Start date

3 year(s) full-time


Program Code


Assumed Knowledge

AUD$ 30,900 per annum (per 1.0 EFTSL) for students enrolled in 2024
AUD$ 32,800 per annum (per 1.0 EFTSL) for students enrolled in 2025

English Language Requirements
  • IELTS total [6.0]
  • IELTS reading [6.0]
  • IELTS writing [6.0]
Equivalent English qualifications (PDF)

International Admission by Country
See full entry requirements


Degree overview

  • Study a degree that has been designed and developed in consultation with industry.
  • Study courses in content creation, social media strategy and engagement, professional writing, media management and public relations.
  • Customise your degree by choosing a sub-major such as Social Media, Journalism, Digital Media, Marketing or Film and Television.
  • Learn from industry experts.
  • Gain valuable real-world experience when you complete a final-year industry placement or project.
  • Gain hands-on experience by working with industry partners across a range of courses.
  • Study a curriculum informed by world-class research in Language, Communication and Culture1.

12018 Excellence in Research for Australia (ERA).



Skilled communicators are essential in every organisation and industry sector, and this adaptable degree will equip you with the knowledge and skills to plan, develop and deliver communication activities across a range of platforms.

You will develop skills in:

  • writing and creating content for traditional and online media
  • analysing social media and its role in society
  • managing media and public relations
  • critical and analytical thinking required for the strategic planning and management of communication and media.

Practical, real-world experience is a key component of this degree and in your final year you will complete an industry internship. Industry and community engagement opportunities are also featured in several courses, enabling you to put your skills to practice on real communication projects.

Eligible students can gain a further competitive advantage by completing an undergraduate degree in Communication and Media with a Master of Communication in just four years. This is a great way of elevating your career prospects.

Based on academic merit and quota, you may have the option to do the one-year Bachelor of Arts (Honours) at the end of this degree. Honours is an intensive year of advanced study that develops your abilities in academic research. It allows you to research a topic that interests you. Other selection criteria may apply.

If you’re interested in studying a combined degree with the Bachelor of Communication and Media, please submit an enquiry and we’ll get in touch to discuss your options. 

Current combined degree options include the Bachelor of Communication and Media and:

This degree offers flexible study options with all courses being available at Magill campus, City West campus or Online.

What you'll learn

What you Learn

You will learn how to write, plan, deliver and evaluate communication strategies that engage and inform target audiences using a range of media platforms. With a focus on communication for both traditional and online media, you'll study:

  • writing and content creation for traditional and online
  • social media strategy, engagement and content creation
  • strategic planning and management of communication and media
  • communication and media research
  • media law and ethics
  • emerging trends

Studying communication and media at UniSA gives you the flexibility to select a sub-major, so you can specialise in fields such as journalism, film and television, social media, marketing, or digital media. A social media sub-major would be highly desirable in a social media management role, while a journalism sub-major would prepare you for media advisor roles. If you're interested in digital content, then a digital media sub-major may be for you. Other popular sub-majors include marketing, film and television, tourism, and event management.

You will also select two electives, enabling you to further build on your skills and knowledge. There is a focus on professional practice, and during your final year, you will get the opportunity to complete an industry placement working in a public relations, social media, communication management or media role.

Degree structure

Course name Area and cat no. Units Reference  
First Semester (Study Period 1, 2 or 3)
Social Media and Society COMM 1083 4.5
Communication and Media COMM 1006 4.5
Professional and Technical Communication COMM 1065 4.5
Sub-major 4.5 Note(s): 1
Second Semester (Study Period 4, 5 or 6)
Intercultural Communication LANG 1054 4.5
Public Relations Theory and Practice COMM 1057 4.5
Computer Graphics and Imaging for Design GRAP 1018 4.5
UO Digital Graphics and Imaging GRAP 1027 4.5
Sub-major 4.5 Note(s): 1
First Semester (Study Period 1, 2 or 3)
Content Creation for Media COMM 2079 4.5
Professional Writing COMM 3037 4.5
Sub-major 4.5 Note(s): 1
Elective 4.5 Note(s): 2,3
Second Semester (Study Period 4, 5 or 6)
Communication Research Methods COMM 2078 4.5
Media Law and Ethics COMM 2076 4.5
Sub-major 4.5 Note(s): 1
Elective 4.5 Note(s): 2,3
First Semester (Study Period 1, 2 or 3)
Promotional Communication: Advertising, Publicity and Marketing COMM 3064 4.5
Internship or Project COMM 3063 4.5
Advanced Professional Writing COMM 3057 4.5
Sub-major 4.5 Note(s): 1
Second Semester (Study Period 4, 5 or 6)
Integrated Communication Planning COMM 3062 4.5
Communication Management in Practice COMM 3061 4.5
UO Social Media Engagement COMM 3084 4.5 Note(s): 4
Sub-major 4.5 Note(s): 1

