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Start Date
February
August

Duration
2 year(s) full-time

Program Code
DMIN

SATAC Code
4CM213 (Internal)
4CM214 (Internal)

Study as
Full-time or part-time

Mode
On-campus

Fees
$AU 30,000 per 1.0 EFTSL for students enrolled in 2021

Degree overview

  • A two-year International MBA with a global focus that does not require previous work experience.
  • Provides early-career professionals with advanced management knowledge and skills to excel in international business.
  • Learn about business strategy, leadership, data analytics, global marketing, accounting for management, and much more
  • Benefit from a range of flexible learning options to best suit your individual needs.
  • Gain real-world experience as part of your studies through an optional internship, student exchange or mentorship opportunity.
  • Qualify for Advanced Standing for previous qualifications and complete your degree in just 1.5 years.
  • Be mentored by a senior business leader through the Executive Partners Program.
  • Learn from leading marketing scientists at the Ehrenberg-Bass Institute for Marketing Science who advise some of the world's biggest brands like Procter & Gamble, CBS and Nestlé.
  • Study a curriculum informed by above world-class research in Marketing and Communication1.
  • UniSA Business is ranked in the top one per cent worldwide2 and has been awarded an overall five stars for excellence in the QS Stars Ratings 2020.
  • UniSA Business is accredited by both AACSB International (The Association to Advance Collegiate Schools of Business) and EFMD (EQUIS) – the world’s leading accreditation bodies recognising excellence in business education and research at a global level.
  • UniSA Business is a global leader in Brand Management research3.

12018 Excellence in Research for Australia (ERA).  2UniSA Business is one of just ten institutions in Australia and 189 globally to be accredited by EQUIS (from over 16,500 worldwide). EFMD, February 2020.  3AFR BOSS Magazine, April 2018 – League of Scholars.

Snapshot

SNoonan_UniSA BusHub_231017_004.jpgAre you an early-career professional looking to progress your career in an international business context?

This degree will develop your knowledge of the global business environment and enable you to maximise your career development opportunities and employment prospects. You will benefit from a range of experience-based learning opportunities, including overseas study and business mentoring by a senior business leader through the Executive Partners Program.

You will learn about business strategy, international trade, global marketing and international human resource management with a focus on the design and planning of effective media, and brand management strategy.

You will graduate with the knowledge and skills to address complex digital media issues, design successful marketing and branding strategies, and the expertise to accelerate your career as a business professional in an international context. 

What you'll learn

Postgraduate Business students

The 2-year program comprises 16 courses including 4 electives and an industry placement/project. You will start with seven core courses common to all specialisations in the International MBA. Through these, you will develop advanced skills and expertise in areas of international management including:

  • the global business environment
  • people leadership and performance
  • economic principles for business
  • fundamentals of data analytics

You will then move into your specialisation studying areas such as e-Marketing, advertising, brand management etc.

Degree structure

Course name Area and cat no. Units Reference  
BUSINESS CORE COURSES
Marketing Management MARK 5025 4.5 Note(s): 3 Rule(s): 3
Accounting for Management M ACCT 5011 4.5 Rule(s): 3
Economic Principles for Business ECON 5020 4.5 Rule(s): 3
Global Business Environment BUSS 5300 4.5 Rule(s): 3
PROGRAM CORE COURSES
Fundamentals of Data Analytics for Business INFS 5130 4.5
Managing the Global Workforce BUSS 5302 4.5
People, Leadership and Performance BUSS 5114 4.5
ADVERTISING AND BRAND MANAGEMENT SPECIALISATION
Advertising: Theory and Practice MARK 5024 4.5
eMarketing MARK 5080 4.5
Advertising: Planning and Buying Media MARK 5079 4.5
Brand Management MARK 5031 4.5
Specialisation Elective 4.5 Note(s): 1
Specialisation Elective 4.5 Note(s): 1
BUSINESS ELECTIVES
Elective 4.5 Note(s): 2 Rule(s): 6
Professional Consulting Project BUSS 5434 4.5 Note(s): 4
OR
Business Practicum G BUSS 5396 4.5 Note(s): 4
International Business: Strategy and Ethics BUSS 5034 4.5 Rule(s): 4

