Campus
Offshore

Duration
3 year(s) full-time

Mode
On-campus

Program Code
OBRMH

Prerequisites
None

Assumed Knowledge
None

English Language Requirements
  • IELTS total [6.0]
  • IELTS reading [6.0]
  • IELTS writing [6.0]
Equivalent English qualifications (PDF)

Degree overview

  • Join a university ranked in the Top 5 in Australia and Top 100 in the world for Hospitality and Leisure Management1
  • UniSA Business is accredited by both AACSB International and EFMD (EQUIS) – the world’s leading accreditation bodies, ensuring your degree will be recognised around the world. 
  • Study a curriculum informed by above world-class research in Sport and Recreation Management2. Our lecturers are some of the world’s leading sport management researchers. 
  • Ranked Top 10 in Australia and No. 1 in South Australia for Business and Management3
  • Build an exciting career in managing sport organisations, coordinating major sport events and initiatives, and helping to deliver the benefits of sport and recreation to local communities. 
  • Hear from guest lecturers who work in the sport and recreation industry and be taught by lecturers with extensive real-world experience  
  • Learn to implement sporting programs and initiatives, manage financial and physical resources, and apply critical problem-solving skills. 
  • Develop the confidence to lead, motivate and manage others, communicate effectively and think strategically.
  • UniSA Business is in the top one per cent worldwideand has been awarded an overall five stars for excellence in the QS Stars Ratings 2023. 

1Shanghai’s Global Ranking of Academic Subjects 2022. 22018 Excellence in Research for Australia (ERA). 32022 QS Subject Rankings.4UniSA Business is one of just 13 institutions in Australia and approximately 200 globally (from over 25,000 universities) to be EQUIS
accredited. EFMD, March 2024. 2023 QS Stars Business School Ratings.

Snapshot

Little_Athletics-20 copy - Copy.jpgThis degree is for students living and studying in Hong Kong. It is managed by Hong Kong Baptist University in collaboration with the University of South Australia. 

Build an exciting career in managing sport organisations, coordinating major sport events and initiatives, and helping to deliver the benefits of sport and recreation to local communities. 
In this internationally respected degree you will learn to implement programs and initiatives, manage financial and physical resources, and problem-solve. While learning about the most up-to-date research in the sport management field, your studies will also have a very practical focus, where you will hear from guest lecturers and learn from a highly experienced teaching team of globally recognised sport management researchers with extensive industry knowledge. 
There is one annual intake in September and the degree is delivered over 3 trimesters. Students are generally expected to complete the degree requirements in 12 months. 
Students may attend a graduation ceremony or presentation of awards ceremony in Adelaide or Hong Kong. The Hong Kong ceremony can be attended in the November following the standard expected completion date. 

Partner description

The University of South Australia has held a partnership with Hong Kong Baptist University (HKBU) for over 25 years. HKBU is committed to academic excellence, gaining a reputation as one of Asia’s finest institutions of higher education. Our relationship with HKBU is innovative, collaborative and results-orientated. 

Our organisations work closely to deliver quality education to students. Our collaborative degrees are delivered through HKBU’s School of Continuing Education (SCE). Founded in 1975, SCE is one of the seven Faculties/Schools of Hong Kong Baptist University. Upholding the belief that learning is a lifelong process, SCE provides people of all ages with professional and academic advancement opportunities to meet the needs of our rapidly changing society. 

There are over 5,800 full-time students and around 3,100 part-time students enrolled in SCE programmes, ranging from short courses, certificates, diplomas, higher diplomas to associate, undergraduate and postgraduate degrees. 

What you'll learn

P7240096-2_1.jpgStudents studying the degree at Hong Kong Baptist University will need to have completed a relevant qualification and receive up to 12 courses in credit.

