Study Master of Management (Advertising and Brand Management) at the University of South Australia (UniSA). Information for Australian students.

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Entry requirements Degree overview Career outcomes How to apply Study experience

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Australian students

Start Date
February
July

Campus
City West

Duration
1.5 year(s) full-time

Program Code
DMMX

SATAC Code
4CM219 (Internal)

Study as
Full-time or part-time

Mode
On-campus/Online

Fees
$AU 30,900 per 1.0 EFTSL for students enrolled in 2023

Entry requirements

Applicants are required to have one of the following:
- A completed bachelor degree in a business related discipline from a recognised higher education institution or equivalent; or
- A completed bachelor degree which includes a major in business, commerce, marketing or management; or
- A completed graduate certificate or higher qualification in a business related discipline from a recognised higher education institution.
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Degree overview

UniSA Business is accredited by both AACSB International and EFMD (EQUIS) – the world’s leading accreditation bodies.
Gain advanced management knowledge with a focus on digital media, the design and planning of effective media, and brand management strategy.
Learn from leading experts from the Ehrenberg-Bass Institute for Marketing Science who advise global brands such as CBS and Google.
Benefit from an evidence-based approach to marketing, advertising and brand management with the latest in practical industry research, helping you to excel in the workforce.
Gain real-world experience as part of your studies through an internship, student exchange or mentorship opportunity.
Study a curriculum informed by above world-class research in Marketing and Communications¹.
Be mentored by a senior business leader through the Executive Partners Program.
Take advantage of flexible study options and learn full-time, part-time, on campus, online or in mixed mode.
Develop career-ready skills employers are looking for once you graduate with enterprise skills embedded in all business courses within this program.
UniSA is a global leader in Brand Management research².
We are ranked in the top 10 nationally for student satisfaction in Business and Management³.
UniSA Business is in the top one per cent worldwide⁴ and has been awarded an overall five stars for excellence in the QS Stars Ratings 2022.
Ranked No. 1 in SA and Top 10 in Australia for Business and Management⁵.
UniSA’s campus facilities are ranked No. 1 in SA for Business and Management⁶.

¹2018 Excellence in Research for Australia (ERA). ²AFR BOSS Magazine, April 2018 – League of Scholars. ³Ranked equal #6, ComparED (QILT) Course Experience Questionnaire 2020-21 (Postgraduate). Public universities. ⁴UniSA Business is one of just 12 institutions in Australia and approximately 200 globally (from over 25,000 universities) to be EQUIS accredited. EFMD, March 2022. ⁵2022 QS Subject Rankings. ⁶ComparED (QILT) Student Experience Survey 2019-20 – Learning Resources Indicator (Postgraduate). SA public universities.

Snapshot

SNoonan_UniSA BusHub_231017_004.jpg The Master of Management (Advertising and Brand Management) will help you develop an advanced understanding of business and management, and graduate with the capabilities to be a successful leader and decision-maker in any business setting.

Gain advanced knowledge and skills to develop smart and robust solutions to complex marketing issues which modern organisations face in today’s business climate.

You will learn about business analytics, buyer behaviour and resource management with a focus on digital media, the design and planning of effective media, and brand management strategy. Graduate with the knowledge and skills to design successful marketing and branding strategies, and the expertise to accelerate your career as a business professional.

You will benefit from a range of experience-based learning opportunities, including overseas study trips and business mentorships with a senior business leader through the Executive Partners Program. Our summer and winter schools offer exciting study opportunities. With options such as intensives and internships, you can spread your study load across the year, increase your exchange opportunities or fast track your degree.

What you'll learn

This qualification comprises of 12 courses. You will study four core courses and six specialist courses.

Advance your knowledge and skills in contemporary management practice. Learn how to effectively manage organisations and achieve key business objectives. Develop advanced management knowledge with a specific focus on building smart solutions to complex marketing issues in modern organisations. Develop your expertise in core areas that include:

business ethics
people, leadership and performance
business analytics
strategic thinking

