Interested in Marketing?

Prepare for a dynamic and progressive career with a marketing degree which offers cutting-edge knowledge and real-world industry experience.

Whether you choose to study a degree in marketing, design and marketing or marketing and communication, you will graduate as a specialist, applying and testing theoretical knowledge in a professional context and learning from world-class researchers in our Ehrenberg-Bass Institute for Marketing Science – the world’s largest centre for evidence-based marketing. 

Ehrenberg-Bass has more than 60 Marketing Scientists making discoveries about how brands grow and buyers behave which means you'll learn from the very same experts who advise global brands including Procter & Gamble, CBS and Nestlé.

You will graduate with the skills and knowledge to make smarter marketing decisions, grow brands, gain market share, increase sales, and support decision-making and strategic development.

Key features

  • Study at a university ranked No.1 in SA for graduate careers in Business and Management1 and No.1 in SA for Business and Management Research2.
  • Learn from marketing experts who advise some of the world's biggest brands like Procter & Gamble, CBS and Nestlé.
  • UniSA is a global leader in Brand Management research3.
  • Be selected to participate in our in-house Marketing Clinic and provide advice to small to medium-sized businesses under the supervision of marketing experts.
  • Gain real-world experience as part of your studies through an internship, student exchange or mentorship opportunity – we have more than 2,500 industry partners and over 60 university partners worldwide.
  • Explore scholarship opportunities with the chance to apply for a part-time position as a Research Assistant at the world-renowned Ehrenberg-Bass Institute for Marketing Science.
  • UniSA Business is in the top one per cent worldwide4 and has been awarded an overall five stars for excellence in the QS Stars Ratings 2020.
  • UniSA Business is accredited by both AACSB International (The Association to Advance Collegiate Schools of Business) and EFMD (EQUIS) – the world’s leading accreditation bodies recognising excellence in business education and research at a global level.
  • Ranked No. 1 in SA and Top 10 in Australia for Business and Management5.
  • Add a 1-year master's degree to your studies with our Fast-track to Masters package, and complete an undergraduate and postgraduate degree in just four years.
  • Our marketing programs are accredited by the Australian Marketing Institute (AMI), this accreditation ensures graduates are provided with an appropriate set of knowledge and skills required by employers in the marketing industry.

1ComparED (QILT) Graduate Outcomes Survey 2018-20 – Full-time Employment Indicator (Postgraduate). Public SA-founded universities only. 22018 Excellence in Research for Australia (ERA).  3AFR BOSS Magazine, April 2018 – League of Scholars.  4UniSA Business is one of just 12 institutions in Australia and approximately 200 globally (from over 25,000 universities) to be EQUIS accredited. EFMD, March 2022. 52022 QS Subject Rankings.

Why UniSA?

  • UniSA is an unstoppable university for unstoppable people. As one of the World’s Top Young Universities1, we’ll ensure you get the experience your future profession demands so it’ll feel like you’re studying one minute and in a career the next.
  • UniSA is No.1 in South Australia for graduate careers in Business and Management2 and a global leader in Brand Management research3.
  • Join South Australia’s No.1 University for Business and Management Research4.
  • UniSA Business is in the top one per cent worldwide5 and has been awarded an overall five stars for excellence in the QS Stars Ratings 2020.
  • UniSA Business is the only business school in South Australia accredited by both AACSB International and EFMD (EQUIS) – the world’s leading accreditation bodies. These dual accreditations demonstrate the high standards we hold across all areas such as teaching, student learning and research, as well as our commitment to continually improving the quality of our programs.
  • Develop career-ready skills employers are looking for once you graduate, with enterprise skills embedded in all business courses
  • Our marketing programs are accredited by the Australian Marketing Institute (AMI), this accreditation ensures graduates are provided with an appropriate set of knowledge and skills required by employers in the marketing industry.
  • We are home to the world’s largest centre for research into marketing, the Ehrenberg-Bass Institute for Marketing Science, who advise some of the world's biggest brands – you'll learn from the very same experts.
  • Further your professional experience in our on-campus Marketing Clinic, consulting and providing advice to businesses, under the supervision of marketing experts.
  • Experience hands-on learning opportunities and connect with industry professionals right from day one.
  • Choose from flexible learning options to suit your needs and lifestyle including online, on-campus, full-time and part-time study.
  • Explore our wide range of grants and scholarships to support your studies.
  • We are consistently recognised and awarded for our excellence in teaching, the quality of our degrees and satisfaction of our students – there's never been a better time to study at the University of South Australia.

1UNSTOPPABLE® is a Kellogg Company trade mark used under licence. Ranked #26, 2019 THE Young University Rankings. Ranked #30, 2020 QS Top 50 Universities Aged Under 50. 2ComparED (QILT) Graduate Outcomes Survey 2018-20 – Full-time Employment Indicator (Postgraduate). Public SA-founded universities only. 3AFR BOSS Magazine, April 2018 – League of Scholars. 42018 Excellence in Research for Australia (ERA). 5UniSA Business is one of just 12 institutions in Australia and approximately 200 globally (from over 25,000 universities) to be EQUIS accredited. EFMD, March 2022.

