Bachelor of Arts (Social Media)

Degree Level Undergraduate

Years

International students

Start date
February
July

Campus
Magill

Duration
3 year(s) full-time

Mode
On-campus

Program Code
MBAA

Prerequisites
None

Assumed Knowledge
None

Fees
AUD$ 28,000 per annum (per 1.0 EFTSL) for students enrolled in 2022

English Language Requirements

IELTS total [6.0]
IELTS reading [6.0]
IELTS writing [6.0]

Equivalent English qualifications (PDF)

International Admission by Country
See full entry requirements

CRICOS Code
097503G

Entry requirements

Admission criteria

The admission criteria have been grouped to assist you to easily find the information most relevant to your circumstances. However, you may fit into more than one and the university will consider applicants against each of the relevant criteria.

Certain conditions apply. For more information refer to Appendix 4 of the University's Selection and Entry policy.

Applicants are required to meet one of the following criteria with a competitive result, and demonstrate that they fulfil any prerequisite requirements and essential requirements for admission:

Recent secondary education
Meet any prerequisite requirements with a minimum grade of C- or equivalent
AND

Qualify for the South Australian Certificate of Education (SACE), and achieved a competitive Selection Rank (ATAR), or
Complete secondary qualifications equivalent to SACE, or
Complete the International Baccalaureate Diploma with a minimum score of 24 points

Applicants who have not achieved the Selection Rank required for automatic selection may be selected for any remaining places based on the grades of their year 12 subjects.

OR
Higher education study

Complete or partly complete a recognised higher education program at a recognised higher education institution, or
Complete at least four Open Universities Australia (OUA) courses at undergraduate level or above

OR
Vocational Education and Training (VET)

Complete an award from a registered training organisation at Certificate IV or above

OR
Work and life experience

Qualify for Special Entry, or
Complete a UniSA Foundation Studies program or equivalent, or
Hold completed secondary qualifications equivalent to SACE obtained more than 2 years in the past

Essential requirements for admission

Prerequisites

None

Assumed Knowledge

None

English language entry requirements

In addition to meeting academic entry requirements, international students who speak English as a second or additional language must also meet the University's English language entry requirements. The minimum language requirements for this program are:

English language test

IELTS total [6.0]
IELTS reading [6.0]
IELTS writing [6.0]

Please access the following link for a comprehensive list of English language tests accepted by UniSA and other important information in relation to meeting the University’s language requirements: English Language Equivalence Table (PDF)

Admission Requirements by Country

Pakistan HSSC	75
Sri Lanka A Levels (best 3)	6
Sweden GPA	12.5
UK Board GCE A Levels/HK Board	6
Vietnam	7
Australia	65
IB (best 6)	26
USA SAT (1600)	1050
HKDSE	15
Nepal NEB	2.41
Bangladesh HSC	3.5
Canada High School (OSSD)	60
Eynesbury FSP	310
German Abitur	3.8
India (best 4)	60
Kenya KCSE (average)	B
Malaysia STPM (best 3)	6
Malaysia UEC	32
Norway GPA	2.8

View full entry requirements Hide full entry requirements

Aim

The Bachelor of Arts (Social Media) will provide students with in demand skills and knowledge in this rapidly increasing field. From developing social campaigns, understanding social media metrics, developing both print and online content and understanding the power of social media data and its application, students will have a broad skill set on completion of this major ready for application in a variety of professional settings.

Content & Structure

Students undertaking the Social Media major will develop the skills and knowledge to develop and implement social media campaigns to gain followers and create conversations with primary audiences; understand the range of social media metrics to be applied to campaigns, to achieve real results for organisations; align social media brand to audiences, and advise on use of available digital channels; manage and grow online communities; be media savvy with strong copywriting skills; write digital content including blogs, develop content calendars and scheduling; be able to create and develop text and visual assets for presentations, websites, email newsletters, tenders and submissions; manage social media, content publishing/basic editing of website plus website analysis, optimisation and refinement; design social media banners, edit in-house video content for multiple social media platforms.

Graduates will have a second Arts major to expand their technical, analytical and communicative skills essential for practice in the professional environments and further learning in a culturally diverse global marketplace.

