Integrated Communication Planning
Course Level Undergraduate
Course Level Undergraduate
Area/Catalogue
COMM 3062
Course Level
Undergraduate
Offered Externally
Yes
Note: This offering may or may not be scheduled in every study period. Please refer to the timetable for further details.
Course ID
155124
Unit Value
4.5
University-wide elective course
No
The 2025 timetable is
not yet available.
Course owner
UniSA Creative
To consolidate the knowledge and skills obtained by students in introductory and intermediate courses in a strategic communication context.
Students will develop an understanding of the integration, planning and management of key communication skills in an organisational context. The planning will be informed by organisational goals and extensive research and analysis of the situation, organisation, issues and publics. Advanced skills will be developed in the setting of communication goals and objectives, the development of strategies, tactics, budgets, and schedules, and the formation of measurement and evaluation plans. Consideration of relevant ethical, legal and social issues will be required, which will require students to apply and integrate theoretical knowledge and understanding in a practical context.
Smith, R. D. 2021, Strategic planning for public relations, 6th, Lawrence Erlbaum Associates, Routledge, New York
Common to all relevant programs | |
---|---|
Subject Area & Catalogue Number | Course Name |
COMM 2092 | UO Content Creation for Media |
COMM 1057 | Public Relations Theory and Practice |
COMM 2079 | Content Creation for Media |
Students must successfully compete EITHER Content Creation for Media (COMM 2079) OR UO Content Creation for Media (COMM 2092). Students completing the Bachelor of Marketing and Communication (DBMN) program must complete either Design for Digital Technologies (COMM 2080) OR Content Creation for Media (COMM 2079 or COMM 2092).
Nil
Component | Duration | ||
---|---|---|---|
INTERNAL, MAGILL | |||
Seminar | 2 hours x 10 weeks | ||
Online | 2 hours x 2 weeks | ||
Online (preseminar tasks) | 1.5 hours x 10 weeks | ||
INTERNAL, CITY WEST | |||
Seminar | 2 hours x 10 weeks | ||
Online | 2 hours x 2 weeks | ||
Online (pre-seminar tasks) | 1.5 hours x 10 weeks | ||
EXTERNAL, MAGILL, ONLINE | |||
Seminar | 3 hours x 10 weeks |
Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.
Proposal, Report
EFTSL*: 0.125
Commonwealth Supported program (Band 4A)
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.
Non-award enrolment
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* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.