You will gain valuable insight and career skills while you study specialist courses such as: 

  • Sports law and governance 
  • Business development in sport 
  • Leadership in Recreation and Sport 
  • Recreation and Sport Event Programming 

Degree structure

Course name Area and cat no. Units Reference  
OFFSHORE STUDY PERIOD 3
Business Intelligence INFS 2036 4.5 Note(s): 2
Elective 4.5 Note(s): 2
Elective 4.5 Note(s): 2
Elective 4.5 Note(s): 2
OFFSHORE STUDY PERIOD 1
Management and Organisation BUSS 2068 4.5 Note(s): 2
Business and Society BUSS 1057 4.5 Note(s): 2
Marketing Principles: Trading and Exchange MARK 1010 4.5 Note(s): 2
Quantitative Methods for Business MATH 1053 4.5 Note(s): 2
OFFSHORE STUDY PERIOD 2
Accounting for Business ACCT 1008 4.5 Note(s): 2
Sports Law LAWS 2029 4.5 Note(s): 2
Principles of Economics ECON 1008 4.5 Note(s): 2
Career Development in Business BUSS 1060 4.5 Note(s): 2
OFFSHORE STUDY PERIOD 3
Leisure Concepts SPRC 1004 4.5
Fundamentals of Sport and Recreation SPRC 2003 4.5
Sport Governance SPRC 2012 4.5
International Business Environments BUSS 3103 4.5
OFFSHORE STUDY PERIOD 1
Recreation and Sport Event Programming SPRC 1007 4.5
Commercial Operations in Sport SPRC 3019 4.5
Entrepreneurship for Social and Market Impact BUSS 2085 4.5
International Management Ethics and Values BUSS 3053 4.5
OR
Elective 4.5 Note(s): 6
OFFSHORE STUDY PERIOD 2
Recreation Planning in the Urban Environment ENVT 3004 4.5
Leadership in Recreation and Sport SPRC 3018 4.5
Sport, Tourism and Event Practicum ENVT 2002 4.5
Strategic Management BUSS 3023 4.5

Assessment

Marketing_Clinic-3 copy.jpgYour studies at will incorporate both practical, professionally-focused and research-based learning, so assessment types will vary. You can expect them to include:

  • reports, project documentation, case studies and presentations
  • essays and assignments
  • examinations
  • industry-relevant, research-based projects
  • practicals and team-based projects
  • participation in the workplace and in class

Why Bachelor of Business (Sport and Recreation Management)

SNoonan_UniSA BusHub_231017_004.jpgWe are renowned nationally and internationally for excellence in business education. We develop our degrees in partnership with industry and connect with top professional bodies. UniSA Business also holds EQUIS accreditation. We are ranked in the top one per cent worldwide1, and have been awarded an overall five stars for excellence in the QS Stars Ratings 2023.

With a degree in sport and recreation management you will graduate with the confidence to lead, motivate and manage others, communicate effectively and think strategically. You will study specialised sport and recreation courses such as recreation planning for local communities and designing leisure programs.

The courses you will study have been developed by industry professionals, many of whom are also current researchers. You will study their contemporary research as part of your studies. This degree utilises a combination of different learning techniques. You will attend on-campus seminars and workshops and will be supported by an online environment. You will be supported by a dedicated team of academic and support staff, and you will become part of a community of other professional, like-minded students.

UniSA Business is the only business school in South Australia accredited by both AACSB International (The Association to Advance Collegiate Schools of Business) and EFMD (EQUIS) – the world’s leading accreditation bodies recognising excellence in business education and research at a global level. These dual accreditations demonstrate the high standards we hold across all areas such as teaching, student learning and research, as well as our commitment to continually improving the quality of our programs.

1UniSA Business is one of just 13 institutions in Australia and approximately 200 globally (from over 25,000 universities) to be EQUIS accredited. EFMD, March 2024. 2023 QS Stars Business School Ratings.