Study hours

For each course you study, you will need to allocate time for various classes such as lectures, tutorials, workshops, seminars and practicals. Plus you will need additional hours to study in your own time to complete assignments, readings and projects, as well as to contribute to online discussion forums (independent study). So as a general rule, if you are studying full-time you would need to allocate 12–26 hours of study when at university and 14–28 hours of independent study per week.



Your studies at UniSA will incorporate practical, professionally focused and research-based learning, so assessment types will vary. You can expect them to include:

  • projects
  • portfolios
  • reports
  • presentations
  • essays

Global opportunities

Enrich your studies and your life – make overseas study part of your qualification. You may have the option to undertake an exchange, short-term program or study tour overseas while you study. We have links with universities worldwide, as well as a range of travel grants available to make going overseas much more accessible.

You can choose short-term or semester-long study from a range of universities and countries depending on your area of study and cultural interests.

Take a look at the global opportunities available.

Global opportunities

Why Bachelor of Communication and Media

Why this Degree

This degree has been developed and designed with industry, which means it is relevant, up-to-date and guaranteed to provide you with the best start in this fast-paced industry.

In fact, the curriculum continues to be informed by industry partners, meaning you’re accessing content and knowledge which is always relevant and up to date. This style of learning, combined with final-year real-world experience, ensures you'll graduate career-ready.

Real-world connections

Practical experience will be an important part of your learning and during your third year you will complete an industry internship in a communication, media, public relations, social media or advertising role in a variety of organisations. This industry experience will ensure you graduate ready for the workforce – some graduates even gain employment as a result of these internships. UniSA offers an extensive range of career-related events and workshops online, on campus and around Adelaide to develop your skills and increase your knowledge.

Study at UniSA

Hear from Natalie as she shares her experiences studying a Bachelor of Communication and Media at UniSA.

UniSA Video

Career outcomes

Your career

Skilled communicators are essential in every organisation and industry to plan, develop and deliver communication across a range of platforms and situations. From social media to crisis communication, get ready to share and shape the stories of your organisation and industry. There is no better time to begin a career in communication and media.

As a professional communicator you will be interested in the world around you, current affairs, public communication in all its forms, and the communication aspects of political, economic and social issues. You will also have a passion for writing and language, a curiosity about why and how people communicate, and a desire to use communication skills to promote understanding of significant political, social, cultural and scientific issues and events. Careers to consider:

  • communication officer: plan, create and develop content for publications, manage an organisation’s online presence and communicate with target publics and stakeholders
  • content creator and writer: write for a range of channels and mediums including web, blogs, news, social media, search engine optimisation, publications and advertising
  • digital and social media manager: responsible for developing and implementing marketing strategies for an organisation’s social media sites and website
  • media liaison officer:  manage an organisation’s media profile, create media releases and editorial content, and liaise with media outlets to coordinate activities
  • PR coordinator: understand and support client needs – and use all forms of media and communication to build, maintain and manage their reputation
  • marketing and communication officer: coordinate advertising and public relations activities for businesses
    online editor: plan, create, edit and publish content online
  • strategic communication manager: develop integrated communication and marketing campaigns, set clear communication goals and objectives, develop strategies, tactics, budgets and schedules for a campaign – and learn to measure the effectiveness of each medium to monitor success. 

Industry facts


Employment for sales, marketing and public relations professionals in Australia is projected to increase by 14,000 (12.1 per cent) by November 20201.

1Australian Government Department of Employment, Occupational Employment Projections 2015


Employment for advertising, public relations and sales managers in Australia is projected to increase by 6,500 (5.2 per cent) by November 20201.

1Australian Government Department of Employment, Occupational Employment Projections 2015


Between now and 2020, the total Australian media and entertainment market will reach $47.4 billion1.

1PwC Media and Entertainment Outlook report 2016

How to apply

How to apply for international students will give you helpful information about the application process at the University of South Australia. When you are ready, apply through our International Application System. If you would like to talk to someone near you about studying at the University of South Australia, we have agents all over the world who can assist you. Find an Education Agent in your country.

