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Start date
February

Duration
3 year(s) full-time

Mode
On-campus/Online

Program Code
DBCI

Prerequisites
None

Assumed Knowledge
None

Fees
2020: AUD$ 28,000 per annum (per 1.0 EFTSL)

English Language Requirements
  • IELTS total [6.0]
  • IELTS reading [6.0]
  • IELTS writing [6.0]
Equivalent English qualifications (PDF)

International Admission by Country
See full entry requirements

CRICOS Code
0100163

Degree overview

  • Prepare for a career in the growing Creative Industries.
  • The Creative Industries is a collective of cultural sectors encompassing the visual and performing arts; film and television; digital media; social media; animation, web and games design; festival and event management; and writing and publishing. Creative industries are distinguished from other fields in that creativity is used to create value for consumers.
  • The Creative Industries contribute over $90 billion annually to the Australian economy and engages 6.2 per cent of the Australian workforce1.
  • Study a degree developed and delivered in collaboration with leading creative industry organisations.
  • Choose from 12 Industry Majors and explore your creativity in an area that interests you most.
  • Select a second Major or two Minors across a range of creative and business areas.
  • Engage with industry from day one as you develop your creative practice while gaining professional knowledge and skills.
  • Work on real-world projects and build your own portfolio of work.
  • You will also study core courses in business, creativity and entrepreneurship, providing you with a highly practical and transferable skillset to give your career a competitive head-start.
  • Go on an international exchange with one of our partners across 24 countries, and
  • Study either a project/placement or start-up/creative venture stream in your final year.
  • UniSA is number one in SA for Student Satisfaction and Teaching Quality in Creative Arts2.
  • Study a curriculum informed by world-class research in in Cultural Studies and Linguistics, Sociology, Creative Arts and Writing, Language, Communication and Culture3.
  • Depending on your choice of courses, study at City West, Magill or online

1Australian Creative Economy Report Card 2013, ARC Centre of Excellence for Creative Industries and Innovation (CCI).
2QILT: Graduate Outcomes Survey and Course Experience Questionnaire 2016-18 – Overall Satisfaction and Teaching Quality Indicators (Undergraduate). Public SA-founded universities only.
32018 Excellence in Research for Australia (ERA).

Snapshot

Snapshot

The Bachelor of Creative Industries is one of Australia’s most industry-connected degrees. This innovative, hands-on degree allows you to tailor your studies to your interests and career objectives. You'll be engaged with industry from day one, which will culminate in a final year industry placement/project or mentoring to help you launch your own creative venture.

Industry Majors include:

You can tailor your degree by pairing your Industry Major with a second Major OR two Minors, allowing you to study areas directly focused towards your career pathway, as you develop crucial professional, business and enterprise skills.

By studying the Bachelor of Creative Industries, you’ll become professional, adaptable and creatively focused with multidisciplinary skills, allowing you to work in commercial contexts and settings, freelance as an independent artist or launch creative start-ups in your chosen field. 

What you'll learn

What you Learn

The Bachelor of Creative Industries provides you with the flexibility to pursue two or three areas of interest that will help you meet your career goals.

You will study six core courses in the Creative Industries, including courses in business practice and entrepreneurship relevant to the Creative Industries sector. You will select your primary Industry Major, with the choice of selecting a second Major or two Minors.

Industry Majors:

Animation and Visual Effects (with Rising Sun Pictures)
Explore a range of animation forms and techniques, including pixilation, 3D modelling and animation, character design and performance, and experimental storytelling. Gain an in-depth understanding of the core disciplines within visual effects, including compositing, tracking, dynamic effects and lighting. You will also have the opportunity to learn first-hand from VFX professionals at world-renowned Rising Sun Pictures, who have creative visual effects for blockbusters including Game of Thrones, Gravity, X-Men, Days of Future Past, The Great Gatsby, and the Harry Potter series.

Comicbook Creation (with Writers SA)
Learn how to create and analyse storytelling techniques in oral, textual and visual forms as you develop an in-depth understanding of the historical, theoretical and cultural nature of comics, graphic narratives and cartoons. Tell your own stories as you participate in illustration animation studio courses, and develop your skills in idea generation, design methodology, sequential storytelling skills and image-making to create your own graphic novel.

Communication and Media (with the Department for Innovation and Skills)
Build your knowledge and skills in media relations, social media management, communication, media technologies, public relations and professional writing. Learn how to apply these principles to develop strategic and integrated communication plans.

