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Start date
February
August

Duration
0.5 year(s) full-time

Program Code
DCKG

Fees
2020: AUD$ 35,900 per annum (per 1.0 EFTSL)

English Language Requirements
  • IELTS total [6.5]
  • IELTS reading [6.0]
  • IELTS writing [6.0]
Equivalent English qualifications (PDF)

International Admission by Country
See full entry requirements

CRICOS Code
098295C

Degree overview

  • Explore current, practical real-world examples of best practice and confidently apply your skills to business environments.
  • Learn from experts who advise global brands such as Procter & Gamble, ESPN and Nestlé.
  • Use this qualification to enter the marketing sector, upskill for career advancement or to continue your studies through a range of UniSA master's degrees (excluding MBA).
  • Connect with a senior business leader through our Executive Partners Program.
  • Benefit from flexible study options and learn full-time, part-time, on campus, online or in mixed mode.
  • Study a curriculum informed by above world-class research in Marketing1.
  • UniSA is No.1 in SA for postgraduate employment outcomes in Business and Management2.
  • UniSA Business School is a global leader in Brand Management research3.
  • The University of South Australia Business School is in the top one per cent worldwide4 and has been awarded an overall five stars for excellence in the QS Stars Ratings 2019.

12018 Excellence in Research for Australia (ERA). 2QILT: Graduate Outcomes Survey Course Experience Questionnaire 2016-18 – Full-time Employment Indicator. Public SA-founded universities only.  3AFR BOSS Magazine, April 2018 – League of Scholars.  4UniSA Business School is one of just nine institutions in Australia and 183 globally to be accredited by EQUIS (from over 16,500 worldwide). EFMD, August 2019.

Snapshot

SNoonan_UniSA BusHub_231017_004.jpgLearn contemporary marketing skills and theory from experts who advise global brands supported by research recognised as above world-class in Marketing1.

This graduate certificate will provide you with skills in key marketing areas, enabling you to advance with select UniSA Business School masters degrees, and enter and succeed within the marketing sector.

12018 Excellence in Research for Australia (ERA).

What you'll learn

Postgraduate Business studentsYou will study a total of four courses – two core courses (which includes a core elective) and two additional marketing electives, providing you with an introduction to contemporary marketing knowledge.

You will learn courses in Marketing Management, choose between Buyer Behaviour Insights or Advanced Marketing Analytics as your core elective, and then select two extra electives from areas such as:

  • Brand management
  • Advanced wine marketing
  • Advertising: Planning and buying media
  • e-Marketing

Degree structure

Course name Area and cat no. Units Reference  
FIRST
Marketing Management MARK 5025 4.5
THEN EITHER
Buyer Behaviour Insights MARK 5032 4.5
OR
Advanced Marketing Analytics MARK 5064 4.5
Elective 4.5 Note(s): 1
Elective 4.5 Note(s): 1

Study hours

For each course you study, you will need to allocate time for various classes such as lectures, tutorials, workshops, seminars and practicals. Plus you will need additional hours to study in your own time to complete assignments, readings and projects and contribute to online discussion forums (independent study). So as a general rule, if you are studying full-time you would need to allocate 12 – 26 hours of study when at university and 14 – 28 hours of independent study per week. 

Assessment

ICC_021115_003.jpgThis degree combines theoretical and hands-on learning. You can expect your assessment tasks to differ widely – these may include:

  • case studies and reports
  • essays and assignments
  • examinations
  • an industry-relevant project
  • an oral or online presentation
  • a journal or a portfolio
  • a work placement

Why Graduate Certificate in Marketing

0009_Michael Mullan Photography_31-05-16.jpgUniSA is renowned nationally and internationally for excellence in business education. We develop our degrees in partnership with industry and connect with top professional bodies so our degrees remain relevant to today’s business environment.

This graduate certificate will provide you with the knowledge and skills to gain a solid foundation in marketing, and entry into the Master of Management (Marketing). It offers an entry point if you don't hold a prior business qualification but have substantial work experience, or a non-business undergraduate degree.

