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Area/Catalogue
MARK 1010

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Course Level
Undergraduate

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Offered Externally
Yes

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Course ID
010704

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Unit Value
4.5

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University-wide elective course
Yes

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Timetable/s
First Semester
(Study Period 2)

Second Semester
(Study Period 4 & 5)

Course aim

To provide students with an understanding of marketing as the study of trading and exchange in a modern economy and acquaint them with the key activities that are involved in marketing.

Course content

This course introduces students to the role and contribution of Marketing to organisations and enterprises today. Marketing and marketing people are used in, and by, most types of organisations both big and small; for example, commercial, government, educational, artistic and social. The course will cover the main concepts and principles that underlie marketing thinking and practice. It will require students to understand these and also find out how they are applied in a range of enterprises.

Textbook(s)

Sharp, B 2013, Marketing: Theory, Evidence, Practice, 1st Edition, Oxford University Press, South Melbourne

Prerequisite(s)

Nil

Corequisite(s)

Nil

Teaching method

Component Duration
INTERNAL, CITY WEST
Lecture 1.5 hours x 10 weeks
Tutorial 1.5 hours x 10 weeks
Lecture (Virtual) 1.5 hours x 10 weeks
INTERNAL, OFFSHORE, HONG KONG BAPTIST UNIVERSITY
Workshop 3 hours x 10 weeks
INTERNAL, MT GAMBIER
Workshop 3 hours x 10 weeks
INTERNAL, WHYALLA
Workshop 3 hours x 10 weeks
INTERNAL, CITY WEST (INTENSIVE)
Lecture 15 hours (equivalent) x N/A
Tutorial 15 hours (Equivalent) x N/A
EXTERNAL, CITY WEST, ONLINE
External 30 hours x N/A

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.


Assessment

Task Length Weighting Duration
INTERNAL, CITY WEST
Continuous assessment N/A 15% N/A
Assignment 1500 words 35% N/A
Examination N/A 50% 2.5 hours
INTERNAL, OFFSHORE, HONG KONG BAPTIST UNIVERSITY
Continuous assessment N/A 15% N/A
Assignment 1500 words 35% N/A
Examination N/A 50% 2.5 hours
INTERNAL, MT GAMBIER
Continuous assessment N/A 15% N/A
Assignment 1500 words 35% N/A
Examination N/A 50% 2.5 hours
INTERNAL, WHYALLA
Continuous assessment N/A 15% N/A
Assignment 1500 words 35% N/A
Examination N/A 50% 2.5 hours
INTERNAL, CITY WEST (INTENSIVE)
Continuous assessment N/A 15% N/A
Assignment 1500 words 35% N/A
Examination N/A 50% 2.5 hours
EXTERNAL, CITY WEST, ONLINE
Continuous assessment N/A 15% N/A
Assignment 1500 words 35% N/A
Examination N/A 50% 2.5 hours

Fees

EFTSL*: 0.1250
Commonwealth Supported program (Band 3)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
How to determine your Commonwealth Supported course fee. (Opens new window)

Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the Division offering the course. To determine the cost of this course, go to:
How to determine the relevant non award tuition fee. (Opens new window)

Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation

Course Coordinators

Degrees this course is offered in

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