Start Date
February
August

Duration
1.5 year(s) full-time

Program Code
DMMX

SATAC Code
4CM179 (Internal)

Study as
Full-time or part-time

Mode
On-campus/Online

Fees
$AU 30,000 per 1.0 EFTSL for students enrolled in 2022

Degree overview

  • Develop advanced skills in leadership, strategy and decision making.
  • Join the Executive Partners Program for invaluable industry insights and expert advice from a senior business executive.
  • Flexible learning arrangements to best suit your individual needs.
  • Gain real-world experience as part of your studies through an internship, student exchange or mentorship opportunity.
  • Pursue a global career in the tourism, event and hospitality business sectors.
  • Study at a university that has been awarded the South Australian Tourism Award for Education and Training, and admitted to the SA Tourism Hall of Fame.
  • UniSA Business is ranked in the top one per cent worldwide1 and has been awarded an overall five stars for excellence in the QS Stars Ratings 2020.
  • UniSA Business is accredited by both AACSB International and EFMD (EQUIS) – the world’s leading accreditation bodies.
  • Study a curriculum informed by above world-class research in Tourism2.
  • Ranked Top 3 in Australia and in the world top 50 for Hospitality and Tourism3.
  • No. 1 in SA and Top 10 in Australia for Business and Management4.
  • Ranked Top 10 in Australia and Top 100 in the world for Hospitality and Leisure Management5.

1UniSA Business is one of just 11 institutions in Australia and 191 globally to be accredited by EQUIS (from over 16,500 worldwide). EFMD, February 2021. 22018 Excellence in Research for Australia (ERA). 32020 ARWU World University Subject Rankings. 42021 QS Subject Rankings. 52021 QS Subject Rankings.

Snapshot

SNoonan_UniSA BusHub_231017_004.jpgIn this degree you will learn contemporary management skills and study areas such as project management and the principles and practice of tourism. You will gain the confidence to manage organisations and achieve business objectives in an efficient and effective manner.

You will be immersed in real-world challenges and have access to industry placements, overseas study tours and elective courses to suit your personal and professional development needs. During your studies you will develop an advanced understanding of business and management and graduate with the capabilities to be a successful leader and decision-maker in any business setting.  

You will benefit from a range of experience-based learning opportunities, including overseas study and business mentoring by a senior business leader through the Executive Partners Program. Our summer and winter schools offer exciting study and learning opportunities. With options such as intensives and internships, you can spread your study load across the year, increase your exchange opportunities or fast track your degree.

What you'll learn

Postgraduate Business studentsThe Master of Management (Tourism and Event Management) comprises 12 courses. You will complete four core courses and six Tourism and Event Management specialisation courses.

Advance your knowledge and skills in contemporary management practice. Develop your expertise in core areas such as business ethics, business analytics, leadership and performance, and strategic thinking. Learn how to effectively manage organisations and achieve key business objectives.

Through these you will develop skills and expertise in areas that include:

  • business analytics and the data-driven organisation
  • the principles and practices of tourism
  • tourism impacts and sustainability
  • people, leadership and performance

Graduate with the knowledge and skills to pursue a global management career in the tourism, event and hospitality sectors.

Degree structure

Course name Area and cat no. Units Reference  
PROGRAM CORE COURSES
Fundamentals of Data Analytics for Business INFS 5130 4.5 Rule(s): 2
Business Ethics BUSS 5384 4.5 Rule(s): 2
People, Leadership and Performance BUSS 5114 4.5 Rule(s): 2
Strategic Concepts BUSS 5074 4.5 Rule(s): 1
TOURISM AND EVENT MANAGEMENT SPECIALISATION
The Business of Tourism TOUR 5009 4.5
Sustainable Destination Management TOUR 5003 4.5
Festival and Event Management TOUR 5002 4.5
Managing Venues and EventScapes BUSS 5356 4.5
Specialisation Elective 4.5 Note(s): 1
Specialisation Elective 4.5 Note(s): 1
BUSINESS ELECTIVES
Elective 4.5 Rule(s): 2
Elective 4.5 Rule(s): 3

Study hours

For each course you study, you will need to allocate time for various classes such as lectures, tutorials, workshops, seminars and practicals. Plus you will need additional hours to study in your own time to complete assignments, readings and projects, as well as to contribute to online discussion forums. So as a general rule, if you are studying full-time you would need to allocate 12–26 hours of study when at university and 14–28 hours of independent study per week.

