes

Your career

As the No.1 university in South Australia for graduate careers¹, our quality teaching and experiences beyond the classroom will ensure you graduate career-ready.

Due to the flexibility in this degree, there are many career paths our graduates aspire to – your career will depend on your specialisation.

You could consider careers such as:

Business adviser: working with new or established businesses; analysing business plans and financial statements; advising on investments, marketing, funding and financial trends; understanding consumer needs and how to improve profitability.
Business development manager: driving the work of teams to run an organisation efficiently; coordinating several business units, managing resourcing, budgets and operations.
Business consultant: providing managing consulting services to help organisations improve performance and efficiency; analysing businesses and creating solutions to help meet goals.
Business owner: setting up a business or businesses; taking risks and serving as the chief decision maker; monitoring and controlling business activities, budget and resources.
Entrepreneur: using initiative, commercial acumen and broad ranging business skills to develop or transform a product or service for yourself or an organisation.
Marketing and communications officer: implementing communication and marketing strategies; delivering public relations messages to raise organisational profile; maintaining websites and social media; proactive and reactive media duties.
Brand manager: responsible for driving the growth of a brand; ensuring all aspects of a brand’s marketing and manufacturing match; creating a brand strategy and ensuring all aspects of a product or an activity align with the brand.
Marketing manager: overseeing and leading a marketing team and all functions; setting strategy; managing marketing plans, budgets and resources; assigning tasks and setting targets.
Media planner/Campaign manager: combining creative thinking with factual analysis to target marketing campaigns at audiences; identifying the best mediums for building brand awareness and sales.
Social media manager: directing the social media presence of a brand, product, individual or organisation; overseeing social media marketing and advertising; developing strategies to increase effectiveness; measuring performance; managing and creating content.
Visual communications manager: leading a creative team to realise the artistic vision of marketing strategies; overseeing graphic design elements for print, web and other media.

¹ComparED (QILT) Graduate Outcomes Survey 2021-23 – Full-time Employment Indicator (Domestic Undergraduate). SA public universities.

Industry facts

Employment for sales, marketing and public relations professionals in Australia is projected to increase by 15.8 per cent by 2024¹.

¹Australian Government Department of Employment, Occupational Employment Projections 2019

Between now and 2024 the availability of advertising and marketing roles in Australia is projected to increase by 17,700 (21.7 per cent)¹.

¹Australian Government Department of Employment, Occupational Employment Projections 2019

How to apply

How to apply for international students will give you helpful information about the application process at the University of South Australia. When you are ready, apply through our International Application System. If you would like to talk to someone near you about studying at the University of South Australia, we have agents all over the world who can assist you. Find an Education Agent in your country.

Alternative Pathways

Australian

There are other pathways you can follow to study this degree, including:

UniSA College Diploma in Business
UniSA College Undergraduate Certificate in University Studies (Business)
SAIBT Diploma of Business - if you complete this two year Diploma, you can apply to enter the 2nd year of this degree
see the full list of entry pathways that may apply

International

There are other pathways you can follow to study this degree, including:

SAIBT Diploma of Business - if you complete this two year Diploma, you can apply to enter the 2nd year of this degree
see the full list of entry pathways that may apply

Credit transfer

You could be eligible for credit for previous studies you have undertaken. Find out online.

Go to credit assessor

Life in Adelaide

Current international students talk about living in Adelaide and studying at UniSA.

Hear from our students

Scholarships

Every year, over 2,500 UniSA students are supported in their studies through scholarships and grants worth millions of dollars. Check out the scholarships below. One of them may be perfect for you. Visit our scholarships page for more.

More scholarships

Vice Chancellor's International Excellence Scholarship

Recipients can get a 50% reduction on tuition fees for up to four years of full-time study for selected degrees.

Learn more

International Merit Scholarship

Recipients can get a 15% reduction on tuition fees for the duration of their chosen degree.

Learn more

Your study experience and support

As a UniSA student, you will have unique access to work placement opportunities, overseas study tours and exchanges, networking events, internships, guest speakers and more.

Our campuses are equipped with state-of-the-art facilities including modern lecture theatres, libraries, workshops and laboratories, as well as spaces that simulate real work environments. These are all supported by the latest technologies and a 24/7 online learning platform. We have health services on campus, gymnasiums, technology zones and great student lounges. You will also gain access to a range of community clinics, which provide professional and cost effective services in areas of health, business, law and psychology. There are campus sport activities to keep you active, and if you are keen to explore the social side of university life, there are movies, cooking demonstrations, parties and lots more.