Students will complete 108 units of study comprising 9 units of core courses, 36 units of an Arts specialisation,
36 units of a second Arts major, 18 units of a minor, and 9 units of electives.

What courses you'll study

Course name	Area and cat no.	Units	Reference
FIRST YEAR
First Semester (Study Period 1, 2 or 3)
Truth, Lies and Being Human	HUMS 1060	4.5	Note(s): 1
UO Introduction to Social Media	COMM 1073	4.5
Major 2		4.5	Note(s): 2	Rule(s): 1
Minor		4.5	Note(s): 4,5,6
Second Semester (Study Period 4, 5 or 6)
Intercultural Communication	LANG 1054	4.5	Note(s): 1
UO Introduction to Video Production	INFT 1029	4.5
Major 2		4.5	Note(s): 2	Rule(s): 1
Minor		4.5	Note(s): 4,5,6
SECOND YEAR
First Semester (Study Period 1, 2 or 3)
Introduction to Digital Media	INFT 1014	4.5
Major 2		4.5	Note(s): 2	Rule(s): 1
Minor		4.5	Note(s): 4,5,6
Elective		4.5	Note(s): 3
OR
Professional Directions Program 1	COMM 2098	4.5	Note(s): 3
Second Semester (Study Period 4, 5 or 6)
Media Law and Ethics	COMM 2076	4.5
Major 2		4.5	Note(s): 2	Rule(s): 1
Minor		4.5	Note(s): 4,5,6
Elective		4.5	Note(s): 3
OR
Professional Directions Program 2	COMM 2099	4.5	Note(s): 3
THIRD YEAR
First Semester (Study Period 1, 2 or 3)
Content Creation for Media	COMM 2079	4.5
Applications for Social Media Data	INFS 3082	4.5
Major 2		4.5	Note(s): 2	Rule(s): 1
Major 2		4.5	Note(s): 2	Rule(s): 1
Second Semester (Study Period 4, 5 or 6)
Virtual Reality Storytelling	COMM 3081	4.5
UO Social Media Engagement	COMM 3084	4.5
Major 2		4.5	Note(s): 2	Rule(s): 1
Major 2		4.5	Note(s): 2	Rule(s): 1

Majors, Sub-majors & Minors

French Studies

Italian Studies

Japanese Studies

Psychology

Creative Writing and Literature

Applied Linguistics

Sociology

Performing Arts

Social Media

Screen Studies

History and Global Politics

English Language

Cultural Studies

Law, Policy and Politics

Aboriginal Studies
Rules & notes

Rules

1. Students are required to complete their second major from: Aboriginal Studies, Applied Linguistics, Creative Writing and Literature, Cultural Studies, History and Global Politics, English Language, Languages (French/Italian/Japanese), Psychology, Performing Arts, Screen Studies, Sociology or Law, Policy and Politics.

2. Enrolment in the English Language major is only available to students for whom English is their second, third or additional language. They are designed to strengthen students' bilingual or multilingual proficiencies for international career advancement.

3. Students intending to undertake a Master of Teaching (Secondary) should consult with their program director for a schedule of recommended courses.

Notes

1. This course is one of two core courses that provide a foundation for the program.

2. Students in the Bachelor of Arts undertake a second major from within the program, normally comprising 8 courses: two at Level 1 (Introductory), two at Level 2 (Intermediate) and four at Level 3 (Advanced).

3. Students complete either Electives or Professional Directions Program courses 1 and 2. Students may be directed to complete English Language courses in place of their electives.

4. A minor consists of four courses (18 units), two of which are generally at Level 1 (Introductory) and two at Level 2 (Intermediate).

5. The Hawke Ambassador International Volunteer Experience course can be chosen in place of the minor sequence and is equivalent to 18 units. Students who choose this option will swap their first year (Level 1 Introductory) minor sequence to Elective 1 and Elective 2. Students can then choose to study the Hawke course in their second year (Level 2 Intermediate). Students will be required to complete the two available Level 2 Intermediate course options at second year in the opposite study period to undertaking the Hawke course.

6. Students are advised to select their minor from within the majors offered by the MBAA Bachelor of Arts.