Assessment

ICC_021115_003.jpgYour studies at UniSA will incorporate both practical, professionally-focused and research-based learning, so assessment types will vary. You can expect them to include:

  • case studies and reports
  • essays and assignments 
  • examinations 
  • an industry-relevant project 
  • an oral or online presentation 
  • a journal or a portfolio
  • a work placement

Global opportunities

Enrich your studies and your life – make overseas study part of your qualification. You may have the option to undertake an exchange, short-term program or study tour overseas while you study. We have links with universities worldwide, as well as a range of travel grants available to make going overseas much more accessible.

You can choose short-term or semester-long study from a range of universities and countries depending on your area of study and cultural interests.

Take a look at the global opportunities available.

Global opportunities

Research

Working closely with industry, UniSA generates high-quality enterprising research that informs our curriculum and tackles real-world problems. We are renowned for our concentration of global thought-leaders and academic experts in the areas of marketing, human resource management, applied economics, tourism and international business.

Our curriculum is informed by our research expertise which ranked ‘Above World-Class’ in Business, Management, Marketing and Tourism in the 2018 Excellence in Research (ERA) rankings. This program is taught by leading business experts from our broad range of research concentrations, research institutes and centres.

Why Master of Management (Tourism and Event Management)

0009_Michael Mullan Photography_31-05-16.jpgOne of only ten in Australia with EQUIS accreditation, UniSA Business is ranked in the top one per cent worldwide1. EQUIS is the world’s leading international accreditation for business schools, awarded by the quality assurance arm of the European Foundation for Management Development (EFMD). 

The Master of Management is designed in consultation with our network of industry and professional partners. It is informed by world-class research in management, marketing and business, combining up-to-date theory and the practical application of management models and methods.

With flexible learning arrangements to best suit your individual needs, this degree is delivered face-to-face, online or a combination of both. There are a range of options available to fast track your learning. Develop the specialist skills to succeed in the vibrant tourism and event management industry. We have been awarded the South Australian Tourism Award for Education and Training, and admitted to the SA Tourism Hall of Fame.

UniSA Business is the only business school in South Australia accredited by both AACSB International (The Association to Advance Collegiate Schools of Business) and EFMD (EQUIS) – the world’s leading accreditation bodies recognising excellence in business education and research at a global level. These dual accreditations demonstrate the high standards we hold across all areas such as teaching, student learning and research, as well as our commitment to continually improving the quality of our programs.

An enriching student experience

Our flexible delivery and extra-curricular opportunities are designed to suit your lifestyle, preferred way of learning and career interests. You can benefit from a blend of online and on-campus study, part-time or full-time learning, Summer and Winter School intensive courses, mentoring and networking opportunities with industry, and leadership skill development. You can also explore accelerated learning pathways and seek program support from our Business Student Hub.

1UniSA Business is one of just ten institutions in Australia and 189 globally to be accredited by EQUIS (from over 16,500 worldwide). EFMD, February 2020.  

Real-world connections

Our links to UniSA’s research facilities ensure your learning is connected to the latest technologies, theories and applications of knowledge. In the Master of Management, our teachers are leaders in their field. You could be working with people from globally recognised research groups such as the Ehrenberg Bass Institute for Marketing Science.

Placements and internships bridge the gap between study and work. Our connections to industry create opportunities for you to grow. These experiences build confidence in the business world and give you a competitive edge. We also host regular University-wide employee master classes and employment expos, and alumni events in Australia and overseas.

Executive Partners Program

Have you ever wanted to have career guidance from an experienced business mentor? As part of your studies, you can apply for our Executive Partners Program.

This is a unique opportunity for you to engage with highly successful industry executives to enhance your studies and career. Our Executive Partners are either active, semi-retired or recently retired business professionals who have a wealth of knowledge and want to help you achieve your goals.

This could be you

At UniSA, you'll learn invaluable transferable employability skills to future-proof your career - see where our tourism and event management degree could take you.