Study hours

For each course you study, you will need to allocate time for various classes such as lectures, tutorials, workshops, seminars and practicals. Plus you will need additional hours to study in your own time to complete assignments, readings and projects and contribute to online discussion forums. So as a general rule, if you are studying full-time you would need to allocate 12 – 26 hours of study when at university and 14 – 28 hours of independent study per week.

Assessment

ICC_021115_003.jpgYour courses will incorporate practical, professionally focused, and research-based learning. Assessments may include:

  • case studies and reports 
  • essays and assignments  
  • examinations  
  • an industry-relevant project  
  • an oral or online presentation  
  • a journal or a portfolio 
  • a work placement

Global opportunities

Our strong connections with prestigious universities in Europe, Asia, and the Americas open up doors to new possibilities and experiences, giving you the opportunity to undertake international exchanges and study tours. Travelling and studying with leading academic staff and your peers is a wonderful opportunity to develop first-hand knowledge of the international business environment. You’ll find the experience invaluable for your personal and professional development, giving you a global perspective.

UniSA has links with universities worldwide. You can choose short-term or semester-long study from a range of universities and countries depending on your area of study and cultural interests. Take a look at the global opportunities available.

Once you are a current student, you will be able to explore various study tours and exchanges and take advantage of Student Mobility Grants to make going on an overseas exchange or study tour achievable.

Global opportunities

Research


Working closely with industry, UniSA generates high-quality enterprising research that informs our curriculum and tackles real-world problems. We are renowned for our concentration of global thought-leaders and academic experts in the areas of marketing, human resource management, tourism and events management, logistics and supply chains, applied economics, business analytics, and international business.

Our curriculum is informed by our research expertise which ranked ‘Above World-Class’ in Business, Management, Marketing and Tourism in the 2018 Excellence in Research (ERA) rankings. This program is taught by leading business experts from our broad range of research concentrations, research institutes and centres.

Ehrenberg-Bass Institute for Marketing Science


The University of South Australia is home to the world-renowned Ehrenberg-Bass Institute for Marketing Science. The Institute is the world’s largest institute for research into marketing. It is supported by more than 60 companies worldwide via the Institute’s Corporate Sponsorship Program, including:

  • Colgate-Palmolive
  • CBS
  • Google
  • Lindt & Sprüngli
  • Procter & Gamble
  • Unilever

The Institute has been making important discoveries about marketing for more than a decade, with its leading research embedded into our marketing degrees. You will get up-to-date industry knowledge, insights and access to the experts who advise some of the world’s biggest brands.

Why International Master of Business Administration (Advertising and Brand Management)

UniSA_Business_Partner_program-16LR.jpg

This two-year International MBA provides professionals with advanced knowledge and management skills for international business. It does not require previous work experience.

Courses are designed in consultation with industry professionals, so you’ll learn through real-life case studies and develop the knowledge and expertise you need to address today’s global business challenges.

Through UniSA’s global business focus, executive knowledge and networks you’ll gain real-world insights. You will graduate with the knowledge, skills and experience to succeed in your future career—no matter where in the world you choose to work.

UniSA Business is the only business school in South Australia accredited by both AACSB International (The Association to Advance Collegiate Schools of Business) and EFMD (EQUIS) – the world’s leading accreditation bodies recognising excellence in business education and research at a global level. These dual accreditations demonstrate the high standards we hold across all areas such as teaching, student learning and research, as well as our commitment to continually improving the quality of our programs.

The Advertising and Supply Chain specialisation is designed and taught by academics actively involved in collaborative industry research. Courses draw on international research and professional experience both locally and abroad, so they are relevant, practical and applicable for today’s environment. You will develop the expertise and skills for effective professional practice.