Ehrenberg-Bass Institute for Marketing Science

The UniSA Business School is home to the world-renowned Ehrenberg-Bass Institute for Marketing Science. The Institute is the world’s largest institute for research into marketing and a global leader in Brand Management research1. It is supported by more than 60 companies worldwide via the Institute’s Corporate Sponsorship Program, including:

  • Colgate-Palmolive
  • CBS
  • Google
  • Kellogg's
  • Procter & Gamble
  • Unilever

The Institute has been making important discoveries about marketing for more than a decade, with its leading research embedded into our marketing degrees. You will get up-to-date industry knowledge, insights and access to the experts who advise some of the world’s biggest brands.

An enriching student experience

Our flexible delivery and extra-curricular opportunities are designed to suit your lifestyle, preferred way of learning and career interests. You can benefit from a blend of online and on-campus study, part-time or full-time learning, Summer and Winter School intensive courses, mentoring and networking opportunities with industry, and leadership skill development. You can also explore accelerated learning pathways and seek program support from our Business Student Hub.

1AFR BOSS Magazine, April 2018 – League of Scholars.

Real-world connections

In addition to learning from teachers with professional experience and research expertise as part of your degree, we offer opportunities for you to connect with experts beyond your studies.

Our links to UniSA’s research facilities ensure your learning is connected to the latest technologies, theories and applications of knowledge. Our teachers are leaders in their field and you could be learning from globally recognised research groups such as the Ehrenberg Bass Institute for Marketing Science.

We also host regular University-wide employee master classes and employment expos, and alumni events in Australia and overseas.

Executive Partners Program

Extend your network and career by connecting with a senior business professional as part of our Executive Partners Program.

This is a unique opportunity for you to engage with a highly successful industry executive to enhance your studies and career. Our Executive Partners are active, semi-retired or recently retired professionals who have a wealth of knowledge and experience to help you achieve your career goals.

Careers in Marketing

UniSA Video

Career outcomes

Your career

Between now and 2020 employment in marketing in Australia is expected to grow. The availability of roles is expected to increase by:

  • 12.1 per cent (sales, marketing and public relations professionals)
  • 15.5 per cent (advertising and marketing professionals)
  • 5.2 per cent (advertising, public relations and sales managers)1

Careers to consider:

  • Account manager: managing client relationships; preparing creative briefs; managing the production of advertisements; managing internal and external communications
  • Brand manager: responsible for driving the growth of a brand; ensuring all aspects of a brand’s marketing and manufacturing match; creating a brand strategy and ensuring all aspects of a product or an activity align with the brand
  • Business development consultant: working with business and advising on business plans; advising on investment, finance and marketing strategies; analysing domestic and global economic factors on business; advising businesses on growth opportunities
  • Fundraising and development officer: organising events and campaigns to raise money and donations; raising awareness using marketing tools and platforms; coordinating and managing relationships with trusts, philanthropic foundations and donors
  • International marketer: using an understanding of global market trends to maximise market share and profits; developing products to meet international demands; establishing competitive and profitable pricing strategies
  • Marketing insights analyst: interpreting data and reporting on it; making recommendations based on research findings; applying qualitative and quantitative techniques to interpret data
  • Market researcher: coordinating research projects; investigating market activity; analysing published data and statistics; evaluating past performance and assessing future trends; commissioning surveys 
  • Marketing coordinator: promoting products or services by developing and implementing marketing and advertising campaigns; tracking and evaluating performance data; coordinating events; copywriting for a number of promotional channels
  • Media planner: combining creative thinking with factual analysis to target marketing campaigns at audiences; identifying the best mediums for building brand awareness and sales

1Australian Government Department of Employment, Occupational Employment Projections 2015.

Industry facts

job-listings

Employment for sales, marketing and public relations professionals in Australia is projected to increase by 14,000 (12.1 per cent) by November 20201.

1Australian Government Department of Employment, Occupational Employment Projections 2015

data-presentation

Between now and 2020 in Australia the availability of advertising and marketing roles is projected to increase by 8,600 (15.5 per cent)1.

1Australian Government Department of Employment, Occupational Employment Projections 2015

money-trees

Between now and 2020, the total Australian media and entertainment market will reach $47.4 billion1.

1PwC Media and Entertainment Outlook report 2016

How to apply

How to apply for international students will give you helpful information about the application process at the University of South Australia. When you are ready, apply through our International Application System. If you would like to talk to someone near you about studying at the University of South Australia, we have agents all over the world who can assist you. Find an Education Agent in your country.

Scholarships

Every year, over 2,500 UniSA students are supported in their studies through scholarships and grants worth millions of dollars. Check out the scholarships below. One of them may be perfect for you. Visit our scholarships page for more.