Adelaide also has a variety of accommodation options to suit different requirements and budgets. Options include dedicated student accommodation and private rentals. See our long-term accommodation pages, or explore our student accommodation by Scape on Bank Street in Adelaide’s lively cultural precinct, an ideal location for students. It is within easy reach of UniSA’s city and metropolitan campuses, Rundle Mall shopping, the Central Market, Chinatown, and the West End’s vibrant nightlife. It is also across the road from the Adelaide train station, and on bus and tram routes.

Student services

Our international student services provide you with all the support you need at university. We want you to succeed, and if you need help, we're here to assist. You can access a full range of support services, including:

career advice and mentoring
help with student visas and health cover
personal counselling
academic counselling
fees and finance help
common rooms
prayer rooms
security officers
accommodation services
as well as services offered through our student association, USASA.

We also offer study support from our Learning Advisers face-to-face or online. They are here to help you develop academically and professionally during your studies, and can offer help with the English language too. When you become a UniSA student, you can also contact Campus Central for help with anything related to your degree. They will help you with your enrolment, ID cards, fees, timetables and more.

24/7 digital environment

Our learnonline facilities include a personal learning environment with virtual classrooms, lecture recordings, emails, learning support, administration, library access and results. The environment is available 24 hours a day, seven days a week, so you can tailor your learning to your life. We are continually investing in innovative digital technologies for a high-quality student learning experience.

Your campus

We have six campuses in metropolitan and regional areas, each with modern facilities including lecture theatres, libraries and laboratories, as well as spaces that simulate real work environments.

Your program director

I am a Senior Lecturer (Strategy and Entrepreneurship) and the Program Director for a number of postgrad business courses. I am also the co-Director for Centre for Enterprise Dynamics in Global Economies (C-EDGE), a research centre within UniSA. In the past I had the opportunity to work and provide consultancy to industry and the government in Australia and India. I’ve also conducted extensive, high-quality research in the field of innovation policy, entrepreneurship, strategy, and international business. As Program Director for this degree, I believe students will benefit from both industry informed coursework and practical opportunities such as business mentorships, to help advance their future career goals.

Dr Sarah Chua

Program Director

Enquire

Dr Sarah Chua

Program Director

Enquire

Ask UniSA

How do I apply?

There are a number of ways to apply to study UniSA's undergraduate and postgraduate coursework degrees.

You can access our online International Application System through our How to Apply page. The International Application System is an easy and secure online application and acceptance process. You will have visibility of your application through the secure online portal with the ability to download offer documents, submit your acceptance and make a payment.

Alternatively you can submit an application through one of the University's registered Education Agents.

If you are completing an Australian year 12 qualification in Australia or overseas, or the International Baccalaureate (IB) Diploma Programme in Australia, you must apply through SATAC http://www.satac.edu.au/.

If you are applying for the UniSA Study Abroad or Study Abroad Plus program, you can submit your application online here.

Postgraduate study by research
For information on applying to do postgraduate study by research, including Masters by Research, PhDs or Doctorates, please visit http://unisa.edu.au/resdegrees.
Is there a closing date for applications?

There is no closing date for submitting your application however the admissions process takes between one and three weeks from the date that we receive your application and all required supporting documentation.

If you are completing an Australian year 12 qualification in Australia or overseas, or the International Baccalaureate (IB) Diploma Programme in Australia, you must apply through SATAC. Key dates for applications can be found here.
What credit can I receive for previous studies?

You may be eligible to receive credit or advanced standing for your chosen UniSA degree based on your previous studies, if they are in a related area at an equivalent or higher level. Receiving credit will reduce the number of courses you undertake within the degree, and may also reduce the overall duration of your degree.

The amount of credit you may be eligible to receive is assessed on a case-by-case basis by the Admissions team.

The best way to determine your eligibility to receive credit or advanced standing is to apply using our International Application System which can be found on our How to Apply page. You will need to supply detailed syllabus documents with your application.
Can I speak to someone regarding my study options?

UniSA welcomes the opportunity to speak with you regarding your study options. Our staff are able to talk to you about degree information, career outcomes and pathways, entry requirements, applications, and student life, so that you are able to make the best study decision for your future.

Click here to book a 1:1 appointment with one of our enquiries team.

We also have many events throughout the year in Australia and overseas where you can speak with UniSA representatives about your area of interest. View our calendar of events in your home country by selecting the 'International' filter.

More FAQs

What others are saying

UniSA was the only university that offered the program I really wanted to study. I loved the idea that I could study an undergraduate and postgraduate degree together in such a short time, excel at it, still partake in the culture and events, and meet amazing people! Since the start of my degree, I have seen positive impacts on my personality and confidence, as well as my interpersonal, presentation and leadership skills. My university experience has been a great opportunity to grow and develop by combining two of my interests – business and people.

Anet Varghese

Bachelor of Business, Master of Management (Marketing)