Contemporary Art Studies (with Guildhouse)
Explore the foundational concepts of art theory and practice. Expand your knowledge and skills in contemporary art disciplines such as ceramics, drawing, glass, jewellery and metal, new media arts, painting, printmaking, sculpture, textiles, and contemporary art history and theory. Learn in custom-built studios and workshops on-campus and be taught by practicing artists, highly skilled teachers and academics.

Creative Writing and Literature (with Writers SA)
Examine creative writing techniques across fiction, poetry, creative non-fiction, autobiographies, essays, and plays. Discover the interplay between writers, readers and texts, and how literature both informs and challenges social constructs through the notions of narrative, genre and canon. Produce your own creative and analytical literature under the guidance of professional writers and poets.

Digital Media (with Opinion Media)
Develop your knowledge of design principles, using industry-standard software to analyse, design and create a variety of digital media across print, video, web and mobile platforms. Develop essential skills in graphic and web design, video and audio production, and digital storytelling.

Festivals (with Festivals Adelaide)
Gain industry-specific skills for festivals management including devising budgets, effective programming, management systems and software, artist and volunteer management, and audience development. Develop an understanding of festival genres and their history, along with the importance of curation and sustainability for seasonal growth. Learn about the cultural and economic impacts of festivals locally and globally, and participate in an immersive placement experience during your studies.

Film and Television (with Channel 44)
Immerse yourself in the theory and practice of film and television and explore its communicative and creative possibilities. Ranging from documentary and narrative film through to experimental work, develop storytelling skills, production values and the creative use of formal elements and techniques to engage and entertain an audience. From conceptualisation to post-production, gain hands-on experience and insight into the production cycle and learn what it takes to develop content for the screen.

Games Design and Production (with Mighty Kingdom)
Build your expertise in games and interactive media design, along with skills in project management for game development, storytelling, and user experience and user interface design. Complete an internship in your final year of study, working alongside professional game producers.

Performing Arts
Create live music and drama performance and produce aural and visual media using the latest digital technologies and production facilities. Develop your own creative practice within in a global context and in a collaborative environment guided by industry practitioners. You will have an opportunity to work directly with State Theatre Company through our annual Masterclass for Performing Arts students.

Screen Studies (iwith the Adelaide Film Festival)
Explore the different creative contexts that shape film-making and contemporary screen cultures. Engage directly with the world of screen curatorship and film festival programming. Learn about Hollywood and the global diversity of film and media. Study contemporary world cinemas, screen media authorships, popular genres, experimental media and the age of digital convergence.

Social Media (with KOJO)
Study South Australia’s only social media major, and just one of four nationally. Learn how to develop social media campaigns and online content, and understand how to manage and interpret social media data, optimisations and metrics. Develop your digital writing skills, ability to align social media platforms to target audiences, and knowledge of how to grow and manage online communities.

In addition to your Industry Major, you will select a second Major OR two Minors.

You can select a second industry major from the list above, or one of the following options, which will make up 8 courses of your degree:

  • Cultural Studies
  • Design Studies
  • English Language
  • Event Management
  • Innovation and Entrepreneurship
  • Journalism
  • Marketing
  • Sports Management
  • Tourism Management

The following are the Minor options. Each make up 4 courses of your degree:

  • Aboriginal Cultures
  • Animation and Visual Effects
  • Commercialisation and Law
  • Communication and Media
  • Contemporary Art Studies
  • Digital Media
  • Film and Television
  • Human Resource Management
  • Innovation and Entrepreneurship
  • Journalism
  • Legal Studies
  • Management
  • Small Business
  • Social Media.

Note: Students wishing to select two of the following Majors: ‘Film and Television’, ‘Screen Studies’ and/or ‘Animation and Effects’ should consider the Bachelor of Media Arts.