UniSA Video

Career outcomes

Your career

With a Master of Management (Tourism and Event Management) from UniSA, your specialist skills and advanced knowledge will be welcomed across a broad range of industries. You will graduate equipped to be a leader and decision-maker, ready to operate at senior levels of an organisation in roles such as:

  • Attractions coordinator: conducting daily safety audits; enhancing guest experiences; providing leadership and direction to members in operations; promoting teamwork, and assisting teams in meeting quality and quantity standards
  • Business development manager: working to improve an organisation’s market position and financial growth; defining strategic goals, building customer relationships, identifying business opportunities, implementing marketing initiatives
  • Community development officer: maximising the use of local facilities through the development of programs, creating partnerships, and working with the community; developing initiatives for local residents to improve wellbeing and enhance quality of life
  • Destination marketing manager: leading the development, implementation, and evaluation of marketing campaigns to drive bookings of experiences and events; managing paid and organic digital marketing channels; collaborating with designers to produce creative materials; effectively managing all CRM campaigns to promote packages to new and existing tourism partners
  • Economic development officer: researching and monitoring the economic environment to identify and pursue investment attraction opportunities; forming strategic alliances and partnerships in order to strengthen the economy
  • Event manager or coordinator: using strong organisational and project management skills to deliver successful, cost-effective events; managing staff and suppliers; booking venues, facilities and equipment; marketing and promotion; analysis and reporting on event performance
  • Event sponsorship manager: coordinating sponsorship solicitation and fundraising efforts; meeting stakeholder needs; managing renewals and negotiations; overseeing communication with sponsors, aligning business and market needs; overseeing sponsorship strategies
  • Events and exhibitions coordinator: project managing and coordinating collection changeovers and exhibitions at arts organisations; managing contractors and budgets; collaborating with designers and liaising with artists
  • Festival organiser: logistical planning, organisation and execution of events; using creative ideas to promote festivals; ensuring budgetary considerations are fulfilled
  • Hotel manager: overseeing daily hotel operations; planning and supervising staff activities; ensuring the smooth and profitable running of business; strategic planning and reporting; communicating effectively with employees, customers and suppliers
  • Marketing manager: managing the promotion and positioning of a brand or product; raising brand awareness; creating marketing campaigns to increase sales; effectively communicating with internal and external stakeholders
  • Professional conference coordinator: liaising with contractors and suppliers; organising equipment and programmes; assisting on-site throughout the event; using strong organisational and managerial skills to ensure smooth execution conferences
  • Strategic partnerships manager: strengthening existing relationships; developing new partnerships; using strategic thinking to identify collaboration opportunities that benefit both parties
  • Tourism and hospitality business owner: overall management of strategy and operations relating to event planning, sales and marketing, lodging, and customer service; planning annual budgets and monitoring return on investment
  • Tourism development manager: conceptualising and implementing strategic plans to help drive tourism; engaging with community stakeholders to align development goals
  • Tourism experience planner: representing a particular community or destination develop enriching, meaningful experiences for visitors
  • Tourism policy planner: developing policy and research papers, major industry reports, submissions and responses; engaging with stakeholders such as industry and the general public and maintaining these networks; monitoring and reporting; developing government or stakeholder relations strategies

Please note the industry facts below are based on 2019 data and reflect pre-COVID-19 employment projections.

Industry facts

job-listings

Employment for amusement, fitness and sport centre managers in Australia is projected to increase by 10.2 per cent by May 20241

1 Australian Government Department of Employment, Occupational Employment Projections 2019

line-graph-growth

By 2024, employment for conference and event organisers in Australia is projected to increase by 16.4 per cent1

1 Australian Government Department of Employment, Occupational Employment Projections 2019

buildings-city

Accommodation and hospitality manager employment in Australia is projected to increase by 7.7 per cent by 20241

1 Australian Government Department of Employment, Occupational Employment Projections 2019

How to apply

Applying to study with us:

  • go to the top of this page and make note of the SATAC code, then click Apply
  • you will be redirected through to the SATAC website to continue your application

Alternative Pathways

Australian
If you would like to strengthen your business knowledge with a shorter qualification, the Graduate Certificate in Management (four courses) may suit you. This provides an entry pathway into the Master of Management.

