Start date
February
July

Duration
3 year(s) full-time

Mode
On-campus

Program Code
MBCD

Prerequisites
None

Assumed Knowledge
None

Fees
2022: AUD$ 28,000 per annum (per 1.0 EFTSL)

English Language Requirements
  • IELTS total [6.0]
  • IELTS reading [6.0]
  • IELTS writing [6.0]
Equivalent English qualifications (PDF)

International Admission by Country
See full entry requirements

CRICOS Code
081881B

Degree overview

  • Complete an undergraduate and postgraduate degree in just four years through our fast-tracked 3+1 Pathway to Masters program.
  • Elevate your career prospects by completing two industry-informed qualifications that have been developed to meet the fast-changing needs of the communication and media industries.
  • Gain specialised knowledge and capabilities in organisational communication and media management during your bachelor, then develop expertise in advanced communication theory and trends through the masters program.
  • Study courses in campaigns and crises; digital design; communication, media and creative industries; and digital entrepreneurship.
  • Undertake an industry-supervised project or research thesis in your final year.
  • Benefit from flexible study options – you can choose to study on-campus at Magill campus, City West campus or online.

Snapshot

Snapshot

Fast-track your communication career and gain a bachelor and master qualification in just four years with our 3 + 1 Pathway to Master of Communication package. This unique offering allows you to elevate your career prospects by completing two industry-informed qualifications that have been developed to meet the fast-changing needs of the communication and media industries.

This package provides you with an opportunity to study a three-year bachelor degree and a one-year master degree (typically two years) in four years by substituting four undergraduate courses for selected postgraduate courses in the third year of your bachelor degree.

As part of this packaged program, you will:

  • major in Communication and Media covering strategic communication, media management, public relations, social media, advertising, and professional communication
  • select a sub-major in areas including digital media, film and television, journalism, languages, marketing, psychology or social media
  • study courses in areas such as campaigns and crises; digital design; communication, media and creative industries; and digital entrepreneurship
  • undertake an industry-supervised project or research thesis in your final year
  • study industry-informed degrees, which are adaptable and agile changing to the needs and demands of industry.

During your studies you will develop an advanced understanding of communication strategies and theories, and graduate with the capabilities to be a successful leader and decision-maker in any communication setting, across a diverse range of industries. 

You will be immersed in real-world challenges and have access to practical-based courses including an industry internship or project.

Your final two years of study will see you study South Australia’s only broad-based Master of Communication, where you will cover topics including digital entrepreneurship, digital design and strategic communication in campaigns and crises.

What you'll learn

What you Learn

Your undergraduate degree will start with core courses in communication, where you will create, develop and deliver communication strategies for traditional and online media. You will also develop writing skills for print, broadcast media, social media and digital platforms.

You will:

  • learn how to manage media and public relations in contemporary society, including the analytical thinking required for strategic planning and communication management 
  • study emerging trends within the communications industry, along with media law and ethics
  • major in Communication and Media covering strategic communication, media management, public relations, social media, advertising, and professional communication
  • select a sub-major in areas including digital media, film and television, journalism, languages, marketing or social media
  • study courses in areas such as campaigns and crises; digital design; communication, media and creative industries; and digital entrepreneurship
  • undertake an industry-supervised project or research thesis in your final year of your masters degree.

Through your postgraduate studies, you will advance your knowledge and skills in communication practices. You will explore topics including digital entrepreneurship, digital design and strategic communication in campaigns and crises.  In your final year, you will choose either a research or professional stream, where you will either undertake an industry-supervised research dissertation or industry-supervised project or placement- depending on your stream selected.

You will graduate with an industry-informed qualification that responds to the fast-changing needs of employment and society, particularly within the communication, media and creative industries.

Degree structure

Course name Area and cat no. Units Reference  
FIRST YEAR
First Semester (Study Period 1, 2 or 3)
Social Media and Society COMM 1083 4.5
Communication and Media COMM 1006 4.5
Professional and Technical Communication COMM 1065 4.5
Sub-major 4.5 Note(s): 1
Second Semester (Study Period 4, 5 or 6)
Intercultural Communication LANG 1054 4.5
Public Relations Theory and Practice COMM 1057 4.5
Digital Design Essentials COMM 1066 4.5
Sub-major 4.5 Note(s): 1
SECOND YEAR
First Semester (Study Period 1, 2 or 3)
Content Creation for Media COMM 2079 4.5
Professional Writing COMM 3037 4.5
Sub-major 4.5 Note(s): 1
Sub-major 4.5 Note(s): 1
Second Semester (Study Period 4, 5 or 6)
Communication Research Methods COMM 2078 4.5
Media Law and Ethics COMM 2076 4.5
Sub-major 4.5 Note(s): 1
Sub-major 4.5 Note(s): 1
THIRD YEAR
First Semester (Study Period 1, 2 or 3)
Promotional Communication: Advertising, Publicity and Marketing COMM 3064 4.5
Internship or Project COMM 3063 4.5
Communication, Media and Creative Industries COMM 4005 4.5
Digital Entrepreneurship COMM 4004 4.5
Second Semester (Study Period 4, 5 or 6)
Integrated Communication Planning COMM 3062 4.5
Social Media Engagement COMM 3083 4.5
Campaigns and Crises COMM 5005 4.5
Managing Digital Design COMM 5068 4.5

Study hours

For each course you study, you will need to allocate time for various classes such as lectures, tutorials, workshops, seminars and practicals. Plus you will need additional hours to study in your own time to complete assignments, readings and projects, as well as to contribute to online discussion forums (independent study). So as a general rule, if you are studying full-time you would need to allocate 12–26 hours of study when at university and 14–28 hours of independent study per week.