Career outcomes

Your career

There are diverse career paths to aspire to in the field of sport and recreation management. You could consider:

  • Business development manager: working to improve an organisation’s market position and financial growth; defining strategic goals, building customer relationships, identifying business opportunities, implementing marketing initiatives
  • Club development officer: growing club presence and profile; implementing new programs and activities; engaging with members of the local community
  • Community development coordinator: maximising the use of local facilities through the development of programs, creating partnerships, and working with the community; developing initiatives for local residents to improve wellbeing and enhance quality of life
  • Event manager or coordinator: using strong organisational and project management skills to deliver successful, cost-effective events; managing staff and suppliers; booking venues, facilities and equipment; marketing and promotion; analysis and reporting on event performance
  • Membership services manager: managing existing member relationships; helping drive membership growth; coordinating sales promotions and other retention and sales initiatives
  • Sport sponsorship coordinator: managing and procuring sponsors for sports events and brand awareness activity; developing strategies to leverage sponsorships; executing sponsorship marketing including communications, branding and event planning
  • Sport development officer: promoting participation in sport; working with sporting clubs, local councils and the wider community; ensure people of all ages and ability can access sporting facilities; working with teams and individuals to improve their performance
  • Sports marketing coordinator: developing strategies to promote the club/association; identifying market segments for participants, members and spectators
  • Recreation program/participation officer: coordinating and assisting with the management of sports club activities and facilities; developing programs and activities to help grow athlete participation
  • Sport/Recreation facility coordinator: manage sport or recreation facilities in the public or private sector including fitness clubs, aquatic facilities, court facilities and more

Industry facts

column-chart-growth

Employment for managers and administrators of the cultural and creative industry in Hong Kong is projected to increase by 7,300 (+1.9% per year) from 2017 to 2027.

Labour and Welfare Bureau, the Government of the Hong Kong Special Administrative Region 2019

line-graph-growth

Employment for professionals of the cultural and creative industry in Hong Kong is projected to increase by 8,500 (+1.7% per year) from 2017 to 2027.

Labour and Welfare Bureau, the Government of the Hong Kong Special Administrative Region 2019

data-presentation

Accommodation and hospitality managers in Hong Kong is projected to increase by 700 (+1.0% per year) from 2017 to 2027.

Labour and Welfare Bureau, the Government of the Hong Kong Special Administrative Region 2019

How to apply

Contact the School of Continuing Education

  • Email address: usaugf@hkbu.edu.hk
  • Phone number: (852) 3411 1914

Credit

This degree has been designed specifically for students with an existing qualification, who are therefore eligible for course credit. Depending on your qualification, you could receive credit for up to 12 courses.

Your study experience and support

At present there are over 6,000 full-time students and approximately 2,450 part-time students enrolled in degrees at various levels from certificates, diplomas, higher/professional diplomas, as well as associate degrees and higher degrees. In addition to offering degrees awarded by Hong Kong Baptist University, SCE has provided various degrees collaboratively with different overseas institutions. 

You will benefit from the modern facilities and be taught by academics who are experts in their field. 

Student services

Student services

We want you to be successful, and if you need help we will be there to assist. Support services include: 

  • a dedicated website for Hong Kong students 
  • access to Hong Kong Baptist University Main Library, and the School of Continuing Education Resource Library 
  • access to UniSA online library database 
  • medical and dental benefits (HKBU) 
  • academic counselling (HKBU and UniSA) 
  • access to online academic workshops 
  • dedicated myUniSA site for Hong Kong students 
  • career services

 Study support is also available from our Learning Advisers. You can work with them online. They are here to help you develop academically and professionally during your studies. They also offer English language support. 

Your program director

I am the Program Director of Sport and Recreation Management and Tourism and Event Management degrees at UniSA Business. I also am a Senior Lecturer in Event and Tourism Management and a Research Ethics Advisor. I am currently serving on the Editorial Board of 'Event Management', the ‘International Journal of Event and Festival Management’ and ‘Frontiers in Sports and Active Living’. My PhD specialises in the fields of Tourism and Event Management. I am passionate about event management, visitor experiences and event impacts and have conducted research projects on local and international festivals and sports events. My research has informed both government and industry to better understand the wider impact to the community and guide policy making. With my industry informed experience, I believe graduates will be well equipped with the skills necessary for future success. This program offers both in-depth knowledge and practical, hands-on opportunities which graduates will need in order to succeed in the sport, tourism and events industries.

Dr Sarah Chua

Program Director

Enquire
Portrait image for Dr Sarah Chua
Portrait image for Dr Sarah Chua

Dr Sarah Chua

Program Director

Enquire

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