An enriching student experience

Our flexible delivery and extra-curricular opportunities are designed to suit your lifestyle, preferred way of learning and career interests. You can benefit from a blend of online and on-campus study, part-time or full-time learning, Summer and Winter School intensive courses, mentoring and networking opportunities with industry, and leadership skill development. You can also explore accelerated learning pathways and seek program support from our Business Student Hub.

Real-world connections

Placements and internships bridge the gap between study and work. Our connections to industry create opportunities for you to grow. These experiences build confidence in the business world and give you a competitive edge.

Executive Partners Program

Have you ever considered having a business mentor? As part of your studies, you can apply for our Executive Partners Program.

This is a unique opportunity for our postgraduate students to engage with highly successful industry executives to enhance their studies and career. Our Executive Partners are either active, semi-retired or recently retired business professionals who have a wealth of knowledge and want to help you achieve your goals.

Discover more

Hear from Executive Director: MBA and Executive Education about what makes our International Master of Business Administration unique, and what opportunities you can make the most of as a UniSA student.

UniSA Video

Career outcomes

Your career

Upon graduation, an International Master of Business Administration (Advertising and Brand Management), will equip you with specialist skills to pursue advertising career opportunities worldwide.

Your advanced marketing knowledge and management skills will enable you to progress into senior advertising and marketing roles such as:

  • Advertising manager: supervising the production of advertising campaigns; developing plans to increase sales for clients; acting as a liaison between their agency and its clients
  • Brand manager: responsible for driving the growth of a brand; ensuring all aspects of a brand’s marketing and manufacturing match; creating a brand strategy and ensuring all aspects of a product or an activity align with the brand
  • Digital marketing manager: driving sales and conversions; optimising website usability; implementing digital and email marketing campaigns; analysing and reporting on website performance and other digital channel initiatives; driving search optimisation and Google adwords strategy
  • Media planner or campaign manager: combining creative thinking with factual analysis to target marketing campaigns at audiences; identifying the best mediums for building brand awareness and sales

Industry facts

job-listings

Employment for sales, marketing and public relations professionals in Australia is projected to increase by 15.8 per cent by 20241.

1Australian Government Department of Employment, Occupational Employment Projections 2019

data-presentation

Between now and 2020 the availability of advertising and marketing roles in Australia is projected to increase by 17,700 (21.7 per cent)1.

1Australian Government Department of Employment, Occupational Employment Projections 2019

How to apply

Applying to study with us:

  • go to the top of this page and make note of the relevant SATAC code (see below) then click Apply
  • you will be redirected through to the SATAC website to continue your application

You may be eligible for Advanced Standing. When applying through SATAC, please refer to the codes below. If you are uncertain about your eligibility, please include more than one SATAC code in your list of application preferences. 

  • 2 years - SATAC CODE 4CM213
  • 1.5 years - SATAC CODE 4CM214

What is Advanced Standing?

Advanced Standing for previous studies means you can complete the requirements of this qualification in less than 2 years. You can apply if you have successfully completed one of these (please see entry requirements for further details):

  • a bachelor degree in a business discipline
  • a bachelor degree which includes a major in business, commerce, marketing or management
  • a graduate certificate in a business discipline

Alternative Pathways

Australian
If you would like to strengthen your business knowledge with a shorter qualification, the Graduate Certificate in Business (four courses) may suit you. This provides an entry pathway into the International Master of Business Administration Program.

International
If you would like to strengthen your business knowledge with a shorter qualification, the Graduate Certificate in Business (four courses) may suit you. This provides an entry pathway into the International Master of Business Administration Program.

Scholarships

Every year, over 2,500 UniSA students are supported in their studies through scholarships and grants worth millions of dollars. Check out the scholarships below. One of them may be perfect for you. Visit our scholarships page for more.