Degree structure

Course name Area and cat no. Units Reference  
FIRST YEAR
First Semester (Study Period 1, 2 or 3)
Introduction to Creative Industries COMM 1081 4.5
Industry Major 4.5 Note(s): 1
Major or Minor 1 4.5 Note(s): 2,3,4
Elective 1 4.5 Note(s): 5
Second Semester (Study Period 4, 5 or 6)
Match Studio Projects ARCH 2027 4.5
Industry Major 4.5 Note(s): 1
Major or Minor 1 4.5 Note(s): 2,3,4
Elective 2 4.5 Note(s): 5
SECOND YEAR
First Semester (Study Period 1, 2 or 3)
Freelance and Enterprise for the Creative Industries COMM 2103 4.5
Industry Major 4.5 Note(s): 1
Major or Minor 1 4.5 Note(s): 2,3,4
Major or Minor 2 4.5 Note(s): 2,3,4
Second Semester (Study Period 4, 5 or 6) 4.5
Creative Spaces and Places COMM 2101 4.5
Industry Major 4.5 Note(s): 1
Major or Minor 1 4.5 Note(s): 2,3,4
Major or Minor 2 4.5 Note(s): 2,3,4
THIRD YEAR
First Semester (Study Period 1, 2 or 3)
AAD Negotiated Study 1 VSAR 2038 4.5
OR
Enterprise Design and Value Creation BUSS 3102 4.5
Industry Major 4.5 Note(s): 1 Rule(s): 1
Industry Major 4.5 Note(s): 1 Rule(s): 1
Major or Minor 2 4.5 Note(s): 2,3,4 Rule(s): 1
Second Semester (Study Period 4, 5 or 6)
Internship or Project COMM 3063 4.5
OR
Creative Ventures COMM 3086 4.5
Industry Major 4.5 Note(s): 1 Rule(s): 1
Industry Major 4.5 Note(s): 1 Rule(s): 1
Major or Minor 2 4.5 Note(s): 2,3,4 Rule(s): 1

Study hours

For each course you study, you will need to allocate time for various classes such as lectures, tutorials, workshops, seminars and practicals. Plus you will need additional hours to study in your own time to complete assignments, readings and projects and contribute to online discussion forums (independent study). So as a general rule, if you are studying full-time you would need to allocate 12 – 26 hours of study when at university and 14 – 28 hours of independent study per week.

Global opportunities

Enrich your studies and your life – make overseas study part of your qualification. Australian and international students may have the option to do an exchange, short-term program or study tour overseas. We have links with universities worldwide. You can choose short-term or semester-long study from a range of universities and countries depending on your area of study and cultural interests.

Take a look at the global opportunities available.

Global opportunities

Why Bachelor of Creative Industries

Why this Degree

If you are searching for a degree that will launch your career as a leader in the Creative Industries, then the Bachelor of Creative Industries is for you. Tailor your degree to your areas of interest, and learn directly from our industry collaborators from day one. 

In an era when many traditional jobs are heading towards automation, the Creative Industries are thriving. This is one of the fastest developing employment areas in Australia, growing 40 per cent faster than the economy.1 The Creative Industries create jobs and contributes to economic growth on a massive scale, employing over one per cent of the world’s working population – a staggering 29.5 million jobs globally.2 

The Creative Industries includes sectors such as Film and Television, Contemporary Art, Games Design and Programming, Festivals Management, Creative Writing and many more.

In fact, all sectors including health, manufacturing, finance and engineering also rely on employing people who can think differently, communicate effectively and lead innovation.

We are leveraging this boom offering students to study in a highly connected environment at the cutting-edge of creative work. This distinctive degree combines creativity, the arts, technology, innovation, enterprise and business.

With world-renowned industry partners and influential connections, the University of South Australia will support and challenge you as you strive towards your career in the creative industries and beyond.

> Download the Bachelor of Creative Industries brochure (PDF 628kb)

1Australian Creative Economy Report Card 2013, ARC Centre of Excellence for Creative Industries and Innovation (CCI).

2Bokova I.G., 2015, Cultural times: the first global map of cultural and creative industries

Real-world connections

You will be connected with industry from day one, and be learning from and networking with your potential future employer! This unprecedented access and exposure will put you ahead of the rest and set you up for your career in your field of choice.

You will have opportunities for industry experience through internships, placements and overseas exchanges, and you will learn how to apply your knowledge to real-world situations.

We also host regular University-wide employee master classes, employment expos, and alumni events in Australia and overseas.

Career outcomes

Your career

Career destinations for graduates will depend on the industry-majors and discipline areas selected.  