Degree structure

Course name	Area and cat no.	Units	Reference
PROGRAM CORE COURSES
Fundamentals of Data Analytics for Business	INFS 5130	4.5		Rule(s): 3
Business Ethics	BUSS 5384	4.5		Rule(s): 3
People, Leadership and Performance	BUSS 5114	4.5		Rule(s): 3
Strategic Concepts	BUSS 5074	4.5		Rule(s): 1
ADVERTISING AND BRAND MANAGEMENT SPECIALISATION
Advertising: Theory and Practice	MARK 5024	4.5
eMarketing	MARK 5080	4.5
Advertising: Planning and Buying Media	MARK 5079	4.5
Brand Management	MARK 5031	4.5
Specialisation Elective		4.5	Note(s): 1
Specialisation Elective		4.5	Note(s): 1
BUSINESS ELECTIVES
Marketing Management	MARK 5025	4.5		Rule(s): 3,4
OR
Elective		4.5	Note(s): 2
Elective		4.5	Note(s): 2	Rule(s): 2

Electives

Course name	Area and cat no.	Units
Specialisation Electives
Global Marketing	BUSS 5380	4.5
Buyer Behaviour Insights	MARK 5032	4.5
Marketing Strategy and Planning	MARK 5033	4.5
Advanced Marketing Analytics	MARK 5064	4.5
Wine Marketing	MARK 5081	4.5
Business Electives
Virtual Industry Internship G	BUSS 5443	4.5
Data Visualisation and Communication for Business Professionals	INFS 5128	4.5
Enterprising Asia: Innovation, Strategy & Impact	BUSS 5453	4.5
Tourism and Indigenous People and Stakeholders	TOUR 5010	4.5
Doing Business in Asia	BUSS 5347	4.5
Global Marketing	BUSS 5380	4.5
Research for Business Decision Making	BUSS 5397	4.5
Business Practicum G	BUSS 5396	4.5
Business Virtual Study Tour - Postgraduate	BUSS 5411	4.5
Service Management	BUSS 5428	4.5
Forecasting for Decision Making	BUSS 5427	4.5
Professional Consulting Project	BUSS 5434	4.5

Rules & notes

Rules

1. This is a capstone course and should be completed at the end of the program.

2. This course must be an advanced level course. See Business Electives list for options.

3. Students undertaking the Transition to Masters pathway between the Bachelor of Business or Bachelor of Commerce (Accounting) and Master of Management (Advertising and Brand Management) program will receive credit for this course.

4. Students who have not previously studied a relevant marketing course at undergraduate level are advised to enrol in this course in place of one of their Electives prior to undertaking any of their Specialisation courses.

Notes

1. To be selected from the Specialisation Elective list or may be used for an International Exchange as approved by the Program Director.

2. To be selected from the Business Elective list or as approved by the Program Director.

Study hours

For each course you study, you will need to allocate time for various classes such as lectures, tutorials, workshops, seminars and practicals. Plus you will need additional hours to study in your own time to complete assignments, readings and projects, as well as to contribute to online discussion forums. So as a general rule, if you are studying full-time you would need to allocate 12–26 hours of study when at university and 14–28 hours of independent study per week.

Assessment

This degree combines theoretical and hands-on learning. You can expect your assessment tasks to differ widely – these may include:

case studies and reports
essays and assignments
examinations
industry-relevant projects
oral or online presentations
journals or portfolios
work placements

Global opportunities

Enrich your studies and your life – make overseas study part of your qualification. You may have the option to undertake an exchange, short-term program or study tour overseas while you study. We have links with universities worldwide, as well as a range of travel grants available to make going overseas much more accessible.

You can choose short-term or semester-long study from a range of universities and countries depending on your area of study and cultural interests.

Take a look at the global opportunities available.

Why Master of Management (Advertising and Brand Management)

The Master of Management is designed in consultation with our network of industry and professional partners. It is informed by world-class research in management, marketing and business, combining up-to-date theory and the practical application of management models and methods.

This degree will provide you with specialist expertise in digital media, the design and planning of effective media, and brand management strategy. You will graduate with the expertise to address complex digital media issues, and design successful marketing and branding strategies.

You’ll learn through real-life case studies and develop the knowledge and expertise you need to address global business challenges.

With flexible learning arrangements to best suit your individual needs, there are a range of options available to fast track your learning.

The University of South Australia is renowned nationally and internationally for excellence in business education. We develop our degrees in partnership with industry and connect with top professional bodies so our degrees remain relevant to today’s business environment.

UniSA Business is the only business school in South Australia accredited by both AACSB International (The Association to Advance Collegiate Schools of Business) and EFMD (EQUIS) – the world’s leading accreditation bodies recognising excellence in business education and research at a global level. These dual accreditations demonstrate the high standards we hold across all areas such as teaching, student learning and research, as well as our commitment to continually improving the quality of our programs.