Assessment

Assessment

Your studies at UniSA will incorporate both practical, professionally-focused and research-based learning, so assessment types will vary. You can expect them to include:

  • reports, project documentation, case studies and presentations
  • essays and assignments
  • examinations
  • industry-relevant, research-based projects
  • practicals and team-based projects
  • participation in the workplace and in class.

Global opportunities

Enrich your studies and your life – make overseas study part of your qualification. You may have the option to undertake an exchange, short-term program or study tour overseas while you study. We have links with universities worldwide, as well as a range of travel grants available to make going overseas much more accessible.

You can choose short-term or semester-long study from a range of universities and countries depending on your area of study and cultural interests.

Take a look at the global opportunities available.

Global opportunities

Why Bachelor of Communication and Media (Pathway to Master of Communication)

Why this Degree

Fast-track your communication career and gain a bachelor and master qualification in just four years with our 3 + 1 Pathway to Master of Communication package. This unique offering allows you to elevate your career prospects by completing two industry-informed qualifications that have been developed to meet the fast-changing needs of the communication and media industries.

This package provides you with an opportunity to study a three-year bachelor degree and a one-year master degree (typically two years) in four years by substituting four undergraduate courses for selected postgraduate courses in the third year of your bachelor degree.

This packaged option will see you develop an advanced understanding of communication strategies and theories, and you will graduate with the capabilities to be a successful leader and decision-maker in any communication setting, across a diverse range of industries. 

Real-world connections

Practical experience will be an important part of your learning and during your third year you will complete an industry internship in a communication, media, public relations, social media or advertising role in a variety of organisations. And, depending on what stream you select in your Masters, you will either undertake an industry-supervised research dissertation or industry-supervised project or placement.  

Our degrees are informed by industry, and we work closely with our partners and collaborators to ensure our content is agile, up to date and industry-relevant, which ensures that you’re learning the skills and tools to walk into your career with confidence.

Career outcomes

Your career

As the No.1 university in South Australia for graduate careers1, our quality teaching and experiences beyond the classroom will ensure you graduate career-ready.

You could consider careers such as:

  • communications officer
  • media adviser
  • public relations adviser
  • marketing and communications officer
  • copywriter
  • content coordinator
  • corporate communications manager
  • public relations account manager
  • stakeholder engagement adviser
  • internal communications adviser
  • social media coordinator

1ComparED (QILT) Graduate Outcomes Survey 2018-20 –Full-time Employment Indicator (Undergraduate). Public SA-founded universities only.

Industry facts

column-chart-growth

Employment for advertising, public relations and sales managers in Australia is projected to increase by 23,000 (14.3 per cent) by May 2024.

Australian Government Department of Employment, Occupational Employment Projections 2019

job-listings

Employment for sales, marketing and public relations professionals in Australia is projected to increase by 24,000 (15.8 per cent) by May 2024.

Australian Government Department of Employment, Occupational Employment Projections 2019

How to apply

How to apply for international students will give you helpful information about the application process at the University of South Australia. When you are ready, apply through our International Application System. If you would like to talk to someone near you about studying at the University of South Australia, we have agents all over the world who can assist you. Find an Education Agent in your country.

Alternative Pathways

Australian
There are other pathways you can follow to study this degree, including:

International
There are other pathways you can follow to study this degree, including:

Scholarships

Every year, over 2,500 UniSA students are supported in their studies through scholarships and grants worth millions of dollars. Check out the scholarships below. One of them may be perfect for you. Visit our scholarships page for more.

More scholarships

Your study experience and support

As a UniSA student, you will have unique access to work placement opportunities, overseas study tours and exchanges, networking events, internships, guest speakers and more.

Our campuses are equipped with state-of-the-art facilities including modern lecture theatres, libraries, workshops and laboratories, as well as spaces that simulate real work environments. These are all supported by the latest technologies and a 24/7 online learning platform. We have health services on campus, gymnasiums, technology zones and great student lounges. You will also gainaccess to a range of community clinics, which provide professional and cost effective services in areas of health, business, law and psychology. There are campus sport activities to keep you active, and if you are keen to explore the social side of university life, there are movies, cooking demonstrations, parties and lots more.

Adelaide also has a variety of accommodation options to suit different requirements and budgets should you need, from dedicated student accommodation to private rentals. See our long-term accommodation pages or explore our student accommodation by urbanest on Bank Street in Adelaide’s lively cultural precinct, an ideal perfect location for students. It is within easy reach of UniSA’s city and metropolitan campuses, Rundle Mall shopping, the Central Market, Chinatown, and the West End’s vibrant nightlife. It is also across the road from the Adelaide train station, and on bus and tram routes.

Student services

Student services

Our international student services provide you with all the support you need at university. We want you to succeed, and if you need help, we're here to assist. You can access a full range of support services, including:

  • career advice and mentoring
  • help with student visas and health cover
  • personal counselling
  • academic counselling
  • fees and finance help
  • common rooms
  • prayer rooms
  • security officers
  • accommodation services 
  • as well as services offered through our student association, USASA

We also offer study support from our Learning Advisers face-to-face or online. They are here to help you develop academically and professionally during your studies, and can offer help with the English language too. When you become a UniSA student, you can also contact Campus Central for help with anything related to your degree. They will help you with your enrolment, ID cards, fees, timetables and more.

24/7 digital environment

Our learnonline facilities include a personal learning environment with virtual classrooms, lecture recordings, emails, learning support, administration, library access and results. The environment is available 24 hours a day, seven days a week, so you can tailor your learning to your life. We are continually investing in innovative digital technologies for a high-quality student learning experience.

Student services

Your campus

We have six campuses in metropolitan and regional areas, each with advanced facilities including modern lecture theatres, libraries and laboratories, as well as spaces that simulate real work environments.

Location This degree is delivered at the following campuses.

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