International
If you would like to strengthen your business knowledge with a shorter qualification, the Graduate Certificate in Management (four courses) may suit you. This provides an entry pathway into the Master of Management.

Scholarships

Every year, over 2,500 UniSA students are supported in their studies through scholarships and grants worth millions of dollars. Check out the scholarships below. One of them may be perfect for you. Visit our scholarships page for more.

More scholarships

Your study experience and support

The Business Student Hub is a convenient, central support service for business students, from first year through to graduation. The team provides expert advice on study options, elective choices and any academic difficulties. It also helps with referrals to support services across the University. The Business Student Hub is there to facilitate your life at university, so you get the most out of your UniSA experience.

Our student support services will make your life at university easier. We want you to be successful, and if you need help, we're here to assist. We provide a full range of support services, including:

  • academic counselling
  • personal counselling
  • social support services, including family support and nearby childcare
  • common rooms
  • prayer rooms
  • security officers
  • services offered through our student association, USASA

When you become a UniSA student you can contact Campus Central for help with anything related to your degree. They will help you with your enrolment, ID cards, fees, timetables and any other questions you might have.

Student services

Student services

The Business Student Hub is a dedicated convenient, support service for business students, from first year right through to graduation. The team provides expert advice on study options, elective choices and any academic difficulties, and can help with referrals to support services across the University. The Business Student Hub is there to facilitate your life at university, so you get the most out of your UniSA experience.

You can also access a range of other student services including:

  • academic counselling
  • personal counselling
  • social support services, including family support and nearby childcare
  • common rooms
  • prayer rooms
  • security officers
  • Wirringka Student Services, offering Aboriginal and Torres Strait Islander students a supportive place to study
  • as well as services offered through our student association, USASA

We also offer study support from our Learning Advisers which you can work with face-to-face or online. They are here to help you develop academically and professionally during your studies.

When you become a UniSA student you can contact Campus Central for help with anything related to your degree. They will help you with your ID cards, fees and any other questions you might have.

24/7 digital environment

With interactive online course materials and a 24/7 learning environment you can organise your study to suit your lifestyle. You can:

  • study online, including accessing videos and course resources
  • participate in virtual classrooms
  • submit your assignments and get feedback online
  • use forums and discussion boards for team work and communication

Our learnonline facilities include a personal learning environment with virtual classrooms, lecture recordings, emails, learning support, administration, library access and results. The environment is available 24 hours a day, seven days a week, so you can tailor your learning to your life. We are continually investing in innovative digital technologies for a high-quality student learning experience.

Please note some on-campus attendance (such as to attend seminars, workshops or examinations) and/or placements may apply. Any requirements like this are detailed on individual course pages.

Student services

Your campus

We have six campuses in metropolitan and regional areas, each with advanced facilities including modern lecture theatres, libraries and laboratories, as well as spaces that simulate real work environments.

Location This degree is delivered at the following campus.

Your program director

The business and management programs at UniSA are globally recognised, industry focused, and designed to develop students’ managerial capabilities and prepare them for careers as leaders of the future. My qualifications include a PhD in Management, Master of Business, as well as being a Graduate of Australian Institute of Company Directors (GAICD). I have lived and worked in several countries including Dubai, Japan, Vietnam and Singapore where I worked in senior roles for internationally recognised companies. My teaching and research focus on entrepreneurship and firm performance, consumer behaviour and marketing strategies for the tourism and hospitality industry. My extensive experience in the tourism and hospitality industry, coupled with my prior managerial roles, allow me to have a holistic, industry-focused approach to my teaching and research.

AsPr Rob Hallak

Program Director

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Portrait image for AsPr Rob Hallak
Portrait image for AsPr Rob Hallak

AsPr Rob Hallak

Program Director

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What others are saying

"With significant success in similar fundraising event roles in the past, coupled with my contemporary postgraduate education from UniSA, I feel thoroughly equipped and confident to take on any management role."

Leanne Waller

Master of Management (Tourism and Event Management)
Event Manager, Deaf Children Australia

LWALLER_021.jpg

Leanne Waller

Master of Management (Tourism and Event Management)
Event Manager, Deaf Children Australia