An enriching student experience

Our flexible delivery and extra-curricular opportunities are designed to suit your lifestyle, preferred way of learning and career interests. You can benefit from a blend of online and on-campus study, part-time or full-time learning, Summer and Winter School intensive courses, mentoring and networking opportunities with industry, and leadership skill development. You can also explore accelerated learning pathways and seek program support from our Business Student Hub.

Real-world connections

Our links to UniSA’s research facilities ensure your learning is connected to the latest technologies, theories and applications of knowledge. In the Master of Management (Advertising and Brand Management), our teachers are leaders in their field. You could be learning alongside experts from globally recognised research groups such as the Ehrenberg Bass Institute for Marketing Science.

Internships bridge the gap between study and work. Our connections to industry create opportunities for you to grow. These experiences build confidence in the business world and give you a competitive edge.

We also host regular University-wide employee master classes, employment expos and alumni events in Australia and overseas.

Online study

Part, or all, of this degree can be studied online. This means that you can:

study online, including accessing videos and course resources
participate in an interactive online learning environment
submit your assignments and get feedback online
use discussion forums for team work and communication

With interactive online course materials and a 24/7 learning environment, you can organise your study to suit your lifestyle.

Please note that for some degrees, some on-campus attendance (such as to attend seminars, workshops or examinations) and/or placements may apply. Any applicable requirements will be detailed on individual course pages.

Executive Partners Program

Extend your network and career by connecting with a senior business professional as part of our Executive Partners Program.

This is a unique opportunity for you to engage with a highly successful industry executive to enhance your studies and career. Our Executive Partners are active, semi-retired or recently retired professionals who have a wealth of knowledge and experience to help you achieve your career goals.

This could be you

You'll graduate from UniSA prepared for a range of careers - see where a degree in advertising could take you.

Career outcomes

Your career

With a Master of Management (Advertising and Brand Management) from UniSA, your specialist skills and advanced knowledge will be welcomed across a broad range of industries. You will graduate equipped to be a leader and decision-maker, ready to operate at senior levels of an organisation in roles such as:

Advertising manager: supervising the production of advertising campaigns; developing plans to increase sales for clients; acting as a liaison between their agency and its clients
Brand manager: responsible for driving the growth of a brand; ensuring all aspects of a brand’s marketing and manufacturing match; creating a brand strategy and ensuring all aspects of a product or an activity align with the brand
Digital marketing manager: driving sales and conversions; optimising website usability; implementing digital and email marketing campaigns; analysing and reporting on website performance and other digital channel initiatives; driving search optimisation and Google Ads strategy
Marketing manager: overseeing and leading a marketing team and all functions; setting strategy; managing marketing plans, budgets and resources; assigning tasks and setting targets
Media planner or campaign manager: combining creative thinking with factual analysis to target marketing campaigns at audiences; identifying the best mediums for building brand awareness and sales
Social media manager: directing the social media presence of a brand, product, individual or organisation; overseeing social media marketing and advertising; developing strategies to increase effectiveness; measuring performance; managing and creating content

Industry facts

Employment for sales, marketing and public relations professionals in Australia is projected to increase by 15.8 per cent by 2024¹.

¹Australian Government Department of Employment, Occupational Employment Projections 2019

Between now and 2024 the availability of advertising and marketing roles in Australia is projected to increase by 17,700 (21.7 per cent)¹.

¹Australian Government Department of Employment, Occupational Employment Projections 2019

Enterprise Skills

UniSA Business students graduate with key enterprise skills that have been developed in partnership with employers across a range of industries. Embedded in your curriculum you will learn problem solving, ethical awareness, teamwork, and communication skills, which will help you to stand out and succeed in your future career.

Learn more

How to apply

Applying to study with us:

go to the top of this page and make note of the SATAC code, then click Apply
you will be redirected through to the SATAC website to continue your application

Alternative Pathways

Australian
If you would like to strengthen your business knowledge with a shorter qualification, the Graduate Certificate in Leadership (four courses) may suit you. This provides an entry pathway into the Master of Management.

International
If you would like to strengthen your business knowledge with a shorter qualification, the Graduate Certificate in Leadership (four courses) may suit you. This provides an entry pathway into the Master of Management.