Alternative Pathways

There are other pathways you can follow to study this degree, including:

There are other pathways you can follow to study this degree, including:


Every year, over 2,500 UniSA students are supported in their studies through scholarships and grants worth millions of dollars. Check out the scholarships below. One of them may be perfect for you. Visit our scholarships page for more.

More scholarships

Your study experience and support

As a UniSA student, you will have unique access to work placement opportunities, overseas study tours and exchanges, networking events, internships, guest speakers and more.

Our campuses are equipped with state-of-the-art facilities including modern lecture theatres, libraries, workshops and laboratories, as well as spaces that simulate real work environments. These are all supported by the latest technologies and a 24/7 online learning platform. We have health services on campus, gymnasiums, technology zones and great student lounges. You will also gain access to a range of community clinics, which provide professional and cost effective services in areas of health, business, law and psychology. There are campus sport activities to keep you active, and if you are keen to explore the social side of university life, there are movies, cooking demonstrations, parties and lots more.

Adelaide also has a variety of accommodation options to suit different requirements and budgets. Options include dedicated student accommodation and private rentals. See our long-term accommodation pages, or explore our student accommodation by Scape on Bank Street in Adelaide’s lively cultural precinct, an ideal location for students. It is within easy reach of UniSA’s city and metropolitan campuses, Rundle Mall shopping, the Central Market, Chinatown, and the West End’s vibrant nightlife. It is also across the road from the Adelaide train station, and on bus and tram routes.

Student services

Student services

Our international student services provide you with all the support you need at university. We want you to succeed, and if you need help, we're here to assist. You can access a full range of support services, including:

  • career advice and mentoring
  • help with student visas and health cover
  • personal counselling
  • academic counselling
  • fees and finance help
  • common rooms
  • prayer rooms
  • security officers
  • accommodation services 
  • as well as services offered through our student association, USASA.

We also offer study support from our Learning Advisers face-to-face or online. They are here to help you develop academically and professionally during your studies, and can offer help with the English language too. When you become a UniSA student, you can also contact Campus Central for help with anything related to your degree. They will help you with your enrolment, ID cards, fees, timetables and more.

24/7 digital environment

Our learnonline facilities include a personal learning environment with virtual classrooms, lecture recordings, emails, learning support, administration, library access and results. The environment is available 24 hours a day, seven days a week, so you can tailor your learning to your life. We are continually investing in innovative digital technologies for a high-quality student learning experience.

Student services

Your campus

We have six campuses in metropolitan and regional areas, each with modern facilities including lecture theatres, libraries and laboratories, as well as spaces that simulate real work environments.

Location This degree is delivered at the following campus.

Your program director

Communication is at the core of how we live today in our connected and globalised world.

Effective communication and media management allows us to influence behaviour and decisions, to increase awareness and profile, to build reputation, and to facilitate the exchange of mass information. Communication and media roles exist within all industry sectors and many types of organisations, creating a wealth of opportunities for our graduates.  There is no other field that has that reach.

Ms Rebecca Somerfield

Program Director

Portrait image for Ms Rebecca Somerfield
Portrait image for Ms Rebecca Somerfield

Ms Rebecca Somerfield

Program Director


Ask UniSA

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What others are saying

This degree is very versatile and has allowed me to combine all my specific interests, including public relations, journalism and digital design, into one degree. I also had the opportunity to undertake an internship as part of the program and a short course in Florence, Italy, studying media and communication in the fashion industry.

Helena Senesi

Bachelor of Communication and Media

Helena Senesi

Helena Senesi

Bachelor of Communication and Media

As a Marketing Manager at KPMG, I manage a team that executes internal and external communications and events. Undertaking a double degree in Marketing and International business gave me a broad understanding of macro business issues, and how marketing is a strategic contributor to business and economic growth.

Chloe Benton, Marketing Manager, SA KPMG

Bachelor of Communication and Media

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Chloe Benton, Marketing Manager, SA KPMG

Bachelor of Communication and Media

Introduction to Social Media has helped me to capitalise on my communication skills. Always engaging with plenty of interaction from staff and peers, the course has helped me further my knowledge with plenty of interesting and current material.

Amber Brown

Bachelor of Communication and Media

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Amber Brown

Bachelor of Communication and Media

It was a pleasure to work with the final year Communication and Media students at UniSA. I found them to be highly engaged and passionate about delivering an effective and visually appealing digital solution. With a wide range of skills across the digital, creative, communication and media spectrum, they have a great foundation from which to embrace and add value to today’s globally connected workplace.

James Stewart

National Head of Digital | KOJO

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James Stewart

National Head of Digital | KOJO