More scholarships

Your study experience and support

Our campuses have fantastic facilities including modern lecture theatres, libraries, workshops, laboratories, tech zones, and areas that simulate real work environments. You’ll also find student gyms and campus sport activities to keep you active. We also offer flexible study options, with online resources available for accessing lecture recordings, virtual classrooms, library resources and learning support. 

Adelaide has a variety of accommodation options to suit different requirements and budgets. Options include dedicated student accommodation or private rentals. See our long-term accommodation pages for plenty of options. If you need somewhere to live, our new student accommodation by urbanest is on Bank Street in Adelaide’s lively cultural precinct, a perfect location for students. It is within easy reach of UniSA’s city and metropolitan campuses, Rundle Mall shopping, the Central Market, Chinatown, and the West End’s vibrant nightlife. It is also across the road from the Adelaide train station, and on bus and tram routes.

Student services

Student services

The Business Student Hub is a convenient, central support service for business students, from first year through to graduation. The team provides expert advice on study options, elective choices and any academic difficulties. It also helps with referrals to support services across the University. The Business Student Hub is there to facilitate your life at university, so you get the most out of your UniSA experience.

Our student support services will make your life at university easier. We want you to be successful, and if you need help, we're here to assist. We provide a full range of support services, including: 

  • academic counselling
  • personal counselling
  • social support services, including family support and nearby childcare
  • common rooms
  • prayer rooms
  • security officers
  • services offered through our student association, USASA.

When you become a UniSA student you can contact Campus Central for help with anything related to your degree. They will help you with your enrolment, ID cards, fees, timetables and any other questions you might have.

24/7 digital environment

With interactive online course materials and a 24/7 learning environment you can organise your study to suit your lifestyle. You can:

  • study online, including accessing videos and course resources
  • participate in virtual classrooms
  • submit your assignments and get feedback online
  • use forums and discussion boards for team work and communication

Our learnonline facilities include a personal learning environment with virtual classrooms, lecture recordings, emails, learning support, administration, library access and results. The environment is available 24 hours a day, seven days a week, so you can tailor your learning to your life. We are continually investing in innovative digital technologies for a high-quality student learning experience.

Please note some on-campus attendance (such as to attend seminars, workshops or examinations) and/or placements may apply. Any requirements like this are detailed on individual course pages.

Student services

Your campus

We have six campuses in metropolitan and regional areas, each with advanced facilities including modern lecture theatres, libraries, laboratories, and areas that simulate real work environments.

Location This degree is delivered at the following campus.

Your program director

The business and management programs at UniSA are globally recognised, industry focused, and designed to develop students’ managerial capabilities and prepare them for careers as leaders of the future. My qualifications include a PhD in Management, Master of Business, as well as being a Graduate of Australian Institute of Company Directors (GAICD). I have lived and worked in several countries including Dubai, Japan, Vietnam and Singapore where I worked in senior roles for internationally recognised companies. My teaching and research focus on entrepreneurship and firm performance, consumer behaviour and marketing strategies for the tourism and hospitality industry. My extensive experience in the tourism and hospitality industry, coupled with my prior managerial roles, allow me to have a holistic, industry-focused approach to my teaching and research.

AsPr Rob Hallak

Program Director

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Portrait image for AsPr Rob Hallak
Portrait image for AsPr Rob Hallak

AsPr Rob Hallak

Program Director

Enquire

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What others are saying

This specialisation builds on core MBA skills by adding up to date content in advertising and brand management developed by the world-famous Ehrenberg Bass Institute of Marketing Science. Dozens of the world’s biggest marketing companies subscribe to the research produced by the Institute. The same people who work with these major companies create the learnings and teach the courses in this degree.

Professor Larry Lockshin


Employment: University of South Australia
Role: Professor in Wine Marketing

Larry Lockshin.jpg

Professor Larry Lockshin


<br />Employment: University of South Australia