Credit Transfer

Get a head start on your degree. Find out if you're eligible for credit from previous studies.

Go to credit assessor

Entry pathway

We believe in equal access to further education, so we offer a range of pathways to university.

Find a Pathway

Scholarships

Every year, over 2,500 UniSA students are supported in their studies through scholarships and grants worth millions of dollars. Check out the scholarships below. One of them may be perfect for you. Visit our scholarships page for more.

More scholarships

Scholarship for student leadership

Available for students who are interested in undertaking specified activities with the aim of enhancing the overall student experience at UniSA.

Learn more

International travel grants

Travel Grants are available to participate in our Study Overseas Programs. UniSA has agreement with over 80 institutions globally.

Learn more

Your study experience and support

Our campuses have fantastic facilities including modern lecture theatres, libraries, workshops, laboratories, and areas that simulate real work environments. You’ll also find student gyms, community clinics, and campus sport activities to keep you active.

We also offer flexible study options, with courses available on campus, fully online or in intensive mode.

Adelaide also has a variety of accommodation options to suit different requirements and budgets. Options include dedicated student accommodation and private rentals. See our long-term accommodation pages, or explore our student accommodation by Scape on Bank Street in Adelaide’s lively cultural precinct, an ideal location for students. It is within easy reach of UniSA’s city and metropolitan campuses, Rundle Mall shopping, the Central Market, Chinatown, and the West End’s vibrant nightlife. It is also across the road from the Adelaide train station, and on bus and tram routes.

Student services

The Business Student Hub is a dedicated and convenient support service for business students, from first year right through to graduation. The team provides expert advice on study options, elective choices and any academic difficulties, and can help with referrals to support services across the University. The Business Student Hub is there to facilitate your life at university, so you get the most out of your UniSA experience.

You can also access a range of other student services including:

academic counselling
personal counselling
social support services, including family support and nearby childcare
common rooms
prayer rooms
security officers
Wirringka Student Services, offering Aboriginal and Torres Strait Islander students a supportive place to study
UniSA’s Student Association, USASA, also provides a range of other services.

We also offer study support from our Learning Advisers which you can work with face-to-face or online. They are here to help you develop academically and professionally during your studies.

When you become a UniSA student you can contact Campus Central for help with anything related to your degree. They will help you with your ID cards, fees and any other questions you might have.

24/7 digital environment

With interactive online course materials and a 24/7 learning environment you can organise your study to suit your lifestyle. In most courses, you can:

study online, including accessing videos and course resources
participate in virtual classrooms
submit your assignments and get feedback online
use forums and discussion boards for team work and communication

Our learnonline facilities include a personal learning environment with emails, learning support, administration, library access and results. The environment is available 24 hours a day, seven days a week, so you can tailor your learning to your life. We are continually investing in innovative digital technologies for a high-quality student learning experience.

Please note some on-campus attendance (such as to attend seminars, workshops or examinations) and/or placements may apply. Any requirements like this are detailed on individual course pages.

Your campus

We have six campuses in metropolitan and regional areas, each with modern facilities including lecture theatres, libraries and laboratories, as well as spaces that simulate real work environments.

Your program director

I am a Senior Lecturer (Strategy and Entrepreneurship) and the Program Director for a number of postgrad business courses. I am also the co-Director for Centre for Enterprise Dynamics in Global Economies (C-EDGE), a research centre within UniSA. In the past I had the opportunity to work and provide consultancy to industry and the government in Australia and India. I’ve also conducted extensive, high-quality research in the field of innovation policy, entrepreneurship, strategy, and international business. As Program Director for this degree, I believe students will benefit from both industry informed coursework and practical opportunities such as business mentorships, to help advance their future career goals.

Dr Deepak Sardana

Program Director

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Dr Deepak Sardana

Program Director

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Ask UniSA

How do I apply?

There are a number of ways to apply to study UniSA's undergraduate and postgraduate coursework degrees.

Applications for admission into the University of South Australia’s undergraduate and most postgraduate degrees are made via the South Australian Tertiary Admissions Centre (SATAC). Visit satac.edu.au and follow the links.

For the MBA degrees please apply through the UniSA MBA Application Portal. Applications for a small number of degrees are submitted direct to UniSA through our Apply Online portal. It will be noted on the degree page if you need to apply via Apply Online.

Postgraduate study by research
For information on applying to do postgraduate study by research, including Master of Research, PhDs or Doctorates, please visit unisa.edu.au/resdegrees.
Is there a closing date for applications?