Careers include:

Animation and Visual Effects 
Visual effects generalist, animator or visual storyteller

Comicbook Creation 
Storyboard developer, comic artist, comic designer, film storyboard artist or illustrator

Communication and Media 
Communication officer, content creator and writer, media advisor, public relations coordinator, marketing and communication officer or strategic communication manager 

Contemporary Art Studies 
Artist, art administrator, art critic, curator or exhibitions manager 

Creative Writing and Literature 
Creative writer, author, editor, publisher, literary critic or commentator, content creator or teacher (with further study)  

Digital Media 
Digital/web designer, graphic designer, online editor, digital marketing officer, videographer, or digital project manager and producer

Festivals 
Festival manager, festival director, event programmer, curator, cultural liaison officer, event coordinator or creative lead

Games Design and Production 
Game designer, game programmer, app designer, digital project manager, production manager or multimedia specialist

Performing Arts 
Actor, performance artist, musician, playwright, director, producer, arts administrator, arts coordinator, stage technician, stage designer or teacher (with further study)

Screen Studies 
Film critic, festival programmer, publicist, funding assistant, arts administrator, film researcher, film distributor, events manager, curator, museums programmer, journalist or teacher (with further study)

Social Media 
Content creator and writer, digital and social media manager, marketing and communication officer, online editor, social media liaison officer or strategic communication manager

How to apply

How to apply for international students will give you helpful information about the application process at the University of South Australia. When you are ready, apply through our International Application System. If you would like to talk to someone near you about studying at the University of South Australia, we have agents all over the world who can assist you. Find an Education Agent in your country.

Alternative Pathways

Australian
There are other pathways you can follow to study this degree, including:

International
There are other pathways you can follow to study this degree, including:

Scholarships

Every year, over 2,500 UniSA students are supported in their studies through scholarships and grants worth millions of dollars. Check out the scholarships below. One of them may be perfect for you. Visit our scholarships page for more.

More scholarships

Your study experience and support

As a student at the University of South Australia you will have unique access to work placement opportunities, overseas study tours and exchanges, networking events, internships, guest speakers and more.

Our campuses are equipped with state-of-the-art facilities including modern lecture theatres, libraries, workshops, laboratories, and areas that simulate real work environments. These are all supported by the latest technologies and a 24/7 online learning platform. We have health services on campus, gymnasiums, technology zones and great student lounges. You will also have access to a range of community clinics, which provide professional and cost effective services in areas of health, law and psychology. There are campus sport activities to keep you active, and if you are keen to explore the social side of university life, there are movies, cooking demonstrations, parties and lots more.

Adelaide has a variety of accommodation options to suit different requirements and budgets. Options include dedicated student accommodation or private rentals. See our long-term accommodation pages for plenty of options. If you need somewhere to live, our new student accommodation by urbanest is on Bank Street in Adelaide’s lively cultural precinct, a perfect location for students. It is within easy reach of UniSA’s city and metropolitan campuses, Rundle Mall shopping, the Central Market, Chinatown, and the West End’s vibrant nightlife. It is also across the road from the Adelaide train station, and on bus and tram routes.

Student services

Student services

International Student Services will make your life at university easier. We want you to be successful, and if you need help we will be there to assist. Support services include:

  • careers advice
  • help with student visas and health cover
  • personal counselling
  • academic counselling
  • fees and finance help
  • common rooms
  • prayer rooms
  • security officers
  • services offered through our student association, USASA
  • accommodation services 

We also offer study support from our Learning Advisers. You can work with them face-to-face or online. They are here to help you develop academically and professionally during your studies. They also offer help with the English language. When you become a UniSA student you can contact Campus Central for help with anything related to your degree. They will help you with your enrolment, ID cards, fees, timetables and any other questions you might have.

24/7 digital environment

Our learnonline facilities include a personal learning environment with virtual classrooms, lecture recordings, emails, learning support, administration, library access and results. The environment is available 24 hours a day, seven days a week, so you can tailor your learning to your life. We are continually investing in innovative digital technologies for a high-quality student learning experience.

Student services

Your campus

We have six campuses in metropolitan and regional areas, each with advanced facilities including modern lecture theatres, libraries, laboratories, and areas that simulate real work environments.

Location This degree is delivered at the following campus.

Your study spaces

Depending on your choice of courses, you will have access to the different study spaces across City West and Magill:

  • Editing suites
  • Television Studio
  • Radio Studio
  • Sound Studio
  • Hartley Playhouse Theatre
  • Design Workshops
  • Labs and creative incubator spaces
  • Match Studio
  • Animation Studios
Your study spaces

Your program director

Dr Carolyn Bilsborow

Program Director

Enquire
Portrait image for Dr Carolyn Bilsborow
Portrait image for Dr Carolyn Bilsborow

Dr Carolyn Bilsborow

Program Director

Enquire

Ask UniSA

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