Promotional Communication: Advertising, Publicity and Marketing
Course Level Undergraduate
Course Level Undergraduate
Area/Catalogue
COMM 3064
Course Level
Undergraduate
Offered Externally
Yes
Note: This offering may or may not be scheduled in every study period. Please refer to the timetable for further details.
Course ID
155102
Unit Value
4.5
University-wide elective course
No
The 2025 timetable is
not yet available.
Course owner
UniSA Creative
To study the complexity and nuances of the development, purpose and use of promotional activities in contemporary society through the promotion of products, services and information and the diverse range of approaches, techniques and methods employed, with a particular emphasis on advertising.
Students will build on previous courses to develop knowledge of theoretical and applied approaches to the use and production of promotional activities in contemporary society. The practices and processes of promotional activity in diverse organisations are examined using historical and contemporary case studies. Students are required to demonstrate creative and critical thinking about promotional culture and its role in industry, government and the not-for-profit sector, and to exhibit creativity and originality in the production of promotional material. Students will relate promotional activities to the application of communication media technology in its changing forms. In developing advanced understanding of promotional industries, including advertising, publicity and marketing, students are required to use theoretical approaches to critique and evaluate promotional events and campaigns ranging from product launches and publicity events in the creative industries, to national election campaigns and large-scale health promotion and education campaigns.
Nil
Common to all relevant programs | |
---|---|
Subject Area & Catalogue Number | Course Name |
COMM 2092 | UO Content Creation for Media |
COMM 2090 | UO Communication Research Methods |
COMM 2078 | Communication Research Methods |
COMM 2079 | Content Creation for Media |
Students completing the Bachelor of Marketing and Communication (DBMN) program must complete EITHER Design for Digital Technologies (COMM 2080) OR Content Creation for Media (COMM 2079). Students may complete the UO (online) equivalent of the internal courses listed.
Nil
Component | Duration | ||
---|---|---|---|
INTERNAL, MAGILL | |||
Seminar | 2 hours x 10 weeks | ||
INTERNAL, CITY WEST | |||
Seminar | 2 hours x 10 weeks | ||
EXTERNAL, MAGILL, ONLINE | |||
External (Seminar) | 2 hours x 10 weeks |
Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.
Critical analysis, Project
EFTSL*: 0.125
Commonwealth Supported program (Band 4A)
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.
Non-award enrolment
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* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.