Undergraduate
Yes. The deadline to apply to study a degree at UniSA for semester one (commencing late February) and be given equal consideration is in early December. While you may be able to apply after this date, you are not guaranteed to be considered equally with other applicants and your application may not be assessed in time for the main round of offers (mid January). Some degrees will not make any offers after the main offer round. Please click here find all of the key dates for applications here.

Postgraduate
Most postgraduate degrees do not have a closing date for applications. However, there are exceptions, so it is best to check – either on the SATAC website, Apply Online or the degree homepage. Postgraduate offers are normally ‘rolling’, meaning they may be sent out at any time up until the program starts. This also means that applications may close at any time without warning, if the quota is filled earlier. For this reason, postgraduate applications should be submitted without delay. For more information, please contact our Future Student Enquiries team on (08) 8302 2376 or via the online enquiry form.
What credit can I receive for previous studies?

Credit transfer or advanced standing

You may be eligible to receive a credit transfer or advanced standing for your chosen UniSA degree based on your previous studies, if they are in a related area at an equivalent or higher level. Receiving a credit transfer will reduce the number of courses you undertake within the degree, and may also reduce the overall duration of your degree.

Recognised prior learning

If you have related industry experience, you may also be eligible to receive recognised prior learning for this experience. Receiving recognised prior learning will normally reduce the number of courses you undertake within the degree, and can reduce the duration of the degree.

How do I get credit?

Credit transfer and recognition of prior learning is assessed on a case-by-case basis by the Program Director who will discuss your prior learning and experience with you to ascertain what credit you may be eligible for.

Many of our credit transfer arrangements are listed on our online Credit Assessor.
Can I speak to someone regarding my study options?

UniSA welcomes the opportunity to speak with you regarding your study options. Our staff are able to talk to you about degree information, career outcomes and pathways, entry requirements, applications, and student life, so that you are able to make the best study decision for your future.

Click here to book a 1:1 appointment with one of our enquiries team.

If you are interested in studying an MBA please contact admissions@unisa.edu.au and our Future Student Enquiries team will contact you regarding your enquiry.

Alternatively, you can complete a MyCareerMatch career profile. MyCareerMatch is an online career profiling tool that you can use free-of-charge through UniSA. MyCareerMatch specialises in career profiles and provides you with a personalised career report outlining information about your personality style and a list of career options, which are complementary to your natural strengths and talents.

We have many events throughout the year where you can speak with a lecturer or tutor about your degrees of interest. You can find out what is happening at UniSA by visiting our events page or by signing up to our mailing list, so you're the first to know about careers events, information sessions, degree requirements, scholarships and more!

There are also many career counsellors external to the University that you can discuss your career options with. If you are unsure where to start your search, you can contact the Government's Work Ready team (formally Skills for All). Visit skills.sa.gov.au or call 1800 506 266.

You may also find Job Outlook a helpful resource in your decision-making.
Where can I get further information?

It can be difficult to decide what degree you would like to do and where. You might find information from government organisations will help to weigh up your degree and provider options.

Find a course or a provider

TEQSA is a regulatory body for higher education providers. Use the TEQSA national register of higher education providers to search for a course or a provider. Compare courses and providers for undergraduates and postgraduates using the Quality Indicators for Learning and Teaching (QILT) online comparison tool.

More information on university admission

Visit the SATAC website to find out important news, events and information on applying to university in South Australia. Visit Study with Us to find out everything you need to know about studying at UniSA, admissions and the application process.

Questions about your application

If you have any questions or concerns regarding your application you should contact the Future Students Enquiries team in the first instance.

More FAQs

What others are saying

"I was equipped with so many tools in my marketing degree at UniSA. You really do learn from people who are in the marketing industry. I was surprised by how much practical knowledge I still use everyday in my job."

Stephanie McConachy

Bachelor of Business (Marketing)
Asia Pacific Marketing and Communications Lead, PwC

Stephanie McConachy

Bachelor of Business (Marketing)
Asia Pacific Marketing and Communications Lead, PwC

"A Marketing degree from UniSA is so practical and real-world based, and there are so many options around what you can do with it. I liked that I was given the opportunity to meet and also be taught by business leaders who have real experience in the industry."

Sarah Gebhardt

Bachelor of Business (Marketing)
Freelance Account Director