Integrated Communication Planning

Course aim

To consolidate the knowledge and skills obtained by students in introductory and intermediate courses in a strategic communication context.

Course content

Students will develop an understanding of the integration, planning and management of key communication skills in an organisational context. The planning will be informed by organisational goals and extensive research and analysis of the situation, organisation, issues and publics. Advanced skills will be developed in the setting of communication goals and objectives, the development of strategies, tactics, budgets, and schedules, and the formation of measurement and evaluation plans. Consideration of relevant ethical, legal and social issues will be required, which will require students to apply and integrate theoretical knowledge and understanding in a practical context.

Textbook(s)

Smith, R. D. 2021, Strategic planning for public relations, 6th, Lawrence Erlbaum Associates, Routledge, New York

Prerequisite(s)

Common to all relevant programs
Subject Area & Catalogue Number	Course Name
COMM 1057	Public Relations Theory and Practice
COMM 2079	Content Creation for Media
COMM 2092	UO Content Creation for Media

Students must successfully compete EITHER Content Creation for Media (COMM 2079) OR UO Content Creation for Media (COMM 2092). Students completing the Bachelor of Marketing and Communication (DBMN) program must complete either Design for Digital Technologies (COMM 2080) OR Content Creation for Media (COMM 2079 or COMM 2092).

Corequisite(s)

Nil

Teaching method

Component	Duration
INTERNAL, MAGILL
Seminar	2 hours x 10 weeks
Online	2 hours x 2 weeks
Online (preseminar tasks)	1.5 hours x 10 weeks
INTERNAL, CITY WEST
Seminar	2 hours x 10 weeks
Online	2 hours x 2 weeks
Online (pre-seminar tasks)	1.5 hours x 10 weeks
EXTERNAL, MAGILL, ONLINE
Seminar	3 hours x 10 weeks

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Assessment

Proposal, Report

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 4A)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
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Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.