Enhance your study experience

  • Combined degrees: We offer a wide range of undergraduate combined degrees so you can pair two interest areas and tailor your qualification. Take advantage of the opportunity to specialise in two fields and expand your career prospects.
  • Fast-track to Masters: For select degrees, you can complete a bachelor’s and master’s qualification in just four years through our Fast-track to Masters  package. This unique offering allows you to fast-track your studies and graduate with greater expertise and career opportunities.
  • Business Career Mentor Program: Engage in our Business Career Mentor Program and be paired with an experienced business professional to enhance your network and career.
  • Executive in Residence Program: Meet one-to-one with a senior business executive and industry leader through our Executive in Residence program. This initiative enables you to seek expert guidance for your career development and support to advance your career.
  • Hands-on experience: You can gain valuable industry experience before you graduate with access to internships, professional development courses, Summer or Winter School intensives and more – plus we give you a longer break between semesters to make sure you have the time.
  • Enterprise Skills: To prepare you for a diverse future career in business, UniSA Business is committed to ensuring you graduate with a sound knowledge base and the skills employers are looking for. These skills, better known as Enterprise Skills, will help prepare you for success regardless of field or industry.
  • Study abroad: Explore the world and gain an international perspective as part of your studies with our student exchange program. Whether it's a semester or short term exchange or a study tour, you'll find the experience invaluable for your personal and professional development.

UniSA offers the following Marketing degrees

Choose your level of study

World-class partners for a world-class university

We are a globally connected university with over 2,500 industry and professional relationships that support student internships, research and community engagement.

Your career

Business_Hub_images-47 copy.jpgAs the No.1 university in South Australia for graduate careers in Business and Management1, our quality teaching and experiences beyond the classroom will ensure you graduate career-ready.

Careers to consider include:

  • Brand manager: responsible for driving the growth of a brand; ensuring all aspects of a brand’s marketing and manufacturing match; creating a brand strategy and ensuring all aspects of a product or an activity align with the brand
  • Corporate communication advisor: building and maintaining brand; generating media coverage and message placement; public speaking; partner and relationship building; writing and editing
  • Digital marketer: driving sales and conversions; optimising website usability; implementing digital and email marketing campaigns; analysing and reporting on website performance and other digital channel initiatives
  • Market analyst: interpreting data and reporting on it; making recommendations based on research findings; applying qualitative and quantitative techniques to interpret data
  • Marketing and communications officer: working across any (or all) communications channels such as media and publications, social media and digital, internal communications or brand
  • Media planner: combining creative thinking with factual analysis to target marketing campaigns at audiences; identifying the best mediums for building brand awareness and sales

1ComparED (QILT) Graduate Outcomes Survey 2018-20 – Full-time Employment Indicator (Postgraduate). Public SA-founded universities only.

Global networks

We are a globally connected university, our staff and students come from over 90 countries. We have more than 2,500 industry and professional relationships that support student internships, research and community engagement.

In the 2018 Excellence in Research for Australia (ERA) rankings, we were the only university in South Australia to have all our Business and Management research rated above world-class. We have strong links, individually and collectively, with leading and like-minded research institutions in North America, Europe and the UK and are building equally exciting new relationships in Asia.

Industry facts

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Employment for sales, marketing and public relations professionals in Australia is projected to increase by 24,200 (15.8 per cent) by May 2024.

Australian Government Department of Employment, Occupational Employment Projections 2019

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Employment for advertising and marketing roles in Australia is projected to increase by 17,700 (21.7 per cent) by May 2024.

Australian Government Department of Employment, Occupational Employment Projections 2019

 

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Study at UniSA

You'll graduate from UniSA prepared for a range of careers – see where our marketing degree could take you.

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What others are saying

"My marketing degree gave me an insight into a great number of areas related to marketing, from business management to communications, public relations and even law. Developing an understanding of these professions was beneficial in a number of ways and has helped my career working at a large national organisation greatly. Marketing is an amazingly dynamic field, and if you’re considering it – dive in. There’s something for everyone."

Terri Feil

Bachelor of Marketing and Communication
Marketing Manager (Wealth), Bendigo and Adelaide Bank

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Terri Feil

Bachelor of Marketing and Communication
Marketing Manager (Wealth), Bendigo and Adelaide Bank

Studying exposes you to different industries and topics that you may not have had previously. It opens your eyes and mind to other possibilities. Really understand what your strengths are before taking the next step, by matching what you’re good at with what makes you feel good - this will help you be successful in your career. Careers are not linear, they bounce around depending on where the opportunities lie. Say yas to opportunities even if they’re outside your field! We look for individuals who can build rapport quickly, have strong relationship skills, and adopt a growth mindset. Communication skills both verbal and written are also important, as is the capability to influence.

Susan Frangakis

UniSA Marketing graduate
Head of Business Delivery, People & Culture | Bendigo and Adelaide Bank

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Susan Frangakis

UniSA Marketing graduate
Head of Business Delivery, People & Culture | Bendigo and Adelaide Bank

“Our marketing degrees enabled us to build our brand with a strong framework and understand the power of networking, which we continue to use in our day-to-day operations. We can’t stress enough how important relationship building is in business."

Corey DeCandia and Jordan Kallios

UniSA Marketing graduates
Co-founders | Vacay Swimwear

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Corey DeCandia and Jordan Kallios

UniSA Marketing graduates
Co-founders | Vacay Swimwear

Why study at UniSA?

As one of the most innovative universities in Australia and Asia, there are many reasons to study with us. Here are just three:

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Accessible, helpful and flexible

We have six campuses, a 24/7 online learning environment, and we offer flexible study options like online and evening courses.

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Graduate success

UniSA is South Australia's number one university for graduate careers.*
*ComparED (QILT) Graduate Outcomes Survey 2019-21 – Full-time Employment Indicator (Undergraduate). SA public universities.

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A five star university

Five stars for research, employability, teaching, facilities, internationalisation, inclusiveness and innovation*
*2022 QS Stars Ratings