More scholarships

Your study experience and support

As a student at the University of South Australia you will have unique access to work placement opportunities, overseas study tours and exchanges, networking events, internships, guest speakers and more.

Our campuses are equipped with state-of-the-art facilities including modern lecture theatres, libraries, workshops, laboratories, and areas that simulate real work environments. These are all supported by the latest technologies and a 24/7 online learning platform. We have health services on campus, gymnasiums, technology zones and great student lounges. You will also have access to a range of community clinics, which provide professional and cost effective services in areas of health, law and psychology. There are campus sport activities to keep you active, and if you are keen to explore the social side of university life, there are movies, cooking demonstrations, parties and lots more.

Adelaide has a variety of accommodation options to suit different requirements and budgets. Options include dedicated student accommodation or private rentals. See our long-term accommodation pages for plenty of options. If you need somewhere to live, our new student accommodation by urbanest is on Bank Street in Adelaide’s lively cultural precinct, a perfect location for students. It is within easy reach of UniSA’s city and metropolitan campuses, Rundle Mall shopping, the Central Market, Chinatown, and the West End’s vibrant nightlife. It is also across the road from the Adelaide train station, and on bus and tram routes.

Student services

Student services

The Business Student Hub is a convenient, central support service for Business School students, from first year through to graduation. The team provides expert advice on study options, elective choices and any academic difficulties. It also helps with referrals to support services across the University. The Business Student Hub is there to facilitate your life at university, so you get the most out of your UniSA experience.

International Student Services will make your life at university easier. We want you to be successful, and if you need help we will be there to assist. Support services include: 

  • careers advice
  • help with student visas and health cover
  • personal counselling
  • academic counselling
  • fees and finance help
  • common rooms
  • prayer rooms
  • security officers
  • services offered through our student association, USASA
  • accommodation services

We also offer study support from our Learning Advisers. You can work with them face-to-face or online. They are here to help you develop academically and professionally during your studies. They also offer help with the English language.

When you become a UniSA student you can contact Campus Central for help with anything related to your degree. They will help you with your enrolment, ID cards, fees, timetables and any other questions you might have.

24/7 digital environment

This degree is offered online. With interactive online course materials and a 24/7 learning environment you can organise your study to suit your lifestyle. You can:

  • study online, including accessing videos and course resources
  • participate in virtual classrooms
  • submit your assignments and get feedback online
  • use forums and discussion boards for team work and communication

Our learnonline facilities include a personal learning environment with virtual classrooms, lecture recordings, emails, learning support, administration, library access and results. The environment is available 24 hours a day, seven days a week, so you can tailor your learning to your life. We are continually investing in innovative digital technologies for a high-quality student learning experience.

Please note some on-campus attendance (such as to attend seminars, workshops or examinations) and/or placements may apply. Any requirements like this are detailed on individual course pages.

Student services

Your campus

We have six campuses in metropolitan and regional areas, each with advanced facilities including modern lecture theatres, libraries, laboratories, and areas that simulate real work environments.

Location This degree is delivered at the following campus.

Your program director

I'm passionate about both learning and teaching, and currently lecture at both undergraduate and postgraduate levels in the areas of International Marketing and Marketing Principles. My teaching is influenced by the same ground-breaking research into marketing that has led to the Ehrenberg-Bass Institute’s global fame and partnerships with many of the world’s biggest brands. We also offer opportunities for you to connect with industry through initiatives like our on-campus Marketing Clinic, where you can provide advice to small and medium-sized businesses under the supervision of marketing experts. 

Mrs Vivien Chanana

Program Director

Enquire
Portrait image for Mrs Vivien Chanana
Portrait image for Mrs Vivien Chanana

Mrs Vivien Chanana

Program Director

Enquire

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What others are saying

Our courses are designed for hands-on learning from lecturers, who work regularly with a range of companies around the world. The knowledge and skills we help you learn are the same that top companies are learning and applying in their business today. Engage with the world’s largest group researching how marketing actually works and bring those skills into the workplace tomorrow.

Professor Larry Lockshin


Employment: UniSA Business School
Role: Head of School: Marketing and Professor of Wine Marketing

Larry Lockshin.jpg

Professor Larry Lockshin


<br />Employment: UniSA Business School